International Fair for a Better Life with Pets

Transcription

1 interpets International Fair for a Better Life with Pets Exhibitor s Guide August 2013 Trade Days Public Days (Thu. Fri.) (Fri. Sun.) Makuhari Messe Hall7 8 10:00 17:00

2 A gateway to the world s 2nd largest pet market, Japan! Interpets, the International Fair for a Better Life with Pets, showed tremendous growth in it s 2nd edition in the summer of 2012, and has already become the largest and only international fair for the pet industry in Japan. Understanding that Japan is the 2nd largest pet market in the world, expectations from the global pet industry towards Interpets, the only gateway for overseas manufacturers to enter the Japanese pet market, continues to grow tremendously each year. Interpets will come back to Makuhari Messe (Chiba, Japan) from 22nd to 25th, August 2013, as the meeting point for you and buyers who are looking for unique products from overseas, and also for pet owners looking to gain new ideas for leading a quality life with their pets. Take this chance to start preparing for your participation, learn more below, and reserve your booth today! Outline of Interpets 2013 Fair Name Interpets - International Fair for a Better Life with Pets - Theme A Happy and Healthy Life with Pets Period August (Thu. - Fri.) : Trade Days (Fri. - Sun.) : Public Days Opening hours 10:00 17:00 Venue Makuhari Messe Hall Nakase Mihama-ku Chiba Japan Exhibitors(Planned) 300 from all over the world Visitors(Planned) 48,000 (Trade Days 11,000 / Public Days 37,000) Organiser Mesago Messe Frankfurt Corporation Japan Pet Food Association Admission Fee Trade Visitors Public Visitors JPY 1,500 *Free admission tickets and online registration is available for trade visitors. Adult JPY1,500 (JPY 1,000) Children 7-15 years old JPY 1,000 (JPY 500) Children 6 years or under Free of charge Pets Free of charge ( ) = fee with discount ticket Official Supporters (planned) Ministry of Environment / Chiba Prefecture / Chiba City / UBI France Asia Cat Club / CFA Japan Region / Japan Animal Hospital Association / Japan Animal Welfare Society / Japan Bird & Small Animal Association / Japan DIY Industry Association /Japan Kennel Club, Inc. / Japan Ornamental Fish Association / Japan Pet Care Association / Japan Pet Products Manufacturers Association / Japan Small Animal Veterinary Association / Japan Society for the Prevention of Cruelty to Animals / Japan Veterinary Medical Association / Japan Veterinary Products Association / Pet Food and Product Wholesale Dealers Association / Pet Food Fair Trade Association / TICA Japan / Zenkoku Pet Kyokai Product Groups Food: Pet food and treats Boutique: Fashion and accessory Living and interior products Toiletry: Toiletry products Gifts: Gifts and novelty goods Outing: Outdoor & leisure products and services Learning: Pet training products and services Healthcare & Beauty: Health care & grooming products and services Veterinary & Nursing Care: Veterinary products, equipment and services Nursing-care products and services Ceremonial: Wedding, funeral and other ceremonial services Memorial services and products Veterinary Pet Insurance: Veterinary Pet Insurance Birds & Small Animals: Products and services for birds and small animals Aquarium Life: Aquarium products and services Education & Information: Professional schools for pet trainers, publishing and IT related services Multiple: Products covering more than one categories and services Associations / Organisations * Living bodies shall not be accepted as exhibits. Why Interpets Targeted Visitors Interpets welcomes visitors from various industries. Retailers: retail business, mass merchandise outlets, specialty stores, High Quality Business Platform The fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period. Media Exposure Media campaigns of 2012 resulted in coverage in the leading press such as 8 TV shows, 2 radio shows, 11 magazines, 46 newspapers, 187 online coverage and 2,600 blogs. High Satisfaction Rate among Exhibitors & Visitors 94% of exhibitors in 2012 intend to come back to the 2013 fair 96% of the visitors both business and public in 2012 intend to visit the fair again in department stores, convenience stores, mail-order businesses Distributors: trading companies, importers, wholesalers Manufacturers Veterinaries Training schools Grooming salons Pet hotels Restaurants & Cafes Associations / Organisations Press Public visitors: Pet owners and potential pet owners 2 3

