GLOBAL HANDWASHING DAY
WHY GLOBAL HANDWASHING DAY? WHY NOW? o Focus of the School Working Group Action Plan for 2008 o o o an advocacy project uniting all members of global Public- Private Partnership for Handwashing short and long term International Year of Sanitation Millennium Development Goals
VISION sf4 to support and foster a global/local culture of hand washing with soap
Slide 3 sf4 I find this picture scary - it doesn;t say "HWS" to me sarah fry, 5/28/2008
LONG TERM OBJECTIVES 1. Raise awareness of HWWS and in particular: a) benefits of HWWS b) state of HWWS at each country level 2. Drive and create advocacy with key stakeholders and policymakers 3. Generate commitment from stakeholders to promote an enabling environment for handwashing behaviour change
SHORT TERM OBJECTIVES 2008 1. to create a platform for the GHD coalition to collaboratively lead an annual GHD 2. to raise awareness of HWWS at both a global and local level 3. to inspire commitment for HWWS amongst countries
Slide 5 sf5 I moved text down so you can see the girl's face sarah fry, 5/28/2008
5. promoting handwashing with soap requires social marketing approaches that centre on the potential handwasher and his/her specific motivations OUR FUNDAMENTAL FIVE 1. washing hands with water alone is not enough 2. handwashing with soap can prevent diseases that kill millions of children every year 3. critical moments for handwashing are after using the toilet and before handling food 4. handwashing with soap is the single most costeffective health intervention
Slide 6 sf6 I added numbers sarah fry, 5/28/2008
date: GLOBAL HANDWASHING DAY wednesday 15 October focus for 08: school children as agents of change symbolism of the day: the fusion and full commitment of schools, homes and communities
WHO S DRIVING IT? launched by the Public-Private Partnership for Handwashing with Soap (PPPHW), a coalition of international stakeholders including: UNICEF, USAID, WSSCC, LSHTM, JHU, Centers for Disease Control and Prevention, Water and Sanitation Program, Unilever, Procter & Gamble
20 COUNTRIES, FIVE CONTINENTS latin america colombia peru nicaragua mexico africa madagascar south Africa uganda kenya egypt ethiopia asia china indonesia india bangladesh vietnam pakistan philippines EU/US/Other US UK mali DRC
INSTITUTIONAL ARRANGEMENTS each country will have a convening institution chosen on their ability to bring together handwashing stakeholders in their country* Convening institutions are responsible for : Identifying key handwashing and child health stakeholder organizations from public and private sectors with a potential interest in Global Handwashing Day Bringing the stakeholders together to introduce Global Handwashing Day and discuss opportunities for involvement Working with partners to set a country-specific challenge for Global Handwashing Day 2008 (see suggested challenge) Keeping the Global handwashing day organizers at global level abreast of participating organizations, plans for the day * This should not hold back other members to actively engage in GHD!
CHALLENGE FOR 2008 Creating a record on Getting the most number of school children handwashing with soap on same time/same day 20 countries participating Why? unites the countries with one joint challenge fires creativity/raises profile encourages competition fun!
ELABORATING ON THE 2008 CHALLENGE Each country will set its own numbers of schools and school children to target in the country (i.e. In the UK it may just be 2 schools sistering with 2 schools in India is also fine or 1000 schools in China is also fine) Each institution might already have their own schools program (i.e. China Safeguard schools program) and can get their responses organised
PLANNERS GUIDE CONTENT Introduction and objectives Press release template Background info on HWWWS FAQs Innovation ideas in HW best practices Get Involved in the day and sample ideas Advocacy Materials
VISUAL IDENTITY Consumer tested in 5 countries (India, China, Nigeria, Mexico and Egypt)
GOING LIVE SOON www.globalhandwashingday.org
TARGET AUDIENCES primary journalists political decision makers education officials teachers school children secondary general public community groups women s groups business people religious leaders academics celebrities
COUNTDOWN TO THE DAY Finish Planners Guide Announcement of the day Rallying country coalition and calling first meeting Printing and upload of website Wikipedia and other communications Lessons learned in Face to Face meeting after the University of Handwashing
FOUR MONTHS TO GO! www.globalhandwashingday.org