2015 MEDIA KIT SA N DI EG O IN COLLABORATION WITH

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1 SA N DI EG O M A GA Z I NE S an Diego Magazine is pleased to partner with San Diego Humane Society to publish San Diego Pets Magazine, a quarterly consumer magazine focused on all things pets. San Diego Magazine s editorial team contributes compelling content on pet wellness, nutrition, activites around town, training and trends. Lifestyle content is balanced with stories that grab readers attention, showcasing the spirit and mission of San Diego Humane Society. Each issue includes spotlights on adoptable animals, volunteers, and new community initiatives. IN COLLABORATION WITH

2 S A N DI EG O M A GA Z I N E Editorial Lineup SPRING 05 FALL 05 SUMMER 05 WINTER 0 T raveling with Your Pet Pet Proofing Your Home C A N I N E C O C K TA I L H O U R S et Care Through the Years P Cats vs. Canines SAN DIEGO GET FIT EVERY ISSUE INCLUDES eartwarming Adoption Stories H Events Calendar Bark: Trends, News, DIY Toys Pampered Pet Products Service with a Smile Event and Party Pics San Diego Humane Society Community Initiatives Humane Heroes and Happenings REAL PETS tion some adop A peek inside stories. success BEAUTIFUL PET PRODUCTS HERCULES Society s San San Diego Humane , Diego Campus..org sdhumane (ID# ) GYPSY o female Palamin 5-year-old Humane Society mix. San Diego.0, OSCARhis family, Abandoned by d beagle, Oscar, an -year-ol of San warmed the hearts Society Diego Humane especially that Facebook fans, Aaron, who can t of his adopter owner believe his previous gave him up. THEN NOW! Cause Social Celebrity Duos Fall 0 ne Pets Magazi HESS BREWING This hoppy hangout offers a bird s-eye view of the brewing process and a communal, pet-friendly tasting room. Grim Ave., North Park LEVEL 9 MISSION BREWERY Mission Valley Located in the historical Wonder Bread Building, this sudsy spot is both kid- and dog-friendly. L St., East Village Normal Heights 9 Little Italy Balboa Park S T A T I O N T AV E R N Humane Rancho Coastal sdpets.org 0.5., This beer and burger joint welcomes toddling little ones and their puppy pals. 0 Fern St., South Park SUN DECK BAR & GRILL South Park 5 d White. male Florida Society. Rabbit San Diego House sandiegorabbits.org , T TO ADOP HOW give a of options to There are a lot animals in our begins home to homeless journey to adopt community. The available step: viewing with a single your or in person at pets either online pet today! Adopt a shelter local shelter. Winter 05 Gaslanp PETSAFE BUILD A BONE $.9/piece, Available at Muttique* BUDDY BISCUITS $.99-$.99, Available at Muttique* 5 PETBOX (PREMIUM PLAN) $9.95/month, getpetbox.com THE MINI CABINET BY MODERNIST CAT $9, modernistcat.com TIN OF PREMIUM CATNIP approx. $, tuxandtabby.com Take a stylish staycation at the petfriendly Hotel del Coronado, where you and your pooch can enjoy a weekly sunset Yappy Hour. 500 Orange Ave., Coronado CLASSIC TIE CAT COLLAR $5, chariotsafire.com Winter 05 San Diego Pets Magazine WOOF N HOOF ORGANIC PET SHAMPOO $5, soapmuffin.com 9 WINE STEALS Wine lovers and the dogs who love them are always welcome at the Hillcrest location. University Ave., Hillcrest MORE TO SIP Coronado CARRUTH CELLARS Barrio Logan HEALING ON HORSEBACK PRINCESS PUB & GRILLE You might feel as if your pup needs to be an English bulldog named Winston to belly up to this establishment, but dogs of all kinds are loved on the sidewalk patio. 5 India St., All animals are welcome on the open-air patio with its trademark living green wall. 00 Goldfinch St., Mission Hills sterilize DILLON Young DIY PET TOYS 5 PAT I O O N G O L D F I N C H North Park PUMPKIN Normal Heights East Village Cowles Mountain 5 female, -pound, 9-year-old, mix-calico. Turkish Van Society. + Check out Pups & Pints Sunday at this Italian eatery and enjoy a $5 pint and accompanying treat and water bowl for your furry friend. 9 Adams Ave., Enjoy Petco Park views and fire pit seating under the stars on the rooftop of Hotel Indigo. 509 Ninth Ave., friend. MOUSE I WIF Media Stir them, taken to calling They as I have at my house. The twins, kitty pure delights new home, have been ted to their little trouble have acclima of toys with a floor full Jack is condo, and canine brother Their older them around. or stress. used to having bed at a.m. getting quite lay in like a thing is to My favorite my chest purring behind rests upon from Wifi while slinks up r as she and Mouse my shoulde madman, nce massages my head and cuddles. Chea for morning nestles in Aaro us at like to share, a future issue. n story you d inclusion in an adoptio pet for possible : If you have your of STORY photo com with a SHARE YOUR opetsmagazine. casey@sandieg San Diego Abundant rooftop bars and sidewalk patios offer plenty of options to sip a cocktail and socialize with friends including those with four legs. From breweries to wine bars to oldfashioned pubs, enjoy a beverage with your best friend at one of these dog-friendly watering holes. EOWYN They Operation Chinchilla love the chins. boys absolutely the The children in teaching y. Both instrumental e and empath have been nce of patienc job embracing the importa done a great they ve ments, and of them have little improve how to give each chin s to taught them an animal all, it has e to wait for closely. Above have the patienc all bonded love and to Christy unconditional his own terms. on trust a person ct! He s perfe He has the t independen nality beagle perso s his that follow own intuition he and nose, but so is still wellall trained with his tricks... n San Diegans are no strangers to a vibrant drinking scene. BUILD YOUR OWN! 9.99 off-site Campus..org sdhumane CHARLIE spoil your furry CHOW DOWN IN TIP-TOP SHAPE PAMPERED Get the goods to YAPPIEST PLACES TO DIMILLE S 5 O clock Canines (ID# 0) YOU YOUR PUP D O G - F R I E N D LY D R I N K I N G NE LOVE O UR OF YO OWN neutered male and -year-old pit bull terrier American mix. weimaraner MAGAZ I NE TIPS TO KEEP This beach town boutique winery offers a sip-worthy hydration stop for you and Spot. 0 S. Cedros Ave., Solana Beach Winter 05 Vol. No. ners, Real Ow S PET TIPS TRICKS FOUND CREATIVE STUDIO, MARISA SEGUIN LETTER TA I L - WA G G I N G T R E AT S Adoption A-Z Guide to Small Animal Care Dog Parks and Beaches A Guide to Wellness H E A R TWA R M I N G ANIMAL STORIES D O G - F R I E N D LY R E S TA U R A N T S HUMANE HEROES PRESENTED BY PRODUCED BY SHADES OCEANFRONT B I S T R O Grab a post-swim swig on this waterfront patio, which also hosts frequent adoption events. 50 Santa Monica Ave. #F, Ocean Beach Winter 05 San Diego Pets Magazine DREAMDOGGY DAYDREAM ECO LOUNGER $9-$9, dreamdoggy.co *Located at San Diego Humane Society s San Diego and Oceanside campuses. DEADLINES SPRING 05 FALL 05 SUMMER 05 WINTER 0 Issues distributed: April, 05 Sales Close: February, 05 Materials due: February, 05 Issues distributed: July, 05 Sales Close: May, 05 Materials due: May, 05 Issues distributed: Oct., 05 Sales Close: Aug., 05 Materials due: Aug. 5, 05 Issues distributed: Jan., 0 Sales Close: Nov.0, 0 Materials due: Nov., 0 Shauna Francisco: shaunaf@sandiegomagazine.com

