Powerful Flea and Tick Control Made Just For Cats Helps Consumers Protect their Pets from Harmful Pests

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1 Powerful Flea and Tick Control Made Just For Cats Helps Consumers Protect their Pets from Harmful Pests Catego s ability to kill and control fleas and ticks, combined with easy application, gives pet owners a new standard of care in protecting feline family members. Lenexa, Kan. March 22, 2017 Through a new agreement with H&C, independent pet stores can now carry Catego TM, a powerful new flea and tick control uniquely formulated for cats. Makers of the widely known and popular Feliway behavior product line for cats, Ceva introduced Catego last November. The first fast-acting flea and tick topical parasiticide made specifically for cats contains the active ingredients Dinotefuran, Fipronil and Pyriproxyfen. Catego kills fleas within 6 hours 1, and on the day of application achieves 97% efficacy within 3 hours 2. Ceva Animal Health prides itself in developing innovative solutions to enhance the health of companion animals. This is especially true in the underserved feline market. We are pleased to offer cat owners the best solution to better protect their cats from harmful pests, said Craig Wallace Chief Executive Officer, Ceva Animal Health. Suitable for all cats weighing more than 1.5 pounds and more than eight weeks of age, Catego is packaged in 3- and 6-dose cards; each dose lasts for one month. The suggested retail price for a 3-pack is $39.99 and $72.99 for a 6-pack card. Each dose comes with a patented applicator tip that allows easy application down to the skin and minimizes the risk of skin abrasions. Catego not only kills adult fleas on contact, it breaks the life cycle, which protects against multiple stages of the flea cycle and flea re-infestation. Catego also tackles ticks head on, killing ticks in all stages of life through contact and before they have the chance to bite. Catego offers protection against various tick species including Brown dog ticks (Rhipicephalus sanguineus), American dog ticks (Dermacentor variabilis), Lone Star ticks (Amblyomma americanum) and Deer ticks (Ixodes scapularis). The ticks Catego kills may transmit a number of diseases, including Lyme disease, Cytauxzoonosis, Haemobartonellosis, Ehrlichiosis, Babesiosis and Anaplasmosis Catego gives pet owners a powerful formulation to help better protect their cats from harmful pests. Its ability to kill and control fleas and ticks, combined with its easy application, give pet owners a new standard of care in protecting their beloved cats, said Elizabeth Hodgkins, DVM, JD, Director, Veterinary Relations, Ceva Animal Health.

2 Pet owners may also still purchase Catego through their veterinarian during their regular veterinary visits. While we are pleased to offer the convenience of purchasing Catego at independent stores and in veterinary hospitals, we strongly encourage regular veterinary visits to ensure the health and well-being of their pets, Hodgkins said. 1 Catego approved EPA Label. 2 Data on file. About Ceva Animal Health s portfolio of companion animal products includes the Vectra and Catego line of parasiticides, the pheromone products Adaptil and Feliway, Douxo dermatology products, and TRP-Tri-COX. The company s North American headquarters is in Lenexa, Kansas. Visit About H&C Animal Health H&C Animal Health is an organization that specializes in bringing popular veterinary products to pet specialty retailers. They exclusively work with brand-name products that deliver real benefits to consumers. Their portfolio includes a number of innovative, clinically proven lines, including: ActivPhy, Catego, Pet-Tabs, C.E.T., and Solo-Jec.

