A community event to benefit the non-profit work of: SPONSORSHIP/PARTNER PACKAGE May 16 & 17, 2015 Tanglewood Park - Clemmons, NC Proudly sponsored in part by: Revised 2/28/15
Dear Potential Sponsor/Partner, We hope you will join us for our second annual Triad Dog Games event. For 2015 we are expanding to Forsyth County s well-known Tanglewood Park in Clemmons, NC. Triad Dog Games is a fundraising and outreach opportunity for The Sergei Foundation, Inc., a non-profit, 501(c)(3) organization whose mission is to save companion pets lives by providing veterinary financial assistance to families unable to afford emergency, life-saving care... Because They re Family. 2014 Event Photos WHAT IS TRIAD DOG GAMES? A high-energy, two-day public event bringing people and their pets together in a family-friendly atmosphere. It showcases dogs running, jumping, diving, and retrieving in a variety of competitions such as agility, disc competitions, races and dock jumping. Triad Dog Games was the first, and continues to be the exclusive, area competition for dock diving/jumping in the Triad. Dock jumping is a fast growing sport for dogs and is very popular in the United States and Canada. Competitions have been featured on ESPN and The Outdoor Channel. This event is not only a draw for competitors, but also for spectators alike.
In addition to competitive events, activities such as free training sessions, a dog walk, kids make n take and more will be offered. Visit our Facebook page, www.facebook.com/triaddoggames, for video and photos from our very successful 2014 event! WHY GET INVOLVED? In addition to supporting The Sergei Foundation s mission and being aligned with the goodwill of the animal-lover community, there are many benefits for becoming a sponsor/partner, including: Exposure to middle to high-income demographics TV and radio media buys targeting 25-54 adults with families, household income $75k or above, promoted regionally Greater impressions/frequency over a 2-day event Weekend attendance estimated 5,000+ (based on 2014 event attendance). Primary reach from Forsyth, Guilford and Davie counties, with secondary draws from surrounding triad communities Triad Dog Games attracts community attendees most likely to support our cause those who have philanthropic values and a great love for their family pet(s). YOUR SUPPORT EXTENDS BEYOND THE SERGEI FOUNDATION The Sergei Foundation was established in 2009 and, as a small organization, has realized the importance of working collaboratively with other animal welfare non-profit groups. We all help our communities and the animals better when we work efficiently and effectively together versus separtely. The Sergei Foundation will be offering complimentary adoption fair space for triad-area rescue groups or shelters to help them in adoptions that weekend! In 2014, we had eleven shelters/rescue sign up and several adoptions/applications. These included: AARF, Forsyth County Animal Control/Shelter, Forsyth County Humane Society, Humane Society of Davie County, Lab Rescue of NC, Red Dog Farm, Second Chance Rescue, SPCA of the Triad, Stepping Stones Canine Rescue and Triad Golden Retriever Rescue. It is your sponsorship/partnership that will allow us to cover the cost of this event and create this opportunity for pet adoptions. We think it is important for you to know about this collaboration and that you are helping more than just our organization from your support.
Front page story reprint from the Winston Salem Journal, June 9, 2014
Agility Dock Jumping Disc Dog Doggie Dashes
ABOUT THE SERGEI FOUNDATION The Sergei Foundation, Inc. serves people and their sick and injured pets in North Carolina. It was founded in September 2009 and is a 501(c)(3) nonprofit organization. The Sergei Foundation was named after the founder s Siberian Husky and was formed with the mission of saving companion pets lives by providing veterinary financial assistance to families unable to afford emergency, life-saving care. Applicants must meet income criteria and show a history of past vet care for the pet. On this page are a few of the hundreds of animals we have helped over the years. A more complete listing is available on our website, along with our annual report, at www.sergeifoundation.org. 1 2 3 4 5 6 7 1) Kevin: leg amputation from dog attack. 2) Lexi: ICU care. 3) Rose: emergency C-section to remove puppy that did not birth properly. 4) Angel: leg amputation for crushed front paw. 5) Skyy: severe wound treatment from dog park accident. 6) Midnight: eye removal from animal attack. 7) Buddy: wound treatment from car accident. See hundreds helped and their stories on www.sergeifoundation.org!
