Purposes of public communication Awareness Co-operation and network Ministry of Interior Ministry of Public Health Universities etc. Safety Change attitude Behavior change Support and promotion
Engage with public Key messages do, don t, should Target groups... farmer, children, general Media used. depend on budget Reporter good relationship.. personal Attitude. believe, misbelieve Knowledge... no, partial, misunderstand
What and whom to communicate? Zoonotic diseases co-operate with Ministry of Public Health (MoPH) risk groups / general Contagious Livestock diseases. Vets, farmers Food safety.. Ministry of public Health, Ministry of Interior Traders/ customers New products. customers, farmers
Livesto ck Provincial Livestock Office District level District Livestock Officer Village Chief of village/ Livestock volunteer/ animal Communication Network Province Governor (Director) District Chief officer (Director) Local municipalitie s Public health Provincial Public Health Office Provincial Hospital Distric t level District Hospital / Public Health Office Subdistrict Sub-district level livestock Officer Subdistrict Sub-District level Public Health Unit Village Public Health Volunteer / Suspected patient (s)
MOU of 3 Ministries Ministry of Agriculture and Co-operatives (DLD) Ministry of Public Health (Department of Disease Control Ministry of Interior ( Department of Local administration)
How to communicate? Press release Press conference Press tour Interview TV Press conference Press release
Channels to communicate? TV programme/radio/ newspaper Website/ face book/ you tube Scrolling subtitle on TV Broadcasting tower Personnel communication Published documents/stickers, banner Sticker and banner for poultry assure during Chinese New year
Rabies campaign In the past Vaccination campaign Grand opening ceremony 1 or two provinces District veterinary officers and village volunteers only Booklets, CD, exhibition Exhibition, poster, calendar Cut out Broadcasting tower
Rabies campaign Present Local community opening ceremony Community leaders, Subdistrict veterinary assistants Exhibition (parabola, roll up), website, face book,youtube Event LED scrolling board Billboard, cut out, vinyl banner TV scrolling subtitle MOU
Main messages to communicate DLD Rabies is fatal Vaccinate your dogs every year Sterile or control number of your dogs Keep your dogs in the house or confined area and on leash Don t leave the dogs in the public or temple All mammals can get rabies Occur all year round not only summer
MoPH Main messages to communicate 4 steps after bitten or contact the rabies suspected dog 1.wash the wound with water and soap 2.apply Betadine, tincture or alcohol 3. go to see the doctor 4. caged or confine the dog 5 Don t 1.don t provoke the dog 2.don t take the food or things away from the dog 3.don t step on the dog 4. don t separate the dogs while they are fighting 5.don t touch or play with the stray particularly puppy
How to communicate? CD Songs Drama/ puppet story spot2_jeno.wmv clip2_toob.wmv
Booklets DLD booklets School children booklets
Another tools ruler book
Exhibitions (parabola and roll up)
Exhibitions (parabola and roll up) Flip chart
Banners cut out and billboard banner billboard Mobile PR
World Rabies day (DLD 2009)
World Rabies day (event) WRD opening ceremony by Minister of MoAC
World Rabies day (event) DLD Exhibition from various organizations and private company Thai Red Cross Ministry of public Health
World Rabies day (event) High school community rabies control competition
World Rabies day (event) Plenary discussion Rabies song singing contest Dog training show Alternate host MahidolUniversity
Personal communication Monks Orientation rabies campaign Sub district and village leader Network sign Sub district community lecture Plenary discussion
Mascots Monks Network sign
Mobile unit Mobile operation buses Dog owners Stray dogs captured by NGO
Rabies Free Areas competition MoPH MoAC Awards since 2008
Results % animal rabies positive 55.15 48.7849.03 46.90 43.32 44.2844.2046.63 46.96 42.09 33.10 29.15 27.87 29.10 28.43 25.0824.45 22.02 21.61 24.10 18.83 18.24 20.18 17.59 13.39 10.04
Results Decrease number of Human death Human death 30 No. of human death 25 20 15 10 5 18 19 20 25 17 9 24 15 7 4 0 Year
Results Number of Sub District participated Type Total Participated (%) Municipality 2,010 Sub-District Community 010 1,761 87.61 5,738 4,591 80.01 01 Total 7,748 748 6,352 81.98
Tha Thank you for your attention SawasdeeKa