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1 FACEBOOK Month Weekly Total Fans (New Page Unique Page People Likes Shares Fans Unsubscribers Reach Likes) Views Views Talking July Week August Week 1 1, August Week 2 1, August Week 3 3, August Week 4 1, September Week 1 1, September Week 2 1, TWITTER Mentions RT's Followers Clicks July Week August Week August Week August Week August Week September Week September Week

2 Publicity Date Publication Media Type Headline Focus Area 2-Jul Zoom Folsom Newspaper Intel collects 24K toilet paper rolls for United Way No 24-Jul AuburnJournal.com Website United Way Campaign Kick-Off: Night with the River Cats Yes 24-Jul ColfaxRecord.com 24-Jul EDHTelegraph.com FolsomTelegraph.co 24-Jul m InMyCommunity.co 24-Jul m 24-Jul LincolnNewsMesseng er.com Website Website Website Website Website 24-Jul TheLoomisNews.com Website 24-Jul PlacerHerald.com 24-Jul RosevillePT.com Website Website United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats United Way Campaign Kick-Off: Night with the River Cats 24-Jul SierraHeritage.com Website United Way Campaign Kick-Off: Night with the River Cats Yes United Way Campaign Kick-Off: Night 25-Jul Sacramento365.com Website with the River Cats Yes 25-Jul Sacramento Bee Newspaper Fundraisers No 27-Jul SacBee.com Website United Way Campaign Kick-Off: Night with the River Cats No 1-Aug Inside Arden Newspaper Rolling Along No 1-Aug Inside The City Newspaper Rolling Along No Yes Yes Yes Yes Yes Yes Yes Yes

3 Inside East 1-Aug Sacramento Newspaper Rolling Along No 9-Aug SacMag.com Website United Way Campaign Kick-Off: Night with the River Cats Yes 11-Aug SacramentoPress.co m 11-Aug GaltHerald.com Website Website United Way to kick off campaign at River Cats game United Way Campaign Kick-Off: Night with the River Cats Yes Yes 11-Aug News10.net Website United Way Campaign Kick-Off: Night with the River Cats Yes SacramentoParent.c 11-Aug om Website United Way Night at the River Cats Yes 15-Aug Carmichael Times Newspaper United Way kicks off annual fundraising campaign with Night at the River Cats Yes 15-Aug SacramentoPress.co m Website United Way elects new chair, vice chair and members Yes 16-Aug Elk Grove Citizen Newspaper Teddy Herrera speaks at United Way's campaign to fight childhood obesity Yes BizJournals.com/Sac 17-Aug ramento Website Monica Baumann: People on the Move No BizJournals.com/Sac 17-Aug ramento Website Barry Brundage: People on the Move No BizJournals.com/Sac 17-Aug ramento Website Jeremiah Smith: People on the Move No

4 17-Aug Sacramento Bee Newspaper Ticket No BizJournals.com/Sac 21-Aug ramento Website United Way kicks off annual fundraising No 22-Aug KFBK Radio 4-7 p.m. No 22-Aug Sacramento Bee Newspaper State Worker Blog: Annual California state workers' campaign supports nonprofits No 23-Aug SacramentoPress.co m Website Donors meet nonprofits face to face on Capitol grounds No 29-Aug Galt Herald Newspaper Local resident elected to United Way board Yes 29-Aug DigitalJournal.com Website Greenberg Traurig attorney Monica Baumann elected to board of directors of United Way California Capital Region No Sacramento 31-Aug Business Journal Newspaper People on the Move No SacramentoPress.co 31-Aug m Website Charity runway event to benefit local foster youth Yes West Sacramento 31-Aug Press Newspaper Letter to the Editor Yes Comcast 1-Sep Newsmakers Television Steve Heath interview Yes 3-Sep Sacramento Bee 4-Sep Sacramento Bee Newspaper Newspaper Annual Labor Day lunch slated at Loaves and Fishes Community, union volunteers dish barbecue at Loaves & Fishes No No 4-Sep News10.net Website LOVE FASHION. GIVE HOPE. Benefiting Local foster youth Yes 4-Sep Sacramento365.com Website Love Fashion Give Hope No

5 4-Sep KFBK Radio Jennifer Prouhet from Arden Fair 4:15 No 5-Sep FOX40 Television Jennifer Prouhet from Arden Fair 9am No SacramentoPress.co 7-Sep m Website Arden Fair Mall fashion event gives hope to foster youth No 10-Sep KCRA3 Television 5 p.m. No East Sacramento 17-Sep News Newspaper East Sacramento resident elected to United Way board Yes Donated 8/1/2012 Comstock's Magazine 1/4 page No 8/1/2012 Sactown Magazine Magazine Full page No

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