PupDate. Lacey Rahmani UX

Transcription

1 PupDate Lacey Rahmani UX5 06

2 IS OUR DOG... LONEL? BORED? HPER?

3 THE PROBLEM: Dog owners need a way to socialize their new puppies and young dogs in a specific environment with personalized tailored specifications.

4 INITIAL ASSUMPTIONS The average dog owner does not have enough time in a normal workday to exercise their dog. Owners are always looking for innovative ways to meet other dog lovers. Owners would like a personalized dog playdate experience. Owners would be more likely to use a dog park near their house, but would be willing to drive the distance for a park with the best features.

5 USER INTERVIEWS The average dog owner does not have enough time in a normal workday to exercise their dog. Owners are NOT always looking for innovative ways to meet other dog lovers. Owners would like a personalized dog playdate experience. Owners would be more likely to use a dog park near their house, but would be willing to drive the distance for a park with the best features.

6 RESEARCH FINDINGS KE TAKEWAS Majority owns a high energy dog that spends over + hours a day alone and needs an outlet to release energy Looking for ways to socialize their dogs, by use of dog parks or playdates Would like to specify the breed and personality type of dog for play time Prefers a location close to their home, in a controlled environment with specific features (fence/trees/shade/ grass/obstacle courses) % OF HOUSEHOLDS IN THE U.S. OWN A DOG HOURS AVERAGE AMOUNT OF EXERCISE NEEDED FOR A DOG 6-8 HOURS AVERAGE AMOUNT OF TIME DOG SPENDS ALONE Dog parks are too hot in the summer, I ll only go in the fall and winter I think she likes little dogs better, but still plays with larger dogs Best dog in the world, but she can be a hot mess. If it s good service we are willing to drive the distance My dog is whipped after a walk, acts like she has run a marathon

7 SHAWN THE TECHIE GOALS Looking for an outlet to socialize his energetic Boxer puppy Find activities that are local and convenient to plan Form a local network in the dog community Wants his puppy to have manners around other dogs and humans FRUSTRATIONS outdoorsy tech geek I think she likes little dogs better, but still plays with larger dogs Owner would like outdoor play to be in a controlled environment Weekend activities would be best for his schedule Age: 0-0 Work: Database Developer Family: Married Location: Arlington, VA BRANDS BIO Shawn is a Database Developer who leads all management systems for a nonprofit company. Much of his day is spent in traffic commuting to his job. His baby, Lucy, a / year old Boxer is very energetic and requires at least hours of physical activity a day. If she does not have an active lifestyle she will become destructive, argumentative and cranky at night. His wife works remotely on occasion and has a more flexible work schedule than he does, so he relies on his wife to exercise Lucy during the work day. Shawn loves technology and recently bought a pricey mind game toy controlled by an app from his phone for Lucy when no one is home to entertain her throughout the day. There is a dog park in the neighborhood that Lucy frequents but Shawn does not like some of the unruly dogs that are in the park. boxer lover MOTIVATIONS Location Cost Compatibility Safety Social Network Schedule

8 MAR THE TELEWORKER GOALS Looking for outdoor activities for dogs during the summer months, that have trees and lots of shade Would like to select the breed of dogs for a playdate Wants easy to organize dog activities using social networks FRUSTRATIONS Age: 0-0 Work: Travel Agent Family: Married Location: Alexandria, VA BRANDS Owner would like to outdoor play to be in a cool temperature environment Unfriendly dogs at dog park BIO Mary works from home as a travel agent and technical support for a software company. She has golden retrievers Maya, age and Koa, months. Both dogs have different personalities and activity levels. Luckily, Maya plays tug and ball with Koa most of the day, so they tire each other out. Both dogs, love to go for boat rides and swim in the river. Mary takes the dogs to dog parks in the fall and is willing to drive up to 5 mins for a park that has lots of trees and shade for the dogs. They cannot last long in the heat and humidity. The dogs also enjoy playdates with the next door neighbor. creative sporty loves to cook Dog parks are too hot in the summer, I ll only go only in the fall and winter, but I m willing to drive to the good ones MOTIVATIONS Location Cost Compatibility Safety Social Network Schedule

