Crieff BID Business Open Meeting. Crieff Hotel

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Byron Evans
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1 Welcome. Crieff BID Business Open Meeting Crieff Hotel 25 th November 2014

2 Tonight s Agenda BIDS in Scotland Results of Business Survey Draft Activity Plan Budget and Levy Your views

3 BID Steering Group Name Business Sector Stephen Leckie Crieff Hydro Hospitality Ailsa Campbell Campbell s Bakery Retail/Wholesale Lorraine Davey Blue Flax Tearoom Retail/Catering Graham Donaldson Gordon and Durward Retail/Wholesale Graeme Bingham Crieff Property & Mortgage Centre Financial Steuart Cuthbert JL Gill Retail/F&B David Agnew Valentine of Crieff Retail/Non F&B Richard Gibson Smart Green IT Services Jane Coulson Ancaster House Care Home Jean Ann Scott Miller Advisory/CCC Chris Macintosh Advisory/CCC Mike Morgan PKC PKC Liaison

4 BID Area

5 BIDs Scotland 30 up and running 22 in pipeline like Crieff 100% (7) have renewed after first 5 years * Average yes vote is 74% Scot Govt and PKC supported

6 7 Renewal BIDs BID Type Date Falkirk Town Centre 2011 Inverness City City Centre 2013 Clackfirst Business Park 2013 Enterprising Bathgate Town Centre 2013 Essential Edinburgh City Centre 2013 Alloa Town Centre 2013 Dunfermline Town centre 2014

7 BIDs Scotland 30 up and running 22 in pipeline like Crieff 100% (7) have renewed after first 5 years Average yes vote is 74% Scot Govt and LA support

8 The facts Eligible persons/property per the Assessors list Levy is based on the RV not what is paid Levy is flat for 5 years 25% turnout required with 50% yes Exemptions: Churches, Youth Clubs (charity shops, PKC pay)

9 Information May - press Alan Rankin starts July - A5 flier hand delivered 380, website goes live September Questionnaire hand delivered and posted 360 October Press, AR face to face with 20 businesses November Meeting flier hand delivered and posted 385, Press, Open Meeting, Steering Group out meeting businesses

10 Business Survey Posted to 360 addresses 79 responses 22%

11 Strengths and Weaknesses..

12 BID impact.

13 Business Survey what improved..

14 Business Survey BID to do Improve traffic and parking Improve appearance Increase no of visitors Give businesses more support Save costs

15 Proposed Activities 1. Market Crieff - increase visitor and shopper spend 2. Welcome Crieff - attractive and welcoming place to visit 3. Your Bottom Line - stronger local businesses 4. Making it Happen - a strong BID Team

16 Market Crieff increase visitor and shopper spend Crieff Brand Develop our USP Marketing Campaigns 3 year campaigns to target markets Events support Support grants for local events to grow all year activities Visitor information VIC location and information points across town

17 Welcome Crieff an attractive and welcoming place to visit Traffic Work with CUSP and PKC to embed new parking and monitor impacts Street Ambassadors to help visitors and keep traffic on the move Crieff - Looking Good! Annual plan with PKC to improve places, signage. Streetscape improvements with PKC Cash support for Crieff in Leaf Business Support Business support schemes

18 Your Bottom Line - stronger local businesses Your Bottom Line Local trade directory Staff Loyalty Scheme Group buying and consolidated purchasing schemes Crieff : Local Voucher scheme promoting spend with local businesses Business Networking Annual Networking event and B2B showcase Crieff Succeeds bi-monthly newsletter Advocacy Representing your interests

20 Marketing & Promotion Group Marketing Proposal

21 We have 3 key priorities: Our Remit Develop a strong identity for Crieff to promote itself with Bring this identity to life Improve visitor information and signage

22 The Journey so far April May 2013 Gather existing research & data Sept Nov 2013 Consolidate information Feb 2014 Generate SWOT Analysis April 2013 June 2013 Sept 2013 Feb 2014 March 2014 June August 2013 Conduct new research with locals and visitors May/June 2014 Marketing Proposal

23 Crieff s Key Strengths Location Heritage Wider Environment Local Attractions/Events Resort Economy

24 Visitor Survey Key Findings A particularly attractive destination for families and groups, often in large sizes 83% are here on holiday 20% just for a day-trip 63% stay overnight Most people stay for 2 nights but families typically stay longer, usually 4 nights but anything up to 17 nights! 57% were repeat visitors, in fact a high number have been visiting for years. This high loyalty presents us with a huge opportunity to create Crieff ambassadors, but we must promote fresh things to see and do to these people. Main sources for finding out about Crieff as a destination: 42% from family, friends, colleagues 27% already know about it 26% internet 5% tour company/leaflet/map

25 Crieff's key selling points

26 Truths about Crieff The USPs of Crieff identified as: - Friendly & Welcoming - Central Location - Beautiful Scenery & the Outdoors Crieff s provenance: - Historical market town (12c) - Crossroads and Central meeting point for the drovers - Royal connection Earl & Countess of Strathearn (plus our own tartan) - Holiday resort Victorian to modern day - Historical buildings and visitor attractions - Hosting key annual events: The Drover s Tryst Festival & The Highland Games

