2019 MEDIA PLANNER. The industry s must-read, go-to publication for all issues affecting veterinary professionals.

Size: px

Start display at page:

Download "2019 MEDIA PLANNER. The industry s must-read, go-to publication for all issues affecting veterinary professionals."

Barbara Quinn
5 years ago
Views:

1 2019 MEDIA PLANNER The industry s must-read, go-to publication for all issues affecting veterinary professionals.

You ll find it all here COMPREHENSIVE REACH Exclusive Small Animal 45, 429 Mixed Practice 6,000 Over 50% Small Animal 5,956 Why advertise

dvm360 has something for absolutely everyone in the veterinary world Exclusive Equine 1,459 Large Animal Other 438 718 Total dvm360

31, 2017 NEWS MEDICINE 2019 Net Rates* BUSINESS HOSPITAL DESIGN PRODUCT UPDATES 1x 6x 12x 18x Tabloid Page $10,500 $9,950 $9,900 $9,850

Page $7,650 $7,550 $7,400 $7,250 Positional Rates Cover 2 25% Cover 3 10% Cover 4 30% Special Positions 15% 1/2 Jr.

Page $4,050 $3,950 $3,850 $3,750 *Four Color Equine Rates* 1x 6x 12x 18x Tabloid Page $6,750 $6,550 $6,350 $6,150 1/2 Tab Page $5,525

2 You ll find it all here COMPREHENSIVE REACH Exclusive Small Animal 45, 429 Mixed Practice 6,000 Over 50% Small Animal 5,956 Why advertise in dvm360 magazine? dvm360 has something for absolutely everyone in the veterinary world Exclusive Equine 1,459 Large Animal Other Total dvm360 Veterinarian Audience 60,000 AAM Dec. 31, 2017 NEWS MEDICINE 2019 Net Rates* BUSINESS HOSPITAL DESIGN PRODUCT UPDATES 1x 6x 12x 18x Tabloid Page $10,500 $9,950 $9,900 $9,850 1/2 Tab Page $9,150 $7,950 $7,900 $7,850 Junior Page $9,500 $8,650 $8,525 $8,475 3/4 Jr. Page $8,250 $8,050 $7,950 $7,750 2/3 Jr. Page $7,650 $7,550 $7,400 $7,250 Positional Rates Cover 2 25% Cover 3 10% Cover 4 30% Special Positions 15% 1/2 Jr. Page $5,650 $5,550 $5,400 $5,250 1/3 Jr. Page $4,850 $4,750 $4,700 $4,650 1/4 Jr. Page $4,050 $3,950 $3,850 $3,750 *Four Color Equine Rates* 1x 6x 12x 18x Tabloid Page $6,750 $6,550 $6,350 $6,150 1/2 Tab Page $5,525 $5,250 $5,100 $4,850 Junior Page $5,750 $5,500 $5,300 $5,100 3/4 Jr. Page $4,500 $4,250 $4,000 $3,750 Whether readers are just starting out, nearing retirement or smack in the middle of their veterinary careers, they all find what they need to succeed in dvm360. 2/3 Jr. Page $3,700 $3,600 $3,500 $3,400 1/2 Jr. Page $3,600 $3,500 $3,400 $3,350 and more! 1/3 Jr. Page $3,500 $3,400 $3,350 $3,300 1/4 Jr. Page $3,150 $3,050 $2,900 $2,900 *Four Color 3

It s billboard-sized You ll be part of the buzz If you want to see your message looking big, bold

dvm360 is the top-read, most-recognized publication in the veterinary world, and it s.

3 It s billboard-sized You ll be part of the buzz If you want to see your message looking big, bold and beautiful, this is the place to put it. dvm360 is the top-read, most-recognized publication in the veterinary world, and it s... big, This thought-leading publication sets the agenda for the veterinary market. Readers express affection for the brand, the expert editorial team and the respected opinion leaders who contribute. It s not an exaggeration to say that everybody knows about dvm360. Leverage that authoritative power into more recall for your brand s benefits. big, big. What s not to love?

Highly engaging + data driven 6 The dvm360 team breaks veterinary news online and

All that digital backand-forth means we get the most complete view of opinions in

It s scannable but also invites the deep dive If you read every word, you ll get

But carefully managed design and display type move readers through every issue to

4 Highly engaging + data driven 6 The dvm360 team breaks veterinary news online and on social media, and only the best stuff makes it into the print publication. All that digital backand-forth means we get the most complete view of opinions in the market, making the dvm360 team s understanding of veterinary professionals even stronger. It s a powerful vehicle that makes audience engagement part of the product. It s scannable but also invites the deep dive If you read every word, you ll get more, of course. But carefully managed design and display type move readers through every issue to get eyes on every page which gives you better exposure, of course. Plus, it s not stuffy. It s not boring. It s not afraid to make readers laugh. And it s definitely not the same old thing. Pretty impressive in the long-time market leader, huh?

