Poultry Pocketbook 2018
Produced for you by: AHDB Stoneleigh Park Kenilworth Warwickshire CV8 2TL T 024 7669 2051 E comms@ahdb.org.uk W ahdb.org.uk @TheAHDB If you no longer wish to receive this information, please email us on comms@ahdb.org.uk While the Agriculture and Horticulture Development Board seeks to ensure that the information contained within this document is accurate at the time of printing, no warranty is given in respect thereof and, to the maximum extent permitted by law, the Agriculture and Horticulture Development Board accepts no liability for loss, damage or injury howsoever caused (including that caused by negligence) or suffered directly or indirectly in relation to information and opinions contained in or omitted from this document. Agriculture and Horticulture Development Board 2018. All rights reserved. Further publication of the trade data is prohibited, unless expressly permitted by IHS Maritime & Trade. ISBN 978-1-911181-01-9
Contents - Poultry Pocketbook Chapter 1 Marketing chain 3 Table 1.1 UK poultry meat supply balance 3 Table 1.2 UK eggs supply balance 3 Table 1.3 EU poultry meat supply balance 4 Table 1.4 EU egg supply balance 5 Chapter 2 Poultry numbers 6 Table 2.1 UK poultry numbers, June survey 6 Table 2.2 UK chick and poultry placings 6 Chapter 3 Slaughterings and production 7 Table 3.1 UK poultry slaughterings 7 Table 3.2 UK poultry meat production 7 Figure 3.1 UK broiler meat production 8 Figure 3.2 Average liveweight of broilers, England and Wales 8 Table 3.3 UK egg packing station throughput 9 Table 3.4 UK production of egg products by processors 9 Figure 3.3 EU egg production for human consumption, 2017 10 Chapter 4 Poultry and egg prices 11 Table 4.1 Average UK egg packer price paid to producers 11 Figure 4.1 Quarterly average UK egg packer price paid to producers 11 Figure 4.2 EU and UK broiler meat wholesale market price 12 Figure 4.3 EU and UK egg (large and medium) wholesale market price 12 Figure 4.4 Average poultry compound feed price, GB 13 1
Contents Chapter 5 Imports and exports 14 Table 5.1 UK egg trade by volume 14 Table 5.2 Volume and value of UK poultry meat imports 14 Table 5.3 Volume and value of UK poultry meat exports 15 Table 5.4 UK fresh/frozen poultry meat imports by source 15 Table 5.5 UK fresh/frozen poultry meat exports by destination 16 Table 5.6 UK processed poultry meat imports by source 16 Figure 5.1 Map of UK fresh frozen poultry meat exports by destination 17 Table 5.7 UK processed poultry meat exports by destination 18 Table 5.8 EU exports of fresh/frozen poultry meat by destination 18 Chapter 6 Consumption 19 Table 6.1 UK per capita consumption of major meats 19 Table 6.2 GB retail chicken and egg value by type of outlet 19 Figure 6.1 Trends in GB household chicken purchases by volume 20 Figure 6.2 Trends in GB household egg purchases by volume 20 Figure 6.3 Change in GB retail volume and value sales of chicken by product, 2017 21 Figure 6.4 GB volume sales of chicken by product, 2017 21 Figure 6.5 Change in GB retail volume and value sales of eggs, 2017 22 Figure 6.6 GB volume sales of eggs, 2017 22 Figure 6.7 Average GB retail price of chicken cuts, 2017 23 Figure 6.8 Average GB retail price of eggs, 2017 23 Figure 6.9 Proportion of chicken products sold on promotion in GB retail outlets 24 Figure 6.10 Proportion of eggs sold on promotion in GB retail outlets 24 2