3 Independent pet stores can help consumers solve pet behavior challenges Feliway and Adaptil improve behavior by helping pets cope with stressful situations Lenexa, Kan. March 22, 2017 For the first time ever, independent pet stores can carry the well known pheromone products Feliway for cats and Adaptil for dogs clinically proven to help reduce or eliminate unwanted pet behavior. During the past 15 years Ceva has developed expertise in animal behavior, and more precisely in pheromones. Over 40 clinical studies have been conducted world-wide demonstrating how pheromones can create a positive environment in the home reducing stress among pets and with the families who love them. Feliway and Adaptil contain synthetic copies of naturally occurring pheromones to create a feeling of familiarity and security which helps a pet cope with stressful situations. Pheromones speak to our pets in a way they instinctively understand and respond to. Pheromones are compounds animals use to communicate with members of the same species. During lactation, for example, mothers secrete a pheromone that reassures their puppies and kittens and helps them bond with others in the litter. Similarly, cats secrete facial pheromones which they deposit in known places in order to mark a familiar and secured territory. FOR CATS: FELIWAY signals to cats they are in a safe and secure environment reducing stress which leads to unwanted behavior such as urine-marking, scratching, hiding or aggressive outbursts. Feliway can also be used to help comfort and reassure cats while they cope with a challenging situation such as moving or traveling. FELIWAY MULTICAT is useful in homes with multiple feline family members by creating a sense of belonging in pairs or in groups of cats sharing the same home. Feliway MultiCat can reduce signs of tension and conflict between familiar cats including fighting, hissing, growling, screaming, swatting, and chasing. FOR DOGS: ADAPTIL.helps dogs handle stressful situations found both indoors and outdoors such as weaning, housebreaking, thunderstorms, being home alone or being introduced to new people or locations. Dogs can be misunderstood, confused and anxious because of unclear human-dog communication. To learn more visit or # # #

4 About Ceva Animal Health s portfolio of companion animal products includes the Vectra and Catego line of parasiticides, the pheromone products Adaptil and Feliway, Douxo dermatology products, and TRP-Tri-COX. The company s North American headquarters is in Lenexa, Kansas. Visit About H&C Animal Health H&C Animal Health is an organization that specializes in bringing popular veterinary products to pet specialty retailers. They exclusively work with brand-name products that deliver real benefits to consumers. Their portfolio includes a number of innovative, clinically proven lines, including: ActivPhy, Catego, Pet-Tabs, C.E.T., and Solo-Jec.

5 Media Contact: Daniela Bartoli x38 POWERFUL VITAMINS AND MINERALS FOR PETS PET-TABS, PET-TABS PLUS and PET-CAL help provide nutritional support H&C Booth 3313 Global Pet Expo 2017 Parker, Colo. Pet-Tabs for dogs, Pet-Tabs Plus for dogs and Pet-Cal for dogs and cats are returning to Pet Specialty retailers exclusively available through H&C Animal Health. These trusted, effective products have been researched, developed and manufactured by Zoetis, a world leader in animal health. Pet-Tabs are tasty, meat-flavored tablets containing a precise blend of 18 vitamins and minerals to help balance and complete a dog s nutrition. Sharing the same savory flavor profile, Pet-Tabs Plus tablets are packed with 23 essential vitamins and minerals specifically designed for supplementing the diet of older dogs, working dogs or dogs under stress. Pet-Cal tablets provide a highly palatable source of calcium, phosphorus and vitamin D to support strong, healthy bones and teeth in both dogs and cats. These wellknown products have recently unveiled a new bold, yellow and green label design. Retailers and distributors can feel confident that these are the same great products customers love with a fresh look, making them easy for shoppers to quickly find. Pet-Tabs are available in 60, 180 and 500-count sizes, Pet-Tabs Plus are available in 60, 180 and 360-count sizes, and Pet-Cal tablets come in 60 and 180-count varieties. Distributors and retailers interested in carrying these Zoetis brands are invited to call H&C Animal Health at or contact info@hcanimalhealth.com. For more information about Pet-Tabs, Pet-Tabs Plus and Pet-Cal, visit ABOUT H&C ANIMAL HEALTH H&C Animal Health is an organization that specializes in bringing popular veterinary products to pet specialty retailers. They exclusively work with brand-name products that deliver real benefits to consumers. Their portfolio includes a number of innovative, clinically proven lines from ActivPhy, Catego, Pet-Tabs, C.E.T., and Solo-Jec. # # # Media Note: Interviews and photos are available. H&C Animal Health Longs Way, Unit 102 Parker, CO Bringing innovative products from veterinary to retail.