2019 planning calendar Ad Closing Materials Due Editorial Features Special Recognition Leadership Challenge January 12/7/18 12/13/18 Surgery, Behavior, Immunology/vaccines, Urology, Parasitology,

Parasitology, Hospital Design: Hospital of the Year, Diagnostic imaging, Pain management, Nutrition, Equine: Lameness Leadership 1: The working parent April 3/12/19 3/16/19 Surgery, Heartworm

5 2019 planning calendar Ad Closing Materials Due Editorial Features Special Recognition Leadership Challenge January 12/7/18 12/13/18 Surgery, Behavior, Immunology/vaccines, Urology, Parasitology, Equine: Laminitis February 1/10/19 1/17/19 Cardiology, Rehabilitation, Dentistry, Ophthalmology, Toxicology, Parasitology, Equine: Behavior Pet Dental Health Month March 2/8/19 2/14/19 Dermatology, Parasitology, Hospital Design: Hospital of the Year, Diagnostic imaging, Pain management, Nutrition, Equine: Lameness Leadership 1: The working parent April 3/12/19 3/16/19 Surgery, Heartworm disease, Laser therapy, Tick-borne disease, Emergency medicine, Equine: Nutrition Heartworm Awareness Month, Prevent Lyme Disease in Dogs Month May 4/11/19 4/17/19 Parasitology, Oncology, Dermatology, Imaging, Dentistry, Equine: Parasitology June 5/11/19 5/17/19 Infectious disease/vaccines, Parasitology, Feline medicine, Endocrinology, Surgery, Equine: Microchipping, Hospital Design supplement Adopt a Cat Month Leadership 2: Retail revolution July 6/12/19 6/18/19 Dentistry, Pain management, Renal disease, Behavior, Microchipping, Equine: Hoof health August 7/12/19 7/18/19 Imaging, Oncology, Alternative medicine, Parasitology, Equine: Business solutions Check the Chip Day September 8/10/19 8/17/19 Dentistry, Pain management, Emergency medicine, Dermatology, Wellness care, Equine: Vector-borne disease Animal Pain Awareness Month Leadership 3: The great nutrition debate October 9/10/19 9/14/19 Behavior, Urology, Rehabilitation, Internal medicine, Gastroenterology, Equine: Surgery National Veterinary Technician Week November 10/12/19 10/18/19 December 11/9/19 11/15/19 Pain management, Surgery, Oncology, Diabetes, Dentistry, Equine: Colic Imaging, Nutrition, Senior care, Behavior, Internal medicine, Equine: Orthopedics Pet Cancer Awareness Month, Pet Diabetes Month Leadership 4: Scarred and scared: Vet professional trauma 8

2019 products 360 showcase Advertising Unit Sizes Showcase Display Ad Rates 1x 6x 12x Tab Page $6,115 $5,925 $5,760 1/2 Tab $5,035 $4,880 $4,730 1/4 Jr.

$306 $288 $246 Showcase Display Ad Sizes Dimensions Text Ads First 25 Words Column Sizes 3 Column = 7 (3 column x 4 in.) 2 Column = 4.616 (2 column x 4 in.

For the best rate, frequency schedules must start with the first insertion. Prepayment is required for all contracts under $1,000 and must be paid by the issue closing date.

Rates are effective for current calendar year and are subject to change. If any insertions carry over into a subsequent year, new rates will be in effect.

6 2019 products 360 showcase Advertising Unit Sizes Showcase Display Ad Rates 1x 6x 12x Tab Page $6,115 $5,925 $5,760 1/2 Tab $5,035 $4,880 $4,730 1/4 Jr. Page $2,060 $1,985 $1,910 1/8 Page $1,555 $1,480 $1,405 Marketplace Rates - Per Column Inch Frequency 4-Color 2-Color B&W 12x $270 $252 $210 9x $282 $264 $222 6x $288 $270 $228 3x $300 $282 $240 1x $306 $288 $246 Showcase Display Ad Sizes Dimensions Text Ads First 25 Words Column Sizes 3 Column = 7 (3 column x 4 in.) 2 Column = (2 column x 4 in.) Each Additional Word $125 $1 Actual Ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. For the best rate, frequency schedules must start with the first insertion. Prepayment is required for all contracts under $1,000 and must be paid by the issue closing date. We accept check or VISA, MC and AMEX. Terms and conditions on advertising contract apply. TERMS & CONDITIONS: Special production charges will be charged separately to the advertiser. Rates are effective for current calendar year and are subject to change. If any insertions carry over into a subsequent year, new rates will be in effect. Cancellations can ONLY be accepted in writing directed to the account executive listed on the advertiser contract. Cancellation requests must be received prior to the issue closing date. If contract and materials are not received by closing date, we cannot secure advertising placement. Space costs will be adjusted to the appropriate rate if less space is used during calendar year. UBM may reject or cancel any advertising at any time. All advertising accepted subject to credit approval. For complete Terms & Conditions, please call your account representative, see publications media kit or the bottom of your advertising contract. Tab Spread Tab Page Junior Page Half Tab Vertical Half Tab Horizontal in. x in in. x in. 7.5 in. x in. 5.5 in. x in in. x in. 1 Column = 2.25 (1 column x 2 in.) 1/4 Junior 4.5 in. x 3 in

7 Join us I think dvm360 is the least stuffy media out there. -Cammi Bailey, CVA, CPA to be on top of the current issues and trends that are important to veterinary professionals 3 things that make dvm360 different. I look forward to getting my dvm360 magazine every time and am usually very happy when it arrives! I love the articles and the bit of sarcasm that can sometimes be found in the pages. -Jenifer Chatfield, DVM, DACVM 1. We re the news our readers rely on. No one else in the market has the reach or the loyalty that dvm360 has. 2. We re the source for the next big thing. We re talking about market trends long before the rest of the world is. 3. We re family. (Awww!) The dvm360 family of brands creates an expanded experience for our readers available 24/7/365. Contact your Account Manager or call David Doherty at

Vet Record & In Practice

Vet Record & In Practice 2018 MEDIA INFORMATION & British Veterinary Association (BVA) Journals Supporting vets since 1888 Frequency: weekly Impact factor: 1.737 First issue published: 1888 Audience: Veterinary practitioners,