THE POWER OF 3 IN ACTION READY TO SHINE. The Flea and Tick Control with the POWER OF 3.

Transcription

1 THE POWER OF 3 IN ACTION READY TO SHINE. The Flea and Tick Control with the POWER OF 3

2 TOPICALS WHY DO PET OWNERS CHOOSE TOPICAL FLEA AND TICK CONTROL? Value: Results: Flea and tick control products in topical form offer a great VALUE. Topical products show PROVEN efficacy in killing fleas and ticks. Form: Topical products are an EFFECTIVE form of flea and tick control. Arm your clinic with the brand pet owners ask their veterinarians for by name. 1 46% of flea and tick doses sold to pet owners in 2016 were topical products. 2 We love the easy-to-use applicator and track and trace! Survey Participant Our clients love FRONTLINE, so it should not be a problem to sell them on Gold! Survey Participant Our customers will be excited to hear there is a FRONTLINE Gold for Dogs as well as a FRONTLINE Gold for Cats. Survey Participant

3 WHAT IS THE POWER OF 3? 1 Killer Formulation 2 Veterinarian Exclusive 3 Strength of the FRONTLINE Brand FRONTLINE Gold s triple-action formula offers protection against fleas and ticks on your patients. Protected by anti-diversion technology, FRONTLINE Gold kills fleas and ticks and has TWO IGRs to kill flea eggs and larvae. AND, FRONTLINE Gold comes with all the benefits you ve come to expect with FRONTLINE brand products, including customer loyalty, brand recognition and our practice support programs like the SATISFACTION PLUS GUARANTEE TM and MERIAL Rewards. TOPICAL FRONTLINE Gold for Dogs Kills fleas and ticks Kills flea eggs and larvae FRONTLINE Gold for Dogs starts killing fleas in 30 minutes.*, 3 Includes dual IGR technology Approved for use on dogs, including breeding, pregnant and lactating bitches. Easy-to-use applicator Anti-diversion technology Regular use of FRONTLINE Gold for Dogs on your dog and FRONTLINE Gold for Cats on your cat may reduce flea infestations in the home. For best results; use as part of a comprehensive flea treatment plan, which includes coordinated treatment of the home, yard and pet. Backed by the SATISFACTION PLUS GUARANTEE *When infested 48 hours after application.

4 1 KILLER FORMULATION Lasting Maintains effi cacy through day 30. Effective Kills adult fl eas, fl ea larvae, fl ea eggs and 4 species of ticks Fast FRONTLINE Gold for Dogs starts killing fl eas in just 30 minutes on dogs*,3 Threefold Protection fi pronil Kills fl eas and ticks (S)-methoprene Prevents development of all pyriproxyfen fl ea stages for up to 3 months * When infested 48 hours after application STARTS KILLING FLEAS IN 30 MINS. * 8 dogs were treated with a formulation of fi pronil, (S)-methoprene and pyriproxyfen and 8 dogs were untreated controls. KEEPS KILLING FLEAS ALL MONTH LONG In a separate study, 8 dogs were treated with a formulation of fi pronil, (S)-methoprene and pyriproxyfen and 8 dogs were untreated controls 30 Minutes after infestation % EFFICACY % ** 0 MINS 30 ** p< Hours after infestation % EFFICACY DAY 100% 100% 99.5% 99.9% 98.4% p<0.01 On day 0, treated dogs had FRONTLINE Gold for Dogs applied On day 2 all dogs were infested with 100 fl eas (C. felis) Fleas were combed off dogs 30 minutes after infestation for determination of effi cacy In this study, FRONTLINE Gold for Dogs killed the majority of fl eas within 30 minutes when infested approximately 48 hours after application. On day 0, treated dogs had FRONTLINE Gold for Dogs applied On days 2, 9, 16, 23 and 30 all dogs were infested with 100 fl eas (C. felis) Fleas were combed off dogs 6 hours after infestation on days 2, 9, 16, 23 and 30 for determination of effi cacy In this study, FRONTLINE Gold for Dogs killed 100% of fl eas within 6 hours of each weekly fl ea infestation on days 2 and 9. On days 16, 23, and 30 effi cacy was 99.5%, 99.9% and 98.4% respectively.

