CATS APPROPRIATE BIOLOGICALLY. For FOODS AND TREATS

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1 UNTIL ONE HAS LOVED AN ANIMAL, A PART OF ONE S SOUL REMAINS UNAWAKENED. ANATOLE FRANCE SMOKEY FROM IDAHO APPROPRIATE FOODS AND TREATS For CATS ORIJEN biologically appropriate cat foods 1

2 OUR MISSION. Clear AND Strong CHAMPION PETFOODS IS AN AWARD-WINNING PET FOOD MAKER WITH A REPUTATION OF TRUST THAT SPANS MORE THAN A QUARTER CENTURY. Our APPROPRIATE TM philosophy represents a new class of cat foods, designed to nourish cats according to their biological need for a meat and protein-rich diet. Trusted by pet lovers everywhere, ORIJEN is the fullest expression of our commitment to Biologically Appropriate foods from fresh regional ingredients. That means ORIJEN foods are brimming with unmatched inclusions of fresh free-run poultry, nest-laid eggs, wild-caught fish and ranch-raised meats delivered FRESH or RAW from our region each day. Prepared exclusively in our state-of-the-art DogStar kitchens, ORIJEN is guaranteed to give you peace-of-mind and keep your cat happy, healthy and strong. We wouldn t have it any other way. Reinhard Muhlenfeld, Founder CHAMPION PETFOODS LP 2 ORIJEN biologically appropriate cat foods

3 AWARD-WINNING CAT FOODS APPROPRIATE Our foods mirror the richness, freshness and variety of WholePrey TM meats that cats are evolved to eat. Our relentless commitment to making and never outsourcing Biologically Appropriate cat foods from fresh regional ingredients has earned us an international reputation for leadership and innovation, and more awards than any other pet food maker. FRESH REGIONAL INGREDIENTS We focus on local ingredients that are raised by people we know and trust, and delivered FRESH or RAW each day. NEVER OUTSOURCED We don t make foods for other companies and we don t allow our foods to be made by anyone else. WE MAKE APPROPRIATE TM CAT FOODS FROM FRESH REGIONAL INGREDIENTS. LEADERSHIP AWARDS FOOD INNOVATION For the first time in its history, Food in Canada magazine honored a pet food maker with the 2014 Food Innovation award. TOP PICK BEST CAT FOODS Chosen for quality of ingredients, ingredient sources, formulas, reputation and customer satisfaction. Only 163 formulas out of 1,759 come from trustworthy brands with highquality, risk-free ingredients. PET FOOD INNOVATION AWARD Recognizing our pioneering approach to producing innovative Biologically Appropriate foods in the market. ALBERTA AWARD OF DISTINCTION A prestigious award recognizing our outstanding business achievements, leadership and community contributions. EXPORT AND CONSUMER PRODUCT AWARDS Two prestigious awards, including Exporter of the Year and the Consumer Products award recognizing our innovative approach to pet foods. A CAT HAS ABSOLUTE EMOTIONAL HONESTY: HUMAN BEINGS, FOR ONE REASON OR ANOTHER, MAY HIDE THEIR FEELINGS, BUT A CAT DOES NOT. -ERNEST HEMINGWAY DANTE FROM IDAHO ORIJEN biologically appropriate cat foods 3

4 NEVER OUTSOURCED MANY CAT FOOD BRANDS ARE OWNED BY MARKETING COMPANIES THAT OUTSOURCE THEIR FOOD PRODUCTION TO THIRD-PARTY FACTORIES, WHICH MAKE MANY DIFFERENT FOODS FOR MANY DIFFERENT COMPANIES. WE ARE PROUD OF OUR REPUTATION AND PASSIONATE ABOUT OUR FOODS. never outsourced OUR FOODS. OUR KITCHENS. WE DON T MAKE FOODS FOR OTHER COMPANIES AND WE DON T ALLOW OUR FOODS TO BE MADE BY ANYONE ELSE. EVERYWHERE That s why we prepare ORIJEN in our own kitchens where we control every detail, from recipe development and food safety to ingredient sourcing and food production. When you choose ORIJEN, you can be confident your cat s food has been prepared with care, attention and trust. At Champion Petfoods, we are dedicated to the highest standards of authenticity, nutritional integrity and food safety. ORIJEN meets the strictest standards anywhere, including the United States Department of Agriculture, Government of Canada and the European Union. 4 ORIJEN biologically appropriate cat foods MORNING SUNRISE AT OUR STATE-OF-THE-ART KENTUCKY DOGSTAR KITCHENS. AUBURN, KENTUCKY.

