petfood Industry editorial calendar l rates l online products l integrated programs knowledge solutions success

Transcription

1 petfood Industry media guide editorial calendar l rates l online products l integrated programs knowledge solutions success

2 watt media group Unparalleled Industry Expertise Global Reach Custom & Integrated Communication Solutions With 91+ years of experience in delivering business-to-business content for animal agribusiness industries worldwide, as well as the incredibly fast growing petfood marketplace, WATT remains committed to being the leading global resource for decision makers involved in petfood and pet treat manufacturing organizations. Petfood and pet treat professionals, and their customers and suppliers, have come to rely on WATT s unique brand of content to improve their processes and consistently grow top line revenue. Of course, important industry information can be delivered in traditional ways via Petfood Industry magazine, corresponding digital editions, e-newsletters and our online community. What is also exciting, however, are the multitude of custom solutions from Petfood Industry available to marketers today. These include new ways of delivering important pet industry content such as webcasts, RSS feeds, blogs, streaming video, podcasts, digital white papers, custom media or publishing solutions, custom research, in-person or virtual events, on-thego mobile content (to your phone!) and consulting services designed to put marketers in touch with the right organizations based on specific needs. Petfood marketers can create brand building campaigns, lead generation and database building activities, and deliver custom content to fellow petfood professionals about solutions available to them. WATT sales professionals take understanding what your customers need to know seriously and deliver ways that can help you deliver information in compelling ways and in multiple channels. Using the following portfolio of petfood content, WATT provides integrated solutions to our marketing partners: > Petfood Industry Magazine > Pet E-News > Petfood Industry Nutrition E-News > Petfood Forum > Petfood Workshop > Petfood Forum Asia > Petfood Forum Europe > PetfoodIndustry.com > WATT Custom Content Solutions With readers spanning the globe in the tremendously fast growing petfood marketplace, The Petfood Industry (WATT) Media Group has earned the reputation as providing global brands that will bring buyers and sellers together using specific industry content as that platform.

3 petfood industry debbie phillips-donaldson Editor-in-chief Debbie Phillips- Donaldson directs all content for Petfood Industry and its related products and events. Previously she worked for 13 years at pet publisher BowTie Inc. and as editor of Quality Progress magazine with the American Society for Quality. She is a graduate of Southern Illinois University. tim phillips, dvm Editor Tim Phillips has been in the industry for over 25 years, including 18 years as editor of Petfood Industry. He is also co-editor of Petfood Technology and one of the organizers of Petfood Forum. Before joining WATT, he was the Prescription Diet product manager for Hill s Pet Nutrition. He is a graduate of the Ohio State University College of Veterinary Medicine. Petfood Industry magazine is the leading global information source for petfood manufacturing executives, managers and other industry professionals responsible for developing, processing, marketing and packaging petfood products. Our ongoing mission is to connect petfood manufacturing organizations with their supplier partners. We make this happen through our print publication, related online and digital properties and our annual in-person events. market data The global petfood market continues to grow, driven by humanization, convenience and health plus the rise of developing markets around the world. Global Petfood Market: Regional Shares 6% North America - 40% Western Europe - 35% Asia Pacific - 13% Latin America - 6% Eastern Europe - 3% Australasia - 2% North America and Western Europe accounted for 70% of the global petfood market in However, other regions are growing more quickly. Source: Packaged Facts. Global Market Value: US $46 billion Dog - 61% Cat - 36% Other - 3% Petfood global market value in Dog food sales accounted for US $28.3 billion; cat food sales were US $16.9 billion. Source: Packaged Facts. Global Petfood Market: Growth by Region Eastern Europe Asia Pacific Latin America Middle East and Africa Australia World North America Western Europe In 2007, petfood market growth in Eastern Europe, Asia and Latin America led the pack of regional markets. Source: Euromonitor ( Global Pet Care Products Sales Pet care products Other petfood Dog and cat food Petfood and pet care products Global pet care products sales grew 44.9% from 2002 through Dog and cat food sales grew 42.9% during the same period. Source: Euromonitor (

