International Veterinary Information Service Sponsorship Information Document Associative Marketing works! The best way to reach your target group! Content About IVIS 2 Organization, Goals 2 History 2 Facts & Figures 5 Membership 5 Visitors Activity 5 Sponsorship Action Plan 6 Opportunity 6 Promotion 6 Acknowledgment 7 E-Marketing 7 On-line Polls 10 Extra Return 10 A Quick Tour 11 2006 IVIS, all rights reserved. 1
1. ABOUT IVIS the on-line veterinary community, www.ivis.org - Our Organization - International Veterinary Information Service (IVIS) was established in 1998 as a not-for-profit, tax exempt organization in Ithaca NY, USA. - Our Goals - The primary purpose of IVIS is to provide a vehicle (the IVIS website) through which authoritative, up-todate, clinically relevant information can be distributed worldwide to: clinicians students academicians industry government and professionals working in animal health care At IVIS, we are convinced that Internet-based publication is the way of the future. The available technology results in a much faster publication process and allows for frequent updates, resulting in more complete and up-to-date information. Internet-based publication also extends the flow of information to sections of the veterinary community that previously had limited access to traditional resources. The IVIS goals include developing original veterinary publications in textbook format, satisfying the same high quality criteria as those adhered to by traditional veterinary book publishers. IVIS has adopted an organizational structure that includes (1) an Editorial Board consisting of leaders in the veterinary profession who advise on the choice of Editors for IVIS electronic-books; (2) Editors who develop original books (monographs or multi-author, multi-chapter textbooks) for which they have full discretion in the choice of content and authors, assume responsibility for quality, and take credit for their creative effort; and, (3) Contributing Authors who are selected by the Book Editors and recruited to provide original, authoritative contributions to their e-book. At IVIS, we believe that it is paramount that information provided in the IVIS website is of the highest quality, up-to-date, accurate and well presented. The rigorous implementation of a system based on Editorial Board, Editors and Contributing Authors insures that all publications adhere to the same high quality standards. Maintaining the confidence and respect of the professional and academic community remains our highest priority. In all its endeavors, IVIS remains very sensitive to the important role that Editors and Authors have in the success of this project. The widespread acceptance of this new medium for providing veterinary information and educational materials represents a heretofore unparalleled level of access and use of such resources, as well as a recognition and appreciation of the contributions made by our editors and authors. We continue to seek ways to increase our readership whereby we will also increase recognition of the efforts of our contributors and sponsors. 2006 IVIS, all rights reserved. 2
- Our History - IVIS was organized and established in 1998 by academic faculty from veterinary colleges and veterinary research institutes in North America, Mexico and Europe. In January 1999, IVIS contracted The AdvantEdge to develop software and graphics for the IVIS website. In July, 1999 IVIS was incorporated as a New York Not-for-Profit Organization with an educational charter reviewed and consented to by the State of New York Education Department (08/05/99). IVIS is a New York Tax Exempt Organization. The IVIS Board of Directors is in the process of establishing an advertising policy that will permit a limited amount of taxable paid advertisement in addition to tax free and tax deductible general corporate and private sponsorship. On July 28 1999, a restricted-access, demonstration version of the IVIS website was placed online for the use of prospective authors, editors and sponsors. On July 2000, the IVIS website was made available to veterinary practitioners and other animal health professionals by on-line registration. The most actively visited components are the Library sections on IVIS Books, the Proceedings, the Calendar of Veterinary Events, Career Opportunities and External Links to Veterinary Education websites. In 2001, new features were introduced to the IVIS website. The Calendar of Events was modified to make it more "user-friendly". Veterinary events can be searched for by species, by region or by type of event. A full-text search engine for chapters and proceedings was made available. Information on products is made available by adding links in book chapters, and by including links to the US FDA website. The IVIS Board of Veterinary Librarians was established to facilitate communication with the veterinary college libraries on several continents. As requested by many IVIS subscribers, deep-linking functionality was introduced, allowing visitors to use URLs to link directly to a specific book chapter, as a means of promoting the website, and facilitating recruitment of authors and editors. The Spanish initiative was created to provide translations of IVIS publications into Spanish. This initiative has been very well received by the Spanishspeaking veterinary community. IVIS was pleased to host the proceedings for the meeting "Genes, Dogs, and Cancer: Emerging Concepts in Molecular Diagnosis and Therapy