Chapter 1 Marketing chain Table 1.1 UK poultry meat supply balance (a) 000 tonnes 2013 2014 2015 2016 2017 Production 1,661 1,646 1,731 1,794 1,807 Imports (b) 824 872 942 1,014 977 Exports (b) 382 388 323 335 386 Total consumption* 2,103 2,129 2,349 2,474 2,399 Self sufficiency (%)** 79.0 77.3 73.7 72.5 75.3 Domestic used production as a % of consumption 60.8 59.1 59.9 59.0 59.3 a = Includes poultry offals b = Includes trade in salted and processed poultry meat *Total consumption is a balance calculation based upon total supplies available for consumption, ie production + imports exports **Self-sufficiency (%) = production/consumption (where consumption is production + imports exports) All data is carcase weight equivalent Source: Defra, IHS Maritime and Trade Global Trade Atlas /HMRC, AHDB Table 1.2 UK eggs supply balance Million dozen 2012 2013 2014 2015 2016* Production (for human consumption) 797 829 839 866 899 sold in shell 654 695 695 729 758 processed 143 134 144 137 140 Imports (a) 163 153 158 175 171 Exports (a) 19 23 11 9 11 Table continued overleaf 3
Marketing chain Table 1.2 UK eggs supply balance continued Million dozen 2012 2013 2014 2015 2016* Total consumption** 941 959 986 1,032 1,059 Self-sufficiency (%)*** 84.7 86.5 85.1 83.9 84.9 Domestic used production as a % of consumption 82.7 84.1 84.0 83.1 83.9 *Provisional a = Includes shell egg equivalent of whole (dried, frozen and liquid) egg, egg yolk and albumen **Total consumption is a balance calculation based upon total supplies available for consumption, ie production + imports exports ***Self-sufficiency (%) = production/consumption (where consumption is production + imports exports) All data is carcase weight equivalent Source: Defra Table 1.3 EU poultry meat supply balance (a) 000 tonnes 2013 2014 2015 2016 2017 (e) Indigenous production 12,793 13,271 13,790 14,477 14,669 Imports 793 823 856 884 831 Exports 1,322 1,372 1,381 1,495 1,486 Total consumption* 12,264 12,721 13,266 13,866 14,013 Self-sufficiency (%)** 104.3 104.3 104.0 104.4 104.7 a = Includes poultry offals e = Estimate *Total consumption is a balance calculation based upon total supplies available for consumption, ie production + imports - exports **Self-sufficiency (%) = Production/consumption (where consumption is production + imports exports) All data is carcase weight equivalent Source: EU Commission 4
Marketing chain Table 1.4 EU egg supply balance '000 tonnes 2013 2014 2015 2016 2017 (e) Production* 7,321 7,376 7,574 7,742 7,704 Imports 20 14 19 17 16 Exports 220 233 281 247 233 Total use** 7,121 7,157 7,312 7,512 7,487 Self-sufficiency (%)*** 102.8 103.1 103.6 103.1 102.9 All data are in whole egg equivalents e = Estimate *Includes eggs for consumption and hatching eggs **Total use is a balance calculation based upon total supplies available for consumption, ie production + imports - exports ***Self-sufficiency (%) = production/consumption (where consumption is production + imports exports) Source: EU Commission 5
Chapter 2 Poultry numbers Table 2.1 UK poultry numbers, June survey Million head (a) 2013 2014 2015 2016 2017 Total poultry 163 170 168 173 182 Total breeding and laying fowl Hens and pullets laying eggs for eating 47 48 50 51 53 36 37 37 38 40 Total breeding flock 11 11 13 13 13 Table chickens (broilers) 105 110 107 111 118 Other poultry 11 11 11 11 11 Turkeys 4 4 4 4 4 a = Production cycles mean that subgroups within the poultry population are often volatile because of the point in time nature of the June survey can lead to large variations in the numbers in each category Source: Defra Table 2.2 UK chick and poultry placings Million head 2013 2014 2015 2016* 2017 Commercial broilers 943 937 972 1,013 1,047 Commercial layers 34 35 36 38 38 Turkeys (a) 17 16 16 16 15 Female broiler breeders (b) 7 8 9 9 8 6 *53-week statistical year a = Including female breeder poults b = Female parents only; excludes grandparent chicks and by-product chicks; includes imported female parent chicks Source: Defra
