malaysia TaTlER life. ExTRaoRDinaRy about PRinT DigiTal EvEnTs malaysia TaTlER media KiT 2017

Transcription

1 LIFE. Extraordinary malaysia TATLER MEDIA KIT 2017

2 malaysia Tatler about us Since 1989 Malaysia Tatler has been the city s most trusted and enduring high society and luxury lifestyle magazine. Our well-heeled readership shapes opinions and trends in Malaysia and across the region. This affluent and influential group is impossible to reach except through Malaysia Tatler. The sophistication of our brand is matched by award-winning designs and stylish photography on both print and digital platforms. Print Digital Events malaysia TATLER MEDIA KIT

3 PRINT TATLER Malaysia Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets. Editorial Excellence - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire. Award-Winning Visuals - Malaysia Tatler is a tour de force of art direction, photography and graphic design. Powerful Heritage - The Tatler name commands respect and is internationally acknowledged as a leader in its field. Esteemed Readership - We reach an audience unrivalled by any other publication esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate. Extensive Reach - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to F&B and watches, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels. malaysia TATLER MEDIA KIT

4 PRINT CONTENT CONCIERGE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer. FACES Tatler prides itself on unparalleled access to Asia s most exclusive parties and events, featuring the crème de la crème of the region s A-listers. STYLE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista. FEATURES In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles. LIFE This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy. malaysia TATLER MEDIA KIT

5 PRINT Circulation: 10,909 Malaysia Tatler is available on subscription and is sold at Malaysia s best bookstores, specially selected newsstands and convenience stores. Our publications are also available at online magazine stores Magzter, Zinio and PressReader. In addition, copies are placed in the city s five-star hotels, retail outlets, airlines and airport lounges MAGAZINE Distribution Circulation BREAKDOWN 6,824 Strategic Display Locations 2,500 Copy Sales 1,235 Direct Subscriptions 350 Qualified VIPS Distribution Channels Newsstands VIPS Direct Subscriptions Retail outlets 5-Star Hotels Airlines, Airport Lounges *Others 4% 2% 7% *others include banks, restaurants, café, health and fitness, beauty salon and spa. 12% 15% 23% 37% malaysia TATLER MEDIA KIT

6 PRINT shopping habits Luxury Watch 100% AUDIENCE Luxury Jewellery Art / Antiques Luxury Car Boat Private Jet Profession 10% 48% 5% Own Luxury items owned/intend to buy in the next 12 months CEO / Chairman / President / Managing Director Partner / Owner 9% 20% 90% 99% Distinguished by wit and savoir faire, Malaysia Tatler has been an indispensable part of life for the city s sophisticates for over 25 years. Our well-heeled readership shapes opinions and trends in Malaysia and across the region. This affluent and influential group is almost impossible to reach except through the pages of Malaysia Tatler. Readership: 70,170 Vice President / Director Professional Manager / Department Head 20% 22% 23% RM1.3 Million Annual Average Income Non-Managerial Staff More than 10 years 4 to 10 years 2 to 3 years 11% 10 years Readership Loyalty 57% 6% 64% Black Platinum Gold Classic 20% 75% Platium Card Holder 33% 53% 75% Travel Class Flown Fly First/Business Class for Business Fly First/Business Class for Leisure 99% for Business Fly First/ Business class 98% 99% 13% Others Indian 12% 35% Chinese RACE 45% Malays 64% age 26% % Below 24 malaysia TATLER MEDIA KIT

7 PRINT TestImonials Over the years, Malaysia Tatler has always been in the habit of evolving in line of what is fresh, current and modern, discussing new topics, ideas and personalities. This has allowed the magazine to not only maintain its existing readership, but has also allowed it to continuously draw in more readers over the years. aishah geneid Chief Financial Officer of The Eatertainment Company Sdn Bhd Tatler has the credibility to educate people about things like wine and art because they re at the heart of high society. You know that if it s in Tatler, it s the best. Tatler constantly pushes the boundaries and keeps on updating itself. It has become much more trendy and it is really amazing to see a magazine growing well into a solid empire. Dato' Bernard Chandran renowned fashion designer The fact that Tatler has thrived for so long reflects the sophistication of Malaysian society. Zainah Anwar prominent Malaysian activist and NGO leader malaysia TATLER MEDIA KIT