held" at Keystone CO, USA. In 2002, the IVIS database of Quick Links to Veterinary Journals was introduced, providing instant access to abstracts of veterinary and related journals. IVIS became the official host for the International Symposium on Equine Reproduction (ISER) organization, and published the proceedings for two conferences - the "Genes, Dogs, and Cancer: 2nd Annual Canine Cancer Conference" and "The Mayday Conference: A Cross-Species Approach to Pain and Analgesia". The IVIS Bookstore was created in association with amazon.com to offer a convenient access to printed veterinary books. In 2003, the American Association for Equine Practitioners (AAEP), the world's largest professional association of equine veterinarians, entrusted IVIS with the on-line publication of the Proceedings of the Annual Meeting of the AAEP. Fifty-eight (58) new book chapters were published as well as the proceedings of the third Canine Cancer Conference. Four new book projects were initiated: Veterinary Toxicology, Laboratory Animal Medicine and Management, Atlas of Hematology and Veterinary Care of Donkeys. The IVIS Veterinary Drug database was launched as a searchable and browsable compendium of over 3000 veterinary drug products and formulations with links to manufacturers websites and to the U.S. Food and Drug Administration animal product database. In 2004, IVIS published the complete book on Veterinary Toxicology by Dr. Val Beasley from the University of Illinois at Urbana-Champaign. Two new books were added to the IVIS Library: A Guide to Hematology in Dogs and Cats and A Concise Review of Veterinary Virology. The American Association of Equine Practitioners (AAEP), the American College of Veterinary Pathologists (ACVP), the American 2006 IVIS, all rights reserved. 3
Academy of Veterinary Pharmacology and Therapeutics (AAVPT), the Italian Society of Equine Veterinarians (SIVE) and the Belgian Equine Practitioners Society (BEPS) chose IVIS to publish the proceedings of their annual meetings. A new section entitled "IVIS Reviews in Veterinary Medicine" was created. In 2005, the translations were expanded to include translation of selected manuscripts in Spanish, Portuguese, Dutch, French, and Russian. Eight associations were added to the IVIS proceedings section: World Buiatrics Congress (WBC), World Equine Airways Society (WEAS), World Small Animal Veterinary Association (WSAVA), European Association of Veterinary Diagnostic Imaging (EAVDI), European Association of Zoo and Wildlife Veterinarians (EAZWV), European Society of Veterinary Orthopaedics and Traumatology (ESVOT), Geneva Congress of Equine Medicine and Surgery, and the Hill's European Symposium on Canine Brain Ageing,. On December 31, IVIS counts 118,218 subscribers. In 2006, the Proceedings Section has been expanded to include the new Proceedings of the Genes, Dogs and Cancer: 4th Canine Cancer Conference, the International Veterinary Radiology Association (IVRA), the International Conference on Equine Exercise Physiology (ICEEP), the Small Animal Veterinary Association (SCIVAC), the European Equine Nutrition & Health Congress (EENHC), the Hill's European Symposium on Canine Brain Ageing, the International Porcine Veterinary Conference (IPVC), World Buiatrics Congress (WBC), World Small Animal Veterinary Association (WSAVA), the 14th International Symposium in Lameness in Ruminants and the Association des Vétérinaires Equins Français (AVEF). We are currently in discussions with other associations to add their proceedings in IVIS. In the book section, more books have been added including Clinical Avian Medicine by Harrison and Lightfoot, and Dermatology for the Small Animal Practitioner by Mueller. Translations have been expanded and the website now includes publications in English, Spanish, French, Italian, Check, Russian and Dutch. Readership continues to grow at an increasing rate. In March 2006, the monthly increase reached 6,553 new members per month (211 new registrations per day). On October 31, 2006, the IVIS readership has reached 171,944 registered users. 2006 IVIS, all rights reserved. 4
2. Facts & Figures the on-line veterinary community, www.ivis.org Membership In November 2006, IVIS counts over 178,635 registered subscribers. Members can be divided into the following groups: private practitioners (43%) veterinary students (19%) academia (faculty, researchers, interns and residents) (14%) pharmaceutical and veterinary-related industry (8%) government (7%) other (retired, non-vet research) (9%) 200,000 IVIS Membership Development since Aug 2000 180,000 160,000 140,000 Registered Members 120,000 100,000 80,000 60,000 40,000 20,000 0 Sept Jan-01 May Sept Jan-02 May Sept Jan-03 May Sept Jan-04 May Sept Jan-05 May Sept Jan-06 May Sept Jan-07 - Visitors Activity - In 2006, visitor activity averages over 9,000 visitors per day, over 5,000 new members registered each month and a total membership of close to 200,000 members worldwide. 2006 IVIS, all rights reserved. 5