4 editorial calendar january february march april may june THE PETFOOD MARKET Top 10 global petfood companies Are regulations pushing the industry toward safety and sustainability Petfood Forum Show Guide and Petfood Workshop: Essential Training, PLUS: Guerilla Marketing Why celebrities are signing up with petfood brands Rising petfood powers: China, Eastern Europe, Latin America What retailers want from petfood companies and brands NUTRITION & INGREDIENTS State of commodity prices and finding affordable, high-quality alternatives Petfood and behavior: can certain ingredients affect how pets act? Petfoods gone wild ingredients close to what pets would eat in the wild Human food trends coming to petfood soon Foods and ingredients for pets with allergies Conducting household panels plus sidebar on when feeding trials work better SAFETY, PACKAGING & PRODUCTION New technology for safer, cleaner petfood plants How rising material prices are affecting petfood packaging Labeling update: calorie content, country of origin, other hot button issues What petfood processors packagers can learn from the food industry The latest in packaging materials and equipment New weapons in the fight against contaminants (including testing) BONUS DISTRIBUTION IPE/IFE Petfood Forum and Petfood Workshop 2009 Petfood Forum and Petfood Focus 2009 SPACE CLOSING December 3, 2008 January 8, 2009 February 5, 2009 March 6, 2009 April 9, 2009 May 6, 2009 July august september october november december THE PETFOOD MARKET Annual reference issue and buyers guide: Mid-year sales trends High-involvement petfoods and feeding plans (with specific examples) Market data by price and category emphasis on natural/organic Grass-roots revolution: consumer activism and petfood The secrets to mass market/superstore retail success Sustainability: which products and practices are truly green? NUTRITION & INGREDIENTS Petfood basics overview Import/export trends and predictions The stars of the animal nutrition world plus rising stars Palatants with dual roles (as functional ingredients, hypoallergenics, etc.) Grass-roots revolution: the rise of fresh, locally grown, etc. in ingredients, foods The R&D behind new product development Lifestages nutrition SAFETY, PACKAGING & PRODUCTION How meat and animal by-products react during production Convenience trends packaging Safe sourcing: the latest technology to ensure traceability How packaging helps build branding Advances in extrusion, drying and cooling BONUS DISTRIBUTION Petfood Institute Annual Meeting SPACE CLOSING June 5, 2009 July 8, 2009 August 6, 2009 September 3, 2009 October 8, 2009 November 5, 2009 PLUS! Each month in Petfood Industry: Petfood Industry International news and updates on the petfood market from around the world. Petfood Insights the must-read column on regulatory issues by Dr. Dave Dzanis. Ingredient Issues Dr. Greg Aldrich s popular column on specific petfood ingredients. New Products exciting new offerings from petfood manufacturers and suppliers to the industry (Product News).

5 circulation Petfood Industry is distributed free to qualified petfood industry professionals occupying all levels of the petfood business structure. Total circulation is 11,030 distributed among the categories shown: PETFOOD MANUFACTURING/MARKETING 4,420 PETFOOD DISTRIBUTORS/BROKERS 1,611 CONSULTANTS 1,022 IMPORTER/EXPORTER 886 NUTRITIONIST 714 RETAIL MANAGERS 648 GOVERNMENT/UNIVERSITY 516 PETFOOD 428 SUPPLIERS TO THE INDUSTRY 418 OTHER 367 advertising rates All rates are in gross U.S. dollars. All rates include full color. 4-Color 1x 3x 6x 9x 12x Full Page 5,565 5,410 5,155 4,910 4,580 2/3 Page 4,215 4,095 3,880 3,675 3,415 1/2 Page 3,445 3,340 3,170 3,015 2,800 1/3 Page 2,290 2,230 2,115 2,010 1,865 1/4 Page 1,890 1,825 1,735 1,645 1,530 1/6 Page 1,360 1,320 1,250 1,190 1,100 1/8 Page Page Spread 8,905 8,650 8,250 7,855 7,330 Cover Premiums: 2nd Cover 645, 3rd Cover 375, 4th Cover 850 marketplace rates B/W rates per column inch (2.5cm) Spot color $40 extra (red, blue, yellow only). 1x 3x 6x 9x 12x Other Options: Special Position 350 Tipping/Binding 635 Back-up 1,280 Metallic PMS Color 850 Non-metallic PMS 695 events petfood forum This exclusive, industry-leading event is new for 2009 including a brand new follow-up Petfood Workshop! April 20-22, Chicago, Illinois We ve reshaped the premiere event for the petfood industry so that you have more to experience and choose from this year! The 2009 event will see us bring in popular veterinary author Marty Becker, DVM as keynote speaker who will help attract more petfood professionals who will also be looking to connect with you. The industry s leading experts and thinkers continue to share their knowledge on ways to grow business, while more networking events than ever before will help you connect with fellow industry professionals to help you move your company forward. new! petfood Workshop: essential training April 22-23, Chicago, Illinois Introducing Petfood Workshop: Essential Training. This seminar provides a thorough overview of the petfood market, its structure and key players, plus the important growth driver of new products and how they impact the industry. Four break-out sessions delve into fundamental areas of petfood: > Nutrition and ingredients > Processing > Safety and regulatory > Packaging This essential workshop offers plenty of opportunities for you to network with other industry professionals and introduce your products and services to them. And it can help you meet potential new clients from related fields like veterinarians and pet retail who can benefit from learning all about the dynamic petfood industry. You may also find new applications for your business from one of the areas available in this workshop that you may not have thought of before. So, please sign up to learn! Seating is limited. Pre-printed inserts available. Contact us for a quote.

