Veterinary Nurse Guide
Who we are At tails.com, we provide a unique recipe for every dog in a taste they love with the nutrition they need Our purpose: to improve the lives of dogs and their owners Our vision: to have changed the world of pet food for good
Our Veterinary & Nutrition Expertise Our team includes vets, nutritionists & registered veterinary nurses passionate about dog health & nutrition Dr Sean McCormack Head Vet & Manager, Veterinary Affairs BSc (Hons), MVB, MRCVS (Ruby-Roo, the loveliest Springer) Dr Samantha Ware Lead Nutritionist MSc, PhD Nut. Sciences (Gisele, the sweet rescue Pug) Amy Henson Customer Experience Nutrition Team Leader BSc (Hons), RVN, N.Cert (SAN) (Owner of Lola & Roxy, Rotty X Labs)
How it works Our proposition is based on a one-to-one relationship with each owner and their dog customer visits tails.com and enters dog s details optimised product blended to meet pet s individual requirements Packaging personalised with dog s name & their unique blend details feeding plan automatically updates as dog ages or after optional owner feedback auto-replenishment so the owner never runs out, or has too much Delivered to customer left in a safe place if necessary free adjustable, personalised feeding scoop making it easy to feed the right amount every day 4
Our Food Studies have shown feeding a good diet can extend a dog s lifespan, by 2-3 years in some cases 1. High quality ingredients 2. Tailored to dog s individual needs Ingredient composition Dietary exclusions Macro- & micro-nutrient profiles Supplements Recommended product range 3. Right amount, portion controlled All vary according to dog s needs
Why is nutrition important? WSAVA recommend the 5th vital assessment in any veterinary exam is the nutritional assessment 1. 2. 3. 4. 5. Temperature Pulse Respiration Pain assessment Nutritional assessment Nutritional assessment should be performed on every patient at every visit (www.wsava.org/nutrition-toolkit)
Our Technology Our clever technology and data-led approach sets us apart from off the shelf pet food Algorithm designed in-house with our exclusive product range Over a million possibilities, large scale bespoke nutrition Unique insights into kibble palatability, consumer and dog behaviour Nutrition adapts with dogs needs as they age, or develop any health issues
Health conditions - Weight control We provide every dog on tails.com a personalised calorie calculation, feeding plan and portion scoop Based on weight, body condition score, biological and lifestyle factors VNs assessing starting weight and body condition followed by regular weight checks has shown great success Regular weight/exercise updates and predicted growth curves adapt calorie requirements over time
Health conditions - Skin & Coat We can support a range of dermatological conditions, as well as maintenance of healthy skin and glossy coat Typically we include beneficial levels of essential fatty acids (Omega 3 & 6) from linseed and oily fish Excluding certain ingredients can also be helpful if food allergies play a role in skin disease
Health conditions - Digestion We can support sensitive digestive systems and a range of digestive disorders, from simple to complex We include beneficial fibre sources (balancing soluble and insoluble according to dogs needs) Inclusion of prebiotics (ingredients that nourish the gut s existing good bacteria) to aid digestion and help support overall gastrointestinal health
Health conditions - Joints We can help support painful, stiff or diseased joints in several ways to keep dogs happy and healthy for longer Weight control to ease pressure on sore joints Omega 3 fatty acids clinically proven to reduce joint inflammation Dietary supplements or nutraceuticals can also play a role We include various levels of glucosamine, chondroitin and MSM according to a dog s needs
Health conditions - Pancreatitis We can adapt our system very easily to meet a pancreatic dog s needs for the rest of their life We automatically limit dietary fat to less than 10% for life (and can go as little as 6.5-7%) We also only show our product range that is suitable for these dogs Higher fat wet food and treats for example not recommended on that dog s account
Health conditions - Allergies/intolerances We help dogs with food allergies and associated skin disease as well as dietary intolerances that often result in digestive upsets If customers aren t sure what their dog is reactive to, they can select Hypoallergenic We then exclude our top 5 food allergens (beef, wheat, dairy, soya, egg) If they wish to exclude further ingredients they can too (maize, grain, chicken, fish or lamb) We also have some hydrolysed proteins in our range
Puppy Nutrition We aim to give puppies the best start in life and support new puppy owners Fortnightly feeding plan from 6-14 weeks to suit rapidly changing needs Digestive Function: highly digestible proteins, prebiotics, Beta-glucans to support a changing digestive system Immune Support: Beta-glucans and Nucleotides to boost early immune development, antibody responses and gut defences Mental & Vision Development: Omega 3 fatty acid DHA from salmon oil. Shown to improve learning, vision and socialisation when supplemented in diet post weaning
What else can we cater for? We have a dedicated Nutrition and Veterinary team to help with more complex cases, who aren t catered for on our online consultation Customer needs to get in touch on hello@tails.com and tell us about their dog Our team will find out what they need and we can personally formulate the right diet for their needs Examples include diabetic dogs, colitis cases, certain immune conditions and several others We are also happy to arrange a call to help veterinary professionals with nutritional advice
