BTSF. Better Training for Safer Food. Initiative. Awareness and communication among stakeholders

Transcription

1 Better Training for Safer Food Awareness and communication among stakeholders Bryony Jones, Royal Veterinary College, University of London SHEEP AND GOAT PLAGUE (PPR) This presentation is delivered under contract with the Consumers, Health, Agriculture and Food Executive Agency ( The content of this presentation is the sole responsibility of Opera S.u.r.l., the Istituto Zooprofilattico Sperimentale Lombardia e Emilia Romagna and the State Food and Veterinary Service of Latvia and it can in no way be taken to reflect the views of the Consumers, Health, Agriculture and Food Executive Agency or any other body of the European Union. The Consumers, Health, Agriculture and Food Executive Agency or any other body of the European Union will not be responsible under any circumstances for the contents of communication items prepared by the contractors. Initiative BTSF Sofia, Bulgaria 6 th -8 th June 2018

2 What experiences do you have in communication and raising awareness about animal health? Who was targeted? What methods were used? Was it successful? 1

3 Communication and awareness Who are the key groups of people that need information about PPR? What information does each group need to know? What is the best way to communicate that information? Target groups Key information Communication method Develop communication materials Evaluate and improve 2

4 Who are the target groups for PPR information in your country? Farmers Veterinary personnel Livestock traders General public Others? 3

5 What information does each target group need? Target group Information needs Communication methods Farmers Veterinary personnel Traders Traders General public General public Facts about PPR disease, reporting, prevention, control PPR epidemiology, diagnosis, surveillance, control Facts about PPR disease, reporting, biosecurity No risk to human health Other? Other?? 4

6 What are the best methods for communicating this information? Target group Information needs Communication methods Farmers Facts about PPR disease, reporting, prevention, control Radio? Farming press? Farmer meetings? Veterinary personnel Traders PPR epidemiology, diagnosis, surveillance, control Facts about PPR disease, reporting, biosecurity General public No risk to human health News article? Radio, tv? Other??? Veterinary press? Training courses? Trader meetings? Leaflets? 5

7 What are some of the challenges for effective communication about PPR? farmers vet personnel traders general public others? 6

8 This presentation is delivered under contract with the Consumers, Health, Agriculture and Food Executive Agency ( The content of this presentation is the sole responsibility of Opera S.u.r.l., the Istituto Zooprofilattico Sperimentale Lombardia e Emilia Romagna and the State Food and Veterinary Service of Latvia and it can in no way be taken to reflect the views of the Consumers, Health, Agriculture and Food Executive Agency or any other body of the European Union. The Consumers, Health, Agriculture and Food Executive Agency or any other body of the European Union will not be responsible under any circumstances for the contents of communication items prepared by the contractors. OPERA Viale Parioli 96, Roma - Italy Tel / Fax info@opera-italy.it; Better Training for Safer Food BTSF European Commission Consumers, Health and Food Executive Agency DRB A3/042 L-2920 Luxembourg