Holidays, Events + Promotion Ideas
NATIONAL HOLIDAYS Day Holiday Will Hours Change? Notify Staff & Update Schedule? Tell Customers of Changes? Want to host a promotion? Order Inventory? 1 April Fool s Day 1 Easter Sunday 17 Tax day 22 Earth Day PET INDUSTRY EVENTS & CONFERENCES Day Event Website Attend? Exhibit? Flights? Hotel? 5-8 Northwest Grooming Show, Tacoma, WA nwgroom.com 7 Planet Dog Ball planetdogball.com 12-15 Intergroom, Secaucus, NJ intergroom.com 13-15 Super Pet Expo superpetexpo.com 18-20 BlogPaws Conference blogpaws.com 23-25 Petfood Forum, Kansas City, MO petfoodforumevents.com 25-28 Calgary Pet Industry Trade Show, Alberta, Canada calgarypetexpo.com 27-29 America s Family Pet Expo, Costa Mesa, CA Petexpooc.org
PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE Day Holiday Share on Social? Display Needed? Do a Promotion? Order Inventory? 2 National Ferret Day 2 National Peanut Butter & Jelly Day 3 Find a Rainbow Day 3 World Party Day 4 National Walking Day 7 Every day is Tag Day 7 World Health Day 8 National Dog Fighting Awareness Day 9 Name Yourself Day 10 Sibling Day 11 National Pet Day 16 Wear Your Pajamas to Work Day 17 Tax Day 19 National High Five Day 19 Get to Know Your Customers Day 21 Bulldogs are Beautiful Day 22 Earth Day 23 National Lost Dog s Awareness Day
PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE Day Holiday 25 DNA Day 25 International Guide Dog Day 26 Kids & Pets Day 27 Tell a Story Day 27 Hairball Awareness Day 28 Super Hero Day 29 World Veterinary Day 29 Pet Parents Day 30 National Adopt a Shelter Pet Day 30 Dog Therapy Appreciation Day Share on Social? Display Needed? Do a Promotion? Order Inventory? WEEKS TO CELEBRATE 1 7 National Raw Feeding Week 1-7 Scoop the Poop Week 8-14 Animal Control Officer Appreciation Week 15-21 National Pet ID Week 15-22 National Volunteer Week
MONTHLY THEMES & EXTRAS Share on Social? Display Needed? Do a Promotion? Order Inventory? Lawn & Garden Month American Red Cross National Pet First Aid Month National Adopt a Greyhound Month Prevent Lyme Disease in Dog s Month Prevention of Cruelty to Animals Month National Heartworm Awareness Month Baseball Spring Training/Home Openers Spring Flowers, New Beginnings Spring Bugs and little critters Earth / Green / Recycle Farm
PROMOTION IDEAS Do the ones that work best for you and that your customers will participate in! 1 st April Fool s Everything is FREE! Launch a spoof product or service. Announce that you re hiring for a new crazy position. Change your look online. Prank at the register for $1,000 charges or something silly. 1 st Easter/Spring Have your own Easter egg hunt around your shop. Fill plastic eggs with treats for people and pets, some with slips of paper revealing a discount or free gift. Limit three eggs per customer. The best offer they get out of the 3 eggs is the one they can take advantage of. Easter/Spring - Everyone knows Elf on the Shelf have fun hiding a bunny or duck around the store and customers who find it get a % off or free gift. 2 nd National PB & Jelly Day Free PB bakery treat with every purchases. Discount on all PB products PB Licking Contest on Social Media with dogs in your care. 3 rd Every Day Is Tag Day Offer a free or 50% off ID tag to all customers without one. Work with one of your brands or a partner to get reimbursed for their sponsorship. Make sure to talk to every pet parent about the benefits of having a current ID Tag. 4 th National Walking Day Organize a free group walk with your clients/team. Bring dog walking clients a special gift. Treat your team to gift cards for new shoes. 7 th National Beer Day Sample out Bowser Beer or other beer products. Team up with a local brewery for sampling. 10 th Sibling Day [Social Media] Ask for pictures of the dog siblings in their family & tell their story for a coupon to use for a limited time [Service Providers] Promote discounts for family's with more than one dog.
PROMOTION IDEAS Do the ones that work best for you and that your customers will participate in! 11 th National Pet Day Ask customers to submit photos for a contest cutest dog, best story, oldest, most unique looking, etc. You can have a variety of categories and offer prizes from brands you carry. Get the prizes compt since you re featuring the manufacturer. Ask every customer to bring their pet into the shop so you can break a store record of the most pet visits in one day.. Get to Know your Customers day 17 th Tax Day Invest your Refund in your Dog s Wellness & Behavior. Give a sweet deal on packages. No Tax! Pay their sales tax on tax day! 19 th National High Five Day Buy 5 items (bully sticks or bakery items) and get the 6 th free. Give all customers a high five. Offer tips online or a video on how to train a dog to high-five. 19 th Get to Know Your Customers Day Launch a new rewards program or promote the one you have. Call your top 10-20 customers just to say thank you. Feature customers and their pets on your social media all day long. 22 nd Earth Day Plan an event to to clean up a local dog park. Partner with local sponsors to make a green gift bag. Discounts on all recycled products in store, and for every customer who brings their own reusable bag. Promise your clients that you ll plant a tree for every $1,000 spent on that day with your business
PROMOTION IDEAS Do the ones that work best for you and that your customers will participate in! 15 th 21 st National Pet ID Tag Week Ask every customer if their dog has an ID tag and if so, is the information current? Then offer a small 15% off ID tags and you ll surely see a boost in tag sales. 26 th Kids & Pets Day [Social Media] Ask for pictures of their kids and Pets with their story for a coupon to use for a limited time. Tell a Story Day (27 th ) or Super Hero Day (28 th ) Collect stories in advance or run a contest on social media to increase likes and also get some wonderful stories to feature! Partner with Local Book store library for a story telling event. 29 th Pet Parent s Day Host a meet up for your pet parent clients. Even if it s small, if you can provide any conversation starters and snacks, they ll have a blast on their own. Host a Paint Your Pet Portrait Night Interview your favorite pet parents on Facebook Live Do a live Q+A to answer questions for your clients. 30 th - National Adopt a Shelter Pet Day Give a % of sales to local Shelters, Have shelter pups in the store. Or feature on your social media. Have fun with it and play match maker! 30 th Dog Therapy Appreciation Day Discounts for Therapy Dogs who visit your location or donation to different groups.
PROMOTION IDEAS Do the ones that work best for you and that your customers will participate in! Spring Cleaning in Your Neighborhood The snow has melted! Host a poop pick up day in your neighborhood. Supply the poop bags and trash bags. Team up with a local coffee shop and give everyone a special discount for helping out. April Showers Theme If the weather is muddy because of April Showers make sure to feature grooming wipes, pawz boots, rain coats and other clean up tools. National Heartworm Awareness Month Partner with your local vet to host an awareness event, with gift bags or coupons Throw a Doggy Birthday Day Any dog with a birthday in April can come in for a free pupcake or doggy ice cream with purchase. It s Puppy Season!!! Host adoption events and new pet parent nights. American Red Cross Nation Pet First Aid Month Host pet first aid classes in your location. American Red Cross Nation Pet First Aid Month [Services/Social Media] Post featuring your Pet First Aid certified staff members and its importance.