8 PRINT 2017 ANNUAL SUPPLEMENTS MALAYSIA TATLER BEAUTY March 2016 MALAYSIA TATLER DININGApril 2016 Hearty Heritage AN ODE TO TRADITION AND A CELEBRATION OF MALAYSIA S CULINARY CULTURE MALAYSIA TATLER October 2016 Spring Awakening MARCH EMBRACE CHANGE AND DISCOVER NEW EXPERIENCES IN THE WORLD OF BEAUTY malaysia tatler 1 chic mode APR/AUG/DEC malaysia tatler 1 chic mode OCTOBER TRULY ICONIC JAEGER-LECOULTRE S REVERSO TRIBUTE GYROTOURBILLON IS A WORK OF ART TO BEHOLD, A MASTERPIECE FROM 85 YEARS OF EVOLUTION BEAUTY (MAR) Our guide to the most cutting-edge skincare and revolutionary beauty treatments. We uncover the products, brands and trends that socialites and those in the know swear by. DINING (APR, AUG & DEC) Dining keeps readers updated on Malaysia's thriving F&B scene. From inspiring chefs to the hottest restaurants in the nation, it dishes out a melting pot of enticing visuals and exciting reads including delectable recipes, restaurant reviews and captivating features revolving around the theme of the issue. TIMEPIECEs (OCT) There is always something exciting every year in the watch industry as horologers and watchmakers strive to outdo themselves in design and innovation. This dedicated watch supplement focuses on the most extravagant creations from the world s leading watchmakers and craftsmen, with interesting product and profile features as well as beautiful visuals of the timepieces themselves. The above editorial content is subject to change without prior notice. malaysia TATLER MEDIA KIT

9 AUG-SEPT 2016 RM21.20 (INCL 6% GST) PRINT More luxury titles of Tatler M A L A Y S I A T A T L E R MALAYSIA TATLER Living L u x u r i o u s 2016 OFF THE WALL LOOK AND BE ENLIGHTENED. INSPIRATION IS IN THE DETAILS BRIDAL LOOKBOOK The season s best gowns and top tips for a crowdpleasing speech FEB/APR/JUN/AUG/OCT/DEC ZAHA HADID EXCLUSIVE MAISON&OBJET ASIA KITCHEN SECRETS JUNE ISSN RM15.90 (INCL 6% GST) PP17667/01/2013(031758) DEC DEC malaysia TATLER HOMES (FEB/APR/JUNE/ AUG/OCT/DEC) Malaysia Tatler Homes takes readers inside the world s most beautiful abodes, showcasing outstanding architecture, inspirational and informative articles about luxury interior design. malaysia TATLER WEDDINGS (JUNE) The quintessential guide for high-society brides, Malaysia Tatler Weddings showcases the region s most spectacular weddings, dress designers, banquet venues and much more. MALAYSIA TAtLER SOCIETY (DEC) The who s-who guide to Malaysia. Society reveals the 300 most influential individuals in the city, as well as lists of last year s best parties and essential dates for the year ahead. malaysia TATLER Best Restaurants GUIDE (DEC) The annual publication is the authority for fine dining in the region since Bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to MalaysiaTatler.com/ Dining. The above editorial content is subject to change without prior notice. malaysia TATLER MEDIA KIT

