Telemundo 23 KMUV-TV. Para La Costa Central. Telemundo for the Central Coast Monterey/Salinas
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1 Telemundo 23 KMUV-TV Telemundo for the Central Coast Monterey/Salinas
2 Kmuv Telemundo 23 Is The Only Spanish-language Station Focused Exclusively On The Salinas- Monterey DMA. KMUV is the #1 Spanish-language station during Primetime among adults (May17). Telemundo 23 offers the only Spanish-language local news in HD.. Telemundo 23 offers sponsorship opportunities at 3 key local events. Owned by News-Press & Gazette Company, an experienced and multi-platform media and technology company operating 42 TV affiliates in 10 markets, including 7 Telemundo affiliates.
3 Telemundo 23 Offers The Only Spanish-language Local News In HD Telemundo Noticias provides the only Spanishlanguage local news produced exclusively for the Salinas- Monterey DMA. Telemundo 23 is the only Spanish-language station with a dedicated and experienced team of meteorologists keeping the community informed with weather updates throughout the day. Telemundo 23 and sister station, KION (CBS) share the only bilingual newsroom on the Central Coast. *Nielsen TV report May 2017, Adults Hispanic Households in Salinas zip code group
4 When you want to market to Hispanics TELEMUNDO IS #1!* KMUV is not only committed to local news, but to bringing the viewer quality programming such as Don Francisco Te Invita, Enemigo Intimo and Un Nuevo Dia EVEN STRONGER PRIME TIME P A (7-11P) 3.8 *Nielsen TV report May 2017, Adults Hispanic Households in Salinas zip code group Telemundo Univision Uno Mas Estrella Azteca
5 Telemundo Original Programming PRIMETIME AWARDS & SPECIALS SPORTS NEWS & ENTERTAINMENT LESS TRADITIONAL TELENOVELA. MORE INNOVATIVE STORYTELLING. CELEBRATING THE BEST IN LATIN MUSIC AND POP CULTURE HOME OF PREMIUM GLOBAL SPORTS RELIABLE NEWS AND ENTERTAINING VARIETY SHOWS FOR THE ENTIRE FAMILY Telemundo s new primetime stories and formats have revolutionized the novela genre, now offering actionpacked series, as well as relevant stories U.S. Hispanics can relate to. Telemundo s award shows and specials allow fans to enjoy the hottest music, the biggest parties and the most entertaining pop culture phenomena most relevant to U.S. Hispanics. Telemundo Deportes offers U.S. Hispanics premier coverage in Spanish of the best sporting events and franchises in the world, including the Olympic Games and the FIFA World Cup. Award-winning talent delivers the best national and world news coverage and entertainment news to Telemundo viewers. Families can also enjoy court shows, news magazines, and a variety of movies.
6 Telemundo 23 Reaches The Entire DMA With Its HD Over The Air Signal And Carriage On All Major Cable Systems CH HD CH. 23 SAN FRANCISCO SACRAMENTO CH. 12 CH. 18 CH. 712 HD SALINAS- MONTEREY FRESNO Hollister: CH. 22 Watsonville & Capitola: CH. 18 Prunedale: CH. 15 King City: CH. 31 Greenfield: CH. 32 Source: FCC Public Inspection Files.
