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MARKET INSIGHT Ideal for the convenience channel products such as washing up liquids and toilet tissues are vital in homes and if shoppers run out they will rush to their nearest convenience store Household is worth 00m in the total Impulse market Larger pack sizes are becoming more important for the convenience shopper There is a greater opportunity to trade shoppers up to larger sizes and to increase their spend e.g. Andrex 9 Roll Toilet Tissues and Daz Wash Washing Powders Own Label household products are important to offer they have an increased value versus branded products and deliver on average +0% POR STOCK PMP to offer competitive Pricing everyday essentials majority of household products are related to specific need states/functions Easy to manage Household products have long shelf life and do not take up much space on shelf. These products can be located at the back of the store
MARKET INSIGHT Laundry 9% of households have a washing machine and therefore nearly all households buy into the laundry category. What s more, with shopper s washing.7 times per week, laundry is a key distress and top up category for retailers, so it s an important category for convenience retailers to get right. Stock a choice of formats powder, liquid, capsules and tablets. Some shoppers will swap fragrance but not format. Include a Non Bio product for sensitive skin especially babies and young children. Tissue Toilet tissue is growing at.% within convenience, ahead of total market trends, and is recession-proof in terms of volume. Paper is a must-stock category for convenience retailers and it is worth 6% of the household category within the total impulse market. Placing the whole category together, with brand-blocking, will increase presence and create greater sales. Take advantage of seasonal spikes on facial tissues by placing pocket packs at the tillpoint at key seasons such as Winter colds & flu & Summer hay fever. HOUSEHOLD TOTAL IMPULSE MARKET ( 00m) Paper Laundry Cleaning & Air Fresheners Kitchen Essentials Household Cleaners The average time spent on cleaning is hours 0mins each week. Merchandising is crucial and dividing the fixture by room use and product type is important i.e bathroom & toilet cleaners, kitchen cleaner, polishes, washing up liquids and dishwasher tablets. Key events Spring Clean has become a big shopper event in recent years which happens in March. 97% of households buy household products. Kitchen accessories Put cleaning cloths and sponges next to the items they will be used with, for example, bleach or bath cleaner.
MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: CLEANERS LAUNDRY 6 7 8 9 0 PAPER KITCHEN ESSENTIALS 6 7 8 9 0
