August 2017 Holidays, Events + Promotion Ideas
PET INDUSTRY EVENTS & CONFERENCES Day Event Website Attend? Exhibit? Flights? Hotel? 7-8 Phillips Pet Food & Supplies Mid Atlantic Buying Show, Ocean Plaza Resort and Spa, Long Branch, NJ 8 Seminar-How to simplify your social media strategy with ROI results!, 201 Washington Street, Boston M.A. http://phillipspet.com https:// americanpetprofessionals.com/ events/in-person-networking/ 10-13 All American Grooming Show, Wheeling, IL https://barkleigh.com 20-21 Expozoo, Quebec, Canada https://pijacanada.com 24-27 Pet Fair Asia, Shanghai https://petfairasia.com 25 Pet Food Experts Midwest Customer Appreciation Buying Show, Schaumburg, IL http://petfoodexperts.com MONTHLY THEMES & EXTRAS Share on Social? Display Needed? Do a Promotion? Order Inventory? Back to School Month National Eye Exam Month Water Quality Month Family Fun Month
PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE Day Holiday Share on Social? Display Needed? Do a Promotion? Order Inventory? 1 National Girlfriend s Day 1 National Night Out Day 3 National Grab Some Nuts Day 6 National Fresh Breath Day 6 National Root Beer Float Day 7 National Kids Day 7 Purple Heart Day 9 National Book Lover s Day 10 Snoopy's Birthday 12 National Garage Sale Day 12 National Middle Child Day 15 National Relaxation Day 16 National Tell a Joke Day 17 National Love My Feet Day 20 National Lemonade Day 21 National Senior Citizen s Day 22 National Tooth Fairy Day 26 National Dog Day
PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE Day Holiday 26 National Women s Equality Day 30 National Grief Awareness Day 31 National Matchmaker's Day Share on Social? Display Needed? Do a Promotion? Order Inventory?
PROMOTION IDEAS August is Family Fun month! Celebrate with fun promotions and events all month long. The third week of August is Friendship week. Feature a BOGO sale! and ask for clients to email stores or photos with their best friends. Root Beer Float day For dog based businesses offer free samples of floats using pet safe ice cream and bowser beer or chicken stock. Aug 6 On Purple Heart day offer a sale on all products that benefit veterans or offer a total percentage of the profit for the day to go to the veteran s charity of your choice. Aug 7 Snoopy s Birthday play video of Snoopy/Charlie brown cartoons and do a window drawing or print a picture of Snoopy. IF you have classic style toys like lamb chop, or Gumby's put those on sale today. Post a snoopy video clip on your social media. Aug 10th Love my feet day Offer discounts on pet walking packages or on all walking accessories. Aug 17 Tell a Joke Day pair up with a local comedian to do a short set in your store. Have a social media contest for the best jokes your clients can come up with. Aug 16 th For National Dog Day throw a fun event like a dog fashion show, or simply put up photos of your employees with their pets! Ask for customer to post pictures of their dogs on social media. Aug 26th For National Girlfriends day offer a discount to customers that bring in friends that are new to the store. Have snack or drinks available. Trainers give tips on how to help remaining pets after the loss of another furry pack mate, asking customers to write in about a particular pet or what loving and helping and elderly pet meant to them. - Aug 30 th On Garage Sale Day encourage customer to donate gently used pet items for donation. Offer a incremental sale such as buy 3 get one for $1 Aug 12 National Middle Child Day- Create an email or blog post about introducing new pets or how to train a pet when there is a baby expected on the way. Preexisting pets can help speed up the training process or can pas son learned bad behaviors. Aug 12 th On National Relaxation Day offer discounts on pet sitting, walking, or training services. Include copy like Let us do the work for you today. Enjoy the dog days of summer. Aug 15 th- For Women s Equality Day share a post about all of the great women working for your company. Aug 26 National Senior citizen s Day Put supplements and hip and joint treats on sale. 10% off for all Senior citizens. On social media ask clients about favorite senior citizen pet pairs. Aug 21 st Dental article, sale on dental products, pet smile photo contest, pet insurance article with the spin of putting money away for times of need. Don't count on the tooth fairy stash under your pillow. pets offer in store training session, For Groomers offer a discount on all dental services. Aug 22 or Aug 6 th