Super-Sizing Community Adoptions Supersizing Community Adop*on Events How we found homes for 946 pets in one weekend Presented by: Rick DuCharme Founder/Director First Coast No More Homeless Pets (FCNMHP) In Collabora*on with the Jacksonville Humane Society and Jacksonville Animal Care & Protec*ve Services Mega Super Adop*on Event Goal was to find homes for 600 pets Found homes for 946 pets 514 dogs, 426 cats, 6 bunnies Around 10,000 avendees 14 groups commived to bring 722 pets Total Budget $50,352 $53.23 per adop*on October 25 28, 2012 1
Goal was to find homes for 600 pets Don t get off track, pursue your goal Overall Mission is No More Homeless Pets in Duval & NE Florida Both goal & mission had to be considered Make sure that all your budget and other resources are commived to that goal Know What Details to Focus On: Anything that didn t directly contribute to reaching that goal was either Fluff or a Distrac*on Make sure your logis*cs matched your goal Planning, Budget & Details Goal was 600 adop*ons 3 Most Important Things: Loca*on, Loca*on, Loca*on Easy to find, iden*fy and market Capacity to hold enough pets for 600 adop*ons? 20,088 total (5,188 for cats) Next event will have 27,700 sq j for dogs & 20,088 for cats Enough available Parking 500 parking spaces, plus lots of nearby parking Simply enough space to handle the event October 25 28, 2012 2
Planning, Budget & Details Goal was 600 adop*ons To reach goal needed 800 adoptable pets Had to work with groups to ensure had enough pets ready and available. JACPS commived to bringing all their available pets 14 groups commived to bringing 722 pets I worked as cheerleader, briber and lobbyist Transport, s/n assistance, equipment Planning, Budget & Details Marke*ng $38,778- - 70% of budget was spent on marke*ng Goal was adop*ons, marke*ng must support that goal Focus of ads was Mega Pet Adop*on Theme was Patrio*c with Free adop*ons for all ac*ve duty and re*red military Call to Ac*on 800 dogs, puppies, cats, kivens must find homes Offer a deal, adop*on fee just $25, includes... October 25 28, 2012 3
Par*cipa*ng Shelters & Rescues Requirements: Pets must be vaccinated, sterilized, micro- chipped Organiza*ons must do same day adop*ons Must let us know where they need assistance Rewards: $35 adop*on rewards from PetSmart Chari*es Name included in event web landing page Opportunity to find homes for 96% of pets that come to the event October 25 28, 2012 4
Sharing Resources Shared Crates Transport Assistance Volunteers Medical Prep Assistance Booth Decora*ng Contest Budget EXPENSE COST Daily Billboard $7,500 Jacksonville.com $12,500 Folio $1,193 ClearChannel $10,400 COX $6,585 WJCT $600 $38,778 Cages Purchased $3,575 Staff OT $2,664 Transport Expense $600 Supplies Purchased $450 Security Expense $720 Parking Expense $330 Tags for Free Adop*ons $1,200 Misc. (food/liver) $200 Venue Rental $1,835 $11,574 Total Cost $ 50,352 Total Adop*ons 946 Cost Per Adop*on $ 53.23 October 25 28, 2012 5
Super-Sizing Community Adoptions Show*me Set- up, be sure you allow enough *me Be Ready for Crowds If you re expec*ng 10,000 people, be ready for them Roll with the punches Be Ready for anything Security? Really, for an adop*on event? www.fcnmhp.org www.targetzeroins3tute.org For more informa3on please contact: Rick DuCharme rducharme@fcnmhp.org October 25 28, 2012 Cameron Moore cmoore@fcnmhp.org 6
Major Adoption Events with Legs Denise Deisler, Execu*ve Director Jacksonville Humane Society Jacksonville, FL What IS an Event with Legs? Mul*ple loca*ons simultaneously Benefits par*cipa*ng agencies before, during AND ajer event (legs) October 25 28, 2012 7
Purpose and Benefits Adop*ons of course! Organiza*onal exposure Demonstra*on of Unity Key/Unique Components Mul*ple organiza*ons and loca*ons with single message Universal fees and forms Incen*ve for single fee Road maps Not a compe**on! Set a goal and communicate it Promote Promote Promote (during event too) October 25 28, 2012 8
Pros Community- wide involvement Public display of partnership/posi*ve rela*onships Provide addi*onal venue and exposure for rescue groups Volunteer friendly Ease of set- up/tear down Exposure of shelters to new audiences Give them a reason to return Introduce your other programs Lower Costs dollars focused on marke*ng rather than venue, transport, or staffing Examples Mega Match- a- thon Sarasota to Tampa Adop*on Trail October 25 28, 2012 9
Super-Sizing Community Adoptions Don t Forget Have a rain plan if any part of your event is outdoors Have plenty of adoptable animals on hand and wai*ng in the wings Q&A Jacksonville Humane Society Contact Informa*on Denise Deisler ddeisler@jaxhumane.org 904.493.4613 October 25 28, 2012 10