3. SPONSORSHIP ACTION PLAN: - Opportunity - In 2000, with the help of countless volunteers and financial support from a small group of private and corporate sponsors, IVIS has initiated the development of the on-line IVIS Library. Today the IVIS website includes textbooks, proceedings and reviews on a variety of topics and enjoys a reputation of excellence and quality. Membership is now over 178,635 registered members, thereby making IVIS the largest veterinary community worldwide. To attract corporate sponsors, IVIS has developed a set of goals to better define its planned growth and future direction, to indicate the activities and educational services that will be supported by corporate donations, and to delineate the special features that are being developed to enhance recognition of corporate sponsors and to utilize sponsors as information resources for the veterinary community. The overall goal of IVIS is to become the largest, most reliable, most respected, and most active veterinary community worldwide. Its mission is to provide the different target groups (practitioners, students, industry and academia) with up-to-date and relevant information and to improve the information flow to and among these groups. IVIS is structured to provide a common ground for practitioners and veterinary industry and intends to promote further development of this synergism in the future. Sponsorship of the IVIS project and website represent an opportunity for the pharmaceutical and other veterinary-related industries to form a long-term relationship with the veterinary community. IVIS wants to make it possible for the industry to communicate with this community. Thanks to highly advanced programming it is possible to communicate at a national, continental or global level with IVIS subscribers. No matter if your company is operating in one or several countries or active on a global basis, IVIS can customize page display and communications to specific sections of its community (limit to specific country of residence and/or species interest). - IVIS Website Development and Expansion of Content - Sponsorship funds will provide the resources to achieve the following specific goals: Recruitment of book editors in areas not currently covered Expansion of the IVIS veterinary drug database into a full true veterinary pharmacopoeia with authoritative text on drug actions and interaction, as well as on-line html and printable package inserts Offering the IVIS website as a venue for the publication of conference Proceedings. - Promotion of the IVIS Website - Sponsorship funds will aid in the conduct of an integrated communication campaign to promote the IVIS website and increase membership and participation in each of the main target groups - veterinarians, students, industry and academia. 2006 IVIS, all rights reserved. 6
Veterinarians Advertising, editorials and informational notices in professional journals and veterinary business publications, abstract and proceeding books of veterinary societies Banner display of IVIS logo and IVIS notices in related websites Direct communication E-marketing campaigns in collaboration with veterinary societies Viral marketing to stimulate one-to-one communication about IVIS Press releases to veterinary journals and related media Presence of IVIS at meetings, congresses and seminars Hosting of veterinary conference proceedings IVIS presentations at veterinary conferences Students Advertising and editorials in collaboration with media partners Increased presence in University websites (currently present in websites of 80% of all veterinary colleges) Indirect communication via universities; through faculty and faculty course notes, and through student associations Direct communication oriented toward viral marketing Increased student-oriented content and services on the IVIS website Industry Stimulate the veterinary industry partners to contribute content to the website (press releases, proceedings of sponsor supported veterinary meetings, guides and manuals, and product use information) Recruit active participation in the development of the IVIS veterinary drug database Support the use of IVIS publications (electronic or printed format) in client education and communication Academia Promote interaction between the academic community and the IVIS Board on matters such as new content, format, interaction and communication. Recruit new book editors and translators for the Spanish language initiative, Promote the use of IVIS publications as a resource in veterinary curricula 2006 IVIS, all rights reserved. 7
- Acknowledgement of Sponsorship - IVIS has built several features into the IVIS system that allow effective acknowledgement of corporate sponsors. All features are designed so that they function independently per country and can be customized according to the species interest of the visitor. Thus, it is possible to communicate on sponsorship in a specific manner for each country and for each target group. Sponsorship acknowledgments involve displays of logo, name and products at strategic places within the website, logo and slogan display in top banners, logo display in the product database pages and calendar of event pages. Additional features include sponsor communications, news items, and logos in IVIS e-mails, newsletters, and other announcements, as well as IVIS generated e-mailings promoting the support of sponsors by IVIS subscribers. Logos Logos provide visual identification of sponsorship. Company logos are displayed in all main entry pages of the website (home, library, tables of contents, navigation pages, and more). Logos are linked to sponsor s web page and can be specific for each country. A different logo can be displayed for each country and it can be linked to a specific web page. Logo display in each Newsletter and other IVIS communications. Banners Banners are used to convey a specific message to the IVIS readership (new drug release, events, etc.). Banners are hot-linked to web