Event and Program Overview

Event and Program Overview

2 Animal Humane Society animalhumanesociety.org

About Animal Humane Society As the leading animal welfare organization in the Upper Midwest, Animal Humane Society (AHS) is transforming the way shelters care for animals and engage their communities. From innovative medical and behavior programs to investments in outreach and advocacy, we re advancing animal welfare and creating a more humane world for animals in Minnesota and beyond. Every year we care for more than 23,000 companion animals in need and aid thousands more through programs that help people nurture and protect their pets. Our commitment to an open admission policy means we take in every animal surrendered to us, regardless of its health, age, breed, or behavior. We provide extensive medical treatment, surgery, behavior modification, and foster care to animals with special challenges, ensuring that even the most difficult-to-place animals are given a safe refuge and a chance at adoption. As a result of these extraordinary efforts, more than 96 percent of the animals that came through our doors last year were adopted or placed within the community. In addition to adoption, AHS offers services and support for every stage of an animal s life, including: z A free Pet Helpline (952-HELP-PET) that provides caring pet advice and resources z More than 100 family-friendly training classes per week z Pet boarding at two locations - Animal House and Now Boarding z Education programs and camps for children and families z Low-cost spay and neuter surgeries, wellness services, and dental care for pets of people with limited means z Assisting pets and empowering their owners in underserved communities through our Community Outreach program z Investigating reports of animal cruelty and neglect throughout Minnesota and neighboring states through our Humane Investigations department z Partnering with local businesses and farms to give non-adoptable cats a chance to thrive through our Community Cats program Animal Humane Society animalhumanesociety.org 3

4 Animal Humane Society animalhumanesociety.org

Why support Animal Humane Society? Animal Humane Society is an independent nonprofit organization with no affiliation to any national animal welfare organization or government agency. Our work is funded solely by private donations, special events, adoption and program fees, and merchandise sales. AHS is able to provide the highest quality of care and compassion to pets and people in our community through the generous support of donors and partners who are as passionate about animals as we are. SUPPORTING ANIMAL HUMANE SOCIETY ALSO PROVIDES BENEFITS TO YOUR ORGANIZATION, INCLUDING: z A connection to the largest animal welfare organization in the Upper Midwest and its broad, passionate support base z Brand exposure, including opportunities to target women and families, and business professionals z Employee engagement and team building z Social responsibility and a way to give back to the community z Alignment of company values with animal welfare, education, and community support z Attracting new customers Ways to support Animal Humane Society z Sponsorship opportunities such as: a special event (Wine Dinner, Whisker Whirl, or Walk for Animals) a transport or outreach vehicle a Community Outreach wellness event a litter of animals or animals needing specialized care z Make a financial donation z Form a Walk for Animals team with family, friends, and coworkers z Provide in-kind products such as treats, supplies, or enrichment toys for shelter animals, or silent/live auction items for special events z Host a fundraiser to benefit AHS Animal Humane Society animalhumanesociety.org 5

6 Animal Humane Society animalhumanesociety.org

The Power of our Reach 5.5 million WEBSITE VISITS LAST YEAR $ 49,000 DONORS ANNUALLY 120,000 EMAIL SUBSCRIBERS 17,000 INSTAGRAM FOLLOWERS 114,000 FACEBOOK FOLLOWERS 2,000 INSTAGRAM IMPRESSIONS PER STORY 6,900 TWITTER FOLLOWERS 7,500 YOUTUBE SUBSCRIBERS 2,500 ACTIVE VOLUNTEERS MORE THAN 41,000 PEOPLE ENGAGED WITH AHS FOR PET OR ADOPTION SERVICES, INCLUDING TRAINING, BOARDING, EDUCATION, AND COMMUNITY OUTREACH SUPPORT WITHIN THE PAST YEAR