5 DOGSTAR THE WORLD S BEST KITCHENS KNOWN IN ANCIENT CULTURES AS HEAVENLY WOLF, THE DOG STAR IS THE BRIGHTEST STAR IN EARTH S NIGHT SKY. The Dog Star has come to symbolize our new kitchens, representing a beacon of excellence in the global pet food industry. Located on 85 acres of farmland in Auburn, Kentucky, and purpose-built to advance our Biologically Appropriate mission, DogStar is the most advanced pet food kitchen anywhere. Equipped with unmatched fresh meat capabilities, DogStar features a 25,000 sq. ft. refrigerator capable of holding over 50 fresh regional meat ingredients, 10 whole vegetables and fruits, and six varieties of locally grown botanicals. Built to reflect our commitment to pet lovers everywhere, DogStar meets the food safety standards expected of the human food processing industry when preparing ORIJEN and ACANA foods and no other brands DESIGN-BUILD AWARD AWARD-WINNING KITCHENS DogStar is the first pet food facility to receive the Design Build Institute of America Award. Designed and built to the food safety standards required of human foods, we created our DogStar kitchens in a collaborative environment that resulted in an innovative and state-of-the-art kitchen that leads and advances our Biologically Appropriate mission. Innovation OUR APPROPRIATE RESEARCH AND INNOVATION CENTER JENNIFER AND ARSHDEEP, COMMITTED TO INNOVATING OUR AWARD-WINNING FOODS. STATE-OF-THE-ART BAFRINO RESEARCH AND INNOVATION CENTRE, MORINVILLE, ALBERTA. OUR COMMITMENT TO INNOVATION HAS NEVER BEEN STRONGER. Adjacent to our NorthStar kitchens in Canada, our Biologically Appropriate Research and Innovation Center is a state-of-the-art innovation hub focused on advancing our foods in four core areas: 1. APPROPRIATE Aligned with our drive for innovation, we are dedicated to the continual advancement of our award-winning foods. 2. FRESH MEAT SEPARATION Our proprietary low temperature meat separation technologies enable us to dramatically increase our fresh meat inclusions. 3. FOOD PERFORMANCE Using fresh local meats, our pilot freeze-drying and hydrolyzing technologies enhance the all-natural flavors of ORIJEN foods. 4. VALIDATION AND NUTRIENT TESTING Our sophisticated on-site laboratory verifies the safety and nutritional properties of our award-winning foods. ORIJEN biologically appropriate cat foods 5

6 OUR APPROPRIATE philosophy APPROPRIATE FOODS MIRROR THE FRESHNESS AND VARIETY OF MEATS THAT CATS ARE BUILT TO EAT. The Near Eastern wildcat is the ancestor and closest relative of all domestic cats, and while years of breeding have produced hundreds of different looking wildcats, the internal workings and nutritional requirements of wild and domestic cats have not changed. That s why ORIJEN foods feature 90% meat in WholePrey ratios and exclude the plant proteins and high-glycemic carbohydrates that don t belong in the evolutionary diet. MODERN CATS ARE BUILT LIKE THEIR ANCESTORS. WE BELIEVE THEY SHOULD EAT LIKE THEM TOO. OF ALL THE THINGS GOD CREATED, CATS ARE THE MOST FASCINATING TO ME. JAROD KINTZ CLOUSEAU FROM WASHINGTON

7 APPROPRIATE PRINCIPLES THESE FIVE PRINCIPLES REFLECT OUR APPROPRIATE COMMITMENT RICH IN MEAT AND PROTEIN To meet cats biological need for a meat and protein-rich diet, ORIJEN is loaded with 90% meat (about three times as much as conventional cat foods) and is free of plant concentrates like potato or pea protein. FRESH MEAT INCLUSIONS Unrivaled by any other dry cat food, TWO-THIRDS of the meats in ORIJEN are FRESH or RAW to provide essential nutrients in their most nourishing form and the goodness all cats instinctively crave. AN ABUNDANT VARIETY OF MEATS In nature, cats benefit from an assortment of foods, so ORIJEN features a richly nourishing diversity of fresh free-run poultry, whole nest-laid eggs, ranch-raised meats and whole wild-caught fish. WHOLEPREY MEAT RATIOS Nature matched the nutrients in whole prey animals to perfectly meet your cat s needs. ORIJEN s WholePrey ratios of meat, organs and cartilage virtually eliminate the need for synthetic ingredients. CARBOHYDRATE-LIMITED Your cats natural diet is low in carbohydrates, so ORIJEN limits carbohydrates and replaces fast sugars like potato and tapioca with whole fresh fruit and vegetables, such as pumpkin and squash. ORIJEN biologically appropriate cat foods 7

