2017 POST SHOW REPORT

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1 2017 POST SHOW REPORT

2 SHOW INFORMATION SHOW TITLE SmartHeart presents Thailand International Dog Show 2017 DATE & TIME 29 June 2 July 2017 ; hrs. VENUE Hall 1-2 IMPACT Exhibition & Convention Center, Bangkok, Thailand 2 EXHIBIT AREA 10,000 sq.m. ORGANIZER IMPACT Exhibition Management Co., Ltd. CO-ORGANIZERS The Kennel Club Association of Thailand Thai Pet Product Industries Association ENTRANCE FEE 20 Baht/person (Free entrance for children and dog)

3 TITLE GOLD MEDIA SILVER Sponsors & Supporters TITLE : SmartHeart GOLD : Pedigree Ostech SILVER : Zoetis Frontline Shawpet Cesar Doggy Dolly Dog n joy SmartHeart Gold MSD Bearing Jerhigh ProPlan YiamPanich King Kong Petshop ANEE Pet Great Titan Pet 8 VET4 MEDIA : Dog I Like HOWL MuMu Day Dee Dern

4 OPEN CEREMONY

5 OPEN CEREMONY 65 Reporters

6 SHOW DAY ACTIVITIES Dog Competition Zone Dog Playground Dog Agility VET 4 CSR

7 DOG COMPETITION ASEAN s Largest Dog Competition The competition was hosted by the Kennel Association of Thailand (KATH)

8 DOG PLAYGROUND THAILAND s American Pitbull Weight Pulling Competition The competition was hosted by the Ultimate Dog Club (UDC)

9 DOG AGILITY Dog Challenged Activities & Agility Trials Find your dog a perfect mate with Dog Date SmartHeart presents Thailand International Dog Show MAKEOVER Charity Contest Dog Games Dog Talent

10 DOG I.T. - TIDS Card - Get your own dog identification card. The card comes with many special privileges. - Dog Like & Share - Update news and highlights of your four legged friend from our media channel. - Fun for Free! - Come and get free snacks from our sponsors

11 1 Baht for Our Best Friend Project The funds raised will go towards caring for our best friends which will help support many programs serving dogs who need food and well treated.

12 EXHIBITION ZONE The number 1 dog show dedicated to the dog lovers from across Thailand. Showcasing multitudes of dog care products, medical services and fashion apparel. Over a thousand dogs are joining this event here at IMPACT.

13 Title Sponsor SmartHeart

14 Gold Sponsors Pedigree & Ostech

15 Silver Sponsors Zoetis / Frontline / Shawpet / Cesar / DoggyDolly / Dog n joy

16 Silver Sponsors SmartHeart Gold / MSD Animal Health / Bearing / ProPlan / YiamPanich

17 Silver Sponsors KingKong / ANEEPET / Great Titan / Pet8 / Vet 4

18 EXHIBITION ZONE

19 EXHIBITION ZONE

20 EXHIBITION ZONE

21 2 2 J U L Y POST EVENT C S R

22 CSR Activity 1 Baht for the Homeless Dogs

23

24 2 3 J U N E PRESS VISIT

25 23 JUNE 2017 PRESS VISIT

26 TV Tie-in Youtube

27 Radio Spot 30 sec. 30 Spots 6 Times a day for 5 Days. Start from 27 June to 1 July Spots 6 Times a day for 5 Days. Start from 27 June to 1 July Spots 6 Times a day for 5 Days. Start from 27 June to 1 July 2017 Total : 90 Times

28 Local News Clipping International

29 JJ Market

30 Online Marketing Website Webboard Banner

31 EDM Online Marketing Facebook

32 SMS Online Marketing Google Ad.Word

33 Poster Leaflet Advertisement Ticket

34 Advertisement Cubic LED LED Link Bridge

35 Advertisement 2 Bus Stop

36 Advertisement Billboard Express Way Billboard Muang Thong

37 Advertisement Lollippop Loading Banner

38 Outdoor Signage Advertisement

39 Outdoor Signage Advertisement

40 Outdoor Signage Advertisement

41 Indoor Signage Advertisement

42 Decoration Drop Off Ticket Signage

43 Decoration Photo Backdrop Directory Board

44 Decoration Program Board Inter Zone Highlight

45 Zoning Signage Decoration

46 More than 200,000 local and international visitors VISITOR PROFILE Dog Owners and Dog Lovers Manufacturers of Dog Products Importers/Exporters Distributors/Retailers Veterinarians/Veterinary Clinics Dog Grooming Business Dog Breeders Press and Medias Specialty Pet Shops

47 223,764 Number of Visitors at TIDS

48 Number of Visitors at TIDS Visitors : 218,411 Dogs : 54, Visitors : 220,145 Dogs : 44, Visitors : 223,764 Dogs : 56,241 Visitors : 195,010 Dogs : 48,571

49 ACTIVITY ZONES Number of Dogs (by zone) ZONE DATE 29 JUNE 30 JUNE 1 JULY 2 JULY Competition Zone By KATH Agility Zone By TPIA Playground Zone By UDC Mobile Clinic By VET4 1,024 1,016 1, Total 1,276 1,234 1,636 1,311

50 VISITOR SURVEY Gender Purpose to Visit Career

51 How did the visitors find out about SmartHeart presents Thailand International Dog Show 2017? VISITOR SURVEY

52 THANK YOU

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