Your clients need you to help them reach their full dairy potential.

Transcription

1 Full Dairy Potential starts with Cepravin and a milk quality consultation, and continues year-round with a full programme of opportunities or success for your dairy clients and your clinic. Cepravin. The No.1 foundation for success. Cepravin has an unsurpassed performance record of delivering profitable outcomes. No other DCT or combination of therapies provides the same convenience and proven extended protection. 30 years of field tests and on-farm experience 30 years of proven research 30 years of proven success 30 years of market leadership Guaranteed to deliver results on farm year on year Your clients need you to help them reach their full dairy potential. Anything less than Cepravin will deliver less for your clients. With New Zealand s number one DCT, you re not taking chances with your clients profits. Available only under Veterinary Authorisation. ACVM Registration No: A3322. Registered trademark. Schering-Plough Animal Health Limited, 33 Whakatiki Street, Upper Hutt. Phone CEP

2 Reaching full dairy potential has significant benefits for your clients and your business Clients Business Mastitis is short-changing your clients... and they need your help The New Zealand dairy industry has expressed concern that our milk quality is on the decline, as trends show a worrying increase in national average somatic cell count (SCC). The biggest threat to milk quality is mastitis which, by industry estimates, is shortchanging dairy farmers to the tune of $100 million every year. Survey data suggests that only 20% of farmers are able to achieve the goals they set for their own mastitis control, leaving them frustrated with the associated costs and production losses. Your clients will be looking for your advice about how to improve their mastitis management, so they can produce high quality milk more efficiently. Successful mastitis management needs an integrated, year-round approach but the dry period is crucial. Cepravin is unsurpassed in managing mastitis from dry off. No other dry cow therapy (DCT) provides the same volume of proof and experience of sustained benefits into the following lactation. Your advice and Cepravin are the key to your clients achieving their full earning potential. Consultation and the right DCT is an investment in your clients long-term success. Avoids unnecessary costs and stress involved with mastitis. Best practice helps clients earn incentives or avoid penalties. Consultation optimises mastitis management and results. Proven cost benefits for your clients, increased margin and revenue for your business. Consultation and the right DCT is an investment in the success of your veterinary practice. Start the year by driving service, growth and the financial health of your practice. A shared proactive plan demonstrates true business partnership. Confidence in prescriptions backed by evidence and experience. Positive results lead the way to increase your overall dairy business with clients.

3 Anything less than Cepravin will deliver less for your clients To achieve the best results you need to: Cure existing infections at dry off. Prevent new infections throughout the dry period. Protect against mastitis and reduce new infections at, and around, the calving period. Reduce SCC and mastitis into the subsequent lactation. Not all DCTs achieve all these key objectives. A farmer s objectives around dry off can differ. They may want to achieve some or all of the following: Reduce mastitis, and its expense throughout the year. Use a simple treatment that is quick and easy to administer, by any worker. Use a treatment they trust to work, year after year. Feel in control of their situation and confident of successful results. Maintain past accomplishments and avoid backward steps. Maintain high profitability, and receive good advice and guidance to achieve this. The dry cow therapy that will help your clients reach their full dairy potential. Save money, and reduce unnecessary expenditure. Just as importantly, you need: No risks. Guarantees. Proven outcomes. A product that does what it says it will do. Cepravin is the benchmark foundation for success. Anything else is a compromise. The positive effects of Cepravin on a farmer s bottom line are proven beyond doubt with over 30 years of local field success and international trial work. No other dry cow therapy does more to help your clients achieve their full potential. That s because Cepravin delivers unsurpassed, sustained results throughout the year. Cepravin cures infections at drying off, prevents new infections during the dry period and calving, and reduces SCC and mastitis through to the following lactation. With your clients under increasing pressure to perform, your advice makes all the difference. By recommending New Zealand s number one dry cow therapy, you can be confident you ll improve their productivity and profit. You ll help them achieve their full dairy potential. Reaching full dairy potential starts with Cepravin.