8 APPROPRIATE RULE NO. OF MEATS ARE FRESH OR RAW OUR AUTHENTICALLY FRESH AND RAW MEATS ARE BRIMMING WITH NATURAL PROTEINS AND FATS IN THEIR MOST NOURISHING FORM. Fresh The only way we preserve our fresh meats is through refrigeration no preservatives. Raw We flash freeze our fresh ingredients to preserve goodness no preservatives. Rich in MEAT PROTEIN AND 90% MEAT up to 44% PROTEIN ROBIN OF COLIBRI SHEEP FARM IN GEORGETOWN, KENTUCKY. TRUSTED SUPPLIER OF FRESH LOCAL LAMB. DOMESTIC CATS ARE NOT ONLY CAPABLE OF EATING THE FOODS OF THEIR ANCESTORS, BUT REQUIRE IT FOR PEAK HEALTH. All cats have sharp teeth and bodies built to metabolize protein and fat from meat. Loaded with 90% meat ingredients from animals deemed fit for human consumption prior to inclusion in our foods, ORIJEN nourishes cats according to their biological needs. OF MEATS ARE GENTLY DRIED CONVENTIONAL MEAT MEALS ARE RENDERED AT HIGH TEMPERATURES FROM ANIMAL BY-PRODUCTS UNFIT FOR HUMAN CONSUMPTION. ORIJEN dried meats are prepared at 200ºF from fresh ingredients deemed fit for human consumption, concentrating their goodness into a rich source of protein that cannot be supplied by fresh meats alone. DRIED MEATS Prepared from fresh meat with limited bone and additional liver and tripe, vastly surpassing the industry standard of bones and offal. DRIED FISH Prepared from fresh, whole, wildcaught fish like Atlantic Mackerel and Herring, vastly surpassing the industry standard of mixed bones and trimmings. 8 ORIJEN biologically appropriate cat foods

9 TOP 10 FRESH OR RAW FRESH MEATS ARE THE FOUNDATION OF AWARD-WINNING ORIJEN FOODS. A full two-thirds of the meats, fish, poultry and eggs that go into ORIJEN are FRESH or RAW, so they re brimming with protein and fat in their most nourishing form. To preserve the integrity and health benefits of our fresh meats, we use state-of-the-art low and slow temperature cooking techniques to prepare ORIJEN. PLANT PROTEIN CONCENTRATES ARE INCREASINGLY COMMON IN CAT FOODS. Many cat food makers add pea and potato protein concentrates to raise the levels of protein in their foods, making it appear more wholesome than it really is. The problem is that plant concentrates are low in the essential amino acids cats need. Deriving its protein from meat, ORIJEN contains all the amino acids cats require for peak health. RULE NO. APPROPRIATE Unmatched FRESH MEAT INCLUSIONS EOIN OF NORPEL FISHERIES IN NEW ENGLAND. TRUSTED SUPPLIER OF FRESH WILD-CAUGHT ATLANTIC FISH. NO POULTRY MEAL ORIJEN is free of rendered chicken or turkey meals, which are replaced with dehydrated chicken and turkey. 90% FRESH, RAW OR OF MEATS ARE DRIED MEAT INCLUSIONS FRESH OR RAW OF MEATS ARE DRIED OR OILS ALL ANIMAL INGREDIENTS ARE PREPARED FROM MEATS, POULTRY OR FISH DEEMED FIT FOR HUMAN CONSUMPTION PRIOR TO INCLUSION IN OUR INGREDIENTS OR FOODS. ORIJEN biologically appropriate cat foods 9

10 APPROPRIATE RULE NO. AN ABUNDANT Variety Of MEATS TODD OF CLARK FARMS IN LEXINGTON, KENTUCKY. TRUSTED SUPPLIER OF FRESH FREE-RUN CHICKEN. AN UNMATCHED VARIETY OF FRESH REGIONAL MEATS CONSIDER THE VARIATION IN A CAT S NATURAL DIET EGGS TODAY, A BIRD TOMORROW, FISH THE NEXT. THAT S WHY A RICH VARIETY OF FRESH MEATS IS A KEY PRINCIPLE IN OUR APPROPRIATE PHILOSOPHY. This essential variety of fresh meats is often lost in conventional cat foods, which typically feature a single highly processed animal ingredient such as chicken or lamb. ORIJEN is loaded with up to 10 different FRESH or RAW meats from a variety of ranch-raised red meats, free-run poultry, nest-laid eggs and wildcaught fish, providing cats with the richly nourishing diversity of protein and fat they need for peak health. 10 ORIJEN biologically appropriate cat foods