7 Telemundo 23 KMUV-TV Monterey/Salinas Hispanic DMA Rank v 34 th Largest Hispanic Market in the U.S. v 7 th Largest Hispanic Market in California Rank DMA HHs (000 s) #1 Los Angeles 1,933 #2 San Francisco 427 #3 Sacramento 291 #4 San Diego 268 #5 Fresno 267 #6 Bakersfield 99 #7 Monterey/Salinas 81 #8 Santa Barbara 58 #9 Palm Springs Hispanic Market Rank - California Nielsen Local Market Universe Estimates = Hispanic or Latino Homes TV Season
8 Telemundo 23 KMUV-TV Monterey/Salinas Hispanic Population Facts Monterey/Salinas Hispanic Population by County County Population %Hisp. Monterey 435,232 59% Santa Cruz 274,673 34% San Benito 59,414 59% More than half the populations of Monterey & San Benito Counties are Hispanic Hispanics represent 51% of the total Monterey/Salinas DMA population Non- Hispanic 49% (376,966) Hispanic 51% (392,353) Cities of Note The cities of Salinas and Watsonville are the DMA s largest cities representing 41% of the total Hispanic population City Hisp. Pop. Salinas 117,914 Watsonville 43,575 DMA 392,353 n Salinas/Watsonville n Other Cities 45% 61% 55% 61% 183 Monterey/Salinas DMA Population Trend Hispanic Pop. % Growth since % 47% 51% U.S. Census 2017 Estimates
9 Telemundo 23 KMUV-TV Monterey/Salinas DMA- Local Cities of Hispanic Population US Census 2010 Cities Hispanic % Salinas 75% Marina 27% Seaside 43% Monterey 16% Watsonville 81% Gilroy 58% Gonzales 89% Soledad 71% Greenfield 92% King City 88% Santa Cruz 24%
10 Telemundo Delivers To A Quality Audience CONNECTED MORE LIKELY TO PURCHASE FROM SOCIAL EDUCATED 4+ YEARS COLLEGE DECISION-MAKERS MOST INFLUENTIAL IN HH PURCHASING DECISIONS Index vs UNI Index vs UNI Index vs UNI Sources: Connected = Simmons Fall 2016 Full Year Study, Base: A18-49; Educated = Nielsen, C3, Season to Date (9/19/16-2/19/17), Prime M-Su/7p-11p; Decision-Makers = Simmons Fall 2016 Full Year Study, Base: A18+
11 Telemundo Delivers Stronger Action Vs. Univision Along The New Purchase Cycle RECOMMEND PRODUCTS 115 INDEX PAY ATTENTION 128 INDEX SEEK OUT INFO 119 INDEX BUY PRODUCTS & SERVICES 138 INDEX THINK FAVORABLY 121 INDEX TALK WITH FRIENDS 112 INDEX SHARE ON SOCIAL MEDIA 127 INDEX CONNECT ON SOCIAL MEDIA 128 INDEX
12 What Hispanics Are Spending Their Money On Your Hispanic Opportunity GROCERIES RESTAURANTS ELECTRONICS & APPLIANCES HEALTHCARE QUICK-SERVICE RESTAURANT $104 Billion $79 Billion* $21 Billion** $54 Billion $46 Billion SOURCE: Global Insights Hispanic Monitor 2016 Release * Includes all Food Away From Home category **includes the Major Appliances, Small Appliances, Personal Computers & Peripheral equipment, TVs & Video Equipment, and Sound Equipment categories
13 Telemundo 23 Offers Sponsorship Opportunities At Key Events In The Salinas-Monterey DMA EL GRITO September 11 th Nearly 50,000 Hispanics attend the city s largest annual Mexican celebration. Two-day festival includes parade and many familyfriendly activities. Telemundo 23 news talent greets attendees at the station s booth, and prizes are distributed to all who visit. Sponsorship Packages include sponsored on-air and digital promo spots and signage at station s booth space. BOYS AND GIRLS CLUB TELETHON September Telemundo 23 and sister station, KION News Channel 46, will broadcast the third annual telethon benefiting The Boys and Girls Club. Building on the telethon s success in 2017 in raising $70,000, and the club s high Hispanic membership 80% of its members are Hispanic children - the 2018 telethon will include a call center dedicated to serve the Hispanic population. Sponsorship Packages include sponsored spots, logo on set and a donation to The Boys and Girls Club. VETERAN S DAY PARADE November 11 th More than 10,000 people gather in predominantly Hispanic old-town Salinas to honor our community s veterans and commemorate the national holiday. Sponsorship Packages include sponsored tribute vignettes and signage in station s booth space at the parade site. Contact station for customized sponsorship packages and pricing details for each event.
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