COMMUNITY OUTREACH & ASSISTANCE A Municipal Case Study Objectives Outline our evolution Explain our tactics Chris Fitzgerald Director of Animal Services City of Rochester, New York Share some results Timeline ANIMAL SERVICES Original Mission RAS is a municipal animal care and control agency that is committed to improving quality of life and safety for city residents and their animals, promoting responsible pet ownership, and reducing animal overpopulation to minimize animal suffering and euthanasia. RAS enforces all state and local ordinances pertaining to animal control. We operate any animal shelter for stray, injured, disowned, and menacing animals. The shelter serves both as a redemption location and as an adoption center. We strive to provide the best possible care for all animals in our charge. 2018 ROCHESTER ANIMAL SERVICES Field Services Then Municipal shelter Open admission 6,000 intakes (historically) 18,000 CFS annually 9 ACOs 24-hr daily staffing Complaint-driven 1
Vision Empty cages State of the art facility Skilled & compassionate staff and volunteers Proactive outreach Brand recognition Smiling faces Community resource LISN Program 1000 900 Cats Dogs 800 700 600 Total 500 400 300 200 Friends Group 100 0 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 Friends Support Spay/neuter surgeries Adoption promotions Clinic supplies Enrichment items Play yard support Foster care Advertising & marketing Pet assistance 2
Enforcement 2114 2075 1873 1814 1788 1774 1701 1742 Warnings Citations 451 431 1251 1191 969 1058 992 957 947 935 889 924 826 861 782 721 719 657 545 567 595 454 398 419 389 347 2003 2005 2007 2001 2002 2008 2009 2010 2016 Rabies/Chip clinic Rabies/Chip clinic Community Assessment Rabies/Chip clinic 3
Target Areas Major Concerns Unleashed dogs Quadrants Zip codes Neighborhoods Streets Blocks Community cats Unlicensed dogs Pet surrenders Intact animals Chained/tethered dogs Share Information Friends Group Rabies/Chip Clinic RAS Outreach begins 2016 Grants Maddie s Fund Leash walking Housetraining Bringing pets inside Cat scratching posts Dog licensing Spay/neuter Vaccinations Nuisance wildlife Weather tips Barking Etc. Provide Assistance Spay/Neuter Assistance 4
Saying Hello Hi I m from Animal Services. We re in the area speaking with your neighbors and sharing information. Would you like to hear about our programs and services? Rabies/Chip Clinic 2016 RAS Outreach begins ACO Shift Consolidation 3 Grants Field Services Now No-Cost Spay/Neuter 10,000 CFS annually 8-hr daily staffing 16-hr On-call 5 ACOs Proactive services 600 500 400 300 200 100 0 Cats Dogs 2016 2018 Planned Other KPIs Save Rate 100% # Households visited 90% 80% 70% 71.23% 77.70% 87.19% 89.03% 94.63% # Contacts made # Households assisted # S/N vouchers disseminated 60% 50% 40% 30% 20% 41.98% 40.24% 46.59% 48.49% 57.85% 10% 0% 2009 2010 2016 2018 YTD 5
ANIMAL SERVICES Mission 4.0 To provide information, assistance, and pet re-homing for the Rochester community to support pet retention and encourage compliance in order to help people and animals. Friends Group RAS Outreach begins 2016 ACO Shift Consolidation 3 Grants Support Questions Grants Volunteers In-kind donations Monetary donations VSAS 6