11 INGREDIENTS WE LOVE. PEOPLE WE TRUST. YOU KNOW WHERE YOUR FOOD COMES FROM. YOU OUGHT TO KNOW WHERE YOUR CAT S FOOD COMES FROM TOO. Fresh from our Region RANCH-RAISED MEATS Forming a natural barrier between the Coastal Plain and vast Interior Lowlands, the Kentucky Appalachian region is well-known for its generational family ranches. Raised hormone-free on a natural diet, our regional meats arrive at our kitchens FRESH or RAW daily. That s why we make ORIJEN in our own purposebuilt kitchens from ingredients raised by people we know and trust. ANGUS BEEF KENTUCKY FARMS WILD BOAR TEXAS FARMS GRASS-FED LAMB KENTUCKY FARMS YORKSHIRE PORK KENTUCKY FARMS GRASS-FED MUTTON KENTUCKY FARMS BOER GOAT KENTUCKY FARMS FREE-RUN POULTRY AND NEST-LAID EGGS Raised free-run on local and regional farms, our chicken, turkey, duck and eggs are delivered fresh and brimming with nourishing protein and fat. DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS WILD AND SUSTAINABLY CAUGHT WHOLE FISH Originating in New England s Atlantic waters, our whole wildcaught fish arrive at our kitchens cold, fresh and flavorful. ATLANTIC MACKEREL NEW ENGLAND MONKFISH NEW ENGLAND ACADIAN REDFISH NEW ENGLAND ALASKAN COD ALASKA COBB CHICKEN KENTUCKY FARMS FREE-RUN TURKEY INDIANA FARMS MUSCOVY DUCK KENTUCKY FARMS NEST-LAID EGGS KENTUCKY FARMS ATLANTIC HERRING NEW ENGLAND YELLOWTAIL FLOUNDER NEW ENGLAND SILVER HAKE NEW ENGLAND DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS JONATHAN OF JSW FARMS IN LIBERTY, KENTUCKY. TRUSTED SUPPLIER OF FRESH RANCH-RAISED BEEF. ORIJEN biologically appropriate cat foods 11

12 APPROPRIATE RULE NO. YOUR CAT S ANATOMY REMAINS UNCHANGED. NATURE MATCHED THE NUTRIENTS IN WHOLE PREY ANIMALS TO PERFECTLY MEET THE NEEDS OF WILD AND DOMESTIC CATS ALIKE. WholePrey represents ORIJEN s commitment to nourishing cats according to their biological needs by incorporating meats, organs and cartilage in ratios that mirror the natural diet. MEATS WholePreyTM SUPERFOOD FOR CATS IF MAN COULD BE CROSSED WITH THE CAT IT WOULD IMPROVE THE MAN, BUT IT WOULD DETERIORATE THE CAT. MARK TWAIN CAIRO FROM USA OUR WHOLEPREY FOODS MIRROR THE DIET THAT CATS WOULD NATURALLY CONSUME IN THE WILD A NOURISHING BALANCE OF MEAT, ORGANS AND CARTILAGE TO PERFECTLY MEET YOUR CAT S NUTRITIONAL NEEDS. Meat Essential source of protein and fat as well as vitamins A, B, D and K, and copper, chromium, folic acid, iron, magnesium, potassium, selenium and zinc. Organs Densely packed with virtually every nutrient your cat needs to thrive, including vitamins, minerals, healthy fats and amino acids. Edible Bone A rich source of minerals like calcium, phosphorus, magnesium and potassium in natural form for easy absorption. LIMITED ADDITIVES In nature, cats and wildcats meet their nutritional needs naturally, by consuming whole prey animals. ORIJEN foods mirror cats evolutionary diet with WholePrey ratios that deliver nutrients naturally, limiting supplementation to choline, zinc and copper. Compared to conventional cat foods which contain over 20 supplements. 12 ORIJEN biologically appropriate cat foods