10 PRINT type no./pages Rate (RM) 6x 12x standard advertising Full Page (ROP) 1 13,700 12,700 11,600 Double Page Spread (ROP) 2 27,400 25,400 23,200 special insertion Outside Back 1 20,600 19,100 17,400 Inside Back 1 17,800 16,500 15,100 IFC Spread 2 32,900 30,500 27,800 1st DPS 2 31,500 29,200 26,700 2nd DPS 2 30,100 27,900 25,500 3rd DPS 2 30,100 27,900 25,500 4th DPS 2 30,100 27,900 25,500 1st Ad facing TOC 1 14,800 13,700 12,500 2nd Ad facing TOC 1 14,800 13,700 12,500 3rd Ad facing TOC 1 14,800 13,700 12,500 Masthead / Editor s Note 1 14,800 13,700 12,500 Guaranteed Position Facing Content: Concierge / Faces / Style / Life 1 14,400 13,300 12,200 MAGAZINE SIZE MEASUREMENT IN mm (W X H) Size Trim bleed** Type Area Full Page 228 x x x 285 Double Page Spread 456 x x x 285 each page Front Cover Reverse Gatefold 452* x x x 285 each page * 226(L)+226(R) ** BLEED SIZE: ADDITIONAL 5MM FROM EACH SIDE Remarks: 1. All elements in colour must be CMYK. Please note that RGB or spot colours are not accepted. Greyscale element is advised to save in Black monochrome (B/W). 2. Images must have an effective resolution- 300 dpi is recommended. 3. Standard ISO Colour proof (FOGRA 39) MUST be provided to ensure colour quality. In the event that client does not provide ISO Colour proof, Edipresse Media Malaysia Sdn Bhd will For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team (myprod@edipressemedia.com) not be responsible for any colour defect or colour discrepancy of the advertisement. 4. Please note that we will be unable to accept landscape creative on single page advertisements and we will also be unable to accommodate fractional advertisement pages. 5. Perfect bound gutter spread safety allowance: 7mm on each side of gutter. No live matter should cross the binding gutter. PRINT RATES & MATERIAL SPECIFICATIONS GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Pagefacingeditorial: 15%loading NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other nonstandard advertising are available from the director. BOOKING DEADLINE Six weeks preceding the month of publication. ACCREDITED ADVERTISING AGENCY COMMISSIONS 15% gross CLOSING DEADLINE No postponement accepted after the fifth week preceding the month of publication. Closing date for all material is the first day of the month preceding the month of publication. malaysia TATLER MEDIA KIT

11 Digital - malaysiatatler.com An array of services are available from customized content to marketing, display advertising to social media interactions. Product listings, video promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing in an exclusive curated space for luxury brands. DIGITAL PLATFORMS malaysiatatler.com MalaysiaTatler.com is the digital platform of the renowned Malaysia Tatler magazine, producing all exclusive online content and providing daily updates on the latest events and most important lifestyle trends. Our experienced and savvy editors and prominent columnists, showcase all things luxury in a wide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating and entertaining our well-heeled readership. malaysiatatlerdining.com The most prestigious dining website in Malaysia, offering a multi-platform solution to showcase your brand to affluent gourmands. The website is the city's leading fine dining directory, focusing on delivering timely dining news, restaurants, bars and café reviews, promotions, and features. Mobile and App optimization MalaysiaTatler.com allows automatic user-interface adjustments to all smartphones and tablets. Both mobile and app versions are designed for easy browsing while offering alternative display opportunities to maximize your brand exposure to target audience in a clutter free advertisement environment. Social Media Platforms MalaysiaTatler.com is active on Facebook and Instagram malaysia TATLER MEDIA KIT

12 Digital - malaysiatatler.com Website Performance 130,000 Monthly Unique Visitors 14,100 newsletter database 2,600,000 page impressions Geography Malaysia 85.00% Singapore 4.00% united states 2.00% Australia 2.00% united kingdom 2.00% other 5.00% ORIGIN TRAFFIC CHANNELS Direct 32% Organic Search 27% 12% social media 29% Others Mobile (incl. tablet) 52% DESKTOP VS MOBILE TRAFFIC Desktop 48% NEW VISITORS VS RETURNING VISITORS New 35% Returning 65% *Google Analytics Affinity Reach malaysia TATLER MEDIA KIT

13 Digital - malaysiatatler.com readership profile MalaysiaTatler.com is uniquely positioned as one of the best channels connecting high-end brands with the segment of the population with the greatest purchasing power. Demographics Male 45% GENDER 55% Female 5% age 44% years old years old 23% 28% years years old old and above 52% Single 6% others 25% Others MARITAL STATUS 42% Married NATIONALITY High purchasing power Affinity index - online behaviour of Tatler users 90% 75% Malaysian 25% Professional Luxury shoppers 70% Avid investors (financial / banking services +Wealth management) 70% Gourmands / foodies 60% beauty mavens 10% others 60% fashionistas 60% auto enthusiasts 60% 40% 40% Career Level Executive 65% & Managerial travel / air travel real estate / residential properties consumer electronics 30% home furnishings *Google Analytics Affinity Reach malaysia TATLER MEDIA KIT