3 Application Deadline 19 April 2013 If the requested space reaches our maximum capacity before deadline, you will be on the waiting list. Participation fee Standard Booth (Raw Space Only) JPY 367,500 per booth (5% tax included) 1 booth = 9m 2 (D3m x W3m) Mini Packaged Booth JPY 258,300 per booth (5% tax included) 1 booth = 4m 2 (D2m x W2m) Schedule 2012 November Early Bird Discount! Valid only until 29 March 2013 Over 6 booths (54 m 2 ): 3% off Over 9 booths (81 m 2 ): 5% off Over 12 booths (108 m 2 ): 7% off Booth construction such as panels, sign board and electricity supply are NOT included and they are in exhibitor s responsibility. Rental stand is available for your easy participation. * Booth location will be offered on a first-come, first-served basis. Mini Packaged Booth includes: Needle Punch Carpet / Octanorm Wall Panel System (2.7m) / Sign (company name, booth number) per open side / Florescent lamp Double Electrical Outlet (100v/1kW) / Power Supply Installation, Electricity Fee (up to 1kW) *It is not possible to change its design, color of carpets and Sign. Start Application Acceptance Application Deadline 19 April, 2013 Rental Stand (Optional) Booth Allocation June 2013 The rental stand with basic equipment is offered at a reasonable price. For more details, please contact the organiser. 1 booth (9m 2 ) 2 booth (18m 2 ) JPY 99,200 JPY 147,500 Receive Exhibitor Manual Preparations August 20 21, 2013 Price Simulation - 1 Standard booth with rental stand 3 booth (27m 2 ) (5% tax included) JPY 189,500 Move-In / Stand Construction Participation fee JPY 367,500 Rental Stand includes: Needle Punch Carpet / Octanorm Wall Panel System (2.7m) / Sign (company name, booth number) August 22 25, 2013 Rental Stand JPY 99,200 per open side / Florescent Lamp / Wastepaper Bin / Double Electrical Outlet (100v/1kW) / Power Supply Instllation, Electricity Fee (up to 1kW) / Booth Cleaning (21-24 August) Fair Open Total JPY 466,700 *Due to the rise in electricity fee, the prices are different with *For further details, you may check our official fair website. 4 5

4 Facts and Figures Fair Review (Thu. Sun.) August 2012 Makuhari Messe Hall 9 Interpets 2012 welcomed 257 exhibitors from 13 countries/ regions (20% up from 2011) and covered 2,794 sqm net (40% up), and 46,883 visitors from 21 countries/regions (20% up) enjoyed their business and their time with their pets. Number of visitors 46,883 visitors / 21 countries / regions (Domestic: 46,559, Overseas: 324) Trade visitors Questionnaire Do you have an authority in purchasing decisions? 22.6% 5.5% 36.5% 36.5% 19.4% Have authority to purchase Have partial authority to purchase Japanese Pet Market= 1.3 Trillion yen By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.3 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,816,000 and 9,550,000 respectively in Number of Exhibitors 257 exhibitors / 13 countries /regions (Domestic: 209, Overseas: 48) Trade visitors by business categories Specialty Store Manufacturer Trading House Grooming Salon Importer / Wholesaler Mail Order House Animal Hospital 20.7% 16.3% 15.2% 7.6% 5.1% 4.6% 2.4% 16.0% 19.4% 16.0% 22.6% 5.5% Have influence in purchasing No authority to purchase How likely do you intend to visit the next interpets 2013? Trends in Pets Ownership Popularity of smaller dogs Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 69.3% of Japan s total domestic dog population in 2011 (up from 58.3% in 2003 and 66.4% in 2009). From that figure, ultra-small dogs weighing 3kg or less totalled 13.4% and small dogs between 3kg and 5kg numbered 23.8%. Exhibitor Questionnaire Will you participate in the fair next year? 5.7% 94.3% 5.7% Yes, certainly/ Yes, I'll consider No, certainly not Housing Manufacturer / Real Estate Large Scale Store / Convenience Store Press Automotive Department Store Association / Embassy Restaurant / Cafe 1.5% 1.2% 1.2% 0.9% 0.8% 0.8% 0.6% 1.0% 0.7% 98.3% 1.0% 0.7% Will participate Not participate Advanced aging among pets Dogs over 7 years old accounted for 51.4% Japan s total domestic dog population in 2011, while cats over 7 years old equalled 39.6%. The average life-span for dogs is 13.9 years while the average life-span for cats is 14.4 years. Due to wide availability of well-balanced pet foods as well as welladvanced pet medical care, pets are living longer lives. 94.3% Pet Hotel Hotel / Leisure Facility / Public Facility Tourism / Transportation Others Total 0.5% 0.4% 0.3% 16.9% 3.0% 100.0% 98.3% Public visitors Questionnaire How likely do you intend to visit the next interpets 2013? Increase in indoor pets The Japan Pet Food Association survey showed that over 76% of dogs and over 80% of cats are kept indoors. Keeping pets indoors is now more common than in the past in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets. Pets ownership in Japan 1.3% 2.0% 96.7% 1.3% 2.0% Will participate Not participate According to a research conducted by the Japan Pet Food Association in 2011, 25.7% of total households in Japan own a dog, cat, or both as pets. The results also show that 37.9% of total households own some kind of household pet, including dogs, cats, birds, fish, or other domesticated animals. One of the characteristics of pets ownership in Japan is shown below; high percentage of potential pet owners (people who are willing to own pets). 96.7% Households which own pets (%) Households willing to own pets (%) Dogs Cats 17.7% 33.1% 10.3% 18.7% [Source of reference: JPR Corp. / Japan Pet Food Association] 6 7

5 Mesago Messe Frankfurt Corporation Shosankan 7F, Iidabashi, Chiyoda-ku, Tokyo, Tel Fax Subject to change, as of December 2012, printed in Japan 12/12/6800