4 Cepravin gives unsurpassed performance all from a single syringe DCT objective Cepravin alone Evidence of effectiveness Shortacting DCT Generic cephalonium DCT Internal teat sealant Cloxacillin + internal teat sealant Cure existing infections at dry off. X Cepravin alone, as part of a mastitis management plan, achieves all the objectives of successful DCT. 1. DCT is an important component of mastitis management. 2. Long-acting DCT provides more benefits than short-acting DCT. 3. Cepravin has unique outcomes, benefits and claims that mean it remains unsurpassed as a stand alone therapy. 4. Cepravin alone was as efficacious as an internal teat sealant (ITS) plus shorter acting DCT in New Zealand trial work. 5. Cepravin s performance has only been improved on by adding an ITS to Cepravin. And now that syringe is even better New dual tip syringe: Optimises the health of the teat canal. Minimises the introduction of bacteria. Prevent new infections throughout the dry period. Protect against coliform infections at dry off. Protect against mastitis and reduce new infections at and around the calving period. Reduce SCC and mastitis into the subsequent lactation. One tube per quarter - reduces labour input, teat canal damage and chance of introducing infection. Dedicated year round manufacture and quality control.? X X <30 day dry period?? X +/- X Global technical resource. +/- X Proven to get results season after season, under varying conditions. +/- X X Result: Cepravin ticks all the boxes

5 Why it s so important that we work together to improve milk quality The New Zealand dairy industry is concerned that economic pressures are leading farmers to compromise by just meeting minimum standards, or even by taking risks and that this is contributing to the decline in milk quality. Studies show that there are significant production gains to be made through the maintenance of good milk quality for example, dropping SCC from 200,000 to 100,000 cells per ml is estimated to yield almost 2% additional production. Not to mention the added benefits of less clinical mastitis and less stress, money and time costs incurred. We re committed to dairy success for you and your clients Intervet/Schering-Plough brings to the table much more than the country s number one DCT. We re committing solutions, resources, and technical and business support to clinics across the country who are motivated to work with us to build their dairy practices, improve their revenue, and develop stronger, more profitable relationships with their dairy clients. Cepravin, our resources and your expertise will be the way your clients achieve their full dairy potential. So cutting costs may seem like an option, but the consequences mean it is a false economy. It is a strategy that leaves little option but to continue reducing costs year on year which can only lead to a continuing decline in productivity and milk quality. This is a serious risk that will have broad repercussions that could extend beyond the financial resources of any single farmer. 1 For New Zealand s dairy industry to remain competitive in the world, we need to invest in our strongest foundation for sustainable growth. 1 Strategy for NZ Dairy Farming (DairyNZ, DCANZ, Federated Farmers) 200 Somatic cell count (000) Dropping SCC from 200,000 to 100,000 cells per ml is estimated to yield almost 2% additional production. 0

6 Which tools are appropriate for your clinic? Consultancy Sales Solutions Marketing Solutions Technical Solutions Business Solutions Do you wish to improve your milk quality consult with your dairy clients? Would you like to have an easy-to-use data process that analyses your farmers data to provide best advice on DCT for their herd? Would you like to enable your vets to take the approach of providing the right solutions to farmers issues? Would you like to make use of our comprehensive DCT marketing campaign? Assistance with local press Is it important for your clinic to keep your vets up to date with technical data and new research? Do you find it difficult for vets to get away to technical meetings? Would you like to make a plan for business growth? E consult and assistance with using it in practice Would you like to send a direct mail to your farmers around the dry period? Would you like to make use of editorial for your clinic newsletters? Do you have broadband? Strategic in-house brainstorm to look at opportunities for growth, the needs of your clinic and the resources that I/SPAH can provide to help I/SPAH newsletter As a clinic, would you like your milk quality consults to be consistent? Would you like your vets to have a refresh on best practice approach for these consultations? Would you be interested in a tool to use in the milk quality consults to prompt discussion with farmers? Direct mailer Talk Straight Do you have any specific technical issues for your clinic? Technical webinar Technical regional meeting Put a clinic plan in place with Business Regional Director Milk Quality Consult Handbook Full Dairy Potential Clinic wrap Article in Talk Straight Would you like a clinic specific campaign? In-house technical presentation One-to-one regional technical project support Training milk quality consult Would you like your vets to improve their skills in customer service and communication to farmers? Would you like to include your admin in dry cow training? Farmer Meetings Training customer relations dry cow moodle training