Social Media Statistics & Trends

Transcription

1 Social Media Statistics & Trends Presented by: RapidValue Solutions Date: 21 th November 2014 RapidValue Solutions

2 Social Web Demographics RapidValue Solutions 2

3 Who Uses Social Networking Sites? % of internet users within each group who use social networking sites Men Women Social network usage by Income Group College + Some College Social network usage by Age Group High School Grad or less Less than $30,000 /yr 79% % $30,000-$49,999 73% % $50,000-$74,999 70% % $75, % % 0% 100% 0% 100% Source: Pew Research Center s Omnibus survey, January 2014 RapidValue Solutions 3

4 71% users access social media from a mobile device. RapidValue Solutions 4

5 Facebook RapidValue Solutions 5

6 Facebook Usage Stats 1.5 Billion Facebook Users 1 Million Webpages accessed using login with Facebook 23% Facebook Users login at least 5 times per day 71% Online adults use Facebook 70% Marketers used Facebook to gain new customers 47% Americans say Facebook is their #1 influencer of purchases Source: Jeffbullas.com RapidValue Solutions 6

7 Top 10 Facebook User Countries Source: Statista 2014 RapidValue Solutions 7

8 Twitter RapidValue Solutions 8

9 Twitter Usage Stats 500 Million Facebook Users 215 Million Monthly active users 44% Growth from The fastest growing network 19% Online adults use Twitter 34% Marketers used Twitter to gain new customers Source: Jeffbullas.com RapidValue Solutions 9

10 Top 10 Twitter User Countries Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place, respectively. It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making religiously offensive comments on Twitter and Twitter is not even legal in China. Source: therealtimereport.com 2014 RapidValue Solutions 10

11 Google+ RapidValue Solutions 11

12 Google+ Usage Stats 1 Billion Google+ enabled accounts 359 Million Monthly active users 33% Growth of Google+ per annum 53% Increase in Traffic to Google+ during Q Million Number of Google+ unique mobile monthly users Source: Jeffbullas.com RapidValue Solutions 12

13 Country Top 5 Google+ User Countries USA India Brazil UK Canada Others Number of Users Source: datadial.net 2014 RapidValue Solutions 13

14 Penetration of Google+ per Country per Share of Internet Users Source: Statista 2014 RapidValue Solutions 14

15 YouTube RapidValue Solutions 15

16 YouTube Usage Stats 1 Billion YouTube accounts 6 Billion Hours of Video watched per month 1 Billion Average YouTube mobile video views per day 100 Hours Of videos uploaded on YouTube per minute 4 Billion Video views on YouTube per day Source: expandedramblings.com/ RapidValue Solutions 16

17 Top 10 YouTube Viewing Countries Rank Country Total views for top 100 channels 1 United Kingdom 33,560,918,510 2 India 14,810,049,945 3 Germany 14,524,140,584 4 Canada 13,700,391,417 5 France 12,721,544,257 6 South Korea 11,809,710,084 7 Russia 11,492,620,275 8 Japan 11,451,261,074 9 Brazil 10,856,237, Mexico 10,442,991,181 Source: countryxpedia.com RapidValue Solutions 17

18 Others RapidValue Solutions 18

19 Other Social Network Usage Stats 20 Million Pinterest active monthly users 150 Million Instagram active monthly users 500 Million Whatsapp users 300 Million LinkedIn members Source: Jeffbullas.com RapidValue Solutions 19

20 About RapidValue RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world s top brands and Fortune 1000 companies, and has offices in the United States and India contactus@rapidvaluesolutions.com Disclaimer: This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. RapidValue Solutions 20