Social Media Portfolio

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1 Social Media Portfolio Amandah Blackwell LinkedIn: amandahblackwell Facebook: Savvy-Writer Google+: Amandah Blackwell

2 Career Experience Social Media Experience 2008-present O Created and maintained social networks for profit and nonprofit organizations. O Created in-depth social media strategies for profit and nonprofit businesses. O Created social media campaigns for profit and non-profit businesses. O Recommended short term and long term social media strategies for profit and non-profit businesses. O Created, implemented, and maintained company blogs. O Consulted on social media for profit and non-profit organizations. O Organized meetings to teach and involve staff in staff members and volunteers on the benefits of using social media and engaging customers and clients.

3 Career Experience Parma Animal Shelter Non-Profit Feb present O One Facebook page. O One Twitter page. O One LinkedIn Company page. GuestQuest Travel Publisher 2012 O One Facebook page. O One Twitter page. Travel-Writers-Exchange dba Sunset Travel Travel Company O One Facebook page. O One Twitter page O One Blog.

4 Parma Animal Shelter Volunteer, October Present O Volunteer with the Parma Animal Shelter in Parma, Ohio. I started assisting the organization with their social media on February 27, O I am an administrator for the shelter s Facebook and Twitter accounts. I am responsible for content development, engagement, and management.

5 Parma Animal Shelter Testimonials

6 Parma Animal Shelter Testimonials

7 Parma Animal Shelter Testimonial

8 Parma Animal Shelter Statistics

9 Parma Animal Shelter Engagement

10 Parma Animal Shelter Engagement

11 Parma Animal Shelter Engagement

12 Parma Animal Shelter Adoption O Trixie was adopted from the Parma Animal Shelter, but got away from her new owners.

13 Parma Animal Shelter Adoption O Trixie was adopted from the Parma Animal Shelter, but got away from her new owners. Thankfully, she was found the same day.

14 Parma Animal Shelter-Adoption O Tommy was the dog of the month for April 2013.

15 Parma Animal Shelter Flea Market Event, April 6, 2013 O Thank you from Deborah Klotz-Kennedy Flea Market Event Organizer April 9, 2013 Amandah, the flea market was the biggest ever and probably more attendance than any year. I attribute a lot of it to advertising it on our fb page and what you have done with the wall. THANK YOU from the bottom of my heart. You helped me look like a hero! If you were there, I didn't get to meet you, but look forward to it soon. Deb *Thanks to this year s social media efforts, the Parma Animal Shelter s flea market saw a 28.57% increase over last year s flea market.

16 Parma Animal Shelter Flea Market Event, April 6, 2013 Facebook advertising campaign Flea Market, April 6, 2013

17 Parma Animal Shelter Flea Market Event, April 6, 2013 Facebook advertising campaign PetSmart Charities, May 4, 2013

18 Parma Animal Shelter O PSA (public service announcement) Be Kind to Animals post.

19 Parma Animal Shelter O PAS Happy Ending post.

20 Parma Animal Shelter Facebook advertising campaign Be Kind to Animals Week coloring contest, May 1 May 25. O Organic = 409; Viral = 294

21 Parma Animal Shelter Facebook advertising campaign 2013 Adoptathon, June 1 and June 2 O Organic = 774; Viral = 560

22 Parma Animal Shelter-Facebook advertising campaign 2013 Adoptathon, June 1 and June 2 O Organic = 603; Viral = 1,428

23 Parma Animal Shelter Facebook advertising campaign 2013 Adoptathon June 1 and June 2 Press Release FOR IMMEDIATE RELEASE Find a New Four-Legged Friend and More at the Purina Pro Plan Rally to Rescue Adoptathon from the Parma Animal Shelter This June PARMA, OHIO, May 14, 2013 On June 1 st and June 2 nd 2013 from 10:00 a.m. to 5:00 p.m., animal rescue groups from around Northeast Ohio are coming together in an effort to find loving forever homes for as many animals as possible and to provide the public with an entertaining experience that will help our shelter attract more visitors each year. At the same time the Parma Animal Shelter will be raising money to cover the day-to-day operations and medical expenses for the animals. Please visit Release.pdf for the full press release.

24 Parma Animal Shelter Facebook advertising campaign 2013 Adoptathon June 1 and June 2 Press Release FOR IMMEDIATE RELEASE Find a New Four-Legged Friend and More at the Purina Pro Plan Rally to Rescue Adoptathon from the Parma Animal Shelter This June Published in the Sun Post on Thursday, May 30, 2013 Published in the Plain Dealer, Friday May 24, 2013

25 Parma Animal Shelter Cat Promotion and Facebook advertising campaign 2013 Adoptathon June 1 and June 2.

26 Parma Animal Shelter Cat Promotion and Facebook advertising campaign 2013 Adoptathon June 1 and June 2 Thank You note. Adoptathon Flyer Shirley Palumbo 7:22 AM to bcc: me To all volunteers: Please help spread the word about the adoptathon by printing out the attached flyer and sharing it with friends, family, businesses, etc. Thanks Amandah for the beautiful flyer!

27 Parma Animal Shelter Cat Promotion and Facebook advertising campaign 2013 Adoptathon June 1 and June 2 Thank You note. Adoptathon Flyer Ron & Lori 8:22 AM (1 hour ago) Amandah, This is SO PERFECT!!! Thanks so much for your work on this! Lori Hilfer Volunteer Coordinator!

28 Parma Animal Shelter-Newsletter advertising Constant Contact Facebook app

29 Social Media-Travel GuestQuest.com Feb to July 2012 A Cleveland, Ohio travel publishing company specializing in family travel and travel advertising. O Amplified GuestQuest s online presence through social media management by writing and posting tweets on Twitter and posting Facebook status updates. Followers and likes increased by 50%.

30 Social Media-Travel Travel-Writers-Exchange.com Jan to July 2010 Scottsdale, Arizona based travel company. O O O The website earned a page rank of 4 in less than two years and was listed on Blogs.com as one of the Top 10 Travel Writing Blogs. Social media included tweeting on Twitter and posting on Facebook. Connected with fans and the community by engaging in conversations; answered questions and provided guidance to aspiring and experienced writers. Moderated TWE s forum by engaging and interacting with readers; answered questions and held discussions on travel writing, writing and editing, publishing and other writing related topics.

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