INTRODUCING CAT COUNTRY 98.7 W Y C T - F M P E N S A C O L A, F L O R I D A Today s BEST Country LIVE. L O C A L C AT C O U N T R Y I S E V E R Y W H E R E ADX COMMUNICATIONS 7251 PLANTATION ROAD PENSACOLA, FL 32504 T: 850.262.6000 F: 850.494.0778 www.catcountry987.com
CAT COUNTRY 98.7 ABOUT US Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they ve grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area.
OUR RESEARCH Each week, Radio reaches 91% of people 12+ and 66% of these consumers daily. Almost 245,000,000 Americans 12+ listen to radio every week. RAB 2015 CURRENTMARKETPOSITION Cat Country 98.7 is recognized as the #1 radio station in the area. With 4 times the following on Facebook than all other stations in the market combined, Cat Country 98.7 prioritizes the community in creative ways, thus allowing the station to stay top of mind awareness to consumers and listeners. STATION & LISTENER PROFILE FORMAT: COUNTRY POWER: 100,000 WATTS TARGET AUDIENCE: ADULTS 25-54 COLLEGE EDUCATION: 43% RESIDENCY RENTERS: 24% RESIDENCY OWNERS: 76% COMBINED DEMOGRAPHICS AGE: 25-54 FEMALE: 52% MALE: 48% ROI $6: $1 RAB 2015 Radioincreases brand awareness, drives traffic and increases sales. RAB 2015 ONLY MINUTES 9 AN HOUR COMMERCIALS 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
COVERAGE F R O M T H E M I S S I S S I P P I S TAT E L I N E T O F W B, F L O R I D A The most influential listeners live in Escambia and Santa Rosa County Cat Country 98.7 is Everywhere consumers Live, work and play! Pensacola, Fl Radio touches more consumers than TV and Tech E v e n A m o n g M i l l e n n i a l s NIELSEN 2015
SOCIAL MEDIA OVER 105,000 FANS 120,000 100,000 80,000 60,000 40,000 20,000 0 Social Media Engagement with Listeners Cat Country 98.7 WTKX Nash 102 KISS Soft Rock WRRX Facebook Twitter Instagram Source: Various Social Media Platforms 2016 WJTQ Communication is continuously evolving. Cat Country 98.7 stays actively engaged with its listeners by using the power of social media. From the latest country star updates, concert announcements to local weather and traffic updates, Cat Country 98.7 has you covered!
ON-AIR TALENT BRENT LANE Cat Pak Morning Show 5a-10a Born and raised in California, Brent started working on-air at the young age of 14. After receiving his college education at San Diego State, Brent and his wife Angela moved their 3 children to Pensacola and have been blessed ever since. They are all actively involved in the community. Brent served as the 2011 President of Manna Food Pantries Board of Directors and works hard for cancer awareness. JENNA SCOTT Middays 10a-2p CANDY Cat Pak Morning Show 5a-10a Candy You ve probably heard the contagious laugh in the morning. Candy is the mother of 4 amazing rescue dogs, Max Praline, Baby Jane and Stella. When she s not volunteering at The Haven of Our Lady Peace, she s either putting in extra hours at work or at home watching Netflix. She genuinely loves everyone, and chances are you are her best friend. Candy is very active in the community. She s an ACM nominated co-host, and was featured in InWeekly as Favorite Radio Personality. BO DALTON Afternoons 2p-7p If he s not quoting his all-time favorite movie Training Day, Bo Dalton is the hilarious voice bringing life back into your afternoon drive home on Cat Country 98.7. With 21 years of radio experience Dalton s show is sure to capture your attention and keep you entertained. Dalton shares his adventurous life with his wife Rhonda and their 3 cocker spaniels. In his free time, you can find him exploring the Pensacola area with his passion for Photography. Jenna Scott is a world traveler who moved to Pensacola to attend UWF to study journalism. Being an Air Force brat she welcomes change with open arms. 7 countries visited, 8 states lived in, and counting. She s a daddy s girl, and her momma s world. Independence, adventure and excitement rule Jenna s life. Jenna is usually in her own little world taking on one adventure at a time with her trusted sidekick, Zeus the Aussie. She lives for the moment believing that something good is always around the corner and the sun will always shine again. 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
