The Annual Tompkins Square Park Halloween Dog Parade
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1 The Annual Tompkins Square Park Halloween Dog Parade
2 Request For Sponsorship The Annual Tompkins Square Halloween Dog Parade is the Largest Halloween Costume Dog Parade in the World Would You or Your Company Like To Participate? EAST VILLAGE, NYC: Every October over 10,000 spectators will gather in Tompkins Square Park to watch hundreds of masquerading dogs in the country s largest Halloween Dog Parade. Friends of First Run - Tompkins Square is looking for a sponsor to participate in this exciting community renewal fundraiser. All proceeds go to the N.Y.C. Department of Parks & Recreation for the maintenance & upkeep of the newly restored Tompkins Square Dog Run. Sponsorship Opportunity - How your company can participate Tompkins Square Park is one of the NYC s most vibrant parks situated in the heart of the East Village. It is also home to the city s largest dog run. The parade represents a unique opportunity for you to bring your sampling and marketing message into the park. Partnership Packages Suggested Donation Related Merchandising & Prizes Full Sponsorship $17,500 $3,000** (Exclusive) Retail Goods & Stage Activation Costs... Half Sponosorship $10,000 (if available) $1,500 Retail Goods & Stage Activation Costs * Full Sponsorship grants exclusive rights to be the sole sponsor of the event. Partial sponsorships are sold if a single sponsor is not available ** Related Merchandising consists of retail goods to be awarded as prizes. See related ballot
3 Request For Sponsorship For a limited time, NYC Parks is offering the opportunity for a single sponsor to become the official partner of the Annual Tompkins Square Halloween Dog Parade. As the Official Partner of this event, a company will receive the following rights and benefits: Exclusivity Company will be the only partner Signage Rights Inclusion of company s name / logo as the official presenter of the event on all signs, promotions, and designation of the event to the press and on websites Right to place partner s signs and marketting materials throughout the dog park (content, size and location subject to approval) Brand Visibility & Sampling Rights Partner s logo visibility Partner s use of press agency & social media to promote the event - Ability to distribute samples in the park Events Rights Right to onsite sampling booths and other activities at the parade Right to provide host, MC, and other spokesmen at the parade Scenes of the crowd from last year s parade Ross Mathews from the TONIGHT SHOW poses with Best In Show winners barkandswagger.com
4 Event Description & Sponsorship Inquiries The Event The halloween parade is organized in the style of a dog show competition. It is presented in 2 rounds about 1 1/2 hours each. The first dogs to arrive in costume will compete in Round 1. A winner and numerous runner ups will be awarded prizes at the end of that round. Then we go on to next group of dogs for Round 2. Best In Show This year s Best in Show wins a special grand prize. The winner will be selected from the winners of the previous rounds and will be announced at the end of the day. Admission & Directions Admission to the event is a free. There is no fee to enter your dog in the competition. The first round begins promptly at 12 Noon. Tompkins Square Park is located at 500 East 9th Street, New York, NY Oscar s Red Carpet Host GIULIANA RANCIC interviews parade contestants and their pooches Tompkins Square Halloween Dog Parade Sponsor Inquiries Interested sponsors should contact the parade organizers below Contact: All checks payable to: info@tompkinssquaredogrun.com City Parks Foundation
5 Parade Poster with Sponsor Logo Posters are 3 x 4 and displayed prominantly in Tompkins Square Park for 30 days
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