MUST STOCK LINES FAIRY LIQUID ORIGINAL PM.9 ml SKU Code: 9 FLASH SPRAY BLEACH PM. 00ml SKU Code: 7 DOMESTOS BLUE PM.00 70ml SKU Code: 9 6 MR SHEEN ORIGINAL PM.00 00ml SKU Code: 970 FINISH ALL IN ONE TABLETS PM.99 Tablets SKU Code: 697 7 DETTOL ANTIBACTERIAL WIPES PM.69 6 Wipes SKU Code: 7987 AIRWICK AERO LAVENDER PM.00 0ml SKU Code: 7770 8 DAZ POWDER REGULAR PM.9 60ml SKU Code: 7
MUST STOCK LINES 9 SURF TROPICAL PM.9 SKU Code: 768 ANDREX WHITE TOILET TISSUE PM.99 Rolls SKU Code: 6798 0 PERSIL SMALL & MIGHTY NON BIO PM.9 ml SKU Code: 990 BEST-IN SOFTLY TOILET TISSUE PM.00 Rolls SKU Code: 6098 ARIEL PODS PM.99 Pods SKU Code: 8 COMFORT CONCENTRATE BLUE PM.99 70ml 6 ANDREX WHITE TOILET TISSUE PM.09 Rolls SKU Code: 676 SKU Code: 6899 VANISH OXI MULTI PM.0 0g SKU Code: 697 7 BEST-IN JUMBO KITCHEN TOWEL PM 99p Roll SKU Code: 9778
MUST STOCK LINES 8 REGINA HEART KITCHEN TOWEL PM.00 Rolls SKU Code: 779 BEST-IN FOIL PM.09 SKU Code: 086 9 KLEENEX MANSIZE TISSUES PM.99 00 Tissues SKU Code: 0 BEST-IN CLINGFILM PM 6p SKU Code: 9866 0 KLEENEX BALSAM HANKERCHIEFS 9 s SKU Code: 87 BEST-IN SWING BIN LINERS PM.9 SKU Code: 66 MARIGOLD EXTRA GLOVES MEDIUM SKU Code: Bestway 00 Batleys 70 BEST-IN REFUSE SACKS PM. SKU Code: 677
mx we suggest you stock the following range: 086 086 BEST-IN FOIL.09 9866 8 BEST-IN CLINGFILM 6p 66 66 BEST-IN SWING BIN LINERS.9 677 677 BEST-IN REFUSE SACKS. 00 70 MARIGOLD EXTRA GLOVES MEDIUM 9778 9778 Best-IN JUMBO KITChen TOWELs 99P ROLL FIESTA Kitchen ToWeLs JUMBO.99 ROLL 779 779 REGINA HEART Kitchen TOWELs S 007 87 NICKY LEMON SCENT Kitchen TOWELs S 767 767 BOLD POWDER LAVENDER.99 60G 768 768 SURF TROPICAL.9 87 87 BEST-IN PoWDeR SUMMER WASH 08 08 ARIEL LIQuid REGULAR.99.LTR 990 990 PERSIL Small & Mighty NON BIO.9 ML 6600 6600 COMFORT CONCentrate PURE.99 70ML 88 88 LENOR SPRING AWAKE.99 0ML 697 697 VANISH OXI MULTI.0 0G 0 0 KLEENEX MANSIZE.99 00 S 6887 6887 KLEENEX ORIGINAL.9 96 S 87 87 KLEENEX BALSAM HANKerchiefS 9 S 796 796 BEST-IN FAMILY TISSUES PK
mx 7 7 DAZ POWDER REGULAR.9 60G 799 799 DAZ POWDER REGULAR.9 WASH 968 968 DAZ GO PODS.9 S 8 8 ARIEL PODS.99 S 9607 9607 BOLD IN LIQuid PODS.9 S 798 798 ANDREX.99 SHEA BUTTER ROLL 790 790 ANDREX.99 QUILTS ROLL 796 796 ANDREX.99 ALOE VERA ROLL 676 676 ANDREX.09 WHITE ROLL 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML 79 79 BEST-IN WUL GREEN 69P 00ML 697 697 FINISH ALL IN TAB.99 S 9667 708 RET ZOFLORA ASSORTMENT D 6ML 68 68 FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML 7770 7770 AIRWICK AERO LAVENDER 0ML 7786 7786 BEST-IN Air FRESHener LAVENder 79P 0ML MR MUSCLE WINDOW.89 70ML 978 7009 BIG D OVEN CLEANER 00ML 970 970 MR SHEEN ORIGINAL 00ML 6 8 RAID FLY & WASP KILLER 6798 6798 ANDREX.99 WHITE ROLL 6098 6098 Best-IN Toilet TISSUE SOFTLY ROLL