Signature Fundraising Events Whisker Whirl AHS supporters and their canine companions dress up and mingle with other pet lovers while enjoying food, drinks, auctions, and more. Highlights include guest activities (ex. photo opportunities, sponsor an animal, paw print station, raffle), a VIP reception, and a mission-focused program. Silent and live auctions feature destinations, tasty cuisine, sporting events, and opportunities to spoil your pet. z More than 10 successful years z More than 550 people and 200 dogs in attendance z More than $300,000 raised each year to support AHS and our programs DEMOGRAPHICS* z Higher disposable income than the audience that attends Walk for Animals z Primary audience for AHS is 35-60 year-old women. We also see that trend in Whisker Whirl attendees, with an emphasis on male spouses also attending (Avg. guest age is 50 years old) z 15% live in Minneapolis, 8% live in St. Paul, 75% live in the metro area, and 2% live out of state. Highest Concentration of metro attendees from St. Louis Park, Edina, Plymouth, Minnetonka, and Golden Valley z 59% attended Whisker Whirl for the first time, 31% have attended the last 2-5 years, and 10% have attended for 6-10 years * Based on 2018 attendees Our partnership with Animal Humane Society continues to be a real privilege. We admire their compassion for animals and their dedication to helping the less fortunate. It s organizations such as AHS that make corporate sponsorship a rewarding part of our business. I am glad we are on their team! Jayme Wisely President & CEO GLS/NEXT Precision Marketing Discounts available on sponsorship if commit by October. Animal Humane Society animalhumanesociety.org 9

2018 Promotional Examples 2018 WHISKER WHIRL A GALA TO BENEFIT A GALA TO BENEFIT A GALA TO BENEFIT 2.24.18 SATURDAY, FEBRUARY 24, 2018 UNION DEPOT Join us ST. for a glittering PAUL night on the town with your pup at our annual Whisker Whirl gala. Spend the evening with your TICKETS best friend sipping cocktails, devouring gourmet small plates, animalhumanesociety.org/whiskerwhirl and engaging in auctions and activities. You won t Call want 763-432-4842 to miss this one-of-a-kind or email whiskerwhirl@animalhumanesociety.org experience! Animal Humane Society 845 Meadow Lane North Golden Valley, MN 55422 SAVE THE DATE 2.24.18 RSVP by January 29 for a chance to win an upgraded Whisker Whirl experience. 2.24.18 UNION DEPOT ST. PAUL TICKETS animalhumanesociety.org/whiskerwhirl NEW LOCATION UNION DEPOT, ST. PAUL Save the Date Postcard 2018 A GALA TO BENEFIT 2018 Join us for a glittering night on the town with your pup. Spend the evening with your best friend sipping cocktails, devouring gourmet small plates, and engaging in auctions and activities. 2.24.18 UNION DEPOT, ST. PAUL Tickets: animalhumanesociety.org/whiskerwhirl or call 763-432-4842 Mail Insert 2018 WHISKER WHIRL A GALA TO BENEFIT animalhumanesociety.org/whiskerwhirl #whiskerwhirl 2.24.18 UNION DEPOT ST. PAUL TICKETS animalhumanesociety.org/whiskerwhirl In-shelter Banner 2 Event Program Table Tent E-mail Invitation Pet Dish E-newsletter Facebook Thank You Post

P H O T O G R A P H Y GALA COMMITTEE ( as of December 1, 2017 ) Suzy Clifford John Glenn Dick Hall Stacy Pagano SPONSORS ( as of December 1, 2017 ) 2018 WHISKER WHIRL A GALA TO BENEFIT Animal Humane Society provides resources that compassionately serve all the stages of an animal s life. Our mission is to engage the hearts, hands, and minds of the community to help animals. Invitation WELCOME Join us for a glittering night on the town with your pup. Spend the evening sipping cocktails, devouring gourmet small plates, and engaging in auctions and activities. You won t want to miss this one-of-a-kind experience! 2.24.18 UNION DEPOT ST. PAUL TICKETS animalhumanesociety.org/whiskerwhirl 763-432-4842 whiskerwhirl@animalhumanesociety.org Special thank you to Postcard Event Presentation 2018 WHISKER WHIRL A GALA TO BENEFIT THANK YOU to our generous sponsors: Join us for a glittering night on the town with your pup. You and your furry friend won t want to miss this memorable evening where you can dress up and mingle with other pet lovers while enjoying signature cocktails, deliciously filling hors d oeuvres and small plates, exciting auctions and activities, and more. 2.24.18 Special thank you to: UNION DEPOT ST. PAUL T ICKETS animalhumanesociety.org/whiskerwhirl HALUNEN LAW, BEST & FLANAGAN LLP, DICK HALL GROUP, BARBARA-JO WITZKE, MURPHY-GUDDAL GROUP In-shelter Signage Event Signage

