Journey to No-Kill Communities Charlottesville-Albemarle Susanne Kogut
Now Moved in July 2004
Big Building but Small Attitude Killing more than half off all cat/kitten intake; Not enough foster homes; volunteers and staff at odds; 50% of adopted animals unaltered; Hours limited; poor Customer Service; No marketing, no intake counseling; Unfriendly staff, judgmental adoption policies; Financial issues; and Lots of Excuses
A New Attitude Belief in possibilities Determination to Succeed/ Passion to Save Lives Solutions not Excuses Focus on the Positive (eliminate: can t because and will not work; let go of the past) Atmosphere of Empowerment Set Audacious Goals Take Responsibility
Attitude is a little thing that makes a big difference. Winston Churchill
Get the right people on your bus and in the right seat. those who are productively neurotic, self-motivated, selfdisciplined who wake up every day compulsively driven to do the best they can simply because it is part of their DNA. Jim Collins
No Kill programs Accessible adoption hours Improved customer service Foster Care Adoption marketing/active media presence Intake counseling Optimal animal care, including medical care and vaccinations Spay/neuter (including TNR)
Customer Service Welcoming Immediate Listen Helpful Solution Oriented Positive Nonjudgmental Thankful
Foster Care Limited space Limited staff and resources Recover from medical conditions Animal needs socialization Underage animals need extra TLC SPACE, SPACE, SPACE
Cats Incoming vs. Adoptions, RTO s & Transfers 2007 400 300 200 100 0 Jan Feb Mar April May June July Aug Sept Oct Nov Dec Incoming 187 145 113 213 268 396 356 324 279 266 149 90 Adoptions, RTOs & Transfers 208 160 158 111 120 218 236 257 207 196 163 212
Foster Marketing We Knead you
percentage of animals in foster care 40 (1700-1800) 35 30 25 20 992 15 10 5 300 0 Year 2004 2005 2006 2007 2008 2009
Rethink Adoption Process Five page application Pride in denying adoption Willingness to jump through hoops means a good adopter Designed with lots of checks to make sure truthful Guilty until proven innocent Find the PERFECT home Find a home and, if necessary, Help to be an even better home
The Never-Ending World of Marketing Television/ Public Access TV Flyers Rotary YouTube/Videos Radio Blogs Press Releases Association/ Neighborhood Letters Twitter Restaurant Place Mats/Tents Outside Adoption Events Newspaper Dominos Flyers Facebook Adoption Specials
Tex t
HEAVYWEIGHT COFHAMPIONS THE SPCA THIS MARCH! All re o m s t ca 10lbs thane only ar Roberto THE CONTENDERS: $10 Chester Jude Love Somebody at the Charlottesville-Albemarle SPCA 3355 Berkmar Drive Charlottesville, VA 22901 www.caspca.org (434) 973-5959 Parise 100 FAT CATS LOOKING FOR YOU!
S P C A FEBRUARY ADOPTION SPECIAL Race on over to the Charlottesville- Albemarle SPCA & ride home with a new Pit Bull or Pit Mix. Meet Montreal $5 Adoption Fee Meet Bristol Meet Indy Meet Darlington Love Somebody at the Charlottesville-Albemarle SPCA 3355 Berkmar Drive Charlottesville, VA 22901 (434) 973-5959 www.caspca.org
Adoption Events
Purrin at Pantops
Animal Fun Center
80% 70% 60% 50% 40% 30% 20% 10% adoption and euthanasia percentages 2004-2009 0% Adoptions Euthanasia 2004 2005 2006 2007 2008 2009
Two sides of the No Kill story Outgoing Intake
Free Spay/Neuter for Ongoing Free Spay/Neuter Pit Bulls The Charlottesville-Albemarle SPCA is offering free spay/neuter services for all Pit Bulls in the City of Charlottesville or Albemarle County. services Do it because you Love-A-Bull Call 964-3333 today to set up your appointment! www.caspca.org
The Purr-fect Holiday Gift Free Cat Spays at the SPCA When: All December & January Who: Charlottesville-Albemarle Residents* living in the following zip-codes: 22901 22902 22903 22911 22932 22936 24590 * Available for low/middle income residents. Appointments required for spay/neuter. Fill out an application at caspca.org or call 964-3333.
Community Cats
Spay/neuter success 8000$ 7000$ 6000$ 5000$ 4250$ 4460$ 5964$ 4680$ 4970$ 7091$ 4000$ 3350$ 3000$ 2000$ 1000$ 0$ 1050$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$