Vitakraft Sunseed Debuts New Line of Dog and Cat Products Along With New Bird and Small Animal Products at SuperZoo 2013 Booth #4854

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1 FOR IMMEDIATE RELEASE Contact: Brooke Gersich July 23, 2013 The Impetus Agency Vitakraft Sunseed Debuts New Line of Dog and Cat Products Along With New Bird and Small Animal Products at SuperZoo 2013 Booth #4854 (Bowling Green, OH) Phoebe Stanley, Marketing Coordinator for Vitakraft Sunseed, is pleased to announce that the company is expanding its product offering at this year s SuperZoo with the launch of new items for both dogs and cats. Known for their expertise in birds and small animals, Vitakraft Sunseed will debut their new dog treats and cat litter along with their newest small animal and bird products at Booth #4854. Stop by for an up-close look and interview opportunities. Vitakraft Germany has been successfully producing dog and cat products for years, and we re thrilled to break into this new market in the states under the Vitakraft brand, said Stanley. Our Vita Bistro snacks have already tested extraordinarily well, especially among our canine friends, and our new environmentally-friendly paper based cat litter is a great new addition to our product line. Here are Vitakraft Sunseed s new products debuting at SuperZoo 2013: NEW Cat and Dog Products Vita Bistro Sausage Treats: New jerky sausage snacks for dogs are grain free and made with 91% real meat, including Beef, Turkey and Pork. Made in USA of all human grade ingredients, sausage snacks are available in 3.5 oz packages of bite-sized pieces, and full length sausage sticks in single and two-pack servings. Products are available for both large and small dogs and multiple flavor options.

2 Drops Variety Pack for Dogs: Give Fido some variety with the DROPS Variety Pack. This smorgasbord of flavors includes Vitakraft s popular DROPS dog treats in Mint, Sweet Potato and Yogurt in a re-sealable package keeping treats fresh and Fido interested. The Variety Pack is a great way to introduce your dog to DROPS treats and find his favorite! Made in Germany. Fresh World 100% Recycled Paper Cat Litter: Made from 100% recycled paper and three times more absorbent than clay litters, Vitakraft s Fresh World Recycled Cat Litter includes baking soda and zeolite to help knock out odor. This environmentally friendly litter is biodegradable, super absorbent, and its soft fluffy texture is highly recommended for kittens or newly declawed cats. Available in pellets, single-cat formula or multi-cat crumble. Made in the USA. NEW Small Animal Products Sun Basics Guinea Pig: 100% pelleted daily diet fortified with additional Vitamin C to ensure proper guinea pig health. This vitamin-rich formula contains crude protein and fiber to support digestive health. Available in a 2.5- or 6-pound poly bags with zipper reseal. Made in the USA. Sun Basics Hamster and Gerbil: The same great food is now available specifically for hamsters and gerbils. This food is made with all-natural grains and seeds and is vitamin fortified to support health and well being. Available in 2.5-pound poly bags with zipper reseal. Made in the USA.

3 Drops Variety Pack for Small Animals: Dogs don t get all the fun! Vitakraft also makes their delicious DROPS treats for small animals and combined four flavors into one resealable package for assortment and freshness. The variety pack includes sweet treats for small animals made with delicious natural flavors, including alfalfa, banana, strawberry and yogurt. Made in Germany. Super-Absorbent Cage Liners: With an inner layer to help trap moisture and odor, Vitakraft s Cage Liners help make cage cleaning fast and easy. Quilted surface is highly absorbent, non-toxic, and helps keep cage clean and dry. Available in size 16 x 28 and comes with seven liners per box. Yogurt Glazed Crunch Sticks Wild Berry and Honey: Triple baked, long-lasting treat comes with a natural wood stick in the center to help keep teeth in optimal condition. Product clips easily to side of cage. Available in packs of two. Also available: Carrot Glazed for rabbits and Honey Glazed for hamsters. Made in Germany. Vita Prima Treats Small Animal: Made with delicious natural ingredients, Vita Prima Treats are designed with everyday nutrition and dental health in mind. Available for small animals in a variety of oven-baked styles such as moist cakes, crispy pizza, assorted trail mix, crunchy snappers and the treat-and-toy swing pop. With flavors ranging from strawberry to gourmet pizza, there s no way small animals won t find a flavor they love.

4 NEW Bird Products Yogurt Glazed Crunch Sticks Fruit and Honey: A great treat for birds, and triple baked for crunch and taste, these long-lasting treats sticks keep your bird busy for hours and help support beak condition. Product clips easily to side of cage. Available in packs of two. Made in Germany. Vita Prima Treats Available for canaries, finches, parakeets and other small companion birds, Vita Prima treats are made with nutritious, delicious ingredients for everyday treating. Offered in a variety of oven-baked styles like the treat-and-toy swing ring, moist egg biscuits with real honey, and trail mix, these treats range in flavors from banana nut to grass seed and spinach. Super-Absorbent Cage Liners: With an inner layer to help trap moisture and odor, Vitakraft s Cage Liners help make cage cleaning fast and easy. Quilted surface is highly absorbent, non-toxic, and helps keep cage clean and dry. Available in size 20 x 18 and comes with seven liners per box.

5 Muffin Treats (Banana or Poppy Seed): Oven baked with whole eggs -- a good source of dietary protein. These delectable treats are made for parakeets, canaries, finches and other small birds of any age. Packs of eight are available with banana or poppy seed toppings. Made in Germany. VitaSmart Complete Nutrition: Our same great formula for small animals is now going to the birds! Available for parakeets, cockatiels and parrots, VitaSmart is made with top-quality ingredients to give complete nutrition and excellent digestibility. Complete with natural oils, essential fatty acids, omegas, flaxseed and other nutrients to support healthy skin, glossy feathers, and a strong immune system. Sundrops Advanced Daily Vitamin: Keeping your bird healthy has never been easier with the new multivitamin supplement in a convenient drop bottle. Designed for all birds, Sundrops make it easy to get birds their necessary nutrients. Product includes a free cuttlebone to support beak condition! Fresh World Cage Litter: A high-absorbency 100% recycled paper litter that contains baking soda and zeolite for optimal odor control. Litter is easy to use and safe for all bird species. Made in the USA.

6 Eco-Nesting for Birds: Triple crinkle nesting material is soft and springy perfect for nesting birds or for environmental enrichment. Product is dust free and hypoallergenic, 100% biodegradable and can be composted. Safe, easy to use and mmade in the USA. For more information about Vitakraft Sunseed products, to view their complete line, or to find a local retailer, visit -###- About Vitakraft Sunseed Celebrating 175 years of expertise in pet care and nutrition, Vitakraft of Germany joined with Sunseed of Ohio, celebrating over 30 years in the pet industry, to create Vitakraft Sunseed Inc. in They now offer a wide range of more than 500 products, including bird and small animal food, treats, supplements and accessories and dog, cat and horse treats. By offering a wide selection, the company works to help ensure every type of pet gets the proper care and nutrition.