pages provided by the sponsor (home page or specific page within the sponsor s website). Product Information Sponsor s products listed in the IVIS Drug Database and each product is specially highlighted with the Sponsor s logo and the mention IVIS Sponsor. Veterinary Events Calendar Events organized or sponsored by an IVIS Sponsor are highlighted in the IVIS Calendar of Events by adding the quotation Sponsored by and the sponsor s logo. - E-marketing Campaign in Collaboration with IVIS - IVIS will dedicate two newsletters sent to IVIS members within the geographic area of sponsorship (blind mailing). Use of a selection of the e-mail addresses (blind mail). Sponsors can request to send an "Informational" notice via e-mail to all the IVIS members of the Sponsor's geographical area of sponsorship. Use of the IVIS logo in communications to clients. Sponsors Visibility in all communications Associative marketing using the IVIS name and logo 2006 IVIS, all rights reserved. 8
- Corporate Brochure - IVIS is planning the preparation and distribution of a corporate brochure to interested professionals and potential sponsors. This brochure will be sent to interested parties and selected veterinary groups, and distributed at major professional meetings. All sponsors will be acknowledged. Sponsors Visibility on all printed material distributed by IVIS - Community Bonding - IVIS wishes to promote its activities as a veterinary community project, to stimulate a sense of belonging to the IVIS Community, and to strengthen loyalty to the community. We endeavor to keep members up to date on new developments, to have sponsors participate in providing information relevant to the IVIS community and to animal health care in general, and to provide the sponsors of IVIS with a maximum return. To achieve these goals, IVIS has planned a variety of contact opportunities scheduled throughout the year: Newsletters, special announcements, specific actions (example: "Tell-your-colleagues" campaign). Today, IVIS already enjoys a sense of virtual community and receives many e-mail messages each day from its members, expressing their gratitude, offering advice and encouragement (for examples go to http://www.ivis.org/comments.asp). Sponsors Associative marketing opportunity - IVIS E-Newsletters - Newsletters are sent to all registered members of the IVIS community. The newly designed Newsletter includes announcements of new IVIS Publications, Communications from our Sponsors (reserved to IVIS corporate sponsors), future meetings, new Proceedings in IVIS, new translations of IVIS publications and much more. In addition, about 15 Newsletters are sent throughout the year. Sponsors are acknowledged in all IVIS Newsletters. Sponsors Visibility in all communications Possibility to add relevant content to the newsletter 2006 IVIS, all rights reserved. 9
- On-line Polls and Market Studies - IVIS offers the possibility to organize surveys and market studies at the suggestion of its sponsors. IVIS will communicate the results of the surveys to its sponsors. Market Study Results Opportunities for interactive communication with potential clients - Special Opportunities and Extra Return for Sponsors - Sponsors can select IVIS publications for distributing in paper-printed format to their clients (educational material provided by the "Company"). IVIS will make high-definition print files available to sponsors for quality printing Sponsors can arrange for translations of selected IVIS publications for distribution among their clients as educational material provided by the "Company" Sponsors Logo on website content pages Logo on the sponsors page Logo in IVIS product database Logo in list of manufacturers Banner display Hyperlinks to sponsor s web pages Company supported events highlighted with logo in the IVIS Calendar Special placement in industry news feature Informational messages distribution to IVIS community in various formats Multiple special opportunities for inclusion in printed documents and promotional use of IVIS materials 2006 IVIS, all rights reserved. 10
4. The IVIS Website : A Quick Tour the on-line veterinary community, www.ivis.org The IVIS website offers a convenient way to access information on Veterinary Medicine and is provided as a free service to practicing veterinarians, veterinary students and professionals working in animal health and research. Editors of IVIS e-books are recruited based on suggestions from the IVIS Editorial Board, nominations by colleagues and self-nominations. Editors are selected based on their standing within the veterinary community and their reputation for clinical service or research in their area of expertise. IVIS Contributing Authors are selected by the IVIS Editors based on their ability to contribute up-to-date information relevant to the editor's book. All contributions are carefully reviewed by the Editor(s) and one or more members of the IVIS Editorial Board. NOTE: Examples of the appearance, content and functionality of the IVIS website are provided in the following pages. This document represents a solicitation of sponsorship support. The International Veterinary Information Service (IVIS) is a New York nonprofit Corporation and a registered New York charitable organization. A copy of the last annual report filed by IVIS with the New York Attorney General can be obtained from IVIS, P.O. Box 4371, Ithaca, NY 14852 or from the Office of the Attorney General, The Capitol, Albany, NY 12224-0341 (Phone 518-474-7330). IVIS has been designated as a 501c(3) corporation and tax exempt charity by the U.S. Internal Revenue Service, and all donations are tax deductible for Federal Tax purposes. 2006 IVIS, all rights reserved. 11