Walk for Animals The Walk for Animals is a celebratory day featuring a 2.5-mile walk, live band, vendors, fun activities for all ages, and a festive atmosphere honoring the special bond between humans and their pets. The Walk is also the largest and most successful fundraising event for AHS with more than $1 million raised annually. z Long history 43 successful years! z Largest human/animal walk in the Upper Midwest z Estimated 8,500 people and 5,000 animals in attendance z More than 350 corporate, veterinary clinic, and friends/family teams z A dedicated team of more than 300 volunteers and 150 staff make this well-organized event possible z 45 flealess market vendors, food and beer trucks z Radio stations featuring music and giveaways z A Walk for Animals rally emceed by celebrity guests z A partnership with Eureka! Recycling to offer recycling and composting to attendees and work toward a zero waste event DEMOGRAPHICS* z Primary audience for AHS is 35-60 year old women. We see that gender trend carry over into this event as the audience from a sample size was roughly 83% female and 17% male. z The age group that attends the WFA is a younger audience than our other fundraising events with an emphasis on families with children. The largest age group we saw at this event was 25-34 year olds, with 35-54 being the next largest segment. z The majority of people that attended the WFA had one animal in their party and two or more people. z The average number of years walked per attendee was 6.29 years. z The majority of people attending reported living in Minneapolis or St. Paul. After this, we saw the most attendees from the suburbs: Plymouth, Maple Grove, St. Louis Park, Brooklyn Park, Blaine, and Golden Valley. * Based on 2017 attendees Discounts available on sponsorship if commit by December. We have been thrilled and honored to partner with AHS over the past few years. We enjoy donating not only funds, but also seeing our employees engage in the cause as well. Getting to know many of the committed employees and volunteers that do the daily work to execute their mission keeps us coming back! Tom H. Sween, COO/President, E.A. Sween Company/Deli Express 12 Animal Humane Society animalhumanesociety.org

Op tag Restrooms Flealess Market? Op Thank you to our partners that advocate for animals in our community Restrooms Share your photos with Food Trucks Pet I.D. tag Stop by the Pet I.D. booth for your free pet I.D. tag. Limit one per customer. Meadow Lane 845 Meadow Ln. N. Golden Valley, MN 55422 1115 Beulah Ln. St. Paul, MN 55108 9785 Hudson Rd. Woodbury, MN 55125 Meadow Ln 2018 MAY 5, 2018 Promotional Examples Bandana T-shirt Donate. Walk. Celebrate. It s time to lace up and leash up to make the world a better place for animals. Your support helps us care for thousands of animals in need. General Prize Purina Pro Plan Pick-Up Performance Team show Flealess Market THANKS FOR WALKING! Activities for Kids Animal Humane Society is a private non-profit Dog Games Photo organization that receives no federal, state, or government funding. This is why your contributions are General so crucial to helping us General Check-In Free I.D. Check-in care for animals in need. (raised $1-$499) (Raised $1-$999) Thank you! Restrooms Dahlberg Pond Microchip, Nail Trim, and Gland Expression Clinic 394 Park & Ride Adoption Center Walk Star Lounge General Mills Walk Star Check-in (Raised $1,000+) Sponsors Sandburg GV Tech Honeywell Photo Tennant Get Social Deli Express Main Stage w/ the Brass Messengers SHUTTLE BUS STOPS #walkforanimalsmn Thank you to the 400 wonderful staff and volunteers who help make this event possible! Volunteer check-in INFORMATION Stop by for information, donation envelopes, lost & found, contest sign-up, and vendor/sponsor check-in Dahlberg Drive ZEROREZ Purina PetFirst DIY K9 Turf Summit Beer Truck Sit. Stay. Shop. WALK STARTS HERE FREE Meadow Lane Theodore Wirth Pkwy THE ROUTE The entire walk is 2.5 miles round trip. You may turn around at any point. I parked at AHS Booths Sit. Stay. Shop. Dog Games Ask a Trainer Kids Activities Pet I.D. Microchip, Nail Trim, and Gland Expression Clinic Photo Ops Youth & Family Programs Animal House Now Boarding Kindest Cut Legacy Circle/Loved for Life The Pack Pet Loss Support Group Get Involved with AHS TURNAROUND at Golf Chalet (water, restrooms & snacks) Plymouth Ave. N Theodore Wirth Pkwy Mission Engage the hearts, hands, and minds of the community to help animals. Vision Compassionately and responsibly create a more humane world for animals. Core Values Be good to animals. Partner with people. Lead responsibly with compassion. Theodore Wirth Park Animal Humane Society START Purina Pro Plan Performance Team show 1:30 p.m. Walk for Animals grounds close 2:00 p.m. Shuttle service to parking lots ends 11:30 a.m. Pet contests begin 12:30 p.m. Check-in & prize pick-up close Live music by the Brass Messengers 1:00 p.m. animalhumanesociety.org Hwy 55 / Olson Memorial Hwy Hwy 55 8:00 a.m. Check-in, prize pick-up, activities, vendors & food trucks open 9:00 a.m. Summit Brewing Company truck opens Purina Pro Plan Performance Team show 9:30 a.m. Walk Rally 10:00 a.m. Walk begins! Live music by the Brass Messengers 11:00 a.m. Purina Pro Plan Performance Team show Schedule - May 5, 2018 walkforanimalsmn.org walkforanimalsmn.org Event Map In-shelter Banner Table Tent THANK YOU TO OUR GENEROUS SPONSORS Mile Marker Signage Making happy tails wag for more than 40 years. Join Animal Humane Society at the HOW YOU CAN HELP Walk for Animals on Saturday, May 5, and help raise money for animals in Register today and start raising money at need. Every dollar raised provides walkforanimalsmn.org. medical treatment, behavior programs, and compassionate care to more Donate. than Walk. Get Celebrate. your friends, family, and coworkers 23,000 animals who come to Help our four us raise $1 million involved! to Start care or join a fundraising team. Minnesota shelters every year. for With thousands your of animals Donate to in a need. support, these cats, dogs, and Walk participant or make a Together critters we can create general a gift more will get the love and care they need to to support the Walk for Animals. humane world for animals. find new homes and new beginnings. That s something worth wagging about. QUESTIONS? walk@animalhumanesociety.org walkforanimalsmn.org 763-432-4841 Donate. Walk. Celebrate. Event Signage Postcard In-shelter Floor Graphic