5 2 VETERINARIAN EXCLUSIVE Only licensed veterinarians can purchase FRONTLINE Gold from Merial. Every FRONTLINE Gold package sold to clinics is supported by anti-diversion technology monitored by Pinkerton Consulting & Investigations. Monitored by anti-diversion technology! 3 STRENGTH OF THE FRONTLINE BRAND FRONTLINE Gold comes with the brand name pet owners trust and is unparalleled in flea and tick control brand recognition. 5 70% of consumers ask their vet for FRONTLINE by name 1 33% 89% 98M of pet owners say they plan to purchase FRONTLINE in the future*,5 of target pet owners are reached with our TV media efforts, encouraging them to visit vet clinics to purchase 6 Topical flea and tick control doses sold in 2016 to satisfy continued pet owner demand** for topical flea/tick protection. 2 * Of pet owners expressing brand awareness ** Based on doses of all topical flea and tick brand products dispensed in 2016.

6 FULL SUPPORT FROM MERIAL Hassle-free packaging Pre-packaged single doses make coupon redemption easy Driving pet owners in to see YOU Merial is proud to help you protect more pets through valuable programs like: CLIENT CONNECTION TM Plus High value coupons Consumer advertising Exclusive in-clinic promotions and MERIAL Rewards for your staff! SATISFACTION PLUS GUARANTEE TM If a pet owner buys FRONTLINE Gold Brand Products from a veterinarian, applies the appropriate FRONTLINE Gold brand product to all dogs and cats consistently for 3 months, and is not satisfied with the results, he or she may qualify for: A full refund, or A replacement product, or A FREE in-home inspection, and treatment if necessary, by Terminix or a third party pest control provider. For complete details please see your Merial sales representative or go to

7 FLEAS AND TICKS ARE A CONSTANT THREAT The Flea Continuum The flea life cycle can be relentless, and fast. An adult female can lay more than 40 eggs per day during peak production. 7 These eggs can hatch in 1-10 days, but pre-emerged fleas can survive in cocoons for weeks or months waiting on suitable conditions. 7 Tick Trouble Urban wildlife, particularly the booming whitetail deer population, warming climates and ticks natural resilience mean the threat of ticks, and the diseases they carry, is on the rise in many parts of the country. THE INFESTATION POPULATION: BROWN DOG TICK (Rhipicephalus sanguineus) Associated with ehrlichiosis, babesiosis, Rocky Mountain spotted fever. AMERICAN DOG TICK (Dermacentor variabilis) Associated with Rocky Mountain spotted fever, tularemia. DEER TICK (lxodes scapularis) Associated with Lyme disease, anaplasmosis, babesiosis. THE FLEA LIFE CYCLE CAN BE COMPLETED IN 2-3 WEEKS 7 INSIDE A HOME, BUT CAN LAST LONGER DEPENDING ON CONDITIONS WITHIN THE HOME. LONE STAR TICK (Amblyomma americanum) Associated with ehrlichiosis, tularemia.

8 PROTECT YOUR FELINE PATIENTS WITH FRONTLINE GOLD FOR CATS. It s the Power of 3 with the brand name pet owners trust. 5 TOPICAL FRONTLINE Gold for Cats Kills fleas and ticks Kills flea eggs and larvae Includes dual IGR technology Approved for use on cats, including breeding, pregnant and lactating queens. Easy-to-use applicator Anti-diversion technology Backed by the SATISFACTION PLUS GUARANTEE 53% 65% of respondents who own both dogs and cats purchase the appropriate flea/tick product of the same brand for each pet. 8 of dog and cat owners buy flea/tick products for both pets at the same time and place. 8

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10 THE FRONTLINE BRAND PRODUCTS WITH THE GOLDEN TOUCH. FRONTLINE Gold Brand Products FRONTLINE Plus Brand Products KILLS FLEAS KILLS TICKS KILLS FLEA EGGS AND LARVAE BACKED BY SATISFACTION PLUS GUARANTEE TM STARTS KILLING FLEAS IN 30 MINUTES ON DOGS (FRONTLINE Gold for Dogs only)*,3 EASY-TO-USE APPLICATOR ANTI-DIVERSION TECHNOLOGY *When infested 48 hours after application Blagburn BL, Dryden MW. Biology, treatment and control of flea and tick infestations. Vet Clin Small Anim. 2009;39: Merial is now part of Boehringer Ingelheim. MERIAL and FRONTLINE are registered trademarks, and TM CLIENT CONNECTION and SATISFACTION PLUS GUARANTEE are trademarks, of Merial. All other marks are property of their respective owners Merial, Inc., Duluth, GA. All rights reserved. FLE17FLGOLDTECHDTLR (04/17).