c SNAPSHOT Bands on the Beach 2 nd & 3 rd Quarter Miracle on Palafox 4 th Quarter Cat Pak Morning Show with Brent & Candy 5a-10a Middays with Merrilee Moore 10a-2p Mardi Gras 1 st Quarter EVENTS c PERSONALITIES c Afternoons with Bo Dalton 2p-7p 269,400 Monthly Website Visits DIGITAL Z SOCIAL 5,100 Followers 23,300 Website Streaming 16,000 Email Subscribers 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 7,100 Followers 105,000 Followers
COMMUNITY INVOLVEMENT We value our community and enjoy hosting so many great events. M i r a c l e o n P a l a f o x w i t h S c o t t y M c C r e a r y S u m m e r S a l u t e w i t h D a r i u s R u c k e r M a r d i G r a s S l i d e t h e C i t y P e n s a c o l a P e l i c a n D r o p P e n s a c o n G a l l e r y N i g h t s E s c a m b i a a n d C e n t u r y T o r n a d o R e l i e f $10,000 Draw- D o w n F i e s t a N u m e r o u s A r t i s t C o n c e r t s B a n d s o n t h e B e a c h
TESTIMONIALS For the last 5 years, and in the future, Cat Country has been our main partner for Fill the Mayflower; a food drive for Manna Food Pantries. Promotional materials and promotional events done by Cat Country have gone above and beyond what anyone would expect. - Jay Bradshaw, Owner of Coastal Moving and Storage, 2015 Thank you so much Cat Country for being apart of all of our events. They wouldn t be half as successful without the help of Cat Country, Brent, Candy and the whole crew. I just wanted to take a moment to say thank you from Whataburger for all of your help. - Sarah White, Field Marketing Director for Whataburger, 2015 Cat Country is a TRUE partner, a station that cares about the outcome and future of their clients. They are involved in every community event that I can think of; they get positive results at the end of each day. The Cat Country goes above and beyond; they are my neighbors and my friends. Cat Country is my station, the only one I listen to! Thank you Cat Country! - Rickey Linton, Franchise Sales Manager for Buffalo Rock Company, 2015 It was a great weekend! Your Cat Country crew worked hard and had great attitudes! We ended with 72 cars on the day. Our goal was to reach 45 cars. It was a great day for the store! Crystal said it was the most fun she can remember having at a radio remote. That includes all the big markets too like Dallas and Miami. We re looking forward to working with you as we grow the Pensacola market. Thanks for the Flip-A-Gram video recap. It looks great! I can t recall another radio station sending a recap before especially a Flip-A-Gram. - Melissa Castillo, Administrative Marketing Assistant for Take 5 Oil Change, 2015
OUR PRODUCTS ON AIR ON AIR SPONSORSHIPS/ GIVEAWAYS WEB/MOBILE EMAIL BLAST SOCIAL MEDIA :10, :15, :30, or :60 Live or Recorded Promos, Sponsorships, Endorsements, Call-Ins, News, Weather and Traffic Updates Cat Tales (Mon-Fri) Candy Dish (Mon-Fri) Spouse Trap (Wednesday mornings) Cat Fight (Thursday mornings) News/Weather/Traffic Conundrum (Mon-Fri) New Music Smackdown (Mon-Fri) Country Countdown AM/PM (Sun) Rise Up (Sun) Streaming Promos, Texting, Rotating Banner, Static Banner Paw Print email blast to over 16,000 listeners Facebook, Twitter, Instagram, Periscope, YouTube, Snapchat
OUR HONORS Station of the Year - 9 Time Winner 2015 Best Radio Personality - Brent Lane 2015 Best Website 2015 Best Person to Friend on Facebook - Brent Lane Community Service - 2013 Winner - 5 Time Finalist Service to America - 2017 Winner Friends in Need - 2008 Winner 2015 Judges Choice - Dunkin Donuts Campaign 2015 Gold Addy - Dunkin Donuts Campaign 2015 Silver Addy - Pensacola Symphony Orchestra 2015 Silver Addy - $10,000 Giveaway 2015 Silver Addy - Tour for the Troops 2015 Silver Addy - Pay for My Prom 2015 Silver Addy - Christmas Wishes 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778 Station of the Year - 3 Time Winner - 8 Time Finalist Radio Personality of the Year - 2009 Winner - 5 Time Finalist Brent & Candy