Journey to No-Kill Communities

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1 Journey to No-Kill Communities Charlottesville-Albemarle Susanne Kogut

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3 Now Moved in July 2004

4 Big Building but Small Attitude Killing more than half off all cat/kitten intake; Not enough foster homes; volunteers and staff at odds; 50% of adopted animals unaltered; Hours limited; poor Customer Service; No marketing, no intake counseling; Unfriendly staff, judgmental adoption policies; Financial issues; and Lots of Excuses

5 A New Attitude Belief in possibilities Determination to Succeed/ Passion to Save Lives Solutions not Excuses Focus on the Positive (eliminate: can t because and will not work; let go of the past) Atmosphere of Empowerment Set Audacious Goals Take Responsibility

6 Attitude is a little thing that makes a big difference. Winston Churchill

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8 Get the right people on your bus and in the right seat. those who are productively neurotic, self-motivated, selfdisciplined who wake up every day compulsively driven to do the best they can simply because it is part of their DNA. Jim Collins

9 No Kill programs Accessible adoption hours Improved customer service Foster Care Adoption marketing/active media presence Intake counseling Optimal animal care, including medical care and vaccinations Spay/neuter (including TNR)

10 Customer Service Welcoming Immediate Listen Helpful Solution Oriented Positive Nonjudgmental Thankful

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12 Foster Care Limited space Limited staff and resources Recover from medical conditions Animal needs socialization Underage animals need extra TLC SPACE, SPACE, SPACE

13 Cats Incoming vs. Adoptions, RTO s & Transfers Jan Feb Mar April May June July Aug Sept Oct Nov Dec Incoming Adoptions, RTOs & Transfers

14 Foster Marketing We Knead you

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16 percentage of animals in foster care 40 ( ) Year

17 Rethink Adoption Process Five page application Pride in denying adoption Willingness to jump through hoops means a good adopter Designed with lots of checks to make sure truthful Guilty until proven innocent Find the PERFECT home Find a home and, if necessary, Help to be an even better home

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22 The Never-Ending World of Marketing Television/ Public Access TV Flyers Rotary YouTube/Videos Radio Blogs Press Releases Association/ Neighborhood Letters Twitter Restaurant Place Mats/Tents Outside Adoption Events Newspaper Dominos Flyers Facebook Adoption Specials

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28 HEAVYWEIGHT COFHAMPIONS THE SPCA THIS MARCH! All re o m s t ca 10lbs thane only ar Roberto THE CONTENDERS: $10 Chester Jude Love Somebody at the Charlottesville-Albemarle SPCA 3355 Berkmar Drive Charlottesville, VA (434) Parise 100 FAT CATS LOOKING FOR YOU!

29 S P C A FEBRUARY ADOPTION SPECIAL Race on over to the Charlottesville- Albemarle SPCA & ride home with a new Pit Bull or Pit Mix. Meet Montreal $5 Adoption Fee Meet Bristol Meet Indy Meet Darlington Love Somebody at the Charlottesville-Albemarle SPCA 3355 Berkmar Drive Charlottesville, VA (434)

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31 Adoption Events

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39 Purrin at Pantops

40 Animal Fun Center

41 80% 70% 60% 50% 40% 30% 20% 10% adoption and euthanasia percentages % Adoptions Euthanasia

42 Two sides of the No Kill story Outgoing Intake

43 Free Spay/Neuter for Ongoing Free Spay/Neuter Pit Bulls The Charlottesville-Albemarle SPCA is offering free spay/neuter services for all Pit Bulls in the City of Charlottesville or Albemarle County. services Do it because you Love-A-Bull Call today to set up your appointment!

44 The Purr-fect Holiday Gift Free Cat Spays at the SPCA When: All December & January Who: Charlottesville-Albemarle Residents* living in the following zip-codes: * Available for low/middle income residents. Appointments required for spay/neuter. Fill out an application at caspca.org or call

45 Community Cats

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48 Spay/neuter success 8000$ 7000$ 6000$ 5000$ 4250$ 4460$ 5964$ 4680$ 4970$ 7091$ 4000$ 3350$ 3000$ 2000$ 1000$ 0$ 1050$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$

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