Chapter 3 Slaughterings and production Table 3.1 UK poultry slaughterings Million head Broilers Boiling fowl** Turkeys 2000 760 38 27 2005 827 38 19 2010* 863 41 16 2015 953 45 17 2016* 993 57 16 2017 1,037 53 14 *53-week statistical year **Boiling fowl includes spent hens and spent breeders Source: Defra Table 3.2 UK poultry meat production (a) 000 tonnes Broilers Boiling fowl Turkey Ducks Total 2000 1,163 52 264 41 1,519 2005 1,282 51 192 37 1,564 2010* 1,323 53 162 30 1,568 2015 1,456 65 181 29 1,731 2016* 1,518 82 165 30 1,794 2017 1,553 77 147 31 1,807 a = Excludes other bird types, eg geese *53-week statistical year All data is carcase weight equivalent Source: Defra 7
Slaughterings and production Figure 3.1 UK broiler meat production Weight ('000 tonnes) 1,800 1,600 1,518 1,553 1,500 1,456 1,400 1,300 1,282 1,323 1,200 1,163 1,100 1,000 900 800 2000 2005 2010* 2015 2016* 2017 *53-week statistical year All data is carcase weight equivalent Source: Defra Figure 3.2 Average liveweight of broilers, England and Wales Weight (kg) 2.26 2.24 2.22 2.21 2.24 2.21 2.23 2.22 2.21 2.21 2.20 2.18 2.16 2.14 2.12 2.10 2000 2005 2010* 2014 2015 2016* 2017 8 *53-week statistical year Source: Defra
Slaughterings and production Table 3.3 UK egg packing station throughput '000 cases Total Enriched cage Barn Free range Organic 2000 22,460 16,187 1,675 4,598 n/a 2005 24,584 15,558 1,564 7,462 n/a 2010 27,067 13,522 1,334 11,283 928 2015 27,834 14,213 661 12,301 658 2016 28,812 14,353 621 13,144 695 2017 29,951 14,368 383 14,491 709 1 case = 360 eggs n/a = not available Source: Defra Table 3.4 UK production of egg products by processors Tonnes Liquid egg Hard boiled* Other* Total 2000 75,022 n/a 16,756 91,778 2005 78,066 28,649 13,630 120,345 2010 64,459 33,188 n/a 97,648 2015 67,624 31,850 n/a 99,474 2016 68,201 32,267 n/a 100,469 2017 60,613 30,375 n/a 90,988 Combined from 2010 onwards n/a = not available Source: Defra 9
Slaughterings and production Figure 3.3 EU egg production for human consumption, 2017 Weight ('000 tonnes) 1,200 1,000 800 914 820 792 724 692 1,042 600 590 523 400 300 200 0 France Italy Denmark Spain United Kingdom Netherlands Poland Romania Others Source: EU Commission 10
Pence per dozen Chapter 4 - Poultry and egg prices Table 4.1 Average UK egg packer price paid to producers All Enriched cage Barn Free range Organic 2000 39.69 32.33 48.64 62.34 n/a 2005 45.66 34.40 51.96 67.90 n/a 2010 70.13 53.59 72.18 84.38 135.48 2015 82.05 64.13 c 98.83 c 2016 70.45 54.52 c 84.27 c 2017 93.36 71.44 c 110.06 c n/a = not available c = confidential Data covers all Class A eggs passed over a grader, including seconds Prices include bonus payments from 2012 From 2006 the average UK All types price includes organic eggs Source: Defra Figure 4.1 Quarterly average UK egg packer price paid to producers Price (p/dozen) 110 100 90 80 70 60 50 40 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 All types Enriched cage Free range Source: Defra 11
