Commercial Challenges: Perspectives from Big Pharma

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Commercial Challenges: Perspectives from Big Pharma John H. Rex, MD Vice President Clinical Infection AstraZeneca 1

Disclaimers The following are my views and not necessarily those of my employer, AstraZeneca, nor are they necessarily those of the entire industry It is not possible to cover fully all viewpoints The conference focus is bioterrorism in general I will speak from the perspective of small molecule antibacterial discovery & development Such agents are potent general-purpose, broadspectrum tools with potential utility both in current medical practice and versus resistant biothreats 2

Background It is well-known and oft-lamented that big pharma has significantly reduced antibiotic R&D Usual list of reasons includes Difficult to find novel activity compounds Older drugs (often generic) have very broad labels Therapy is brief, not chronic New agents are held in reserve All true, but this list misses the core problem We (society) fundamentally undervalue antibiotics Let me explain 3

Five Lessons 4

Lesson One V Antibiotics do Amazing Things Pneumonia is Captain of the men of death (Sir William Osler) 5

V Antibiotics do amazing things Simple infections: Often fatal in pre-antibiotic era Mortality benefit of antibiotics for pneumonia 1 You are < 30: 12% 1%: 11% benefit You are 30-59: 32% 5%: 27% benefit You are > 60: 62% 17%: 45% benefit For all ages: A brief course of therapy is curative Contrast Aspirin + streptokinase in acute myocardial infarction? 5% decrease in 5-week mortality (13% 8%) 2 You still have heart disease 1 Spellberg et al. Clin Infect Dis 2008; 47:S249-S265. Another good example is cellulitis/erysipelas: antibiotics reduce mortality from 11% to 0.2% (Spellberg et al. Clin Infect Dis. 2009; 49:383-91). 2 Baigent et al. BMJ 1998; 316:1337-43 & Lancet 1988; ii:349-60 (ISIS-2 studies). 6

Modern care requires antibiotics Without reliable antibiotics, you can t Have heart surgery Take care of premature infants Replace a joint Treat cancer In serious infections, must get it right at the start Delays to effective therapy of as little as a few hours measurably increase morbidity and mortality Diagnostics helpful but unlikely to have adequate speed or sensitivity to eliminate fully the role of reliable broadspectrum empirical therapy 7

Lesson Two Discovery of Antibiotics is Hard Genius is 1% inspiration and 99% perspiration (Thomas Edison) 8

Discovery of Antibiotics is Hard Easy to find: Targets Multiple bacterial genomes are fully sequenced Easy to find: Things that kill bacteria Bleach works quite well, as do steam and fire Hard to find: Kills bacteria & is drug-like Failures: physical properties, pharmacology, or safety Site/organism penetration require high levels high doses Typical lipid-lowering agent: 5-20 mg/day Typical antibiotic: 100-2000 mg/day Those high levels really stretch the safety margin To succeed? Be patient & be persistent Payne DJ et al. Drugs for bad bugs: confronting the challenges of antibacterial discovery. Nat Rev Drug Discov 2007;6:29-40. 9

Lesson Three Discovery & Development is Iterative The lesson of history is that we need a pipeline (John Bartlett) 10

Discovery of Antibiotics is Iterative The hierarchy of microbiology: A brief lesson Gram-positive (S. aureus, MRSA): one cell membrane Fermentative Gram-negatives (E. coli): two cell membranes Non-fermentative Gram-negatives (Pseudomonas aeruginosa): more genomic complexity Resistance mechanisms follow this hierarchy Gram-positives have a limited range of resistance mechanisms Non-fermentative Gram-negatives can have many mechanisms Discovery programs tend to progress along this hierarchy This explains the current paucity of novel Gram-negative agents You must walk before you run Supporting early steps leads to later opportunities 11

Development is also iterative The first drug in a class Platform for further development in a class Penicillin G oxacillin piperacillin Insights about a given drug grow with time Ciprofloxacin: UTI anthrax Azithromycin: CAP Mycobacterium avium (AIDS), malaria, and GI infection (Campylobacter) Simple gateway indications provide entry vehicle A path to community-acquired pneumonia (CAP) makes possible much more than just CAP 12