3 SAN DIEGO MAGAZINE Distribution 5,500 COPIES PER ISSUE 5,500 when distributed with San Diego Magazine s May Issue 0,000 to pet focused businesses and events 0,000 through San Diego Humane Society San Diego Pets Magazine is distributed to affluent consumers through restaurants, retails stores, veterinary clinics, donors, members and volunteers. Distribution includes a mix of direct mail, events, and in-house distribution at the San Diego Humane Society. NORTH INL Escondido, Rancho Bernardo, Ramona, Poway, Valley Center, Julian % NORTH CENTRAL La Jolla, Pacific Beach, Mission Valley, San Carlos, Scripps Ranch % CENTRAL Mission Bay, Miramar, Old Town, Mission Valley, Point Loma, Downtown, National City % DISTRIBUTION BY LOCATION EAST La Mesa, Lakeside, Alpine, Spring Valley, El Cajon, Jamul % SOUTH Coronado, Imperial Beach, Bonita, Chula Vista, Otay Mesa 5% NORTH COASTAL Oceanside, Vista, Carlsbad, Rancho Santa Fe, Encinitas, Solana Beach, Del Mar % ALSO INCLUDES CALIFORNIA: % (Outside San Diego County) PAWSITIVE FEEDBACK My husband and I have a dog walking/sitting service. On the first day that San Diego Pets came out we received a call from a potential client needing our services. We were pleasantly surprised and shocked at how quickly the responses started coming from this one ad. The ad paid for itself with the first clients we heard from over a period of just 0 days. Thank you for presenting our business so tastefully. ROGER ALICE, LUV MY DOG WALKER Shauna Francisco: shaunaf@sandiegomagazine.com