Poultry and egg prices Figure 4.2 EU and UK broiler meat wholesale market price Price (p/kg) 180 170 160 150 140 130 120 110 100 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17 Jul 17 Jan 18 UK EU Source: EU Commission, London Wholesale Market Figure 4.3 EU and UK egg (large and medium) wholesale market price Price (p/kg) 180 160 140 120 100 80 60 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 UK EU Source: EU Commission 12
Figure 4.4 Average poultry compound feed price, GB Price ( /tonne) 298 300 Poultry and egg prices 250 262 238 229 250 246 254 257 244 200 150 100 Qtr 1 Qtr 2 Qtr 3 Qtr 4 2013 2014 2015 2016 2017 2017 Source: Defra 13
Chapter 5 Imports and exports Table 5.1 UK egg trade by volume '000 cases 2013 2014 2015 2016 2017 (e) Imports Shell eggs 1,718 1,851 1,571 1,482 1,691 Egg products 3,382 3,413 4,265 4,216 3,812 Total 5,099 5,263 5,836 5,698 5,503 Exports Shell eggs 280 243 181 262 295 Egg products 145 140 111 113 121 Total 425 383 293 375 416 1 case = 360 eggs e = Estimate All data are converted to shell egg equivalents Source: Defra Table 5.2 Volume and value of UK poultry meat imports Tonnes, product weight /frozen poultry (inc. offals) Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC 14 2013 2014 2015 2016 2017 383,812 407,833 440,022 479,889 456,122 Salted poultry 49,610 56,098 60,390 60,100 44,840 Processed poultry 291,197 305,893 336,802 368,609 366,462 Total 724,619 769,824 837,214 908,598 867,425 000 2013 2014 2015 2016 2017 /frozen poultry (inc. offals) 956,793 1,020,954 1,035,501 1,123,387 1,125,778 Salted poultry 103,090 113,318 112,304 107,910 86,397 Processed poultry 848,425 888,716 913,962 982,948 1,040,761 Total 1,908,308 2,022,987 2,061,766 2,214,245 2,252,935
Table 5.3 Volume and value of UK poultry meat exports Imports and exports Tonnes, product weight 2013 2014 2015 2016 2017 /frozen poultry (inc. offals) 342,161 351,058 299,515 295,909 344,850 Salted poultry 2,433 3,411 3,571 3,741 2,937 Processed poultry 42,586 48,517 44,669 38,582 48,335 Total 387,180 402,986 347,755 338,232 396,122 000 2013 2014 2015 2016 2017 /frozen poultry (inc. offals) 329,627 296,300 234,027 235,242 268,744 Salted poultry 5,466 8,593 6,665 6,321 4,818 Processed poultry 126,483 135,492 116,101 108,345 122,680 Total 461,577 440,385 356,793 349,907 396,242 Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC Table 5.4 UK fresh/frozen poultry meat imports by source (a) Tonnes, product weight 2013 2014 2015 2016 2017 Total 383,812 407,833 440,022 479,889 456,122 Netherlands 178,619 178,496 192,340 202,962 181,705 Poland 51,874 55,873 65,610 78,586 94,539 Ireland 25,456 35,154 38,133 48,138 45,220 Belgium 25,887 30,786 30,609 35,307 32,844 Germany 26,331 30,133 31,760 31,316 30,024 Italy 12,449 10,587 15,781 17,653 12,292 France 13,224 13,476 10,724 12,249 10,293 Spain 3,647 6,005 8,198 11,094 9,790 Romania 7,052 6,901 10,579 13,277 9,738 a = Includes offals Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC 15
Imports and exports Table 5.5 UK fresh/frozen poultry meat exports by destination (a) Tonnes, product weight 2013 2014 2015 2016 2017 Total 342,161 351,058 299,515 295,909 344,850 EU 28 249,115 244,619 230,889 199,365 268,523 Netherlands 100,521 107,917 94,544 66,103 101,126 Ireland 46,437 45,877 41,843 35,201 32,781 France 21,073 21,911 22,538 26,141 28,195 Germany 19,339 22,702 24,102 22,834 26,526 Belgium 14,822 11,569 6,930 7,509 21,840 Spain 16,020 12,454 17,083 12,963 19,729 Poland 6,021 2,716 2,007 6,165 8,087 Hong Kong 20,876 25,811 17,688 16,853 24,372 South Africa 38,341 43,013 18,157 43,488 1,699 a = includes offals Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC Table 5.6 UK processed poultry meat imports by source Tonnes, product weight 2013 2014 2015 2016 2017 Total 291,197 305,893 336,802 368,609 366,462 EU 28 134,143 132,495 159,544 174,238 180,975 Netherlands 31,370 32,312 39,872 49,986 42,387 Ireland 33,300 29,970 31,483 31,582 31,522 Poland 14,633 16,478 25,678 28,917 31,371 Germany 14,665 14,324 25,645 23,078 26,213 France 11,411 11,375 11,994 17,086 23,949 Belgium 5,028 8,683 7,496 7,552 8,095 Thailand 116,651 124,650 127,223 141,360 138,182 Brazil 29,008 40,414 42,229 47,154 40,684 China 8,963 7,223 6,894 5,110 6,002 Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC 16
Imports and exports Figure 5.1 Map of UK fresh/frozen poultry exports by destination Figure 5.1 Map of UK fresh/frozen poultry exports by destination The above map shows the countries to which the UK exported fresh/frozen poultry in 2017, according to IHS Maritime and Trade - Global Trade Atlas /HMRC The website below provides guidance on exporting, including a list of the available Export Health Certificates (EHC) https://gov.uk/government/uploads/system/uploads/attachment_data/file/680173/ehc-available-list.pdf Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC 17
Imports and exports Table 5.7 UK processed poultry meat exports by destination Tonnes, product weight 2013 2014 2015 2016 2017 Total 42,586 48,517 44,669 38,582 48,335 Ireland 22,159 22,124 20,435 18,907 20,109 Netherlands 5,642 9,299 8,666 6,681 15,010 Germany 6,724 5,705 5,425 3,326 2,624 Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC Table 5.8 EU exports of fresh/frozen poultry meat by destination Tonnes, product weight 2013 2014 2015 2016 2017 Total 1,231,484 1,294,614 1,301,891 1,412,332 1,451,639 Ghana 72,953 56,116 67,074 75,981 133,007 Hong Kong 101,565 120,083 87,024 107,091 130,332 Ukraine 54,672 57,774 66,125 82,584 118,551 Benin 137,103 162,840 137,556 115,194 105,710 Saudi Arabia 153,514 121,817 141,375 120,853 98,032 Philippines 26,707 43,794 72,688 93,296 92,187 South Africa 150,993 195,084 209,648 259,914 74,309 Congo Dem. Rep. 27,340 32,496 34,247 43,552 61,068 Vietnam 11,651 18,038 24,394 34,599 50,571 Gabon 24,494 28,788 36,432 31,157 47,885 Liberia 13,394 12,656 20,826 24,345 40,321 Congo 22,108 26,299 33,561 30,875 33,203 Macedonia 30,143 28,188 26,639 26,853 29,474 Malaysia 26,939 25,149 24,629 30,692 22,184 Guinea 6,635 6,305 8,970 12,157 21,120 Switzerland 17,887 18,196 18,429 19,293 18,947 Data as at February 2018 Source: IHS Maritime and Trade Global Trade Atlas /HMRC 18
Chapter 6 Consumption Table 6.1 UK per capita consumption of major meats (a) kg/person/year Poultry meat Pig meat Beef & veal Total meat 2000 30.5 23.6 18.5 79.2 2005 31.8 24.7 20.7 83.4 2006 31.2 24.9 20.9 83.2 2007 30.0 25.7 20.9 82.8 2008 29.5 24.5 20.0 80.0 2009 29.9 24.3 18.2 77.9 2010 31.8 24.1 18.6 79.4 2011 32.7 24.6 18.1 80.0 2012 32.8 24.6 18.0 79.7 2013 32.8 23.9 17.3 78.6 2014 33.0 24.4 17.8 79.8 2015 36.1 25.1 18.2 84.3 2016 37.7 26.1 18.2 86.8 2017 36.3 25.9 18.2 84.9 a = Per capita consumption is a calculation based on total supplies available for consumption, ie production + imports exports, divided by the mid-year population estimate All data is carcase weight equivalent Source: AHDB; calculations based on data from Defra, HMRC and the ONS Table 6.2 GB retail chicken and egg value sales by type of outlet Chicken % Multiples Freezer centres Butchers Other 2014 86.9 4.4 3.5 5.2 2015 86.7 4.5 3.2 5.6 2016 85.8 4.3 3.3 6.6 2017 85.5 4.3 3.2 7.0 Eggs 2014 90.6 5.4 1.5 2.5 2015 91.7 5.1 1.2 2.0 2016 92.0 4.5 1.1 2.4 Source: Kantar WorldPanel 2017 92.5 4.1 1.0 2.4 Data covers 52 weeks ending late December the same year/early January the next year Source: Kantar WorldPanel 19
