Social Media Antibiotic Stewardship Digital Images

Transcription

1 Social Media Antibiotic Stewardship Digital Images A package of ready to use digital images and written content to be integrated into any social media campaign.

2 What s included Ready to use content that can be easily integrated into your social media content calendars- Simply download the images and copy and paste the text! Facebook sized digital images and text included (square shape) Twitter sized digital images and text (rectangle shape)

3 Types of Digital Images Package #1- Beef Producers Care Quotes- 5 (consumer & beef industry audiences) Package #2- Antibiotic Stewardship Improvement Statements- 6 (consumer & beef industry audiences) Package #3- Antimicrobial Resistance (AMR) and What Beef Producers Should Know- 3 (beef industry audience) Package #4- What to Know about Antimicrobial Resistance (AMR)- 4 (consumer & beef industry audiences)

4 Package #1 ~ Beef Producers Care (about Antibiotic Stewardship)

5 Brooke Helsel Facebook Connection. Brooke Helsel, is a beef producer who welcomes conversations about antibiotics in food production. She knows the importance of a strong connection with her veterinarian and consumers, and is focused on keeping cattle healthy and our food supply safe. For more information about the use of antibiotics in beef production, visit

6 Brooke Helsel doesn t take use of #antibiotics lightly. She only uses under DVM guidance to keep herd healthy.

7 Weston Merrill Facebook Family. Weston Merrill, Montana beef producer never has FAMILY far from his mind, no matter if he s doctoring a sick calf or cutting hay. He works hard every day to protect the future of his animals and family. This includes judicious use of antibiotics to keep calves and kids healthy! For more information about the use of antibiotics in beef production, visit

8 Weston Merrill knows judicious #antibiotic use not only protects his animals but also his family and their future.

9 Karoline Rose Facebook Trust. Without it, we risk it all. Karoline Rose leans into authentic conversations that build trust with consumers, including conversations about antibiotic use. She encourages you to move beyond telling your story and focus on ENGAGING people in your story. Share your WHY. Show your HEART. Build trust with each transparent conversation. Visit to find tools to help you dig into conversations that matter.

10 Karoline Rose takes responsibility for #antibiotic stewardship and building trust w/ consumers. How about you?

11 Chyenne Smith Facebook Healthy Environment. Healthy Cattle. Healthy You. Healthy Me. Chyenne Smith, Idaho cattle rancher takes her responsibilities to raise beef and protect health seriously. This includes responsible use of antibiotics. Follow her on to see what her responsibility on the ranch looks like and visit to dig into what cattle producers do to protect One Health.

12 Chyenne Smith knows what responsible use of #antibiotics looks like. Do you?

13 Barbara Jackson Facebook It s non- negotiable. Antibiotics are so important for human and animal health. Barbara Jackson, Arizona beef producer knows we ALL need to be good stewards. Visit to dig into what cattle producers do to protect One Health.

14 Barbara Jackson Twitter #Antibiotics are so important for human and animal health. We ALL need to be good stewards Visit

15 Package #2 ~ Antibiotic Stewardship Improvement Statements

16 Continuous improvement from both human and animal health key to antibiotic stewardship. Learn more:

17 Much progress has been made in optimizing #antibiotic use to keep animals healthy and to produce safe #beef.

18 With issues like #antibiotic use and resistance, science alone isn t enough to create a dialogue

19 We have a welfare obligation to the animals entrusted to our care.

20 Animal health and judicious use of #antibiotics is an important part of sustainability.

21 Beef producers are narrowing the spectrum of antimicrobials whenever possible. #onehealth

22 Package #3 ~ Antimicrobial Resistance (AMR) and What Beef Producers Should Know

23

24 What can beef producers do to combat antimicrobial resistance? Here are 3 things. #onehealth Be proactive and do all you can to ensure animal welfare and food safety. #onehealth

25 Package #4 ~ What to Know about Antimicrobial Resistance (AMR) Note: Format of the next group of images is larger and can be printed

26 1 Antimicrobial Resistance fact everyone should know: 1 Human health, animal health, ecological health. They're all connected to the Antimicrobial Resistance threats we're facing. It's not a one-sided issue. Everyone is responsible to continuously improve antibiotic stewardship and we're working together to drive innovation.

27 Words to Live by to Combat 2 Antimicrobial Resistance 1 2 Con tin u ous -On-going. Without interruption. Im prove ment -A thing that makes something better. Prevention Surveillance Diagnosis Treatment DVM Relationships Record Keeping

28 3 Things Beef Producers Should Know: Antimicrobial Resistance (AMR) 1 This is a real issue that we should be concerned about. Antimicrobial resistance is a perfectly normal biological process, similar to climate change. However, we can affect the rate of that change. 2 We (being the scientific community) have been thinking about the topic longer than pop news has been concerned with it. 3 Beef producers need to take the science of AMR seriously. It's for everyone's best interest to pay attention to what we use, how we use it, and look for ways not to use it, if it's possible.

29 Common Reasons Cattle Ranchers Might Use Antibiotics Painful, contagious bacterial infection of the eye. Once it begins to spread in a cattle herd, it can be hard to control and is much worse in cattle than people. Painful, contagious hoof infection. As the name suggests, it rots away the foot, more specifically the area between the two toes. Caused by bacteria common to the environment in which cattle live. Similar to humans, pneumonia can be caused by a variety of bacterial infections which cause high temperature, lung damage, labored breathing, nasal discharge and coughing. Swings in temperature can bring stress to cattle and spark pneumonia outbreaks. 4 Scours is a term for diarrhea; irritation of the intestinal tract. Bacteria, such as certain strains of E. coli and Salmonella can invade the deeper layers of the intestinal lining, rapidly destroying it. The primary harm from scours is loss of water and electrolytes (body salts). If untreated, these changes can be severe enough to result in death. Note: This content was designed to answer consumer questions around WHY cattle need antibiotics. Context is often key to helping those outside the industry to understand why we do what we do. Could be provided to those who are asking for more information about WHY cattle might receive antibiotics.

30 Download Digital Images All images are available for download in Dropbox: GZAI0H676a?dl=0 Contact National Institute for Animal Agriculture with questions or technical issues.

31 Implementation Ideas Schedule one post per week for several weeks Pick the same day of the week to make the posts (Example: Antibiotic Stewardship Saturdays, or Wednesday Antibiotic Wisdom) Share digital content with your stakeholders and producers so THEY can share within their own personal social networks, as opportunities present Share antibiotics content every day leading up to 2017 Antibiotics Symposium (funded in part by the beef checkoff) to help generate awareness Home (event is Oct 31- Nov 2)

32 Common Antibiotic Hashtags When creating social media content that speaks to antibiotic stewardship, consider using hashtags: #Antibiotics #AgAbx #AMR #AntimicrobialResistance #OneHealth The number of hashtags you should use in each post will depend on the platform (no more than two on Twitter, Instagram can handle more, etc.)

33 Thank you for your efforts to share conversations around antibiotics and antibiotic stewardship!