Acer Arena Sydney OCTOBER 30 NOVEMBER 1, The most spectacular dog sporting event ever seen in the world, dished up in A WEEKEND dogfest.

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1 Acer Arena Sydney OCTOBER 30 NOVEMBER 1, 2009 The most spectacular dog sporting event ever seen in the world, dished up in A WEEKEND dogfest. It s the ultimate experience FOR dog lovers, all under the one woof!

2 Get Set For: World Dog Games Games Dog World The World Dog Games is a pawfessional sporting event like no other. Where Sport Meets Entertainment Get ready for a LIVE dog sporting spectacular like nothing you have ever seen before! The smartest, fastest and biggest hearted dogs in Australia will compete to be the best in their discipline. The PURINA World Dog Games is a two hour, multimedia event developed by the Professional Canine Federation (PCFed) that will be the first of its kind in the world. The games will attract the best dogs competing in the sports they love to play Flyball, Agility, Freestyle Frisbee and new to Australia, Dock Diving. The event is dished up in a weekend Dogfest packed with experts from Australia and around the world. It will feature a breed showcase, dog sporting demonstrations and competition exhibitions, plus there ll be fantastic shopping everything dog lovers need to pamper their pooch from nutrition products, veterinary professionals and products, bedding, grooming, insurance and accessories to clothing and more and it s all under the one woof! It s what dog lovers and families have been begging for missing it would be a debarkle! Get Set For: GRANT DENYER Grant Denyer is excited to be host for the PURINA World Dog Games, presenting the event alongside a panel of experts. As one of Australia s most popular personalities, Grant gives the event a dynamic public face, and with his love of dogs he is perfect for an event of this kind. FACTs & FIGURES A GROWING MARKET Globally the pet market is growing with sales estimated at US$38.4 billion in the US (1) and UK 3.9 billion in the UK (2). The Australian Companion Council (3) in their 2006 report estimated that total spend by Australians on pet care products and services was AU$4.62 billion (representing a 15.5% growth on 2002). Of this expenditure, almost 60% is spent on dogs, resulting in Aussies spending around $2.8 billion on dog care annually. Dogs are arguably our most popular domestic pet. They hold a genuine connection with people young and old, and in those families they play an important role. There are 3.75 million dog owners here in Australia. Owners not only spend money on their dogs, but they are also engaged. From the latest internet launch of Dogbook (on Facebook) to the phenomenal success of Dog Whisperer with Cesar Millan in the US, now is the time for dogs to enter the entertainment arena inspiring dog owners relationships with their dogs to all new levels. Sources 1 USA: The 2007 US Pet Ownership and Demographic Source Book 2 UK: Saga National Survey UK 3 The Australian Companion Animal Council Contribution of the Australian pet care industry to the Australian economy Big, full of hype and showy, it shows dogs at their superhero best. Amazing Dogs... Inspiring People.

3 Bringing Dogs to the Pawfront This is your chance to be part of a unique world first event. WELCOME TO THE DOG HOUSE! The PURINA World Dog Games comes to life with a professional sporting event like no other seen anywhere in the world. With big screens, statistics, pre-recorded dog profiles, costuming, music and commentary, the World Dog Games will raise the bar for dog sporting events around the world. It s an event for the family and dog lovers alike. HIGH FLYERS FREESTYLE DISC MOVERS & SHAKERS - AGILITY BIG AIR ACTION dock diving FAST AND FURIOUS FLYBALL THE ACTION NEVER STOPS! Thanks to our sponsors: The most complete all-in-one parasite protection

4 the Dogfest even more to howl about The festival area comes alive with demonstrations, retailers and presentations all designed to educate, entertain and inspire visitors to spend more time at the event. For exhibitors this means a greater opportunity to have your product or service seen and bought at the World Dog Games. THE TYPICAL DAY It s a dog s life Schedule of a typical day at the World Dog Games example only. TIME LECTURES LECTURES SPONSOR ARENA COLLAR SEE EM DA DOG HOUSE Experts: Jan Fennel The Dog Listener, UK 9.00am German Shepard Health & Nutrition Older dog needs Extreme Makeover Challenge Fly Ball Demo Speaker Clinic 10.00am The Species The Nature of Dogs Border Collie Giving Dogs Jobs Sniffer Dogs Demo Freestyle Dancing 11.00am Giving Dogs Jobs Make Your Dog A Star Training & Education Basic Trick Training Fashions On The Dog Walk Agility 12.30pm 2.30pm THE WORLD DOG GAMES EVENT: The athletes are in action in the main arena Dock Diving, Freestyle Disc, Agility and Flyball. 2.00pm Health & Nutrition Basic First Aid Training & Education Puppy Training Freestyle Frisbee Charity Display Speaker Clinic Speaker Clinic Pam Martin Leading Dog Trainer, USA 3.00pm Designer Breeds Health & Nutrition Breeding and A.I. Puppy School Demo Giving Dogs Jobs Police Dogs 4.00pm The Species Understanding the Pack Small Breeds Meet the Athletes Meet the dogs competing in the World Dog Games Dock Diving All Things Dog Covered EXCLUSIVE IN CATEGORY At the festival visitors will have access to the largest cross-section of products and services for the dog market. They will gain the best advice from experts the exhibitors and buy favourite new things for their most loved pets. And, if visitors are not sure what they need, or how to try new things with their dog, there ll be no problem with that either. Exhibitors and special guests many of whom are renowned dog trainers and experts will be there to share their knowledge and inspire. The FESTIVAL will bring together all aspects of the pet industry Manufacturers, Wholesalers, Distributors and Retailers of: Nutrition & Training Treats Accessories Toys Veterinary & Health Products Pet Photography Bedding Pet Holidays & Boarding Dog Training Pet Funeral Services Grooming Equipment Cleaning Products Dog Furniture & Kennels Plus: Veterinary Professionals Insurance Providers Pet Inventions Dog/Pet Magazines & Websites Associations Trainers Breeders Clubs AN UNPARALLELED OPPORTUNITY TO ACCESS THOUSANDS OF QUALIFIED, POTENTIAL CUSTOMERS.