13 YOUR CAT S NATURAL DIET IS LOW IN CARBOHYDRATES. THE SMALLEST FELINE IS A MASTERPIECE. LEONARDO DA VINCI BINX FROM ARIZONA RULE NO. APPROPRIATE The relationship between protein and carbohydrates is simple: when one goes up, the other goes down. That s why ORIJEN foods are packed with a minimum of 40% protein, leaving less room for carbohydrates. While protein is essential to maintaining good health, cats have no biological need for carbohydrates and excessive consumption can lead to obesity and diabetes. NOT ALL CARBOHYDRATES ARE CREATED EQUAL. The GLYCEMIC INDEX (GI) is a system of ranking carbohydrates based on their effect on blood sugar. HIGH-GLYCEMIC carbohydrates such as tapioca and potato digest quickly, causing spikes in blood glucose levels and an increase in fat storage. LOW-GLYCEMIC carbohydrates like lentils and chickpeas enter the blood slowly, reducing the potential for fat storage. CARBOHYDRATE Limited NO HIGH-GLYCEMIC CARBOHYDRATES. ORIJEN foods feature healthy fruits and vegetables such as whole pumpkin and butternut squash, sources of low-glycemic carbohydrates that help promote stable blood sugar levels. CARBOHYDRATES LIMITED TO 20% CARBOHYDRATES ARE RECOGNIZED AS BEING A LEADING CAUSE OF OBESITY AND DIABETES. YET, MOST CONVENTIONAL CAT FOODS FEATURE 40-50% TOTAL CARBOHYDRATES FROM FAST SUGARS SUCH AS POTATO AND TAPIOCA, WHICH CAN CAUSE SPIKES IN BLOOD SUGAR AND AN INCREASE IN FAT STORAGE. ORIJEN biologically appropriate cat foods 13

14 CatFoods APPROPRIATE CAT FOODS OUR AWARD-WINNING APPROPRIATE PHILOSOPHY REPRESENTS A NEW CLASS OF CAT FOODS, DESIGNED TO NOURISH CATS ACCORDING TO THEIR BIOLOGICAL NEED FOR A FRESH MEAT AND PROTEIN-RICH DIET. TRUSTED BY PET LOVERS EVERYWHERE, ORIJEN IS THE FULLEST EXPRESSION OF OUR COMMITMENT TO APPROPRIATE CAT FOODS MADE WITH FRESH REGIONAL INGREDIENTS. CATS RANDOMLY REFUSE TO FOLLOW ORDERS TO PROVE THEY CAN. ILONA ANDREWS BELLA FROM WASHINGTON 14 ORIJEN biologically appropriate cat foods

15 All Life Stages APPROPRIATE ORIJEN CAT & KITTEN MODERN CATS AND KITTENS ARE BUILT LIKE THEIR ANCESTORS. WE BELIEVE THEY SHOULD EAT LIKE THEM TOO. That s why ORIJEN CAT & KITTEN is brimming with nourishing protein and fat from free-run chicken and turkey, wild-caught fish and whole eggs, delivered FRESH or RAW in WholePrey ratios. ORIJEN SIX FISH INSPIRED BY THE RICH DIVERSITY OF WILD AND SUSTAINABLE FISH INDIGENOUS TO NEW ENGLAND S COLD ATLANTIC WATERS, ORIJEN SIX FISH is loaded with unmatched inclusions of whole wildcaught fish, whisked to our kitchens from cold New England waters FRESH or RAW, in richly nourishing WholePrey ratios. 90 % 10 % 0 % POULTRY FISH EGG INGREDIENTS VEGETABLES FRUITS BOTANICALS NO RENDERED CHICKEN OR TURKEY MEALS 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG GRAIN POTATO TAPIOCA PLANT PROTEIN CONCENTRATES INGREDIENTS Deboned chicken, deboned turkey, yellowtail flounder, whole eggs, whole atlantic mackerel, chicken liver, turkey liver, whole atlantic herring, chicken heart, turkey heart, dehydrated chicken, dehydrated turkey, dehydrated mackerel, dehydrated chicken liver, dehydrated turkey liver, whole green peas, whole navy beans, red lentils, chicken necks, chicken kidney, chicken fat, pinto beans, chickpeas, green lentils, natural chicken flavor, lentil fiber, herring oil, ground chicken bone, chicken cartilage, turkey cartilage, dried kelp, freeze-dried chicken liver, freeze-dried turkey liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, apples, pears, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. 90 % 10 % 0 % WILD-CAUGHT FISH INGREDIENTS VEGETABLES FRUITS BOTANICALS GRAIN POTATO TAPIOCA PLANT PROTEIN CONCENTRATES LOW TEMPERATURE PREMIUM DRIED FISH INGREDIENTS 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG INGREDIENTS Whole atlantic mackerel, whole atlantic herring, whole atlantic flounder, whole acadian redfish, atlantic monkfish, whole silver hake, mackerel meal, herring meal, blue whiting meal, herring oil, whole green peas, whole navy beans, whole red lentils, alaskan cod meal, pollock meal, sunflower oil, whole pinto beans, whole chickpeas, natural fish flavor, whole green lentils, whole yellow peas, safflower oil, lentil fiber, freeze-dried cod liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, dried kelp, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, mixed tocopherols (preservative), copper proteinate, chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS Crude protein (min.) 40 % Crude fat (min.) 20 % Crude fiber (max.) 3 % Moisture (max.) 10 % Calcium (min.) 1.2 % Phosphorus (min.) 1 % Magnesium (max.) 0.1 % Taurine (min.) 0.2 % Omega-6 / 3 (min.) 3.5 % / 0.8 % DHA / EPA (min.) 0.2 % / 0.2 % GUARANTEED ANALYSIS Crude protein (min.) 40 % Crude fat (min.) 20 % Crude fiber (max.) 3 % Moisture (max.) 10 % Calcium (min.) 1.5 % Phosphorus (min.) 1.3 % Magnesium (max.) 0.1 % Taurine (min.) 0.3 % Omega-6 / 3 (min.) 2.5 % / 2.1 % DHA / EPA (min.) 1.1 % / 0.65 % Calorie distribution: Metabolizable energy is 4060 kcal/kg (463 kcal per 8oz. cup) with 39% from protein, 19% from vegetables and fruits and 42% from fat., Calorie distribution: Metabolizable energy is 4060 kcal/kg (463 kcal per 8oz. cup) with 39% from protein, 17% from vegetables and fruits and 44% from fat. WHOLEPREY POULTRY, EGGS & FISH 2/3 FRESH OR RAW AND 1/3 DEHYDRATED ONLY CHOLINE, ZINC AND COPPER ARE ADDED WHOLEPREY FISH 2/3 FRESH OR RAW AND 1/3 DEHYDRATED ONLY CHOLINE, ZINC AND COPPER ARE ADDED ORIJEN biologically appropriate cat foods 15

