Fri 4 Sun 6 May 218 218 MELBOURNE POST SHOW REPORT A RECORD * 37,295 VISITORS! DO YOU CURRENTLY HAVE A DOG IN YOUR FAMILY? HOW MANY DOGS IN YOUR FAMILY? OVER 3, DOGS REPRESENTED!!! 15% 6% 4% 1 2 Looking for a Dog 3 83% 98% of all visitors either own a Dog or are looking for a Dog. 29% 55% 4 or more 39% of all visitors have more than 1 Dog in their family and 1% have 3 or more We absolutely loved it! Already planning attending next year and will buy lots again on the day! So many exhibitors, so many fantastic products to try and buy with so much to see and do! VANESSA FROM SANDRINGHAM DATA SOURCED FROM 2,+ SURVEYS: ONLINE TICKET BUYERS, DOOR PRIZE & POST SHOW SURVEYS. HOW DID THE MELBOURNE DOG LOVERS SHOW MEET YOUR EXPECTATIONS? 25% Exceeded Expectations Met Expectations Below Expectations 73% 98% of all visitors either met or had their expectations exceeded.
DO YOU OWN A CAT? ARE YOU LIKELY TO ATTEND THE CAT LOVERS SHOW? 6% 28% Looking for a cat 19% 33% Maybe 66% 48% WHAT WERE THE PRIMARY REASONS FOR ATTENDING THE SHOW? 9 8 7 6 5 4 3 2 1 78% Fun day out/celebrate my love of Dogs 71% To buy new products & services For the entertainment provided Arena 36% 34% For the educational info & seminars 51% 23% Information about acquiring a new Dog 68% To meet, interact and learn more about Dogs 38% To visit the Dog Adoption Zone 46% To visit the Breed Showcase * MULTIPLE RESPONSES WERE ALLOWED
DID YOU PURCHASE ANYTHING DURING YOUR TIME AT THE DOG LOVERS SHOW? 14% 86% OVER 7% OF VISITORS WILL ALSO PURCHASE FROM EXHIBITORS AFTER THE SHOW 86% Of the 37,295 visitors made a purchase at the show with an average spend of around $1. This represents a huge volume of sales being transacted at the show in just 3 days. Many exhibitors secured hundreds of new customers that will become lucrative clients for 1+ years depending on the age of their Dogs. WHAT WAS THE APPROXIMATE VALUE OF THE PRODUCTS/SERVICES YOU PURCHASED AT THE SHOW? 4 35 3 25 34% The show was incredible. It was amazing to see people come together to share their love of dogs. I was amazed to see just how big the 2 15 1 5 21% 18% 11% 1% 6% show was and how well set up it was. I ll definitely be going back next year! DANAE FROM KILSYTH SOUTH WHAT WAS YOUR PRIMARY REASON FOR EXHIBITING AT THE MELBOURNE DOG LOVERS SHOW? 5% Brand Awareness Direct Sales 1 3% Data Capture Product Launch 48% Networking 3
RATE HOW SUCCESSFUL THE SHOW WAS FOR YOUR BUSINESS ON-SITE? 4% Excellent Good 41% Fair Poor 53% As a small business, the Dog Lovers Show provides the perfect platform for generating targeted brand exposure and allows us to play alongside the big dogs! SAMANTHA MORRISON, OWNER, FRANKIE & EMMETT We have attended the Dog Lovers Show for 5 years and it has gone from strength to strength. There is such a great variety of dogs to meet, experts to speak to, tempting products to purchase and entertaining doggy activities to watch. It truly is a Dog Lovers paradise. KATHY GRASS, GRIFFON BRUXELLOIS CLUB OF VICTORIA RATE THE QUALITY OF THE VISITORS YOU MET AT THE SHOW FOR YOUR BUSINESS? i.e. DID WE DELIVER A TARGETED AUDIENCE? Excellent Good Fair 4% Poor 58%
AGE AND GENDER 1 9 8 7 6 18% 2 59% Under 25 25-34 35-49 5-64 65 and over 5 4 3 29% Female Male 2 1 24% 7% Age 41% Gender WHERE DO YOU LIVE? 1 14% rth South Eastern 3% Eastern Suburbs 1 Melbourne CBD 6% 24% Regional South West & Geelong 7% 4% 18% West Bayside Other States...this was our first ever Dog Lover s Show as an exhibitor. We didn t expect too much from our sales at the show and only aimed to cover the costs. Our final results more than tripled this and we were so incredibly busy that we needed to get extra help to manage all the sales. It well and truly exceeded our expectations and we re now looking at doing the Sydney and Brisbane shows. TATUM MURISON, FOUNDER, PUPSTYLE
WHEN DID YOU DECIDE TO ATTEND THE MELBOURNE DOG LOVERS SHOW? 37% 9% 17% 19% 16% The Melbourne Dog Lovers Show is the event of the year for a rescue group like us. With the amount of prep needed for one stall, we can t imagine the work that goes into organising the whole show! Our thanks to all the staff, volunteers and behind the scenes workers that make the show a success year after year. LAURA MCDONOUGH, FOUNDER, NO HAIRS ARK CHINESE CRESTED RESCUE WHAT YEARS HAVE YOU ATTENDED THE MELBOURNE DOG LOVERS SHOW? 35 3 25 31% 2 24% 15 1 5 217 216 13% 215 6% 3% 214 213 HOW DID YOU TRAVEL TO THE MELBOURNE DOG LOVERS SHOW? 64% 3 % 1% 23% 16% 9%
Over 3 days, the 218 Melbourne Dog Lovers Show welcomed more than 37, people through the doors in Carlton. Young, old, men, women, inner suburbs, outer suburbs, inner city, country, families, toddlers, kids, teenagers, married, singles, Dog (and Cat) owners and people who are looking for their next pooch. INDUSTRY STATS QUICK STATS 36% of Australian households own a Dog Over 82, Dogs are registered in Victoria. Around 5, Australians are employed in the pet industry. The Dog Lovers Show is the largest and most comprehensive event in Australia dedicated to Dogs and the humans who love them. $12 Billion a year is spent by Australians on animals $6m on clipping and grooming $5m on short-term boarding kennels and accommodation $2m on training programs $2.3m in animal obesity claims were received by PetSure $33, in animal stress claims, up 3 per cent in four years. Source: PetSure, based on spending in 216 THE DOG LOVERS SHOW IS OWNED AND ORGANISED BY: Fri 4 Sun 6 May 218 192 BRIDPORT STREET ALBERT PARK, VICTORIA AUSTRALIA 326 TELEPHONE: +61 3 9696 9961 FACSIMILE: +61 3 9696 4558 WEBSITE: www.eventmi.com.au