We liberate people who love the outdoors from the harmful effects of mosquitoes. Thermacell Mosquito Repellents: Beijing is not Boston and Other Lessons Pest Summit 2016 Singapore August 19 Page 1 Page 2 Thermacell Repellents, Inc. Company Background Ø Headquarters in Boston, USA 1. Thermacell Repellents What it is Who is it for Ø Registered and sold in 25 countries Ø Globally adding >1 million repellers per year 2. Lessons learned 1. 2. Know your mission Be RAVE-worthy 3. Choice is power Ø Best rated brand in the category of Outdoor Area Repellent Page 3 Page 4 1
Efficacy. Tested, peer-reviewed, proven. How Thermacell Works Video Thermacell is up to 98% effective against mosquitoes, black flies and no-see-ums. Walter Reed Army Institute of Research testing showed effectiveness up to 98% against mosquitoes 98% E FFE C TI V E www.thermacell.com/howitworks SOURCE: Michael Perich, PhD, Walter Reed Army Institute of Research. Page 5 5 Strictly Confidential Owned by Thermacell Page 6 Comparison of Repellent Methods Real Efficacy Sample Field Test Results Lotions, Lotions, Spra y s & Oils Spra y s & Oils OFF! Clip-On with DEET without DEET The Department of Defense, Costa Rica o 96.7% protection from mosquito attack and 95.8% from culicoide attack in the Brenon area of Costa Rica. The Department of Defense, Korea o Thus, the area repellent systems gave 98.6% protection from mosquito attack in the military bunkers. Hacettepe University, Turkey o These results indicated that reduction in sand fly and mosquito biting rates in treated groups ranged from 87.5% to 97.7%. Peer reviewed studies at 8 leading universities US Military and Department of Agriculture testing Independent Industrial research institutes 9 8 % Effe c tiv e Odorle s s Cov e rs 1 5 x 1 5 Foota re a Sm a ll & Porta ble No Ope n Fla m e No Conta c t with Sk in or Clothing Unlim ite d Us a ge (with Re fill) Mos quito Coil Citrone lla Ca ndle s OFF! Powe rpa d La m p Mos quito Tra ps Mos quito Za ppe rs Cutte r Ba c k y a rd Bug Control La nte rn Produc t Page 7 Page 8 2
Thermacell repellers deliver 4+ star consumer satisfaction People listen to other people Camp Lanterns Portable Repellers Refills Backyard Torches Source: Amaz on reviews as of 7/ 20/ 2016 Patio Lanterns Page 9 Page 10 Give people a reason to RAVE about you 88% of consumers trust online reviews as much as personal recommendations I haven t had a single mosquito bite in a year and that s because I ve been carrying Thermacell 5-year BrightLocal Study, Jason DeMers, Forbes Magazine Mosquito Repellant. The device uses a replaceable butane cartridge to heat allethrin-soaked cloth pads. That creates a 15-foot diameter bubble, that, in my experience, is totally free of skeeters. If you don t want to apply DEET to your Independence is critical High Numbers = Credibility % is rising every year Highest among young adults skin, the Thermacell is your best option for total mosquito protection. Unlike zappers and sonic emitters, it actually works. Bottom line: with effective mosquito prevention methods like these, you don t have to be scared of the Zika virus. Page 11 Page 12 3
Sales in 25 countries and growing Competing views on choice Any customer can have a car painted any colour that he wants, so long as it is black. When a man cannot choose, he ceases to be a man. - Anthony Burgess, A Clockwork Orange - Henry Ford 2016 Active sales New and Pending Markets Page 13 Page 15 Page 14 Page 16 4
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Creating Choice Page 21 Page 22 Choose Excellent Partners 1. Thermacell Repellents Thermacell in Asia: Work In Progress Active Pending India (PCI) Philippines (Alog & Co) China Indonesia Singapore (Asiatic) Australia (Mayo) New Zealand (Mayo) Japan South Korea Thailand What it is Who is it for 2. Lessons learned 1. 2. Know your mission Be RAVE-worthy 3. Choice is power Others Page 23 Page 24 6
Thermacell Repellents Inc. Liberating people who love the outdoors from the harmful effects of mosquitoes Page 25 Strictl y co n fi d en ti al owned by Thermacell Repellents 7