BRAND GUIDELINES GREAT RIVER RESCUE

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1 BRAND GUIDELINES GREAT RIVER RESCUE

2 OUR STORY We are proud to be one of the few No Kill shelters in the United States. The No Kill policy ensures that we do not euthanize animals on a routine basis in order to make room for other animals. Animals are euthanized only when they are considered unadoptable. Animals are considered unadoptable when the animal exhibits aggressive or biting behavior, health issues involve animal suffering, or when the cost to maintain health would interfere with the organization s ability to help more animals. Since inception in 1977, has helped over 10,000 animals with a second chance at life. We are very proud of these and other efforts which have made our dream a reality and now allows us to provide even greater quality service for more than 300 animals per year. MISSION STATEMENT is committed to serving the best interest of the animals we strive to protect. OUR VISION is dedicated to operating an animal shelter for the purpose of finding a quality forever home for each animal we serve, encouraging a community of responsible companion animal guardians, eliminating the community s need to euthanize dogs and cats as a means of population control, and promoting a society where companion animals become more valued.

3 PRIMARY LOGO MINIMUM LOGO SIZE Print: 1 Inch wide Web: 120 px wide SPACE REQUIREMENTS No elements should over lap with the logo. The complete logo should lay ontop of a background color or photo. When possible the length of the capital A should be kept around the logo as clear space free from typography and graphical elements.

4 LOGO VARIATIONS Full Color Logo Black & White Logo White Logo (Placed on a solid or image background) BRANDING COLOR PALATE BLUE RGB 39/170/225 CMYK 70/15/0/0 Hex #27aae1 GREEN RGB 188/214/49 CMYK 31/0/100/0 Hex #bcd631 DARK GREY RGB 88/89/91 CMYK 0/0/0/80 Hex #58595b

5 APPROPRIATE LOGO USES Primary logo over light background Black logo (only for BW use) White logo over a solid background White logo over image background INAPPROPRIATE LOGO USES Open House NO Changing Logo Colors NO Changing Logo Fonts NO Changing Logo Proportions NO Overlapping Graphic Elements NO Rotating Logo

6 FONTS FOR BRANDING MATERIAL Avenir Next Ultra Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ?! $ % & Use Avenir Next Ultra Light for Call-Outs in Titles (Examples: Flyers & Newsletter) Avenir Next Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ?! $ % & Use Avenir Next Regular for body content (Examples: Flyers & Newsletter) Avenir Next Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ?! $ % & Use Avenir Next Medium for Sub-Headings (Examples: Flyers and Newsletter) Avenir Next Black A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ?! $ % & Use Avenir Next Black for Titles/Headlines (Examples: Flyers and Newsletter)