14 Digital - malaysiatatler.com Dining App MOBILE APPS malaysia TATLER DINING APP This mobile app is an invaluable guide to the local fine dining scene. With comprehensive information on over 100 restaurants, cafes and bars, it enables users to browse for gastronomy options within their area to locate the best or latest selections in town as well as read expertized Tatler reviews. Key features include: - Shake iphone to get recommendations of the best restaurants - Browse by location, cuisine and price - Search directly by restaurant name or address - Restaurant reviews and photos in one click - The newest and most up-to-date restaurant and bar openings - The latest restaurant promotions - Our Top 5 list for every occasion or craving Social Media Facebook.com/malaysiatatler 20,000 Daily updates on the world of luxury lifestyle via our social media platforms. Instagram (@MalaysiaTatler) 12,000 malaysia TATLER MEDIA KIT

15 Digital - malaysiatatler.com DIGITAL RATES Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs. AD FORMAT DISPLAY ADVERTISING - DESKTOP MATERIAL SPECS/ CREATIVE FORMAT (WXH) MAX. FILE SIZE Homepage 100% SOV RUN OF SITE (WITHOUT HOMEPAGE) 100% SOV FORMAT 2 Weeks 1 Month 2 Weeks 1 Month Crazy Ad 980px x 400px 200KB JPG/GIF/SWF RM 5,200 RM 8,500 N/A N/A Half Page Ad 300px x 600px 150KB JPG/GIF/SWF RM 9,600 RM 13,200 RM 19,200 RM 22,800 Leaderboard Banner 980px x 90px / 728px x 90px 80KB JPG/GIF/SWF RM 10,500 RM 14,400 RM 15,600 RM 21,600 LREC Banner 300px x 250px 100KB JPG/GIF/SWF RM 6,000 RM 8,400 RM 12,000 RM 18,000 Skinner 180px x 1000px 80KB JPG/GIF/SWF RM 7,200 RM 12,000 RM 14,400 RM 21,600 Skinner + Head banner Skinner: 180px x 1000px Head banner: 1040px x 400px 80KB JPG/GIF/SWF RM 14,400 RM 20,400 RM 28,800 RM 33,600 Special Creative Please contact our sales representatives On request *Inventory excludes Dining section malaysia TATLER MEDIA KIT

16 Digital - malaysiatatler.com DIGITAL RATES Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs. DISPLAY ADVERTISING - MOBILE & TABLET Homepage 100% SOV RUN OF SITE (WITHOUT HOMEPAGE) 100% SOV AD FORMAT MATERIAL SPECS/ CREATIVE FORMAT (WXH) MAX. FILE SIZE FORMAT 2 Weeks 1 Month 2 Weeks 1 Month Homepage Takeover Banner* Default: 640px x 1140px Safe zone: 640px x 832px 100KB JPG/HTML5 RM 13,200 RM 21,600 N/A N/A Homepage Carousal Brand Banner* 640px x 330px 50KB JPG/GIF RM 7,200 RM 13,200 N/A N/A Expandable Floating Banner * Expanded: 750px x 350px Collapsed: 750px x 90px 100KB JPG/GIF RM 10,800 RM 16,800 RM 14,400 RM 19,200 Full Screen In Scroll Content (Takeover)* 750px x 594px 50KB JPG/GIF RM 12,000 RM 19,200 N/A N/A Half Screen In Scroll Content (LREC)* 750px x 250px 80KB JPG RM 10,800 RM 16,800 N/A N/A *Includes run-of-site mobile floating banner *Inventory excludes Dining section malaysia TATLER MEDIA KIT