Consumption Figure 6.1 Trends in GB household chicken purchases by volume Volume (tonnes) 680,000 660,000 640,000 620,000 600,000 580,000 560,000 540,000 29 Jan 26 Feb 28 Mar 24 Apr 2015 2016 2017 21 May 18 Jun 16 Jul 13 Aug 52 weeks ending 10 Sep 08 Oct Figures include ready to cook and chilled main meal accompaniment products Source: Kantar WorldPanel 05 Nov 03 Dec 31 Dec 20 Figure 6.2 Trends in GB household egg purchases by volume Number ('000 eggs) 6,400,000 6,200,000 6,000,000 5,800,000 5,600,000 5,400,000 5,200,000 5,000,000 4,800,000 29 Jan 26 Feb 2015 2016 2017 Source: Kantar WorldPanel 28 Mar 24 Apr 21 May 18 Jun 16 Jul 13 Aug 52 weeks ending 10 Sep 08 Oct 05 Nov 03 Dec 31 Dec
Consumption Figure 6.3 Change in GB retail volume and value sales of chicken by product, 2017 Year on year % change 30 23.0 20 10 4.8 3.5 2.7 8.3 5.5 15.8 14.5 16.4 0-10 -1.3-8.5-8.2-0.8-2.2-1.1-3.0-20 -30-40 Breast Volume Value Whole Leg Roll/Roast Breast Whole -33.8-35.5 Leg Data covers 52 weeks ending in late December the same year/early January the next year Source: Kantar WorldPanel Figure 6.4 GB volume sales of chicken by product, 2017 Volume (tonnes) 250,000 200,000 226,142 Sliced Roll/Roast Cooked 150,000 159,381 100,000 96,083 50,000 0 Breast Whole Leg 3,207 Roll/ Roasts Data covers 52 weeks ending 31 December 2017 Source: Kantar WorldPanel 42,741 Breast 5,578 1,320 5,231 Whole Leg Roll/ Roast 22,031 Sliced Cooked 21
Consumption Figure 6.5 Change in GB retail volume and value sales of eggs, 2017 Year on year % change 12 9 6 9.1 8.8 3 0 0.9-3 -6-9 -12-5.9-1.5-7.0-8.9-1.2 Volume Barn Value Free Range Non-organic Free Range Organic Non-free Range Data covers 52 weeks ending in late December the same year/early January the next year Source: Kantar WorldPanel Figure 6.6 GB volume sales of eggs, 2017 Number ('000 eggs) 4,000,000 3,500,000 3,608,535 3,000,000 2,500,000 2,353,821 2,000,000 1,500,000 1,000,000 22 500,000 106,232 0 Barn Free Range Non-organic Data covers 52 weeks ending 31 December 2017 Source: Kantar WorldPanel 75,775 Free Range Organic Non-free Range
Consumption Figure 6.7 Average GB retail price of chicken cuts, 2017 Price per kilogram ( /kg) 9 8 7 6 5 4 3 2 1 0 6.40 Breast 2.57 Whole 2.96 Leg 8.02 Roll/Roast 3.74 Breast 4.76 Roll/Roast 2.17 2.11 Whole Leg 6.90 Sliced Cooked Data cover 52 weeks, ending 31 December 2017 Source: Kantar WorldPanel Figure 6.8 Average GB retail price of eggs, 2017 Price (p/egg) 35 30 32.0 25 20 15 10 5 11.0 17.0 9.0 0 Barn Free Range Non-organic Data cover 52 weeks, ending 31 December 2017 Source: Kantar WorldPanel Free Range Organic Non-free Range 23
Consumption Figure 6.9 Proportion of chicken products sold on promotion in GB retail outlets % of total volume 50 48.1 45.4 42.8 43.7 37.9 38.4 39.4 40 30.2 32.3 31.4 27.4 30.0 30 28.6 22.5 21.1 20.8 20 24.9 19.2 10 0 Breast Whole Leg Roll/Roast Breast Sliced Cooked Leg Roll/Roast Whole 52 w/e 01 Jan 17 52 w/e 31 Dec 17 Source: Kantar WorldPanel Figure 6.10 Proportion of eggs sold on promotion in GB retail outlets % of total volume 25 21.5 20 15 18.8 16.0 16.0 17.7 10 10.6 5 0 3.3 Barn 1.4 Source: Kantar WorldPanel 24 Free Range Non-organic 52 w/e 01 Jan 17 52 w/e 31 Dec 17 Free Range Organic Non-free Range
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