7 BRANDING MATERIAL EXAMPLES We serve Northern Minnesota without any geographic restrictions for our services. You can count on us to make life better for the companion animals in our care. Services We Provide Include Vaccinating animals in our care Educating the public about responsible petcare Providing volunteer opportunities Low cost spay/neuter programs Microchipping for your pet How Can I Help? Donate to our cause- visit greatriverrescue.com/ donate to learn more. Become a volunteer- we have volunteer trainings every month. Apply to become a Board Member- our organization is governed by a volunteer Board of Directors. Advocate for cause- tell others about the work of. ADOPT! Visit our shelter and adopt a companion animal to join your family. Your Contributions Help... Staff keep the facility clean and nurture shelter pets. We are a no-kill nonprofit animal shelter Medications and medical expenses to maintain operating in Bemidji, Minnesota since the health of the shelter pets. We save, care for, and find homes for Spay/neuter costs to reduce the number of hundreds of animals each unwanted pets in the area. year. The majority of our General building maintenance and operations funding comes from to run the facility. community contributions is Committed to Serving the Best Interest of the Animals We Strive to Protect Carr Lake Rd SE Bemidji, MN POST LOST PET NOTICES ON: Craigslist Find Toto Lost Dogs MN Facebook Page Lost Cats MN Facebook Page Bemidji Area Lost & Found Pets Facebook SEARCH YOUR NEIGHBORHOOD Every day until your pet is found. Post notices throughout the neighborhood using a clear, up-to-date photo. Talk WHAT YOU NEED to your neighbors and any neighborhood businesses. TO KNOW... Offering a reward can also be helpful. FOLLOW UP: When your pet is found, remember to take down any notices you ve posted on-line and around your neighborhood. WHAT TO DO WITH FOUND PETS & STRAYS QUICK ACTION & PERSONAL INVOLVEMENT in the recovery process are key components of recovering Contact your local animal control agency and see your if a lost pet. These steps can help you locate a lost pet report was filed matching the description of the as animal quickly in as possible: your care: City of Bemidji NOTIFY THE AUTHORITIES Township Pound Contact your local animal control agency and/or nonemergency police department. File a lost pet report Leech Lake Tribal Police and ask where your animal will be taken if s/he is Call at to file a picked up by one of these agencies. found pet report City of Bemidji Check Facebook (Bemidji Area Lost & Found Pets Page) or Craigslist Township Pound to see if the owner has posted their lost pet Leech Lake Tribal Police Notify your veterinary clinic and microchip company IF YOU STILL CAN T LOCATE THE OWNER: to let them know your pet is missing. Confirm that Call to be added to our incoming they have current contact information animal wait-list for you. We may not be able to take the animal immediately, CONTACT GREAT RIVER RESCUE but will contact you when space is available Report your lost pet to by calling The owner will have at least 10 days to reclaim the or using our lost pet submission form pet from us on Carr Lake Rd SE Bemidji, MN MORE DETAILS ON THE BACK... FINDING YOUR LOST PET 100% SPAY/NEUTER POLICY wwww.greatriverrescue.com Brandon Mustful Executive Director director@greatriverrescue.com 1612 Carr Lake Rd SE Bemidji, MN Committed to serving the best interest of the animals we strive to protect.

8 BRANDING MATERIAL EXAMPLES PET PATROL Low Income What is GRR PET PATROL? A monthly volunteer program for youth ages Meets the first Saturday of every month from 2 to 4 pm. Each month the group will learn about a new animal related topic and spend time with shelter pets. Participants must be trained volunteers and sign-up ahead of time by calling us at This is a FREE program! First session is Saturday, September 3. GROOMING AND PET NUTRITION SERVICES WILL BE PROVIDED BY PETS PLUS Wellness Clinic AND LIMITED SURRENDER EVENT July 15, :00 am 2:00 pm Hosted by 1612 Carr Lake Rd SE, Bemidji EVENT DETAILS will be hosting a Wellness Clinic and Limited Animal Surrender Event for pet owners meeting low income guidelines. Basic wellness services will be available to pets of qualified pet owners. Some services offered include core vaccines, deworming, flea/tick prevention, microchip insertion, nail clippings, and ear cleanings. Animals may be surrendered if room is available. LOW INCOME GUIDELINES To partake in this low income event, participants must be enrolled in one of the government assistance programs or fall within the household size and income parameters listed below. HOW IT WORKS No appointment necessary. First come, first serve. Must arrive 15 minutes prior to the end of the event to be seen. GOVERNMENT ASSISTANCE PROGRAMS Disability income, Food support (EBT, SNAP), General Assistance, Heating Assistance, Medicaid, Medical Assistance, MinnesotaCare (a health care program for Minnesotans with low incomes), MFIP, Section 8 Housing, Temporary Assistance for Needy Families, VA Disability and WIC. Licensed Veterinarian may be on hand One or more veterinary technicians will be on hand *Please note that Proof of Gross Income is requested prior to receiving services.

9 SUPPORTED LOGOS/EVENT LOGOS 40 TH ANNIVERSARY LOGO GRR CELEBRATING 40 PRIMARY LOGO 40 Y R GRRCELEBRATING S GRR40 CELEBRATING YRS GREATRIVERRESCUE.COM GREATRIVERRESCUE.COM SECONDARY LOGOS YEARS! greatriverrescue.com GRR CELEBRATING 40 River Rescue YEARS! SANTA PAWS LOGO FACEBOOK PROFILE IMAGE SANTA PAWS SPONSORED BY PAUL BUNYAN COMMUNICATIONS

10 BRANDING IMAGERY

11 BRANDING IMAGERY

12 BRAND GUIDELINES GREAT RIVER RESCUE Carr Lake Rd SE Bemidji, MN Phone: (218)

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