Prestige Philately - Auction No 176 Page: 1 NEW ZEALAND - Advertising Stamps Advertising stamps are one of the most strikng innovations of the Post ffice in New Zealand. Sadly, they flopped in the marketplace & production ceased after only seven months. All of the material in this section is from the extensive collection of "Adsons" formed by Charles and Francis Kiddle RDP from England. This is a fascinating subject, into which the Brothers Kiddle have done extensive research, which is reflected on their album pages. Ex Lot 632 632 A/A- Selection comprising 1d x21 (including 4 pairs & a strip of 3), 2d x9 (including two pairs & a strip of 3), 3d x6, 4d x8 & 5d x2 all with unusual cancellations including Railway TPs x12, boxed 'LSE LETTER' x10, and arrival cancels of Hobart, Sydney x11 & Suva, generally fine. (35 items) 250T Lot 633 633 W* A-/B SPECIMEN STAMPS: Perf 10 3d & 5d x2 (one with a small stain, the other with pre-printing paper crease & large-part o.g.) each with seriffed 'SPECIMEN' h/s in violet, all-different advertisements, Cat 530 as unused stamps. Very scarce. 300T Lot 634 634 W* A/B SPECIMEN STAMPS: Perf 10 2½d (no gum), 3d (two small thins), 4d (creased), 5d & 8d each with seriffed 'SPECIMEN' h/s in violet, all-different advertisements. Very scarce. 750T 635 Ex Lot 635 FIRST SETTING: 1d rose complete reconstruction of the 240 positions, condition variable, Cat 1680 minimum. (240)
Prestige Philately - Auction No 176 Page: 2 Ex Lot 636 636 FIRST SETTING: a similar lot of generally better quality and including quite a number of pairs & a strip of 3, Cat 1680+ minimum. (240) 600T 637 Ex Lot 637 FIRST SETTING: 2d complete reconstruction of 240 on four pages, condition variable, Cat 2160. (240) 750T Ex Lot 638 638 SECND SETTING: 1d complete reconstruction of 240 on four pages, condition rather mixed, Cat 960. (240) 300T Ex Lot 639 639 SECND SETTING: a similar lot, of generally better quality, Cat 960. (240)
Prestige Philately - Auction No 176 Page: 3 Ex Lot 640 640 SECND SETTING: ditto, large-part reconstruction of 222 of 240 positions comprised entirely of pairs with some minor overlapping, condition variable, Cat 900 as singles. Very difficult to achieve. (241) 641 Ex Lot 641 THIRD SETTING: 1d complete reconstruction of 240 on four pages, condition rather mixed, Cat 960. (240) 300T Ex Lot 642 642 TW PENCE: 2d mauve annotated range including Perf 12x11½ SG 196ab-af group x12, Mixed Perfs 10x12½ SG 216c (defective), Perf 10 SG 219d-L array in various colours including a perfin (very scarce), pairs x10 & strips of 3 x2, several with Misplaced Adverts, Green Adverts x17 including a perfin (very scarce) & three pairs, condition variable. [Illustrated above Lot 634] (90) 643 A/A- Ex Lot 643 SIX PENCE: 6d brown 2nd Setting x3 (including a scarce pair) & 3rd Setting x5 (including a scarce pair), plus 14 unplated with Misplaced Adverts, generally fine, Cat 440+. (22) 250T
Prestige Philately - Auction No 176 Page: 4 Ex Lot 644 644 PERF 12x11½ : 1d rose SG 195bb & bc selection including a pair (a rare multiple, one unit torn) with various adverts, one with Grossly Misplaced Advert, a few faults, Cat 1100. [Francis Kiddle states that 1d adverts with this perf are some 600 times scarcer than Perf 10 stamps] (17) 645 Ex Lot 645 PERF 10: A selection of very scarce multiples comprising 1d strips of 3 (10, one in green), strips of 4 (4), strip of 5 & blocks of 4 (3) and 2d strips of 3 (3), strips of 4 (2), a vertical strip of 5 (rare) & blocks of 4 (2), several with the Adverts Misplaced. A very scarce & desirable group. (26 items) 600T Ex Lot 646 646 * A/B PERF 10: 2d with adverts in red/red-brown x4 & in green x3, part- to large-part o.g., Cat 370 minimum. (7) 647 Lot 647 G PERF 10: 2d violet SG 219e block of 6 (3x2) with 2nd or 3rd Setting adverts for Sunlight Soap (3 different, one with a repaired tear), Flag Pickles, Bonnington's Irish Moss, & Kaitangata Coal in red, Auckland squared-circles, Cat 72++. A rare multiple. Ex Lot 648 648 * A/B PERF 10: 2½d with all-different adverts in brown-purple, mostly fine, part- to large-part o.g., Cat 1300+. (7)