6 digital products petfoodindustry.com PetfoodIndustry.com is your go-to resource for staying on top of market issues affecting your business today and tomorrow and revolutionizes your ability to access the relevant industry information you need to make effective decisions for your business. Interact with petfood professionals - buyers, sellers, researchers, marketers, distributors, and more - in an online community where you can access extensive information, seek industry expertise, and develop fresh perspectives. Top Banner, 728 x 90 pixels: Top Buttons, 2 available, 120 x 90 pixels: Tower Ad, 120 x 600 pixels: Small Tower Ad, 2 available,120 x 240 pixels: Bottom Buttons, 2 available, 120 x 90 pixels: $1,775/month (2 rotations) $800/month (2 rotations each) $1,325/month (2 rotations) $900/month (2 rotations each) $600/month (2 rotations each) digital editions A digital edition of Petfood Industry is distributed monthly to the in-boxes of thousands of industry professionals in the U.S. and around the world. This expeditious delivery system is attracting the attention of petfood professionals who are opting-in to receive their favorite industry magazine in this manner. Digital editions also open up an exciting new way for advertisers to capture the attention of decision-makers via various branding and lead generation programs including video, and Flash ads. Static blow in ad petfood programs start at $1000 per issue. e-marketing programs E-marketing announcements, or e-blasts, are customized advertisements that can be ed to the targeted petfood professional, in the targeted geographic area, at the best time to tie in with a new product introduction, trade show exhibit, supplier event, etc. These programs can be also be used to alert the targeted audience that a new white paper or video is available to view or download. To measure effectiveness marketers can expect a statistical summary and best practice commentary for each e-marketing program. It s not about how many s we can send out it s about how well we can target the petfood professionals and geographic locations around the globe that marketers want to reach. Programs start at $2500. white papers The Petfood Industry white paper program is a highly effective and efficient lead generation and marketing tool. By providing petfood professionals with research information and targeted solutions to pressing technology and product issues, white papers help position sponsors as thought leaders and go-to resources. The white paper program includes posting the white paper on PetfoodIndustry.com, one targeted e-marketing announcement and a text ad on the appropriate e-newsletter to drive awareness of and traffic to the white paper for downloading. Lastly, a database of who downloaded the white paper each month of the program is provided to the program sponsor. Year long programs are $500 per month.

7 petfood Industry e-news Reach~13,000 global petfood industry professionals with Petfood Industry E-News. A must read for keeping up with what s going on in the industry, Petfood Industry E-News monthly delivery provides advertisers with unparalled access to the customers and prospects. Banner, 576 x 96 pixels: $570/1x $5,760/12x $3,145/6x $9,480/24x petfood Industry nutrition e-news Petfood Industry Nutrition E-News is delivered monthly and designed specifically as a resource for petfood professionals who develop nutritional and healthy petfoods and treats. Nutrition News contains news and information on upcoming nutrition related events and the latest on petfood ingredients. Top Banner, 728 x 90 pixels: Tower Ads, 120 x 600 pixels: Buttons, 2 available, 120 x 240 pixels: Bottom Banner, 728 x 90 pixels: $1,440/month $1,210/month $805/month $1,010/month webinars A webinar is a one-hour educational program accessed through the Internet and delivered live to the desktop of global petfood professionals. With this powerful lead generation tool, sponsors develop and provide the content; Petfood Industry provides the technology, registration process, full promotion and sponsor badging on PetfoodIndustry.com, the appropriate e-newsletter and in Petfood Industry. Sponsors receive a spreadsheet containing the contact information of the participants and, after the live event, the webinar is posted on PetfoodIndustry.com extending their value far beyond a one-time offering. Contact your Petfood Industry Sales Professional to discuss how a webinar program can help you with your promotion, branding and lead generation efforts and pricing. custom content solutions Petfood Industry custom content solutions, also known as custom publishing or custom communications, refers to delivering new and unique editorial content from a sponsoring company to a specifically targeted audience, both internal and external. These solutions can be delivered electronically or as a live event. A custom content program provides unique information that won t be found anywhere else. Use Petfood Industry s domain expertise to help write, edit, design, distribute and MEASURE industry feedback to your custom content. These projects are terrific for growing an opt-in database while informing, educating and communicating directly with a professional petfood audience. Contact your Petfood Industry sales professional for more information and pricing. petfood tv Be a part of the fastest growing B2B marketing tool available video. The Petfood Industry TV video program is a highly effective lead generation and marketing tool. The video program includes posting the video on PetfoodIndustry.com, one 468 x 60 banner ad on the video player, one e-marketing announcement and one text ad on the appropriate e-newsletter to drive awareness of and traffic to the video for viewing. Lastly, a database of who viewed the video during each month of the program can be provided to the marketer. 12 month programs for video hosting, a banner ad on the video player and cross-promotion of the video start at $750 per month.