Lesson Four The Paradox of Resistance You can t always get what you want (Rolling Stones) 13

The paradox of resistance Bacterial resistance drives need New drugs are needed for bad bugs But, consider methicillin-resistant S. aureus (MRSA) And, imagine Drug X: novel & active in vitro for MRSA What is the one study I must not do in man? Drug X vs. methicillin Also cannot do a placebo-controlled superiority study Rather, must use non-inferiority design vs. active agent This confuses and has driven huge angst at FDA Non-inferiority is more difficult to implement than superiority designs. And, new drug seen as only non-inferior rather than superior Real value (activity when other drugs not active) is not visible We have to get past this confusion: We must not let the perfect be the enemy of the good 14

Lesson Five The Paradoxes of Antibiotic Value Our head is round so that our thinking can change direction (Bob Rubin) 15

The paradoxes of antibiotic value New antibiotic usage Congratulations! Well done! Important for us all! Indeed, it is so important that let s not use it. New antibiotic pricing New drug was only non-inferior to old (generic) drug Why should anyone pay more than cost of old drug? But if new antibiotic not available when needed? We have an outbreak NOW! How can it possibly take 10 years to find a new drug? 16

Conclusions 17

Conclusions Effective antibiotics do amazing things Modern medical care is not possible without them Discovery of antibiotics is hard Start early. You can t just open the faucet Antibiotic discovery & development are iterative Stay with it. Must support through early steps The paradox of resistance Don t expect direct superiority. Indirect proofs are key The paradoxes of antibiotic value Must recognize & reward the true value of innovation 18

Resistance never sleeps: Perennial need US hospital discharges with diagnosis of infection with drug-resistant microorganisms (ICD9 code V09), 1993-2005 Rate per 100,000 hospital discharges 1200 1000 800 600 400 200 0 1993-2005: A dramatic increase 0.3% 0.6% 1% 1993 1995 1997 1999 2001 2003 2005 Data from US Healthcare Cost and Utilization Network 19

Resistance never sleeps: Perennial need US hospital discharges with diagnosis of infection with drug-resistant microorganisms (ICD9 code V09), 1993-2005 Rate per 100,000 hospital discharges 1200 1000 800 600 400 200 0 And this is without the assistance of any bioterrorists! 0.3% 0.6% 1% 1993 1995 1997 1999 2001 2003 2005 Data from US Healthcare Cost and Utilization Network 20

The heart of the matter... the countermeasure that saves the day during a quick-hitting public health emergency can often take years to discover, develop, manufacture, and distribute. Kathleen Sebelius, Secretary DHHS 1 Dec 2009 AMA 3 rd National Congress on Health System Readiness 21

Recommendations (1 of 2) Take a broad view on what is needed Create conditions for a diverse long-term pipeline Recognize that the true value & range of an antibiotic (or antibiotic class) emerges slowly Continuous innovation is the best way to have options Increased dialog on regulatory issues Regulatory pathways: Consistent, stable, feasible Ensure that gateway indications (e.g., CAP, skin) are accessible for both oral-only and IV drugs Support creation and use of diagnostics for both the regulatory approval process & routine care 22

Recommendations (2 of 2) Reward the innovation of antibiotics Early rather than late; more push than pull Early: Orphan drug-like rules for antibiotic R&D Tax incentives or credits; Research grants; Awards Late: Patent extensions & exclusivity Innovative: Product development partnerships, call options (see Mossialos et al., cited below) Link with recent EU discussions on antibiotics Sep 2009 Conference on Innovative Incentives 2009 London School of Economics report Mossialos et al.: http://www2.lse.ac.uk/lsehealthandsocialcare/lsehealth/news/ Antibiotics%20Report.aspx 23

Exciting Events European Union Council: 1 Dec 09 IDSA Initiative, Dec 2009...within 24 months, develop a comprehensive action-plan, with concrete proposals concerning incentives to develop new effective antibiotics... EU-US Taskforce! This meeting! 24

Thank you 25