- The Home Page - After logging in, visitors are taken to the Home page where they can select which section of the website they wish to visit (Library, Search, Calendar, ). 2006 IVIS, all rights reserved. 12
- The Library - The IVIS Library includes the IVIS Books section, Proceedings, IVIS Reviews in Veterinary Medicine, Continuing Education Sites, Calendar of Events, and more, as well as a database of External Links to over 5000 IVIS-selected sites relevant to veterinary practice and education. 2006 IVIS, all rights reserved. 13
- IVIS Books - On this page, all IVIS Books are listed and organized by species, allowing visitors to browse all the titles and to access the Table of Contents of any particular book of interest. Book titles are also accessed by links provided by other databases. Many veterinary college library websites provide veterinarians and students with direct links to IVIS book and book chapters, as do VetGate in the U.K. and other veterinary Internet site. 2006 IVIS, all rights reserved. 14
- IVIS e-book Tables of Contents - Each book has a table of contents that the visitor can browse and access a book chapter of interest. Book chapters are also accessed by links provided by other websites, by inks provided in course web pages at veterinary colleges, and by direct links that students and practitioners share with colleagues by e-mail. 2006 IVIS, all rights reserved. 15
- IVIS Book Chapters - Each book is composed of chapters that provide an authoritative review of a a specific topic. Book chapters are written by Contributing Authors selected by the book editor. Each contribution is carefully reviewed and edited by the book editor before it is published in the IVIS website. From each book chapter readers can directly access the IVIS search engine or the main Library page, link to the Spanish language version if one is available, e-mail the web page address of the chapter to a colleague, view the appropriate literature citation for the chapter, or download a printer-friendly version for making a print copy of the chapter on the reader's own printer. In this space, sponsors can place a banner advertisement that is a combination of logo and text message. The logo display can be set by country and species preference of the reader. 2006 IVIS, all rights reserved. 16
- Product Information - All pharmaceutical products cited in IVIS publications are linked to pop-up windows that provide information about the product and list all brand names containing the active ingredient. This is accomplished by programming that utilizes the IVIS Veterinary Drug Database (see below). When available, brand names are linked to information provided by the manufacturer and other drug databases including the USFDA database of approved animal products. IVIS sponsors are recognized by displaying the company logo next to the products in the IVIS product database. - IVIS Veterinary Drug Database - Pharmaceutical products are displayed in alphabetic order by brand name, active principle, category or drug class, or manufacturer. Each drug, formulation, or product links to a relevant generic drug information table that in turn provides links to all the products with listings of approved species and usage information (as shown above). The information is itemized by country. By default, visitors only view information for products available in their country but visitors have the option to consult product lists and information available in other countries. The figure below shows examples from the list of manufacturers displayed in alphabetic order. In this alphabetical list of pharmaceutical laboratories and their products, IVIS sponsors are recognized by the IVIS Sponsor label next to the company name. 2006 IVIS, all rights reserved. 17
- Sponsor Section - The company's logo is permanently displayed and each logo is linked to its website. This page is available to all members, regardless of country of residency. The logos shown below are current sponsors of IVIS. 2006 IVIS, all rights reserved. 18
- The IVIS Calendar of Events - The IVIS Calendar lists over 500 veterinary meetings and courses worldwide, organized by location and species. Events are displayed by month and year. According to the member's selection, the complete list of events can be displayed or only those events pertinent to the region or animal species selected. The logo of IVIS Sponsors who also sponsor an event is displayed in the relevant calendar entries. IVIS sponsors that are also sponsoring veterinary meetings are recognized by placing their logo in the announcement of these specific events in the IVIS calendar. 2006 IVIS, all rights reserved. 19
- IVIS News - This section includes news items about the IVIS website and news related to sponsors, press and veterinary product announcements of sponsoring companies. News items from IVIS sponsors will be included in the IVIS News section 2006 IVIS, all rights reserved. 20
- IVIS Newsletter - The IVIS Newsletter is e-mailed to subscribers about 15 times per year. Special messages are also mailed about 12 times per year. In the section Communications from our Sponsors sponsors can include a news item relating to their products or company, with a link to relevant web pages. 2006 IVIS, all rights reserved. 21