27 The New Identity Welcome to Crieff Scotland s Heart

28 Crieff Scotland s Heart Why? Friendly & welcoming the town has a heart Historic crossroads, a meeting place it has a pulse Central location easily accessible, close proximity to Edinburgh/Glasgow Scotland in miniature it epitomises Scotland (Highland cows, whisky, tartan, the games, scenery) Heart symbol is visually strong and effective - very emotive Existing symbolism warm & friendly, generates sense of ownership

29 Marketing & Promotion HOW DO WE BRING THE IDENTITY TO LIFE?

30 Marketing Activity Create a visual identity & logo New Crieff website New entry/exit and internal town signage Town map Themed campaigns, events & activities

31 Crieff - Scotland s Heart

32 Tartan theme 1 Tartan Authority We are so privileged to have THE tartan authority based here in Crieff which provides tremendous opportunities for education, heritage, arts & crafts, tourism, PR & promotion of the town to the outside world. Exploit our Tartan Strathearn tartan presents extensive opportunities for merchandise & crafts and links Crieff with the Countess of Strathearn.

33 Drovers theme 2 Establish The Drover s Route As a must do walk similar to the famous West Highland way. Create more opportunities for employment and revenue through accommodation, transportation, retail, food & drink. A great way of providing, improving and promoting access to the countryside for walkers and cyclists and making Crieff a real outdoor destination. Work with the Drovers Tryst to make the festival even greater. The Drover s Route

Croabh Trees theme 3 Visualising Crieff s name Promote our Trees & countryside. Craft shops & galleries, photography, art & retail. Celebrate our trees, plant more to enhance the town.

34 Croabh Trees theme 3 Visualising Crieff s name Promote our Trees & countryside. Craft shops & galleries, photography, art & retail. Celebrate our trees, plant more to enhance the town. Promote our woodland walks better (link with Paths group). Bushcraft Family courses, corporate activities, survival courses etc. Bushcraft would promote Crieff for it s trees and natural environment, attracting new audiences to the town and hence new commercial opportunities with it.

35 Love of Crieff theme 4 We Love our campaign We would Love a campaign

36 Benefits for Crieff Stronger, cohesive promotion of the town, it s strengths and activities Increased footfall to town and bring in new audiences More for repeat visitors to see and do Increased revenues for all businesses Attract new businesses/empty buildings utilised Create a better place to live, work and play Restore the town to its former glory A happier community with sense of pride

38 Business Survey Prizes.. Campbell s Bakery 25 large hamper Crieff Hydro Aloft adventure Crieff Hydro Brasserie dinner for 6 Frank Thomson s 25 voucher Gordon & Durward 50 voucher Gourlay s Butcher 50 voucher Irving Geddes 150 free personal Will JL Gill year Glenturret Tower Hotel Gastro Pub & Appts 30 voucher Valentine s of Crieff 50 voucher

39 Winners! Campbell s Bakery 25 large hamper Yanns Crieff Hydro Aloft adventure P&A Eye Care Crieff Hydro Brasserie dinner for 6 Perthshire Holiday Lets Crieff Visitor Centre 25 Voucher John Dewar Contractors Frank Thomson s 25 voucher McKenzie Strickland Gordon & Durward 50 voucher Cee Gees Gourlay s Butcher 50 voucher Artspace Irving Geddes 150 free personal Will Sam Park Hairdressing JL Gill year Glenturret Guthrie and Robertson Tower Hotel Gastro Pub & Appts 30 voucher Ojs Pantry Valentine s of Crieff 50 voucher The Eye Centre

40 Tonight s Agenda BIDS in Scotland Results of Business Survey Draft Activity Plan Budget and Levy Your views

41 Proposed Activities Market Crieff - increase visitor and shopper spend Welcome Crieff - an attractive and welcoming place to visit Your Bottom Line - stronger local businesses Making it Happen - a strong BID Team

42 BID Budget How do we pay for this? (Draft Budget) Item % Levy % PKC % VS % Others % Total Marketing % Welcome % Support % BID Legals % BID Team % Total

43 BID Levy How do we pay for this? Crieff BID Levy BAND Rateable Value of Property Annual Levy Cost per day BAND A 1,000-1, BAND B , BAND C , BAND D 5,000-9, BAND E 10,000-19, BAND F 20,000-44, BAND G 45,000-99, BAND H 100, , BAND I 200, ,999 1, BAND J 500, ,999 2, BAND K 1,000,000 plus 2,

44 Proposed Activities Market Crieff - increase visitor and shopper spend Welcome Crieff - an attractive and welcoming place to visit Your Bottom Line - stronger local businesses Making it Happen - a strong BID Team

45 Timeline December official notification Jan - Business Plan to all local businesses May - Ballot papers go out June - Ballot closes July - BID Co. formed Aug - open for business

Strathearn Community Library Local Events List

Strathearn Community Library Local Events List Monday 23 rd January, 2017 January, 2017 Crieff Trefoil Guild Meeting, 2.30pm, St Columba s Church. Live Active with Strathearn Community Campus. Bring and Buy Sale. Tuesday 24 th January, 2017 Strathearn