Antibiotics and beef & lamb

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Antibiotics and beef & lamb Gwyn Jones RUMA Chairman 8 December 2016

Who is RUMA? Unique initiative set up in 1997 Co-ordinated & integrated approach to best practice 25 organisations every stage of farm to fork; all UK livestock species Independent members with specific expertise human medicine Government observers veterinary & food regulators

RUMA members Agricultural Industries Confederation Animal Health Distributors Association British Egg Industry Council British Poultry Council British Trout Association City and Guilds Land Based Services Dairy UK LEAF National Farmers' Union National Pig Association NFU Scotland Royal Assoc of British Dairy Farmers Royal Pharmaceutical Society AHDB (Beef and Lamb/Pork) Animal Medicines Training Regulatory Authority British Meat Processors Association British Retail Consortium British Veterinary Association AHDB Dairy Game Farmers Association National Beef Association National Office of Animal Health National Sheep Association Red Tractor Assurance RSPCA Scottish Salmon Producers Organisation

How RUMA works Main output: RUMA Guidelines Minimise need for medicine use by reducing risk of disease Species-specific, short versions for farmers, long for vets Antimicrobials, antiparasitics and vaccines in poultry, pigs, cattle sheep and fish Free to download from website www.ruma.org Historically funded solely by members annual fees Total annual income ~ 21k + in-kind contributions e.g. room hire, conference speakers

2015: it became evident that this was no longer enough. As little as possible, as much as necessary. We held our first Conference in the autumn We invited those who were critical of us to attend

Google rankings full of NGO material

Our facts have been coming from critics

Clear steer from UK Government UK 5 year AMR strategy 2013-2018 O Neill review due to report 2016 Desire to lead on AMR issue globally Promoted issue to United Nations

Clear steer from EU EU Animal Health Law EU Medicated Feed Regulation EU Veterinary Medicines Regulation New EU action plan MEPs have voted to update EU law on veterinary medicines advocate banning collective and preventive antibiotic treatment of animals

Clear steer globally WHO, FAO, OIE resolutions WHO (FAO, OIE) global action plan G7, G20 And now UN resolution

2016 - All change!

A new RUMA Focus on responsible use of mainly antibiotics Data on use Opportunities to reduce, refine, replace especially CIAs Take a proactive approach Provide correct facts and case studies Add balance to debates Anticipate next actions and act first!

A new RUMA Plan to increase income to 100,000+ Scientific Group independent scientists, animal & human medicine Ensure scientific basis to all activities act as expert spokespeople Targets Task Force UK Government: average antibiotic target of 50mg/kg by 2018 RUMA will lead development of species specific targets identify appropriate SMART (Specific, Measureable, Achievable, Relevant and Timely) objectives

A new proactive stance

www.farmantibiotics.org website

@RUMA_UK on twitter

Fighting back

The relevance for beef & lamb pre and post Brexit

Veterinary sales report 2015 10% reduction in antibiotics use: 62-> 56mg/kg 9% fall in tonnes used 10-26% fall in pigs, poultry 63% fall in fish Reduction in fluoroquinolones and 3 rd /4 th gen cephalosporins BUT Cattle-only antibiotics +1%; sheep-only +0.1%

The healthier our animals, the more attractive our products Since the last report was published in 2014, antimicrobial resistance (AMR) has emerged as one of the main areas of concern for the cattle industry. CVO, CHAWG report 2016

The big challenge and opportunity The challenge ALL sectors expected to act Get ahead or get caught The time to act is NOW, not when under pressure Need data collection but also quick wins The opportunity What does UK beef & lamb want to be famous for? Use a proactive approach to create the right headlines and the right brand

Where is your competition? Imports? Home market? Other meats? Imports look at what New Zealand are doing. The home market - look at what Scotland is doing. Other meats CHICKEN!!!!!! Massive challenge are you prepared for it?

Case study: British Poultry Council 2011: BPC Antimicrobial Stewardship Scheme launched key focus on responsible use and, when possible, reduction in CIAs 2012-2015: Usage data covering 90% of UK poultry meat production collected Production in the poultry meat sector increased by 5%... Total amount of antibiotics used by decreased by 43% Veterinary Medicines Directorate chief executive Professor Peter Boriello: Poultry industry is a pathfinder

Can Beef and lamb compete with that? Yes you can you have a great story to tell but. You don t want to tell it why? Pigs are moving fast pork is another challenge for you? Pigs and poultry have shown real leadership Pigs and poultry have Red Tractor embedded in their production methods and story

Retailers You move or they will make you is that what you want? It will not be consistent? Do you want this to return as a competitive issue? They love chicken its cheap/versatile/quick to cook (meal solutions)/and

Where is beef and lamb? On the touchline? On the pitch but not in the game? Difficult to tell - but in danger? Who has the greatest challenge in Brexit fiasco? Who is on the front line? Who needs to up their offer?

Regulation We have been given a great opportunity as an industry. If we do not respond we will be regulated make no mistake. Is Beef and lamb going to come on board? It s your decision.

Thank you