16 APPROPRIATE All Life Stages ORIJEN REGIONAL RED A DIVERSITY OF RED MEATS IN FRESH WHOLEPREY RATIOS TO MIRROR THE NATURAL EVOLUTIONARY DIET OF CATS. REGIONAL RED is loaded with Angus beef, wild boar, Boer goat, local lamb and Yorkshire pork, all grass-fed on regional ranches then delivered FRESH or RAW in richly nourishing WholePrey ratios. ORIJEN TUNDRA LIKE THEIR WILD ANCESTORS, CATS REQUIRE A DIET OF WHOLE MEATS WITH SMALLER AMOUNTS OF FRUITS AND GRASSES. That s why we ve loaded ORIJEN TUNDRA with fresh goat, wild boar, ranch-raised venison, whole arctic char, duck, mutton, steelhead trout and whole pilchard all delivered FRESH or RAW in WholePrey ratios so they re loaded with goodness. 90 % 10 % 0 % MEAT FISH EGG INGREDIENTS VEGETABLES FRUITS BOTANICALS GRAIN POTATO TAPIOCA PLANT PROTEIN CONCENTRATES LOW TEMPERATURE PREMIUM DRIED RED MEATS AND FISH INGREDIENTS 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG INGREDIENTS Deboned beef, deboned wild boar, deboned goat, deboned lamb, lamb liver, beef liver, beef tripe, wild boar liver, deboned mutton, beef heart, whole atlantic mackerel, deboned pork, goat meal, wild boar meal, lamb meal, mackerel meal, whole green peas, whole red lentils, whole pinto beans, beef kidney, pork liver, beef meal, mutton meal, beef fat, herring meal, whole yellow peas, whole chickpeas, pork heart, pork kidney, natural pork flavor, whole green lentils, whole navy beans, herring oil, lamb tripe, lentil fiber, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, dried kelp, freeze-dried beef liver, freeze-dried beef tripe, freeze-dried lamb liver, freezedried lamb tripe, pumpkin seeds, sunflower seeds, zinc proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS Crude protein (min.) 40 % Crude fat (min.) 20 % Crude fiber (max.) 3 % Moisture (max.) 10 % Calcium (min.) 1.9 % Phosphorus (min.) 1.4 % Magnesium (max.) 0.1 % Taurine (min.) 0.2 % Omega-6 / 3 (min.) 2% / 1.2 % DHA / EPA (min.) 0.45 % / 0.25 % 85 % 15 % 0 % MEAT GAME FISH INGREDIENTS VEGETABLES FRUITS BOTANICALS LOW TEMPERATURE PREMIUM DRIED MEAT AND FISH INGREDIENTS 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG GRAIN POTATO TAPIOCA PLANT PROTEIN CONCENTRATES INGREDIENTS Goat, wild boar, venison, arctic char, duck, mutton, steelhead trout, duck liver, wild boar liver, wild boar kidney, mackerel meal, whole pilchard, lamb meal, mutton meal, alaskan cod meal, blue whiting meal, duck fat, herring meal, whole red lentils, whole green lentils, whole green peas, whole chickpeas, whole yellow peas, whole pinto beans, lentil fiber, mutton tripe, herring oil, goat heart, goat kidney, goat liver, venison heart, venison liver, mutton liver, wild boar heart, whole navy beans, freeze-dried goat liver, freeze-dried venison liver, whole pumpkin, whole butternut squash, whole zucchini, whole parsnips, carrots, whole apples, whole pears, kale, spinach greens, beet greens, turnip greens, dried brown kelp, whole cranberries, whole blueberries, choline chloride, zinc proteinate, mixed tocopherols (preservative), copper proteinate, chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS Crude protein (min.) 40 % Crude fat (min.) 20 % Crude fiber (max.) 3 % Moisture (max.) 10 % Calcium (min.) 1.9 % Phosphorus (min.) 1.4 % Magnesium (max.) 0.1 % Taurine (min.) 0.2 % Omega-6 / 3 (min.) 2.4 % / 1 % DHA / EPA (min.) 0.3 % / 0.2 % Calorie distribution: Metabolizable energy is 4060 kcal/kg (463 kcal per 8oz. cup) with 39% from protein, 17% from vegetables and fruits and 44% from fat. Calorie distribution: Metabolizable Energy is 4120 kcal/kg (535 kcal per 250ml/130g cup) with calories distributed to support peak conditioning; 39% from protein, 17% from vegetables and fruits, and 44% from fat. WHOLEPREY RED MEATS AND FISH 2/3 FRESH OR RAW AND 1/3 DEHYDRATED ONLY ZINC IS ADDED WHOLEPREY RED MEATS, FISH & GAME 2/3 FRESH OR RAW AND 1/3 DEHYDRATED ONLY CHOLINE, ZINC AND COPPER ARE ADDED 16 ORIJEN biologically appropriate cat foods