4 S A N DI EG O M A GA Z I N E Rate Card AD SIZE X X X Two-page spread Full-page Half-page Quarter-page One-sixth page $5,0 $,95 $,900 $,5 $95 $5,0 $,00 $,00 $,50 $50 $,00 $,500 $,5 $,5 $995 PREMIUM POSITIONS X X X Inside Front Cover Inside Front + page spread Back Cover Rates are net. $,00 $, $,500 $,00 $,9 $,50 $,000 $,00 $5,000 E-NEWSLETTER AD RATES Banner Ad 0x00 $00 Sponsored Content 0 words of copy, image, and link $00 WEB AD RATES Homepage takeover $500/wk Leaderboard x90 $000/Mo Island 00x50 $00/mo Sponsored blog post $50 DEADLINES SPRING 05 Issues distributed: April, 05 Sales Close: February, 05 Materials due: February, 05 SUMMER 05 Issues distributed: July, 05 Sales Close: May, 05 Materials due: May, 05 FALL 05 Issues distributed: October, 05 Sales Close: August, 05 Materials due: August 5, 05 Shauna Francisco: shaunaf@sandiegomagazine.com

5 SAN DIEGO MAGAZINE Page Requirements [A] [A] [B] [B] / Page / Page Spread [A] / Page Horizontal [B] / Page Horizontal [A] / Page Horizontal [B] / Page Vertical / Page Vertical BORDERS SHOW BLEED ADS. PAGE REQUIREMENTS NON-BLEED SPACE WIDTH X HEIGHT (IN.) Two-Page Spread 5.5 x 9.5 Full-Page.5 x 9.5 Half Horizontal-Page.5 x.5 Half Vertical-Page.5x9.5 Quarter-Page.5 x.5 BLEED SPACE WIDTH X HEIGHT (IN.) Two-Page Spread.5 x Full-Page. x 0.5 Half Horizontal-Page. x 5.5 Half Vertical-Page.5x Quarter-Page x 5.5 INSERTS A sample or prototype of insert must be submitted to publisher in advance of desired publication date. Spread DELIVERY Include InDesignCS5 or lower document, all support files, fonts, and a high resolution PDF file (PDF/x-a: 00, 00dpi, cmyk, include registration marks). Ads can be submitted on Macintosh compatible CD/DVD, ed to: Gretchen Kamp, gretchenk@ sandiegomagazine.com, or uploaded to our FTP site. FTP Instructions can be located at sandiegomagazine.com/ftp. Compress all files before uploading. FILE FORMATS Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower. RESOLUTION All images and logos must have a resolution of 00dpi at 00% print size. Full Page COLOR All colors must be CMYK. Total ink density should not exceed 00%. Pantone colors and metallic ink can be purchased at an additional cost. BLEED Bleed size.5 x trimmed at.5 x 0.5. Text and logos must not extend beyond.5 of an inch from the trim size to avoid live matter trimming off. PROOFS A high-quality color-match proof must accompany all print-ready digital ads.san Diego Magazine is not responsible for reproduction quality if color match proof is not provided. DISCLAIMER: San Diego Humane Society reserves the right to refuse any ads due to our exclusive partners or philosophies that do not align with our policies. Shauna Francisco: shaunaf@sandiegomagazine.com