8 digital advertising specifications: Please provide ad materials in the following format: Acrobat:.pdf (Acrobat PDF/x-1a is our preferred format for all submissions) Illustrator:.eps (fonts outlined and images embedded) Photoshop:.eps (fonts outlined and images embedded) or.tif All images MUST be hi-resolution 300dpi or more. Convert files to process colors (CMYK): Pantone and spot colors will be converted and may cause a color shift. We cannot accept files from the following programs: Microsoft Word Mircosoft Publisher or Power Point Paint or MacPaint Spreadsheet database (i.e. Microsoft Excel) acceptable media: FTP, CD-ROM or -- up to 5mb proofs: Proofs are preferred, but MUST be supplied with all color critical ads. Only SWOP certified contract proofs are acceptable for critical color. Inserts: Please contact publisher for insert specifications. ftp address: FTP: ftp://ads.wattnet.net Login: Watt\ftp Password: Wattmm1 send files to: WATT Publishing Attn: Production Department 303 N. Main St. Ste. 500 Rockford, IL ads@wattnet.net ad Sizes: Inches width x depth Millimeters width x depth 2 page spread 15 1 /4 x x 254 Full page 7 3 /8 x x 254 2/3 Page vertical, 2 columns wide 41/2 x x 254 1/2 Page Horizontal, 3 columns wide 7 3 /8 x 4 5 /8 188 x 118 Island, 2 columns wide 4 1 /2 x 7 1 /2 114 x 191 Vertical, 1/2 page wide 3 3 /8 x x 254 1/3 Page Horizontal, 3 columns wide 7 3 /8 x 3 1 /4 188 x 83 Square, 2 columns wide 4 1 /2 x 4 5 /8 114 x 118 Vertical, 1 column wide 2 1 /8 x x 254 1/4 Page Horizontal, 3 columns wide 7 3 /8 x 2 5 /8 188 x 67 Square, 2 columns wide 4 1 /2 x 3 5 /8 114 x 94 Vertical, 1/2 page wide 3 3 /8 x 4 5 /8 86 x 118 1/6 Page Horizontal, 2 columns wide 4 1 /2 x 2 3 /8 114 x 60 Vertical, 1 column wide 2 1 /8 x 4 5 /8 54 x 118 Banner, 3 columns wide 7 3 /8 x 1 1 /2 188 x 38 1/8 Page Horizontal, 2 columns wide 4 1 /2 x 1 7 /8 114 x 47 Square, 1/2 page wide 3 3 /8 x 2 1 /4 86 x 58 Vertical, 1 column wide 2 1 /8 x 3 5 /8 54 x 92 bleed ad sizes: Full page 8 1 /8 x 10 3 /4 207 x 274 Spread 16 x 10 3 /4 406 x 274 2/3 Page vertical, 2 columns wide 5 x 10 3 /4 127 x 274 1/2 Page Horizontal, 3 columns wide 8 1 /8 x 5 1 /4 207 x 133 Island, 2 columns wide 5 x x 203 Vertical, 1/2 page wide 3 7 /8 x 10 3 /4 99 x 274 Bleed or Oversize: No extra charge for bleed. Bleed not acceptable on less than a 1/2 page. Keep all live area material a minimum 1/2 (13mm) away from edges (trim size 77/8 x 101/2 or 200mm x 267mm). Sales representatives Steve akins Vice President/Publisher Tel: , sakins@wattnet.net USA/Canada Sales michelle adams Inside Sales Manager Tel: , madams@wattnet.net ginny stadel Sales Associate /Marketplace Manager Tel: , gstadel@wattnet.net International Sales tineke van Spanje European Sales Manager Tel: , spanje@xs4all.nl China/Hong Kong/Taiwan ding ding li Regional Sales Manager Tel: , dingdingli@vip.163.com knowledge solutions success 303 N. Main St. Suite 500 Rockford, IL fax