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Credits are available Give your name and certificate number to someone at the registration desk and it will be submitted after the event CPDT CEUs:6 (K) + 0 (S) = 6 CEUs CBCC CEUs:12 (K) + 0 (S) = 12 CEUs October 23 26, 2014 1

She s taken Wendy s happy Ciara is happy Jean Kea4ng canineadvocate1@yahoo.com Special Education Teacher Executive Director of the Lucas County Pit Crew Co-Founder of the Ohio Coalition of Dog Advocates 5 children, 2 grandchildren, motley crew of dogs and cats October 23 26, 2014 2

Success is a journey, not a des4na4on. 2010= 4 adoptions 2011=39 adoptions 2014=86 adoptions Two things to always remember Dogs are dogs Happiness sells October 23 26, 2014 3

What is a pit bull terrier like dog? Admit it- we don t know October 23 26, 2014 4

Why are shelters full of PBTLD s Over identification Breed discrimination Rental refusals Insurance concerns Media bias Over population We love these dogs! We can t define them We can t identify them We can t find adopters WHAT ARE WE DOING WRONG? October 23 26, 2014 5

Ques4ons? Marke4ng Label them appropriately Prepare dogs for adoption Names are important Photos! Photos! Videos! Language is key Write great profiles First impressions seal the deal Do great deeds October 23 26, 2014 6

North American Tail Waggers Prepara4on for a home life Foster homes Training/playgroups Puppy socialization CGC ready program Group walks Get the basics down so you can sell the dog and also so you can make the right match October 23 26, 2014 7

Names evoke emo4ons Diablo Lady Godiva Photos! Photos! Photos! October 23 26, 2014 8

Which puppy makes you smile? Luntz Study BFAS paid for marketing research No teeth Nothing in the mouth With other animals, especially other species Kids are awesome Humans always higher Multiple views (me) October 23 26, 2014 9

Videos capture what photos can not Harlem Shake Mister Jenkins Ques4ons? October 23 26, 2014 10

Language mapers. Bullies Pitties, pibbles, etc Lovers, not fighters My vicious pit bull will lick your face DO NOT ASSOCIATE NEGATIVE IMAGES WITH DOGS! Draw people in, not out! About Althena I m a very smart, cuddly boxer/pittie mix. I think I m about 1-2 yrs and go potty outside like a good girl. I can be pretty shy at first, especially around males, but I m a lover not a fighter. I m just very curious about everybody/ thing new and just want to make sure you re going to be friendly to me first. Once I know you re nice, I m a big lover full of kissed and hugs. I live with a foster family who is very busy all the time but that doesn t bother me. I have a skin brother, something called a teenager and I wasn t shy at all with him! My foster mama calls my skin sister a drama queen (10). I don t know what that is, but it must mean fun because we play ball a lot and cuddle when we watch T.V. I also have 3 (older) fur sisters and 1 (same age) fur brother who has A LOT of energy! I like playing with him a lot. Sometimes I have to tell him to chill out, but I m real nice about it. I like having sisters and brothers but like it when it s just me and Mama at work too! If I can t go to work with Mama I go in my crate and don t mind it at all. I LOVE riding in the car; I sit like a big girl and just like to feel the wind in my fur while I ride. Mama said I m the best foster puppy she s had and any family will be very lucky to add me to their pack. Are you my fur-ever pack? If you are interested in adopting Athena, please complete our adoption application, Spayed? Cost? Vaccines? Skin brother Not a fighter Add to the pack Human voice Foster family is very busy Chill out October 23 26, 2014 11

We all want to be happy Do you like cuddling on the couch? Enjoy an evening walk? Looking for someone to welcome you home? Need a lap warmer, ear cleaner, sloppy kisser? Working out is better together? Don t you want to tickle my tummy? Great bios focus on characteris4cs Silly Curious Playful Cuddly Eager to please Social butterfly Goofball Agility master October 23 26, 2014 12

Great Profiles Need a snuggle buddy? Meet DeNiro! This dark brindle, strikingly handsome young dog is looking for a best friend to nap with. DeNiro is living in a foster home with kids, cats, and another dog. He enjoys playing with other dogs, but loves snuggling on the couch. He is neutered, micro-chipped, and fully vaccinated. He LOVES CGC ready classes and is house trained, crate trained, and ready for love. His adoption fee is Applica4ons start conversa4ons Springboard to talk Find a match Relationships are key October 23 26, 2014 13

Introduc4ons seal the deal Tell people what to expect Get the dog ready Never rush to hello Have a plan Know when to stop You have to have good handling skills and know the dog well Do great work Group walks Community days Dog safety education Help your neighbors Celebrate events MEDIA! October 23 26, 2014 14

Promo4ons Join the BFAS network! Back in Black Girls Just Wanna Have Fun Senior Dogs Rock Final Four Puppy Palooza FREE training, food, leash, toys Thank You! Happy Adopting She s taken October 23 26, 2014 15