IDEAS FOR EVERYONE 2018 MAY 5, 2018 FUNDRAISING TOOLKIT Thank you for making a difference in the lives of animals in our community! By fundraising for the Walk for Animals, you re helping give vulnerable animals food, shelter, medical treatment, and most importantly, the love and care they deserve. Every dollar you raise goes directly toward creating happier, healthier lives for animals. Fundraising comes easily when you do it from the heart. Be creative and make it personal. And remember, you re working hard for a wonderful cause to help animals in need. Take a look at the resources and tips provided in this toolkit to get started today! Find more fundraising tools and information, including the fun prizes you could earn, at walkforanimalsmn.org. Fundraising Tips Start early. The sooner you start asking for donations, the more time you ll have to grow your fundraising total. Set your fundraising goal. Give yourself something to aim for. Many people who set a goal raise more than they thought they would! Make a personal donation. Be the first to show your commitment to animals in need. Start a team. Ask your animal-loving friends, family, and coworkers to join you in supporting Animal Humane Society and the Walk for Animals. Send emails. Sending emails is a great way to get your message out. Share your story and include the link to your personal online fundraising page. Don t be afraid to follow up if people don t respond. Reach out on social media. Send messages and share your fundraising progress on social media. And don t forget to thank your donors! Use the Walk for Animals Facebook app to schedule posts, update your profile picture, and more. Ask about employer matching gifts. Many companies match their employees donations. Ask donors if their company will match their gift, raising twice the amount for animals in need. NEW THIS YEAR! FUNDRAISE ON THE GO WITH THE WALK FOR ANIMALS FUNDRAISING APPS Boost your fundraising with the Walk for Animals Facebook app by sending and scheduling posts in the Newsfeed, updating your profile picture with the Walk for Animals logo, and keeping your Facebook friends up to date on your fundraising progress. Plus, registered Walk participants can fundraise on the go by sending emails, monitoring their fundraising progress, and updating their personal page via the Walk for Animals mobile apps. Download the app to your iphone or Android phone today! To get started, visit walkforanimalsmn.org. Animal Tracks Ad Frequently Asked Questions FUNDRAISING QUESTIONS TEAM QUESTIONS Can I still raise money and earn prizes if I cannot attend How many people make up a team? the Walk? Three or more people are required to form a Walk team. Team Yes! While we d love to see you there, you can still raise categories are Friends and Family, Corporate, or Veterinary money if you re unable to attend. If you have cash or checks Clinic. to turn in, attend our early check-in on Thursday, May 3, or mail them with your completed Donation Tracker form to the Where do teams check in on event day? address below. Team members check in individually. Walkers who have To ensure you receive the prizes you ve earned, please attend personally raised $1,000 or more will go to Walk Star early check-in on May 3. You may still collect your prizes after check-in. Walkers who have raised $999 and below will be the Walk, but we cannot guarantee inventory for every prize directed to general check-in. level. How are prizes awarded if I m part of a team? Where do I turn in donations at the Walk? Prizes are awarded based on individual fundraising Please bring donations to the Walk check-in or mail accomplishments regardless of team affiliation. them along with a completed Donation Tracker form to Animal Humane Society (address below). CHECK-IN AND WALK DAY QUESTIONS 845 Meadow Lane North Golden Valley, MN 55422 You re just a walk away from giving animals in our community the happy new beginnings they deserve. Register now for Animal Humane Society s Walk for Animals on Saturday, May 5. What do I do with donations I receive after the Walk? Can I check in before the Walk? Please mail the donations along with a completed Donation Yes! Early check-in will take place from 4 to 8 p.m. Tracker form to the address below. on Thursday, May 3, at our Golden Valley location and Summit Brewery. How will my donors get tax receipts for their donations? AHS Golden Valley Summit Brewery All donors who include their full name and mailing address 845 Meadow Lane North 910 Montreal Circle with their donation will receive a thank you letter from Animal Golden Valley, MN 55422 St. Paul, MN 55102 Humane Society. This receipt includes donation information and can be used for tax purposes. What do I need to bring to check-in? It s important to use the Donation Tracker form to collect this Cash and check donations along with your completed information for cash and check donations so your donors Donation Tracker form receive their acknowledgments. Any employer matching gift forms Experience the excitement as thousands of animals and people gather at the Walk for Animals on Saturday, May 5. Together, we ll celebrate the joy pets bring to our lives and raise funds to provide much-needed shelter and support for animals in need. Put your love of animals into action and register to fundraise today. Register online at walkforanimalsmn.org Sign up to fundraise individually or start a team. The first 500 people to register and raise $50 will receive an exclusive prize! <<Salutation>> <<Address Line 1>> <<Address Line 2>> <<City>>, <<State>> <<Zip>> MAILING ADDRESS Animal Humane Society Attn: Walk for Animals 845 Meadow Lane North Golden Valley, MN 55422 What else should I bring to the Walk? Please bring cash for food and merchandise purchases as not all of our vendors accept credit cards. Also, pay attention to the weather and bring the necessary clothing and accessories. For other questions, please visit walkforanimalsmn.org, call 763-432-4841, or email walk@animalhumanesociety.org. The first 500 people to register and raise $50 will receive an exclusive prize! After you register, create your own personal fundraising page to stay connected and track your fundraising success! Questions? walkforanimalsmn.org 763-432-4841 Registration Postcard Fundraising Toolkit Making happy tails wag for more than 40 years. Join Animal Humane Society at the Walk for Animals on Saturday, May 5, and help raise money for animals in need. Every dollar raised provides medical treatment, behavior programs, and compassionate care to more than 23,000 animals who come to our four Minnesota shelters every year. With your support, these cats, dogs, and critters will get the love and care they need to find new homes and new beginnings. That s something worth wagging about. HOW YOU CAN HELP Register today and start raising money at walkforanimalsmn.org. Get your friends, family, and coworkers involved! Start or join a fundraising team. Donate to a Walk participant or make a general gift to support the Walk for Animals. Help us raise $1 million to care for thousands of animals in need. Together we can create a more humane world for animals. walkforanimalsmn.org QUESTIONS? walk@animalhumanesociety.org 763-432-4841 Mail Insert Star Tribune Insert

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Current and Past Supporters Breanna Willman Corporate Philanthropy Advisor bwillman@animalhumanesociety.org 763-489-2214