Prestige Philately - Auction No 176 Page: 5 649 A/B Ex Lot 649 PERF 10: 2½d selection including one in Green (grossly under-catalogued) & four pairs, several with the Watermark Reversed, several apparently Printed on the Gummed Side, several Misplaced Adverts, Cat 450++. (33) Ex Lot 650 650 * A/A- PERF 10: 3d yellow-orange with adverts in brown-purple SG 221f for Beecham's Pills x2, Creases Coffee, S Myers Dentist, Sunlight Soap, Wertheim Sewing Machines & Kaitangata Coal, part- to large-part o.g., Cat 980. Very scarce. (7) 500T 651 A/A- Ex Lot 651 PERF 10: 3d yellow-orange SG 221d & f singles x8 including one with a perfin - stated to be the only perfin'd 3d recorded - & two fiscally used; also 4d green SG 222d singles x3 (one with Grossly Misplaced Advert), a pair & a strip of 3; generally fine, Cat 264++. Underrated values. (16) 250T Lot 652 652 * B/C PERF 10: 3d orange-yellow 3rd Setting SG 223a horizontal pair with adverts for Tea or Soap in red, trimmed perfs at the top, Cat 300+. 0T 653 F A A1 Lot 653 PERF 10: 5d olive-black SG 223a horizontal pair with 3rd Setting adverts for Coffee, or Potted Meat in brown-purple, very well centred, light 'NAPIER' cds, Cat 84+. A very fine multiple. 75T
Prestige Philately - Auction No 176 Page: 6 Ex Lot 654 654 * A/B PERF 10: ditto, all different 3rd Setting adverts for Beecham's Pills x4 or Toothpaste x2, Poneke Beef Extract, S Myers Dentist, Bonnington's Irish Moss x3, Sunlight Soap x3, Crease's Coffee x2, Strange Clothing x2, Kaitangata Coal & TM&R Advertising Stamp Contractors, a few minor defects, all with large-part o.g., Cat 1800. pportunity. (20) 1,000T Ex Lot 655 655 * A/B PERF 10: 8d blue SG 225 with 3rd Setting adverts for S Myers Dentist, Crease's Coffee & Kaitangata Coal x2, a few minor defects, all with large-part o.g., Cat 360. (4) Lot 656 656 * A D1 PERF 10: 8d blue SG 225 horizontal pair with 3rd Setting adverts for TM&R Advertising Stamp Contractors & Sunlight Soap, large-part o.g., Cat 180+. Scarce multiple. 657 G A Lot 657 PERF 10: 1/- red-brown SG 226f irregular strip of 3 with 3rd Setting adverts in brown-purple for Bonnington's Irish Moss, Lattey Livermore Teas & Sunlight Soap, Cat 120+. Scarce multiple. [Illustrated above Lot 658] 150T
Prestige Philately - Auction No 176 Page: 7 658 G A D1 Lot 658 MIXED PERFS: 1d rose Perf 10x12½x10x10 with 2nd or 3rd Setting advert for 'TRUBRIDGE/MILLER & REICH/.../Contractors for/advertising on/stamps &/Telegrams' in lilac, Wellington cds. Rare: unlisted by Gibbons and CP. 500T 659 G D Lot 659 MIXED PERFS: 1d rose with 3rd Setting advert for 'BNNINGTNS/IRISH MSS/.../Remedy for all/lung/disorders' in purple-brown, Perf 10 all Round but with the Horizontal Perfs Misplaced so Additional Perf 12½ Added resulting in Double Perfs at the Base SG 218eL, defective at right, TP cds, Cat 180+. Rare. 0T 660 G A C1 Lot 660 MIXED PERFS: 2½d blue Perf 10x12½x10x10 SG 220b with 2nd or 3rd Setting advert 'For/ASTHMA/use/BNNINGTNS/IRISH MSS' in brown-red, Auckland squared-circles, Cat 200+. Rare. [Listed by Campbell Paterson but unpriced] 661 H A Lot 661 MIXED PERFS: 5d olive-black with 3rd Setting advert for Sunlight Soap in brown-purple Perf 10 all Round but with the Vertical Perfs Misplaced so Additional Perf 12½ Added resulting in Double Perfs at the Left SG 223ab, very well centred, bold cds, Cat 300+. 662 G B Lot 662 MIXED PERFS: 5d olive-black Perf 10x12½ SG 223ab with 3rd Setting advert 'Ladies/use/SUNLIGHT/SAP/for Washing/the Hair", a few short perfs, 'G' part-duplex cancel, Cat 300. 150T