third quarter LOOKING BACK AT INTERZOO 2014 & PLANS FOR ZOOEVENT Dr.Clauder s B.A.R.F. specialties Successful relaunch of Dr.Clauder s cats series THERAPEUTIC COMPLETE FOOD DIET FOR DOGS BARF BARF complete menu TRAINING ACADEMY 27.-28.09.14 Hall 1+2 Stand (174)
Looking back at InterZoo 2014 & plans for ZooEvent Dr.Clauder could show its most innovative side with a new stand concept and many new products at this year s Interzoo. Especially the B.A.R.F shows with the brand new B.A.R.F. specialties provided for much attention, and attracted many visitors to the stand. The successful relaunch of the entire Cat Food range was presented. Dr.Clauder wishes to say thank you for the interesting conversations and the continued interest and trust of its customers, and is looking forward to the Zooevent in Kassel, where Dr.Clauder will present other new products on a larger stand in comparison to the previous year. Innovations at the Zooevent Following the introduction of the Therapeutic Complete Food Diets for cats at Interzoo, the counterpart for dogs will be presented at the Zooevent. With this, Dr.Clauder strengthens its competence in canine nutrition and expands its range to the retail trade in order to offer new income opportunities. One can also look forward to the new B.A.R.F. complete menus, along with the cooking shows in the prey kitchen, with the possibility of receiving on the spot training. You can fi nd the Dr.Clauder stand in Hall 1 and 2, Stand 174. Stimulating expert discussions on Dr.Clauder s exhibition stand Anxious anticipation on Dr.Clauder s stand
Dr.Clauder s B.A.R.F. specialties - The overall concept The new B.A.R.F. specialties from Dr.Clauder combine original design and tried and trusted items along with innovative world premieres in the retro look. All Barfers, and those who still want to be, will have something to look forward to. With the energetic support from Barf expert Sabine Thöne-Groß and the fully convinced Barfer Oli Petszokat, a range was developed which is unique on the market and makes every Barfer s heart beat faster. Together with Dr.Clauder, the prey of a dog or a cat in the wild, was meticulously imitated. All products are purely natural and have no artifi cial additives and only pure natural vitamins. It is a gapless complete range of products consisting of 15 interlocking and fl exibly combinable products. A world fi rst are the unique Garden Vegetable Smoothies. Truly no wish remains unfulfi lled for the naturally feeding owner. Fifi and Kitty are naturally looking forward too! Oli Petzokat explains the Dr.Clauder s B.A.R.F. Specialities POS presentation for specialist retailers in the retro look T he usefully compiled retailer modules contain not only the new BARF products, but also serve as an attractive display shelf in the retro look. The BARF shows at Interzoo produced a lot of attention and the project to practise orientatedly transmit the Barf topic to the customer was successfully covered by the team. The dialogue between Karin Schranz and Sabine Thöne Groß, preparing the completely homemade food and as a kit with the new Dr.Clauder Barf- specialties, was moderated by Oliver Petzokat. Especially the time saved, which plays a major role in the BARF topic, was clearly demonstrated. A great deal of interest at the B.A.R.F. shows On the spot press meeting further information about Live BARF shows and offers for BARF training at www.beutekueche.com Karin Schranz (Beuteküche) and Sabine Thöne-Groß (Dr.Clauder)
Successful relaunch of Dr.Clauder s cats series Dr.Clauder were very pleased with the positive response to the new Dr.Clauder s Complete Food Line which was presented with great success at this year s Interzoo. The specialist retailers oriented placement suggestions and the attractive packaging, encouraged many specialist retailers to expand their assortment with the fully revised Dr.Clauder s moist and dry nutrition products. Dr.Clauder s Therapeutic Complete Food Diets for cats The Dr.Clauder s sales representatives are already in full force on the road in order to train specialist retailers as Dr.Clauder Dietary Specialists. The Therapeutic Complete Food Diets must of course be advised correctly as they concern the treatment of certain medical conditions Dr.Clauder s TV Eva Güthe (Dipl. Journalist/Moderator), proud owner of two cats, is so excited with the new cat products that she directly consented, to help in the shooting of commercials for these products. Convince yourself and scan the QR codes on the Dr.Clauder products to obtain more detailed product information. Moderator Eva Güthe presents, the all new Dr.Clauder s Cat Nutrition, on Dr.Clauder s TV