2015 Triad Dog Games proudly sponsored in part by:
TRIAD DOG GAMES 2015 - SPONSOR/VENDOR LEVELS All event proceeds benefit The Sergei Foundation Remember, this is a TWO-DAY event. Vendor spaces, mentions and foot traffic exposure will be over the weekend of Saturday, May 16 and Sunday, May 17. Traditional media will be promoted a few weeks prior to the event. All web and social media will start to be promoted at least 5-6 months prior to the event! When evaluating the value for your sponsorship, please consider the gross impressions and goodwill over this extended period of time. Presenting Sponsor: $TBD (Value based individually after mutual discussion of sponsor goals). SAME AS GOLD LEVEL PLUS: Named as presenting sponsor on all advertisments/media ONLY sponsor represented on Dock Jumping event dock (other sponsors on pool or other events) $2000 value of :15 sec. inventory on TV tagging TDG commercials (sponsor produced spot). Gold Level: $10,000 (industry exclusivity for event sponsors; one Gold sponsor allowed) SAME AS SILVER LEVEL PLUS: Logo, name on television advertising - approx $15,000 value Name & tagline on radio advertising - approx $12,000 value Mobile/texting couponing as part of radio campaign - approx $3,000 value Pitch to local publications as part of features story Silver Level: $5,000 (industry exclusivity for event sponsors; multiple industries allowed) SAME AS BRONZE LEVEL PLUS: Name on television advertising - approx $12,000 value Name on radio advertising - approx $8,000 value Live interview mentions of sponsorship on radio (media sponsors excluded) Bronze Level: $2,500 (industry exclusivity for all event sponsors; multiple industries allowed) SAME AS TOP CONTENDER SPONSOR PLUS: Logo on all print advertising (magazine, event posters) Logo/business prominent (home page) on TriadDogGames.com Continual promotion on The Sergei Foundation s Facebook page AND Triad Dog Games page 10x20 vendor space and/or giveaways/sampling allowed Large Logo on event T-shirts Top Contender Sponsor: $1,000 - Available Same as Animal Lover Sponsor plus small logo on event T-shirt (larger = Bronze, Silver, Gold levels) 10 x 10 vendor space OR on-site banner at event Animal Lover Sponsor: $500 - Available Same as Tail Wag Sponsor, plus logo on event brochures and name (text) on event t-shirt Tail Wag Sponsor: $200 - Available Acknowledgement on event brochure, event website and social media Vendor: - Available $500: 10x10 vendor space for both days and preferred location $400: 10x10 vendor space for Saturday only and $300: 10x10 vendor space for Sunday only Contact: Karen Fullerton: Karen@SergeiFoundation.org or (336) 306-6861 www.sergeifoundation.org facebook.com/triaddoggames
Triad Dog Games 2015 Sponsorship & Vendor Application The Sergei Foundation is asking for all interested sponsors to please return this form by email to karen@sergeifoundation.org or via fax to 336-306-8783 with your desired interest level for 2015 Triad Dog Games. Feel free to write in any modifications where indicated should you like to offer other suggestions/levels that may be better suited for your business. Company Name: Industry (for exclusivity purposes): Address (Street, City, State, Zip): Contact Name: Contact Phone: Contact Fax: Contact Email: Our organization is interested in the following EVENT sponsorship level*: Presenting Sponsor ($TDB) Gold ($10,000) Silver ($5,000) Bronze ($2,500) Top Contender ($1,000) Animal Lover ($500) Tail Wag ($200) *Any modifications requested that vary from the Sponsorship Level Benefits (in the 2015 sponsorship packet) should be listed below. All requested changes will be considered by The Sergei Foundation. Our organization is interested in the following VENDOR opportunity. Rescues/Shelters who meet our adoption fair criteria are FREE and qualifying non-profits receive 50% off. Call 336-306-6861 for details. Two-Day Vendor ($500) Sat. Only Vendor ($400) Sun. Only Vendor ($300) Two-Day Craft* Vendor ($100) Sat. Only Craft* Vendor ($75) Sun. Only Craft* Vendor ($60) * Craft vendor is defined as products made for sale on location, and the business does not have a brick and mortar location. FOOD ONLY VENDOR: $500 deposit. Held against percentage of sales as agreed upon here: Food vendors: Do you have a generator or self-provided/contained electricity? Yes No Are you interested in electricity for an additional fee? Yes No (you will be contacted for details). Please note, this is a rain or shine event! No refunds will be given. Should the event be canceled in total (both days), vendor spaces will be given equal value in promotion or the ability to carry over to the next Triad Dog Games event; all event sponsorships will have already received media and promotional benefits equal to their paid value. This application, when signed by both parties, is an agreement between The Sergei Foundation and the listed sponsor/vendor. This application becomes the property of The Sergei Foundation and will be held in strict confidence. The Sergei Foundation reserves the right to decline any application and vendors may be refused based on event sponsorship/industry exclusiveness agreements. Upon approval, an invoice will be sent with payment due no later than April 15, 2015 unless otherwise agreed upon between the sponsor and The Sergei Foundation (list your preferred payment terms here): Sponsor/vendor signature Date: Printed: The Sergei Foundation Signature: Date: Revised 1/2/15