9 COMPETITIVE ANALSIS The Playdate App Meet My Dog Dog Park Buddy Puppy Play Date / / / / Free Account Usability Request Playdate Friend List/Favorites Profile Page Privacy Settings Calendar Private Messaging Newsfeed Map / location finder Andriod/iOS

10 FEATURE PRIORITIZATION MVP Features User Goal FIND DOG PARK Search for a dog park based on your specific preferences and location. SEARCH DOG MATCHES SCHEDULE PLADATE USER PROFILE Find local dog owners with similar breed and personality traits. Based on your location and preferences (fenced yard, trees/shade, grass), schedule a playdate. Owner and dog profile includes name, dog breed and age, location, and profile photo. Keep yourself organized by viewing a list of upcoming playdates and adding playdates to your calendar. Message with other users to schedule playdates, and coordinate arrivals. Dog Friendly Recommendations: View local dog friendly restaurants and bars near dog park. Favorites list: Remember your favorite dogs/owners & dog parks. Photo Sharing: Users can add photos to their favorite dog parks. Push Notifications: Receive messages and general park information. FAQ: Frequently asked questions Get directions, park details, read reviews, and view photos. Phase Check in/checkout: See who is currently checked-in at your favorite park. CALENDAR MESSAGE CENTER

11 TITLE FLOWS USER Splash Page Log In/ Sign Up Page Have an Account? Enter Username and Password? Find Playdate? View Matches Select a Match for Playdate? View Match Details Add Playdate to Calendar? Search for Additional Playdates? N Create Account Find Dog Park? View Matches Select Dog Park? View Park Details Search for Additional Parks? N Exit App

12 SITEMAP HOME EXPLORE CALENDAR MESSAGES SETTINGS upcoming events inbox reminders find dog park find playdate search dog park search playdate privacy park results match results account dog park details selected profile help

13 ANNOTATED WIREFRAMES Landing Page Dog Park button Playdate button Home menu button Calendar menu button 5 Message menu button 6 Settings menu button Back button / Nav bar Enter Zip code field Radius drop down menu 5 6 Park results list Photo carousel gallery Clickable map results Park description Ratings for park Clickable map 5 Directions link Check box for my location 5 Preferences check boxes 6 Submit button 6 Zip code form field Radius drop down menu 5 Date selection drop down Breed size preferences check boxes 5 Personality preferences check boxes Playdate Matches Dog Park Profile 5 Find Playdate Dog Park Search Results Search Dog Park Back button / Nav bar Dog Matches Click to advance to selected dog profile Match Profile Message Center Click to add dog profile picture Dog description 5 Clickable address Clickable map Directions link

14 USABILIT TESTING TESTING THE CONCEPT 8 users tested different user flows on paper prototypes 5 users tested different user flows on high fidelity wireframes using Invision USER FLOW TASKS Task : Schedule a playdate with a small breed dog in the afternoon today. Task : Find a dog park in your neighborhood that is fenced and has trees. Easy to use, simple, clean design Navigated through all screens with ease Easy to navigate top and bottom menu bars Landing page confusing, Are the calendar events my events or upcoming events in the area? Change radio button to large clickable buttons Change drop downs and radio buttons to check boxes for a better user experience Zip code, make sure all instances are formatted as words Large breed language confusing (change to not limit the dog weight) Add a confirmation page or pop-up to let the user know that content has been submitted Missing back button and submit button Remove hamburger icon/ function and add bottom menu Suggested to add a map of all the locations listed above Add a feature to suggest other dog friendly venues (restaurants/stores) and playgrounds near dog park

15 REVISED WIREFRAMES Design is nice, love the colors! Increase the overall font size for the check box items Duplicate titles are a bit repetitive Loves the organization of the profile page Easy to read Confusing labeling - Is it my personality or my dog s personality? Increase overall font size for body text Great use of bullets Navigated through all screens with ease Large buttons are nice for clicking Increase the size of the date, time and location buttons Likes large submit button Change yesterday to tomorrow under the date Highlighted button in bottom menu may be a bit too light to stand out Match consistency among labeling Do I need a close button and a back button? Interested in seeing the owner s profile as well

16 HIGH FIDELIT WIREFRAMES

17 PLADATE SLEEP PUPP. OU ARE LUCK!

18 PupDate Prototype LACE RAHMANI UX5 06