Presentation of the new products Therapeutic complete food diet as moist and dry nutrition for dogs These special diets offered by Dr.Clauder can be directly compared the with products from a veterinary practise. Specialist Retailers can now offer additional competent products, and continue to further themselves from competitors. As this concerns therapeutical diets, a broad knowledge is required to give advice about these products. Dr.Clauder offers a training concept surrounding the use of these products. These products have been developed for the most common illnesses. The diets are available in the varieties IRD (intestinal therapy), LPD (liver therapy), FSD (skin and coat therapy) and RSD (kidney diet). Dr.Clauder offer the products as moist and as dry nutrition. The dry food is available in the package sizes 1kg and 4kg and the moist nutrition in the sizes 200g and 400g. Dr.Clauder provides a training concept on the subject of Therapeutic Complete Food in which the specialist retailer is conditioned to offer these products to their customers. BARF complete menu another world premier Barfi ng could not be made easier with Dr.Clauder s B.A.R.F. Complete Menus. Gently boiled meat stews, with selected fruits, vegetables and natural oils - the nearest natural nutrition you can serve for your darling pet. In contrast to conventionally produced products, the complete menus are enriched only with naturaluntouched oils, so as to attain vitamins in the most natural way. Your pet receives a holistic and natural supply of vitamins, minerals and trace elements with the quantity of offal provided. Dr.Clauder s B.A.R.F. specialties represent pure BARF enjoyment for both dogs and cats. The BARF Complete Menus for dogs are available in the varieties game, lamb and Beef in the sizes 400g and 800g. For the cat s palate there are the varieties beef and turkey in the sizes 200g and 400g B.A.R.F.- Complete Menus available in sizes 200g, 400g und 800g
Training Academy how to handle customers and customer service Knowledge of products is of paramount importance for a successful sale. For this reason Dr.Clauder provides a variety of training courses. Whether it s expert advice on our Therapeutic complete food diets, the profound knowledge of our nutritional products, or the know-how about our brand and its benefi ts for the retailer and the end consumer: Dr.Clauder has three specialists who will be offering a number of workshops precisely covering these topics, in October and November. There is sure to be a date in your area. Kai-Helge Brandhorst training at Dr.Clauder s You will receive exact information about the dates with a special invitation, or at the Zooevent 2014. News @ Dr.Clauder Team Since June, Ms. Jasmin Süßmilch has taken over, along with Nicole Heiligenpahl, the supervision of national customers. She has previously worked 20 years for a wholesaler and knows precisely the needs of the customer. KEY ACCOUNT NATIONAL SALES Bastian Thomann, as Key Account Retail Manager will chiefl y take care of the needs of the European wholesalers. he has already collected national and international industry experience at his time in Category Management and Purchasing for Fressnapf. Ms. Heiligenpahl successfully completed the examination for Industrial Business in June and is pleased to continue to supervise Dr.Clauder s customers. NATIONAL SALES After 5 years, Nikolai Piefel moved from the Key Account Management International to the Marketing Department and distinguishes himself as responsible for marketing. His other assignments lie in the product and assortment management together with Managing Director Malte Hübers. MARKETING After more than 5 years in the national sales department Anna Mühlenweg now switches to the Marketing Department, where she wishes to implement her strengths. In particular, in the supervision of the premium distributors, as well as international activities. MARKETING As a new strategic purchaser, Dr.Clauder welcomes Mr Marco Koep. Mr. Koep worked as a Project Manager Purchaser at Trilux and WH partner in the past and from October, will head the purchasing team at Dr.Clauder. PURCHASING Dr.Clauder GmbH & Co. KG T. +49 [0] 2856/90 93 0 Auf dem Stemmingholt 41 @. info@dr-clauder.com 46499 Hamminkeln - Germany w. www.dr-clauder.com Social Networking: www.dr-clauder.com www.facebook.com/dr.clauder www.twitter.com/drclauders 1403