mx 9 9 DOMESTOS BLUE.00 70ML 97 97 DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML 7609 7609 BEST-IN BLEACH BLUE 7P 70ML 7987 7987 DETTOL Anti BACterial WIPEs.69 6 S 6 6 BEST-IN A/PURP CLEANeR 79P 00ML 99 99 DETTOL SURFACE.69 / 00ML 7 7 FLASH SPRAY BLEACH. 00ML 0 0 FLASH SPRAY BATH. 00ML 9 9 FLASH LIQ LEMON. 00ML 79708 9 DETTOL 00ML 7 79 ANDREX WHITE 9 ROLL 7087 7087 BEST-IN Bathroom TISSUE WHiTe.99 9PK 6787 6787 ANDREX WASHLETS S
mx BAY BAY BAY See next pages for product details
mx BAY BAY BAY BAY 00 70 MARIGOLD EXTRA GLOVES MEDIUM 7688 7688 BEST-IN GLOVES MEDIUM.09 0 99897 BEST-IN ALL PURPOSE CLOTHS. 07 999 BEST-IN SPONGE CLOTHS.09 909 909 BEST-IN YELLOW DUSTERS 99p 8808 967 KIWI COLOUR SHINE BLACK 66 66 BEST-IN SWING BIN LINERS.9 6899 6899 COMFORT CONCentrate BLUE.99 70ML 6600 6600 COMFORT CONCentrate PURE.99 70ML 88 88 LENOR SPRING AWAKE.99 0ML 80 80 LENOR SUMMER BREEZE.99 0ML 6706 6706 BEST-IN FABric CONDitioner LAVender.9 LTR 697 697 VANISH OXI MULTI.0 0G 697 697 VANISH OXI WHITES.0 0G 7 9 VANISH LIQuid STAIN REMOVER LTR 8 8 ARIEL PODS.99 S 968 968 DAZ GO PODS.9 S 9607 9607 BOLD IN LIQuid PODS.9 S 666 666 PERSIL CAPSules NON BIO.9 S 990 990 PERSIL Small & Mighty NON BIO.9 ML 988 988 PERSIL Small & Mighty BIO.9 ML
mx BAY BAY BAY BAY 70 70 ARIEL BIO.9 60G 767 767 BOLD POWDER LAVender.99 60G 7 7 PERSIL NON BIO.9 0 WASH 79 79 FAIRY NON BIO.9 60G 7 7 DAZ POWDER REGULAR.9 60G 08 08 ARIEL LIQuid REGULAR.99.LTR 0097 0097 BOLD LIQuid LAVender & CAMomile.9.LTR 799 799 DAZ POWDER REGULAR.9 WASH 7 7 DAZ POWDER REGULAR.9 60G 87 87 BEST-IN PoWDeR SUMMER WASH 768 768 SURF TROPICAL.9 769 769 SURF LAVENDER.9 0 WASH 989 989 SURF Small & Mighty TROPICAL.99 60ML 98890 98890 SURF Small & Mighty SUNSHINE.99 60ML
BAY BAY BAY mx BAY 677 677 BEST-IN REFUSE SACKS. 086 086 BEST-IN FOIL.09 9866 8 BEST-IN CLINGFILM 6p 668 06 SAFEWRAP FOOD BAGS LARGE 9667 708 RET ZOFLORA ASSORTMENT D 6ML 79708 9 DETTOL 00ML 68 68 FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML 779 779 AIRWICK AERO LINEN 0ML 7770 7770 AIRWICK AERO LAVENDER 0ML 778 778 AIRWICK AERO FRESSIA 0ML 788 788 BEST-IN AIR FRESHener ORCHID 79P 0ML 7786 7786 BEST-IN Air FRESHener LAVENDER 79P 0ML 970 970 MR SHEEN ORIGINAL 00ML 97 97 MR SHEEN SPRING FRESH 00ML 978 7009 BIG D OVEN CLEANER 00ML 6 8 RAID FLY & WASP KILLER 060 060 BUST BathROOM UNBLocKer.0 00ML 796 796 MR MUSCLE SINK & DRAIN +00% 00ML
mx BAY BAY BAY BAY 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML 79 79 BEST-IN Washing Up Liquid GREEN 69P 00ML 0988 0988 FAIRY Auto Dish wash LEMON.79 0 S 697 697 FINISH ALL IN TAB.99 S 08 08 FINISH RINSE AID.0 0ML 98 98 WINDOLENE TRIGGER 70ML MR MUSCLE WINDOW.89 70ML 0 0 FLASH SPRAY BATH. 00ML 7 7 FLASH SPRAY BLEACH. 00ML 9 9 FLASH LIQuid LEMON. 00ML 7 7 FLASH LIQuid COTTON. 00ML 08 08 FLASH WIPE & GO LEMON 0 S 7987 7987 DETTOL A/BAC WIPE.69 6 S 6 6 BEST-IN A/PURP CLEANeR 79P 00ML 99 99 DETTOL SURFACE.69 / 00ML 6709 6709 CIF CREAM LEMON.9 0ML MR MUSCLE KITCHEN.89 70ML
