Demand-Driven Acquisition for a Shared E-book Collection: The Consortial Environment ALCTS Virtual Preconference Shared Collection Development: Collaborative Models for Digital Collections June 10, 2013
From YBP Barbara Kawecki Senior Manager for Digital Content, Western US and Western Canada YBP Library bkawecki@ybp.com 2
From EBL Sadie Williams Vice President, Business Development EBL Ebook Library sadie.williams@eblib.com 3
DDA in the Consortial Environment Growth of DDA 2012-2013 DDA and the publishing landscape Academic content and availability Current projects and models Challenges and planning Local implications and workflow 4
Growth of DDA - Demand Driven Acquisitions was the Headline 2012 and 2013 YBP s DDA program has been developed in phases and in cooperation with our aggregator partners. Phase 1 included integration with EBL Also development of the basic work flow Phase 2 added integration with ebrary Manual DDA Phase 3 Multi-vendor support and integration with ebooks on EBSCOhost Titles beyond Approval coverage Next Phase Consortial tools and reporting duplication control against local and consortial accounts and greater visibility of what is being purchased 5
YBP DDA Statistics 209+ DDA programs 1,743,869 DDA records sent in 2012 39,033 DDA purchases 165,926 loans on 117,475 titles 6
Academic Content: Print vs. Ebooks 20% 34%
Content Availability Availability is not uniform by publisher, or by vendor, or by e-book aggregator, or by acquisition model Publisher # New Print Titles Simultaneous Publisher Platform Simultaneous ebook Aggregator 1 Simultaneous ebook Aggregator 2 Simultaneous ebook Aggregator 3 X 2183 657 747 467 590 Y 3134 927 1909 1177 1073 Availability shrinks further in titles available for DDA, for Short-Term Loans (STL), and for library consortia. 8
YBP, DDA and the Publishing Landscape DDA is rising and sales for both YBP and for publishers are declining Is this really a result of DDA or a result of how programs have been so tightly designed and managed? How does DDA impact the broader library economy? STLs how to split minimal profit 3 ways We also have to support traditional services Is DDA the norm or a trend? Will DDA remain a niche that supplements a core collection? Questions still how will e-books and platforms develop? Will e-books still exist in the current container? Will publishers make more front list titles available? Will publishers support DDA as sales decline? Or will publishers increase the price of DDA titles and/or STLs 9
DDA at EBL Ebook Library 2004: Model developed with collaborators CERN, Yale, North Carolina State, and multiple publishers 2005: First DDA customer live 2013: Over 60% use DDA 2013: Over 300 active DDA customers 2011: First Consortium: Orbis Cascade live 2013: Twelve EBL consortia programs live 10
EBL and DDA in Australia: A Window to the Future? Average Expenditure Per Customer Mature programs Programs live for 8 years Dynamics shift over time Auto-purchase to STL ratio higher Significantly larger programs Average auto-purchase expenditures eleven times US expenditures Average STL expenditure four times US DDA drives e-book purchasing Firm order e-books expenditure for US DDA customers is less than non-dda Firm order expenditure for AUS DDA customers is 2X non-dda A primary difference is content approach Long-term maintenance needed Australia US Autopurchase STL Non-DDA Customer Ebook DDA Customer Ebook Overall Spend 11
DDA Now What we know: Traditional methods of collection can be problematic Just-in-time models provide a solution DDA is not mature yet Access based models allow libraries to: Provide access to more titles Make smart purchasing decisions - pay for what gets used Provide access to the long-tail Latest question: What is a consortium s role as relates to DDA? 12
Current DDA Consortia programs Orbis Cascade Alliance Connect NY Boston Library Consortium (BLC) Colorado Alliance OhioLINK California State Universities Colby, Bates, Bowdoin (CBB) Novanet USMAI VIVA Tri-Colleges Five Colleges Each one is different! Alamo Community Colleges New York 3R s ASERL 13
Existing Consortium Models at EBL Separate Platforms Buying club model Individual but coordinated purchasing E.g. CTW Consortium Multiplier Model Auto-purchase at X times list price X is negotiated based on purchasing history and FTE Shared Access: Limited Use Use based model Builds shared collection 14
Challenges and Planning for DDA with Consortia Nothing is standard or cookie cutter Members of the consortium are at different levels of collecting and expertise, so goals may be different for each institutions YBP purchase data is used to determine multiplier /level of duplication for the group Different models multiplier, buying club, evidence based, can vary by aggregator Each publisher needs to be negotiated with and not all want to play in the consortial sandbox Publisher negotiation can take time Bring all of your partners to the table early and have them as part of the planning process Libraries need to understand print vs. e-book, content availability and the publishing landscape 15
Local Implications and Workflow Collecting comprehensively How to manage duplication With approval plans With local DDA programs Increases in overall e-book purchasing and use Workflow for MARC records in the OPAC and Discovery layer Sustainability of the model, of the program, for all of the partners 16
Questions? Bkawecki@ybp.com Sadie.Williams@eblib.com Michael.Levine-clark@du.edu 17