10/3/16. About Eric Garcia. Thanks to Our Sponsor!

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1 LIVE AUDIT OF YOUR DIGITAL PRESENCE! ì Fast, Easy, Fun Digital Marketing in Real Veterinary Practices Eric D. Garcia, IT & Digital Marketing Consultant About Eric Garcia Management Team at Large Practice in Tampa, FL Former VP of Veterinary Exclusive Web Marketing Firm IT & Digital Marketing Consultant Founder of Simply Done Tech Solutions VetPartners Member Consultant International Speaker: USA, Canada, Europe, Turkey, Thailand, Philippines, Austria [2016] Published Author ì Blackwell s Five Minute Veterinary Practice Management Consult ì AAHA Trends ì Veterinary Practice News ì Veterinary Team Brief ì CareCredit Tips Sheets Thanks to Our Sponsor! 1

2 Live Practice Audits Pick One ì Facebook/Social Media Audit ì Reputation Audit ì Google+ Audit ì Website Audit ì Etc. What is the Leading Search Engine? 2

3 Prepare Your Website: Top 5 Website Optimization Tips Mobile compatibility Update your website Get involved with your reputation Claim & optimize your online listing Refresh your content #1. Mobile Compatibility Responsive Website 3

4 #2. Update Your Website 97% of consumers search for a local business online 1 Review Your Content ì Ensure our content is fresh and up-to-date ì Is your content unique to your website? ì Provide 3-5 bullet points about the Simply Done Vet Clinic difference Most visited pages and most time spent ì Our Veterinarians/Team/Staff ì ì About Us Our Services 1 People Don t Trust Brands They Trust People. About Us: Top Most Visited Page The Brand: ì Simply Done Veterinary Clinic is a full service animal hospital. We offer state of the art care and advanced diagnostics. The People: ì Dr. Garcia founded Simply Done Veterinary Clinic on the core belief that by enriching the lives of pets, we enrich the world around us. The staff and veterinarians at our practice take immense pride in this philosophy, bringing this belief to action by implementing compassionate veterinary care. Our Veterinarians Our Veterinarians: Top Most Visited Page General: ì Dr. Garcia was born in Tampa, Florida. He graduated from the University of Florida in He has 2 dogs by the name of Elvis and Penny. Dr. Garcia is excited to meet both you and your pet! Enhanced: ì Dr. Garcia knew from a young age that pets were his passion. The joy and wonder of a happy pet immediately inspired Eric to pursue a career in veterinary medicine after completing his undergraduate degree. Now, as the founder of a successful veterinary practice, Dr. Garcia does what he loves each and everyday. Stop by soon, because Dr. Garcia can t wait to meet you and your pet! 4

5 Enhance Your Website #3. Get Involved with Your Reputation Veterinarian in Seattle Testimonial Tree 5

6 Testimonial Tree Testimonial Tree Testimonial Tree 6

7 #4. Claim Your Online Listings Google ì Bing ì Yahoo/Yelp ì Claim Using a General Clinic Address Optimize Your Listings 7

8 Optimize Your Listings Merchant Centric Listing Management Tool Merchant Centric 8

9 Optimize Your Online Listings Before Business Listing Optimization Duplicate Pages Missing Images Missing Description After Business Listing Optimization Improved Visuals ü Cover Photo ü Profile Photo ü Content Images Detailed Description Business Listing Optimization 9

10 Case Example: ABC Animal Hospital Category: Kennel #5. Optimize the Content on Your Website Veterinarian, Veterinary Hospital, Veterinary Clinic, Animal Clinic, Animal Hospital, Local Communities Optimize the Content on Your Website Since its foundation in 1980, Simply Done Tech Veterinary has grown and expanded to offer a comprehensive menu of veterinary services. As hospital members of the American Animal Hospital Association (AAHA), we are dedicated to providing quality medical care for your pet. We meet the AAHA's high standards for veterinary services, and are routinely evaluated by trained consultants. Simply Done Tech Veterinary provides each patient with the following services: 10

11 Optimize the Content on Your Website Since our establishment in 1980, Simply Done Tech Veterinary has grown remarkably in both scope and vision. We now offer more veterinary services than ever before in order to give your pet the most comprehensive care possible. As an American Animal Hospital Association (AAHA) accredited animal clinic, we take pride in being Champions for Excellent Care and are dedicated to providing the highest caliber service possible for your pet. Simply Done Tech Veterinary is proud to provide the following veterinary services at our animal hospital: We proudly serve the following communities: Aberdeen, Ocean Shores, Westport, Grayland, Montesano, Elma, Cosmopolis, and Grays Harbor communities. Veterinarian, Veterinary, Veterinary Hospital, Veterinary Clinic, Animal Clinic, Animal Hospital, Local Communities SEO Expectations SEO takes time ì 2-4 month average If you have limited visibility online now ì Now: Google AdWords with Larger Budget & SEO ì Later: Reduce Google AdWords Budget Google AdWords Instant No contract required You set the budget You set the target radius 11

12 Google AdWords: Choose Your Target Audience Live Practice Audits Pick One ì Facebook/Social Media Audit ì Reputation Audit ì Google+ Audit ì Website Audit ì Etc. Thanks to Our Sponsor! 12

13 THANK YOU! Resources: Follow me on Facebook: facebook.com/ericgarciafl Check me out on 13