17 Digital - malaysiatatler.com DIGITAL RATES Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs. advertorial Format Description Rate Product Launch Endorsement Homepage Carousel, website listing, e-newsletter feature, social media post RM 9,000 Luxury and Beauty news Homepage Carousel, website listing, e-newsletter feature, social media post RM 9,000 Editor s Pick or Shopping Guide Product feature with Homepage exposure RM 9,000 Video Opportunities Format Description Rate Pre-rolls Max 15 sec, within Tatler TV Video channel and video advertorials RM 14,400 Video Advertorials (video asset provided by client) Video Advertorials (Video asset produced by Tatler) Video Sponsorship (behind-thescenes) Homepage Carousel, e-newsletter feature, social media post RM 9,000 Homepage Carousel, Tatler TV, e-newsletter feature, social media post + production RM 30,000 (excludes production fee*) Homepage Carousel, Tatler TV, e-newsletter feature, social media post + production RM 18,000 Custom Video series Homepage Carousel, website listing, e-newsletter feature, social media post + production Upon request Video Event coverage Homepage Carousel, website listing, e-newsletter feature, social media post + production Upon request Live streaming Homepage Carousel, Tatler TV, website listing, e-newsletter feature, social media post + production Upon request *Production includes concept, layout, video shoot and editing malaysia TATLER MEDIA KIT

18 Digital - malaysiatatler.com DIGITAL RATES Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs. sponsorships Format Description Rate Section Takeover 100% SOV on banners across entire section of site. Ad units can include, standard, video and expandable banners Upon request Section Content Integration Content sponsorship and logo integration within a particular section within the website Upon request special creatives Format Description Rate Minisites Bespoke minisite developed according to brand needs and objectives within MalaysiaTatler.com Upon request MARKETING AD FORMAT MATERIAL SPECS/ CREATIVE FORMAT (WXH) MAX. FILE SIZE FORMAT ONE-OFF DATABASE Endorsed edm 2048px x 1536px 300 KB JPG/GIF, HTML RM 10,800 13,500 enewsletter Banner 728px x variable, max. 1000px 100 KB JPG RM 9,600 13,500 enewsletter Skinner + Banner (takeover) 728px x variable, max. 1000px 250px x 1410px (each side) 100KB JPG RM 14,400 13,500 malaysia TATLER MEDIA KIT

19 events EVENTS With years of experience in event organisation, we have organised some of the most memorable social and charity events in Malaysia, such as the annual Tatler Ball. TATLER BALL The Tatler Ball has always been one of the most anticipated annual events on the social calendar of Malaysia. Being invited to the event is the ultimate affirmation of one s social status. The Tatler Ball is a tradition in Malaysia, as well as in China, Taiwan, Singapore, Hong Kong, Thailand, Indonesia and the Philippines. CORPORATE SOCIAL RESPONSIBILITY EVENT We often associate with third parties to raise funds in charity events for the less privileged. In 2014, we worked with The Melium Group and managed to raise a monumental RM3.3 million for 12 selected NGOs via a charity auction. malaysia TATLER MEDIA KIT

20 events The Melium Group and Malaysia Tatler Charity Auction A Charitable Nostalgic Evening with Johnny Tillotson - Big Hearts for Little Hearts Breast Cancer Awareness Campaign - The Pink Ribbon Charity Ball malaysia TATLER MEDIA KIT

21 OCTOBER 2016 RM15.90 (INCL 6% GST) PP6732/06/2013(032251) contact US L I F E. E X T R A O R D I N A R Y October 2016 For Malaysia advertising enquiries, please contact: Cerina Tan General Manager, Sales T: E: cerina.tan@edipressemedia.com SOUL MATES MARCUS TEO AND JUVENE GOH ON THEIR ROMANTIC CONNECTION AND TAKING THE NEXT STEP TOGETHER For international advertising enquiries, please contact: Edmond Cheuk International Sales Director E: edmond.cheuk@edipressemedia.com Edipresse Media Malaysia Sdn Bhd ( U) Suite 2A-19-2, Level 19, Block 2A, Plaza Sentral, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, Kuala Lumpur, Malaysia T: F: E: myinfo@edipressemedia.com W: malaysia TATLER MEDIA KIT