What can t we cater for? We try to cater to all dogs needs, but for the following conditions we only recommend prescription diets Urinary stones or dissolution diets Renal diets Hepatic diets Enteral or parenteral nutrition Convalescence diets
Meet Monty, Frank and Zeus
Meet Monty, Frank and Zeus Monty Border Terrier low-fat recipe to manage pancreatitis gluten free to manage CECS/Spike s disease
Meet Monty, Frank and Zeus Monty Frank Border Terrier Miniature Dachshund low-fat recipe to manage pancreatitis extra Omega 3 to keep his coat glossy gluten free to manage CECS/Spike s disease smaller kibbles
Meet Monty, Frank and Zeus Monty Frank Zeus Border Terrier Miniature Dachshund Alaskan Malamute low-fat recipe to manage pancreatitis extra Omega 3 to keep his coat glossy weighs >40 kg so needs extra joint support gluten free to manage CECS/Spike s disease smaller kibbles supplements including glucosamine, chondroitin, MSM
We ve set tails wagging We now feed over 100,000 dogs each with their own unique recipe
Our customers tell us the difference we re making We re changing the lives of dogs and their owners for the better
And so do vets and nurses in the know... We have over 430 reviews on Trustpilot giving positive feedback from veterinary professionals The future of dog food. I am a vet and so I have had to help clients with their pet's dietary requirement on many occasions. A number of times this has involved reviewing Tails.com and I must say that I have been impressed and could never fault them. It was only after meeting Sean by pure chance that I decided to change my own dog onto Tails.com. Finn loves it but so do I. This is a fabulous company, team and product and I always recommend it. My vet recommended you to us because our dog (Jay) was very overweight. you were so easy to use and Jay loved the food and lost 13lb in 8 weeks. I know its going to be a long journey but steady weight loss is good. we will continue to use tails.com for ever now. THANK YOU SO MUCH. Best thing I ever did. Change to Tails food. My Billie is allergic to everything, I've always had lots of problems with her. She is now on a mix of food which is working wonders for her. She is also able to eat the Duck treats which she is mad for (she hasn't eaten a treat in 5 years!) I took her to the vet on Friday and he said it's the best he's seen her in years. Her feet are clearing up, her coat is amazing and her energy levels have grown. Very very happy customer.
More customer & vet feedback We have over 430 reviews on Trustpilot giving positive feedback from veterinary professionals When my dog became ill with anal furunculosis we had a really difficult time. The medicine helped him but he kept relapsing. Trying to find suitable food had been a nightmare. Immediately he started on tails food there was an improvement. 6 weeks on and I cannot believe the difference he is so much better. Even the vet was close to tears when he saw him last week. His words to me 'Please tell me about this company that you get the food from. I cannot believe the difference it has made - his eyes are bright, his ears are up, he looks happy'. We are now trying without medication. I only administer it if I see signs of a recurrence! What more can I say except thank you, thank you, thank you. My dog Baxter loves tails.com and is far healthier than most dogs who come to stay with him (his owner is a pet sitter). The vet is always impressed by Baxter's healthy eyes, teeth, coat and body condition, and feeds his dogs Tails.com too. My 14 year old loves it and so does his vet! My dog is 14yrs old and he has been on tails food for over 3yrs now. He has a sensitive tummy and hip problems. Tails food has been wonderful at controlling his stomach problems and aided him in losing and maintaining a healthy weight. The balance of food has helped his hips and other joint, to look at him most people think he is 7/8 years old not 14. Excellent quality and customer satisfaction. My dog is diabetic and pancreatitic...tails have produced the best food for her since she was diagnosed. my vet is so impressed with the standard and quality of ingredients Daily dental sticks have kept his teeth lovely vets are extremely impressed
Better value scoop-for-scoop We offer the best nutrition for your dog at the price you d pay on the high street Lupin: 39.23 per month Frank: 14.36 per month
Veterinary Nurse Programme We launched a free feeding and referral scheme for vet nurses BVNA Congress 2018 You re dog owners, passionate & informed about pet nutrition We want you to see for yourselves how tails.com works We d love you to tell dog owners about the difference tailored nutrition can make
Veterinary Nurse Programme Tails.com VNP is designed to reward you in two ways 1. Feeding is believing: we ll feed 2 of your dogs for free for 6 months 2. When you recommend us: 6.50 Amazon voucher for every new customer referred
Our support in the Veterinary Community 2018 saw the launch of our Webinar Vet Lecture Series to provide free nutrition CPD to the vet community
Veterinary Trust Awards 2018 We received three vet community and industry nominations in the 2018 Vet Trust Awards Won the Most Enjoyed Webinar Came second in Best Pet Food Company Came second in Favourite Speaker
Veterinary Facebook Community Join us on our veterinary community Facebook page as well as our main consumer page to keep in touch and up to date www.facebook.com/tails.comvet