17 Overweight Cats APPROPRIATE I HAVE FOUND IT IS SURPRISINGLY DIFFICULT TO REMAIN SAD WHEN A CAT IS DOING ITS LEVEL BEST TO SANDPAPER ONE S CHEEKS. R.L. LAFEVERS ARTHUR FROM IDAHO 90 % 10 % 0 % POULTRY FISH EGG INGREDIENTS COMING SOON VEGETABLES FRUITS BOTANICALS NO RENDERED CHICKEN OR TURKEY MEALS 12 OZ / 340 G 4 LB / 1.8 KG 12 LB / 5.45 KG NEW GRAIN POTATO TAPIOCA PLANT PROTEIN CONCENTRATES ORIJEN FIT & TRIM OVERWEIGHT CATS NEED A PROTEIN-RICH DIET WITH LIMITED CALORIES TO PROMOTE PEAK BODY CONDITIONING IN ADULT CATS. Fat and carbohydrate-limited, ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey ratios. INGREDIENTS Deboned chicken, chicken liver, turkey liver, whole eggs, deboned turkey, whole flounder, cod liver, whole atlantic herring, chicken heart, turkey heart, dehydrated chicken liver, dehydrated turkey liver, dehydrated cod liver, dehydrated chicken, dehydrated turkey, dehydrated herring, red lentils, chickpeas, natural chicken flavor, green lentils, whole green peas, pinto beans, apple fiber, lentil fiber, whole navy beans, whole yellow peas, chicken cartilage, dehydrated pumpkin, dehydrated butternut squash, dehydrated carrots, dried kelp, freeze-dried chicken liver, freeze-dried turkey liver, freeze-dried cod liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product. GUARANTEED ANALYSIS Crude protein (min.) 44 % Crude fat (min.) 15 % Crude fiber (max.) 6 % Moisture (max.) 10 % Calcium (min.) 1 % Phosphorus (min.) 0.8 % Magnesium (max.) 0.13 % Taurine (min.) 0.2 % Omega-6 / 3 (min.) 3% / 0.5 % DHA / EPA (min.) 0.08 % / 0.1 % Calorie distribution: Metabolizable energy is 3750 kcal/kg (428 kcal per 8oz. cup) with 47% from protein, 17% from vegetables and fruits and 36% from fat. WHOLEPREY POULTRY, EGGS & FISH 2/3 FRESH OR RAW AND 1/3 DEHYDRATED ONLY CHOLINE, ZINC AND COPPER ARE ADDED APPROPRIATE A New Class MEAT-BASED FOODS THAT MIRROR YOUR CAT S EVOLUTIONARY DIET ORIJEN biologically appropriate cat foods 17

