Proven Engagement, Powerful Results

Transcription

1 Proven Engagement, Powerful Results Show you re invested in the community 71 % say companies who sponsor PBS provide a valuable public service % say that companies that sponsor PBS are industry leaders. 1 Be the brand they love and trust 71 % of public radio listeners agree their opinion of a company is more positive when they find out it supports NPR % agree that PBS sponsor messages are seen as different and better. 1 Welcome new clients and consumers 70 % of public radio listeners prefer to buy products and services from companies that support NPR % of listeners have taken action in response to something heard on NPR. 3

2 Platforms that Reach Your Audience TV OPB PBS KIDS 24/7 OPB + Digital opb.org app kmhd.org app opbmusic.org app Radio OPB KMHD opbmusic OPB TV has an average of 34,000+ Portland metro area viewers per prime time program. 4 OPB Radio has more than 486,600 weekly listeners across Oregon and southern Washington. 5 OPB Digital has an average of 1.6M views per month. 6

3 Stand Out from Your Competition OPB TV and Radio Commercial/Cable TV and Radio OPB TV and Radio 4 Minutes of Non-Programming Commercial/Cable TV and Radio 15 Minutes of Non-Programming TV Non-Programming Minutes/Hour: 7 PBS/OPB: 3 minutes and 15 seconds Commercial: 14 minutes and 33 seconds Cable: 14 minutes and 40 seconds Radio Non-Programming Minutes/Hour: 8 NPR/OPB: 2.5 minutes 8 ads Commercial music: minutes ads Commercial news: minutes ads

4 What Do Sponsors Think? Honestly, at first I was skeptical about radio you can t measure and track it. But we gave it a try and now I know that OPB works. People started recognizing and introducing me as the guy who has spots on OPB! We re elevating our brand and showing that our company values this community. Rob Jordan CEO and Founder, Idealist Consulting I recently handed a reference sheet to a guy I was talking to about a bid and he said, I don t need that, we heard you on OPB this morning, and that s enough for us. Michael Wieber President, NW Seismic We get more positive feedback about our OPB presence than anything else! Nan Devlin Director of Tourism, Visit Tillamook Coast 1 Commercialism Research City Square Associates, January-February 2016, 2 Lightspeed Research, State of Sponsorship Survey, March 2017, 3 NPR Impact Study, NPR Listens, January Refers to weekly NPR listeners, 4 TRAC Media Services, Feb 2018, KOPB, M-Su, 8p-11p, Live+ Same Day, Portland, OR DMA, P2+, 5 Prepared by RRC, Total P12+, M-Su 6a-12a, Fall 2017, Weekly CUME, KETP-FM/ KHRV-FM/KOAB-FM/KOAB-FM Stream/KOAC-AM/KOAC-FM/KOAP-FM/KOBK-FM/KOBN-FM/KOJD-FM/KOPB-AM/KOPB-FM/KOPB-FM Stream/KOTD-FM/KRBM-FM/KTMK-FM/KTVR-FM 2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio, 6 Google Analytics, June 2017-May 2018 Average, opb.org page views, 7 Nielsen, October 2015, PBS, 8 Media Monitors 2016.

5 DIGITAL OPB s Digital Audience: Connected and Active Male 51% Visitors turn to opb.org for information they can trust. Of this active and educated audience: Gender 94% are registered voters 55% are white collar workers 64% own their own home Female 49% 77% have investments 30% have traveled abroad in the past 12 months % 86% have attended college % % % Age I m tired of having to weed out fake news on social media and know that I can trust OPB for the real unbiased news K 5% 0-25K 12% Michale from Vancouver 50-75K Income K 18% 100K+ 27% Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, Newspaper/TV/Cable websites visited in the past 30 days: opb.org, Newspaper/TV/Cable websites visited in the past 7 days: opb.org, Radio station websites visited past 30 days: opb.org, Radio station websites visited past 7 days: opb.org.