mx BAY BAY BAY BAY 9 9 DOMESTOS BLUE.00 70ML 97 97 DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML 7609 7609 BEST-IN BLEACH BLUE 7P 70ML 60 60 BEST-IN PINE DISINFECTANT 69P 00ML 67 67 HARPIC FRESH PINE 70ML 96 96 HARPIC POWER PLUS.69 70ML 67 67 DUCK PINE 70ML 8 8 HARPIC RIM BLOCK LAVENDR 8G 788 788 BEST-IN BLUE BLOCK 69P TWIN
BAY BAY BAY mx BAY 9778 9778 Best-IN JUMBO KITChen TOWELs 99P ROLL FIESTA Kitchen ToWeLs JUMBO.99 ROLL 779 779 REGINA HEART Kitchen TOWELs S 007 87 NICKY LEMON SCENT Kitchen TOWELs S 0 0 KLEENEX MANSIZE.99 00 S 6887 6887 KLEENEX ORIGINAL.9 96 S 796 796 BEST-IN FAMILY TISSUES PK 87 87 KLEENEX BALSAM HANKerchiefS 9 S 798 798 ANDREX.99 SHEA BUTTER ROLL 790 790 ANDREX.99 QUILTS ROLL 796 796 ANDREX.99 ALOE VERA ROLL 676 676 ANDREX.09 WHITE ROLL
mx BAY BAY BAY BAY 6798 6798 ANDREX.99 WHITE ROLL 6098 6098 Best-IN Toilet TISSUE SOFTLY ROLL 7 79 ANDREX WHITE 9 ROLL 7087 7087 BEST-IN Bathroom TISSUE WHiTe.99 9PK 6787 6787 ANDREX WASHLETS S
mx BAY BAY BAY BAY BAY BAY BAY BAY See next pages for product details
mx BAY 6899 6899 COMFORT CONCentrate BLUE.99 70ML 6600 6600 COMFORT CONCentrate PURE.99 70ML 88 88 LENOR SPRING AWAKE.99 0ML 80 80 LENOR SUMMER BREEZE.99 0ML 87 87 FAIRY FABRIC CONDitioner.99 0ML 6706 6706 BEST-IN FABric CONDitioner LAVender.9 LTR 697 697 VANISH OXI MULTI.0 0G 697 697 VANISH OXI WHITES.0 0G 7 9 VANISH LIQuid STAIN REMOVER LTR 6 6 DAZ LIQUID REGULAR.99 0 WASH 08 08 ARIEL LIQuid REGULAR.99.LTR 0097 0097 BOLD LIQuid LAVender & CAMomile.9.LTR 989 989 SURF Small & Mighty TROPICAL.99 60ML 98890 98890 SURF Small & Mighty SUNSHINE.99 60ML 990 990 PERSIL Small & Mighty NON BIO.9 ML 988 988 PERSIL Small & Mighty BIO.9 ML 689 689 ACE LAUNDRY.99 LTR
mx BAY 968 968 DAZ GO PODS.9 S 8 8 ARIEL PODS.99 S 9607 9607 BOLD IN LIQuid PODS.9 S 666 666 PERSIL CAPS NON BIO.9 S 7 7 DAZ POWDER REGULAR.9 60G 767 767 BOLD POWDER LAVender.99 60G 70 70 ARIEL BIO.9 60G 768 768 SURF TROPICAL.9 769 769 SURF LAVENDER.9 0 WASH 7 7 PERSIL NON BIO.9 0 WASH 7 7 DAZ 0 WASH 799 799 DAZ POWDER REGULAR.9 WASH 79 79 FAIRY NON BIO.9 60G 87 87 BEST-IN PoWDeR SUMMER WASH 88 88 BEST-IN PoWDeR SPRING WASH
mx BAY BAY BAY BAY BAY 9667 708 RET ZOFLORA ASSORTMENT D 6ML 7609 8 DETTOL 0ML 79708 9 DETTOL 00ML 68 68 FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML 779 779 AIRWICK AERO LINEN 0ML 7770 7770 AIRWICK AERO LAVENDER 0ML 778 778 AIRWICK AERO FRESSIA 0ML 788 788 BEST-IN Air FRESHener ORCHid 79P 0ML 7786 7786 BEST-IN Air FRESHener LAVENder 79P 0ML 67 67 BEST- IN Anti BACterial SPRAY 79P 00ML 970 970 MR SHEEN ORIGINAL 00ML 97 97 MR SHEEN SPRING FRESH 00ML 978 7009 BIG D OVEN CLEANER 00ML 6 8 RAID FLY & WASP KILLER 69 98 RAID ANT & COCKROACH KILLeR 60 60 BEST-IN PINE DISINFECTant 69p 00ML 6 6 BEST-IN A/PURP CLEANeR 79P 00ML 99 99 DETTOL SURFACE.69 / 00ML 7987 7987 DETTOL Anti BACterial WIPEs.69 6 S 08 08 FLASH WIPE & GO LEMON 0 S 0 0 CIF ULTRAFAST KITCHEN 0ML MR MUSCLE KITCHEN.89 70ML 8 8 BEST-IN KITCHEN CLEAN 79P 00ML 060 060 BUST BathROOM UNBLocKer.0 00ML 796 796 MR MUSCLE SINK & DRAIN +00% 00ML