5 Power of Promotion News Flash THE WORLD DOG GAMES SPORTING SPECTACULAR WILL AIR ON CHANNEL 7 OVER SUMMER! ADVERTISING Getting the word out The PURINA World Dog Games will gain wide recognition and coverage through an extensive media campaign. Your business and sales results will benefit from our promotional relationships, key media partners and the multi-media coverage. Extensive coverage is ensured by key trade magazines, associations and industry bodies publicising the event on their websites, in diary/calendar listings and through advertisements. As the event draws closer, a high profile advertising campaign will be launched through targeted magazines, newspapers, television and radio, guaranteeing the World Dog Games achieves the highest public awareness. The internet site will receive thousands of hits and carries the full promotional campaign Grass roots awareness To help maximise your experience as an exhibitor at Dogfest, take advantage of the extensive promotional support and marketing opportunities the spectacular offers. Opportunity to provide low cost sampling in the visitor Doggie Bag FREE promotional flyers A comprehensive, committed advertising campaign incorporating TV, radio, newspapers and magazines Opportunity to advertise on the World Dog Games website Opportunity to advertise in the World Dog Games program FREE e-cards to send to your customers to alert them about your participation FREE website links provided from your website to the event site for further information Assistance from our dedicated public relations and media team A huge media launch event to generate publicity and exposure for the World Dog Games Press releases will be distributed to trade and public media generating pre-show and during-show publicity and exposure FREE business listing as an exhibitor in the World Dog Games program Opportunity to offer prizes for a visitor competition the perfect way to promote your business and the World Dog Games in the media. The venue Acer Arena Sydney OLYMPIC PARK The largest and most technologically advanced indoor entertainment and sporting arena in Australia. ALL THIS: GIVING YOU THE RIGHT TOOLS - SENDING THE RIGHT MESSAGE!

6 THERE S NO NEED TO DREAM ABOUT YOUR IDEAL CUSTOMER. MEET THOUSANDS OF THEM EVERY DAY! WHAT CAN EXHIBITING DO FOR YOU? An exhibition is the most exciting and powerful sales and marketing tool available to any business today allowing you to: Make sales on the spot and for months after the event Meet thousands of buyers each day and establish qualified mailing lists Show your product or service range in real life rather than in a catalogue or on the web Take advantage of the excitement of the event to initiate impulse buying Raise the profile of your business and let customers meet the people behind the brand Launch new products and receive immediate feedback Ignite your customers five senses and you ll have them begging for more! THE EASY STEPS TO EXHIBITING Step 1 Contact the Expertise Events Team The expo can accommodate many different exhibitor needs and budgets all you have to do is ask our friendly staff! We also have books, newsletters and web tips with advice and information on making the most of your event participation. Call us today on or dogs@expertiseevents.com.au Proudly conceived, organised and brought to you by: Step 2 Book your stand To make exhibiting easy for you, bookings include a complete stand package. Once you have ordered any extra services you might need (power, extra lighting, furniture, etc) from our online exhibitor manual, we will ensure your stand is built and ready to go all you need to do is set up and get ready to sell! Step 3 Promote your presence Take advantage of the exclusive sales and marketing opportunities available to all exhibitors and attract more buyers to your stand! Book early to ensure you reap the benefits from maximum involvement. Step 4 Be part of a unique sales opportunity Our knowledge and extensive experience in creating successful exhibitions means you can have confidence in your decision to participate in this extraordinary event and every step of the way, we will be there to help. IMPORTANT: The Purina World Dog Games is a sponsored event and therefore, due to sponsor commitments, any retailing of the following categories needs organiser approval and sign off prior to agreement ˆ human food retailing (due to venue catering and pouring deals, etc), pet nutrition and accessory items, flea, tick and worming products. Please contact the team at Expertise Events if you have questions about sponsorship conflict with your stand/ products. To enquire about booking your stand contact: With over 20 years experience Expertise Events creates more than 30 memorable events annually that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. Unit 4/1 Skyline Place PO Box 6053 Frenchs Forest NSW 2086 T: F: E: dogs@expertiseevents.com.au BOOK YOUR STAND today. you ll be barking mad if you miss out!