6 Digital Sponsorship Options 320x50 Available placement: OPB News app opbmusic app KMHD app 300x250 Available placement: opb.org opbmusic.org kmhd.org 180x150 Available placement: opb.org opbmusic.org kmhd.org 600x90 Available placement: OPB Insider weekly e-news opbmusic e-news KMHD e-news

7 OPB s TV Audience: Loyal and Educated Male 41% OPB offers an array of high-quality, Gender award-winning PBS programming and OPB original series across TV Oregon and southern Washington. OPB s news, nature, science, arts, Female 59% culture and children s shows each week attract a notable audience: 91% are registered voters 30% are white collar workers % 73% own their own home 67% have investments 23% have traveled abroad in the % % Age % % past 12 months 66% have attended college 35-50K 25-35K 16% 0-25K 13% % We watch OPB every day. Love the new kids station! Jake from Sisters Income 50-75K K 14% 100K+

8 Our top TV genres and shows! Science and Nature Arts and Culture News and Public Affairs History Drama Children s TV Coverage Map stations translators Astoria Grays River Rockaway Beach Cloverdale Newport Portland Hood River The Dalles Mapleton Eugene Florence Reedsport Oakridge Elkton Glide Coos Bay Roseburg Myrtle Point Port Orford Corvallis Gold Beach Bend Prineville Arlington Heppner Mt. Vernon Silver Lake Pendleton Baker City Paisley Valley Falls Lakeview Halfway John Day Prairie City Burns Milton-Freewater Enterprise La Grande Richland Ontario Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KOPB M-Su 4a-2a

9 OPB s Radio Audience: Engaged and Influential Male 53% As one of the most popular stations in Gender the Portland metro area, OPB Radio reaches more than 486,600 listeners each week throughout Oregon and southern Washington. A well-rounded Female 47% audience turns to OPB: 94% are registered voters RADIO % % 53% are white collar workers 73% own their own home 76% have investments 29% have traveled abroad in the past 12 months % Age 84% have attended college % % 50-75K 17% % 25-35K 9% 0-25K 6% OPB is the only radio station I listen to...no really...the only one! Kathryn from Portland Income K 20% 100K+ 32%

10 Sponsor Radio Spot Examples OPB Radio spots are ten seconds and read live by our announcers with a standard intro: Support for OPB comes from our Members/Sustaining Members Thank You and from High Desert Museum in Bend, where wild meets west. Wildlife, history, art and new exhibits for the entire family. Highdesertmuseum.org. ibridge, a Northwest data management firm, helping healthcare, legal, financial and government institutions mine breakthrough insights from their data. More at ibridgellc.com. Radio Coverage Map stations translators Astoria Nedonna Beach Hood Pendleton Tillamook River The Dalles Enterprise Portland Happy Hollow La Grande Halfway Gleneden Beach Newport Baker City Richland Corvallis Mt. Vernon John Day Eugene Bend Ontario Riley Silver Lake Paisley Lakeview Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KOPB-FM; Prepared by RRC, US Total P12+, M-Sun 6a-12a, Fall 2017, Weekly Cume, KETM-FM/KHRV-FM/KOAB-FM/KOAC-AM/KOAC-FM/ KTMK-FM/KOBK-FM/KOGL-FM/KOPB-AM/KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVR-FM 2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

11 KMHD: A Jazz Station for People Who Think They Don t Like Jazz Male 53% Female 47% Gender KMHD has been a staple of the Portland jazz scene for the last 25 years. It reaches a large audience by showcasing the best of jazz and all its related subgenres, including R&B, funk and roots. KMHD s DJs are part of the larger musical community, opening for major concerts and playing high-profile clubs around Portland. KMHD has an audience of devoted, loyal listeners: 90% are registered voters 56% are white collar workers % % Age 72% own their own home 76% have investments 35% have traveled abroad in the past 12 months 82% have attended college MUSIC % % % You have some of the best darn programming out there. I 35-50K 25% 25-35K 9% % love keeping my radio dial at one spot and getting exposure to a great variety of styles jazz, indie, soul, R&B, oldies, swing, 50-75K 10% 0-25K 11% Income latin, electronic-based, and so on. I ve learned of more great music through KMHD than any other radio channel I ve ever K 100K+ 26% heard. Keep it up! MJ from Milwaukie

12 opbmusic: A Hub for Music Discovery For people who love music and Male 62% discovering new artists, opbmusic features the best indie and alternative, Gender with an emphasis on featuring new artists from Oregon and the Northwest. opbmusic is accessible both on air and streaming at opbmusic.org. Female 38% At opbmusic.org, listeners can join conversations about the vibrant local music scene, win tickets to shows, % and stream audio and video in-studio sessions % % Age 65+ 4% opbmusic Sessions MUSIC % % Sessions are regularly recorded in studio and feature great local and touring bands in an intimate setting. They are then edited into compelling videos for the web. opbmusic sessions are available on VuHaus.com, which hosts live music recordings from other public radio stations across the country. There are opportunities for sponsorship at the local and national level. Source: Prepared with Primelingo, Scarborough R1 2018: February 2017-February 2018, A18+, Portland, OR Metro, KMHD-FM; Google Analytics, May 1, 2017-April 30, 2018.