mx BAY BAY BAY BAY BAY 9 9 FLASH LIQuid LEMON. 00ML 7 7 FLASH LIQuid COTTON. 00ML 6709 6709 CIF CREAM LEMON.9 0ML 0 0 FLASH SPRAY BATH. 00ML 7 7 FLASH SPRAY BLEACH. 00ML MR MUSCLE WINDOW.89 70ML 98 98 WINDOLENE TRIGGER 70ML 8 8 BEST-IN KITCHEN CLEAN 79P 00ML 08 08 FINISH RINSE AID.0 0ML 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML 79 79 BEST-IN Washing Up Liquid GREEN 69P 00ML 7978 7978 BEST-IN Washing Up Liquid CITRUS 69P 00ML 697 697 FINISH ALL IN TAB.99 S 0988 0988 FAIRY Auto Dish Wash LEMON.79 0 S 9060 9060 FINISH QUANTUM MAX.99 8 S
mx BAY BAY BAY BAY BAY 9 9 DOMESTOS BLUE.00 70ML 97 97 DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML 7609 7609 BESTIN BLEACH BLUE 7P 70ML 768 768 BESTIN BLEACH CITRUS 7P 70ML 0 0 HARPIC BLEACH.00 70ML 67 67 HARPIC FRESH PINE 70ML 96 96 HARPIC POWER PLUS.69 70ML 67 67 DUCK PINE 70ML 788 788 BEST-IN BLUE BLOCK 69P TWIN 8 8 HARPIC RIM BLOCK LAVENDR 8G
mx BAY BAY BAY BAY BAY 00 70 MARIGOLD EXTRA GLOVES MEDium 7688 7688 BEST-IN GLOVES MEDIUM.09 9990 06 BEST-IN SPONGE SCOURERS 9p 796 796 SPONTEX STAINLESS STEEL SCOURERS PM S 676 676 MICROFIBRE CLOTHS 0 99897 BEST-IN ALL PURPOSE CLOTHS. 07 999 BEST-IN SPONGE CLOTHS.09 909 909 BEST-IN YELLOW DUSTERS 99p 8808 967 KIWI COLOUR SHINE BLACK 8000 6 KIWI SHOE POLISH BLACK 877 877 STATUS LIGHT BULBS HALO CLEAR ES 70w 876 876 STATUS LIGHT BULBS HALO CLEAR BC 70w 87 87 STATUS LIGHT BULBS HALO CANDLE ES w 87 87 STATUS LIGHT BULBS HALO CANDLE BC w 668 06 SAFEWRAP FOOD BAGS LARGE 086 6687 SAFEWRAP FREEZER FOOD BAGS LARGE 086 086 BEST-IN FOIL.09 9866 8 BEST-IN CLINGFILM 6p 66 66 BEST-IN SWING BIN LINERS.9 677 677 BEST-IN REFUSE SACKS.
mx BAY BAY BAY BAY BAY 9778 9778 Best-IN JUMBO KITChen TOWELs 99P ROLL 779 779 REGINA HEART Kitchen TOWELs S 6969 6969 FREEDOM Kitchen TOWELs. ROLL 007 87 NICKY LEMON SCENT Kitchen TOWELs S FIESTA Kitchen ToWeLs JUMBO.99 ROLL 09 09 REGINA BLITZ Kitchen TOWELs / S 97 6 PLENTY Kitchen TOWELs WHITE ROLL 7097 7097 BEST-IN KITCHEN TOWELs.9 PK
mx BAY BAY BAY BAY BAY 0 0 KLEENEX MANSIZE.99 00 S 6887 6887 KLEENEX ORIGINAL.9 96 S 796 796 BEST-IN FAMILY TISSUES PK 87 87 KLEENEX BALSAM HANKerchiefS 9 S 798 798 ANDREX.99 SHEA BUTTER ROLL 790 790 ANDREX.99 QUILTS ROLL 796 796 ANDREX.99 ALOE VERA ROLL 6776 6776 ANDREX.09 NATURAL ROLL 676 676 ANDREX.09 WHITE ROLL 6798 6798 ANDREX.99 WHITE ROLL
mx BAY BAY BAY BAY BAY 96 96 Best-IN Toilet TISSUE WHITE 99P ROLL 6098 6098 Best-IN Toilet TISSUE SOFTLY ROLL 6787 6787 ANDREX WASHLETS S 7 79 ANDREX WHITE 9 ROLL 7087 7087 BEST-IN Bathroom TISSUE WHiTe.99 9 PK
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