18 ORIJEN FREEZE-DRIED OUR ULTIMATE APPROPRIATE CAT TREATS ORIJEN FREEZE-DRIED TREATS OFFER ALL THE FLAVOR AND NUTRITIONAL BENEFITS OF RAW FOODS, AS NATURE INTENDED. Prepared without cooking to fully retain the goodness of our fresh regional ingredients, our FRESH or RAW meats are flash-frozen in nitrogen tunnels to lock in their natural goodness. Then, using state-of-the-art freeze-dryers, our ingredients undergo an 18-hour freeze-drying process, which removes water and produces a concentrated source of richly nourishing protein. CATS ASK PLAINLY FOR WHAT THEY WANT. WALTER SAVAGE LANDOR QUASAR FROM OREGON 18 ORIJEN biologically appropriate cat foods

19 1.25 OZ / 35 G ORIGINAL Loaded with goodness from fresh free-run chicken and turkey, plus fresh wild monkfish sustainablycaught from New England s cold Atlantic waters. INGREDIENTS: Chicken liver, turkey liver, chicken, turkey, monkfish, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5% OZ / 35 G TUNDRA This special ORIJEN treat features fresh wild boar, Boer goat and Canadian venison, paired with Arctic char from Canada s northern territories. INGREDIENTS: Wild boar liver, wild boar, goat liver, venison liver, goat, venison, arctic char, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5%. Cat TREATS COMING SOON 1.25 OZ / 35 G SIX FISH Brimming with six wild and sustainably caught fish from New England s pristine waters, these naturally delicious treats are chock full of flavor. INGREDIENTS: Atlantic mackerel, yellowtail flounder, atlantic monkfish, atlantic herring, acadian redfish, silver hake, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5% OZ / 35 G GRASS-FED LAMB Raised naturally on Kentucky meadows and grasslands and delivered fresh daily, our grass-fed lamb is bursting with a sweet and tender flavor. INGREDIENTS: Lamb, lamb liver, lamb tripe, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 40%, crude fat (min.) 40%, crude fiber (max.) 1%, moisture (max.) 5%. Featuring the same meats, poultry and fish as our award-winning dry foods, ORIJEN s treats are loaded with 100% free-run poultry, whole nest-laid eggs, wild-caught fish and ranch-raised meats. Containing only 1 calorie each, ORIJEN treats deliver taste and goodness to cats and peaceof-mind to their human companions OZ / 35 G REGIONAL RED Raised on local ranches our Angus beef, Romney lamb, wild boar and Boer goat are delivered fresh, for a treat that s brimming with goodness. INGREDIENTS: Beef liver, wild boar liver, goat liver, lamb liver, beef, wild boar, goat, lamb, beef tripe, lamb tripe, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5% OZ / 35 G WILD BOAR Raised on a diet of acorns and grasses on Texas ranchlands, our fresh wild boar is delivered daily for an all-natural treat that s bursting with flavor. INGREDIENTS: Wild boar, wild boar liver, mixed tocopherols (natural preservative). ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5%. 100% MEAT. 100% NATURAL. ORIJEN cat treats feature 100% meat included in Biologically Appropriate WholePrey ratios of meat, organs and cartilage to guarantee a pure and natural treat you can trust and that your cat or kitten will love. ORIJEN biologically appropriate cat foods 19

20 AWARD-WINNING APPROPRIATE FOODS AND TREATS AT CHAMPION, OUR MISSION IS CLEAR AND STRONG. WE MAKE APPROPRIATE CAT FOODS FROM FRESH REGIONAL INGREDIENTS. From dry foods to freeze-dried treats, ORIJEN is brimming with ranch-raised meats, free-run poultry, nest-laid eggs and wild-caught fish, grown close to home by people we trust, and delivered FRESH or RAW, so they re bursting with goodness. I REGARD CATS AS ONE OF THE GREAT JOYS IN THE WORLD. I SEE THEM AS A GIFT OF THE HIGHEST ORDER. TRISHA MCCAGH FINCH FROM ILLINOIS Made from America s best and freshest ingredients in our DogStar kitchens, ORIJEN is guaranteed to keep your cherished cat happy, healthy and strong. DISTRIBUTED BY: MADE IN KENTUCKY BY CHAMPION PETFOODS USA BOWLING GREEN ROAD, AUBURN, KENTUCKY TOLL FREE NORTH AMERICA CHAMPIONPETFOODS.COM FOLLOW FSC FPO We wouldn t have it any other way and believe you wouldn t either. 20 ORIJEN biologically appropriate cat foods ORIJEN.CA US_OCB_004