RETAIL PLAYBOOK 2018 PLAY WITH PURPOSE. Making our planet better one dog and one toy at a time

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1 RETAIL PLAYBOOK 2018 PLAY WITH PURPOSE Making our planet better one dog and one toy at a time

And we re committed to harnessing it by finding new ways to play in the form of the most innovative, long-lasting and engaging toys, designed and manufactured right here in the USA.

2 what s new NEW WAYS TO PLAY D NOW you can buy all Planet Dog products in eaches for greater freedom (and variety) in ordering. Dogs are joy incarnate. Their bounding and wagging and frolicking rubs off on us, reminding us not to take life so seriously. At Planet Dog, we call this the power of play. And we re committed to harnessing it by finding new ways to play in the form of the most innovative, long-lasting and engaging toys, designed and manufactured right here in the USA. Because the more we can deepen the bond between canines and humans, the more joyful the world will be. A B A CHECK OUT OUR NEW PRODUCTS C A: GURU - PG 5 B: STROBE - PG 7 C: LIL DIPPER - PG 14 D: TREATS - PG 19 CHEW-O-METER For the most aggressive chewers For fairly aggressive chewers GLOW For moderate chewers FOR GOOD When you buy a Planet Dog Foundation Glow for Good Ball, you re not just playing around. We donate every penny we make from these beautiful, glow-in-the-dark balls to support dogs who work for people in need. GLOW FOR GOOD BALL GLOW FOR GOOD BALL Size: 2.5" Color: GLOW GLOW FOR GOOD BALL Size: 3" Color: GLOW

Photo credit: America s VetDogs/Rebecca Eden We believe in the quality of US manufacturing.

By keeping production close to home, we can create more jobs and ensure complete quality control of our products.

The Planet Dog Foundation is proud to support the life saving work of service dogs.

place and support these incredible animals including seeing eye dogs, therapy dogs, search and rescue dogs, and police dogs.

And in 2017, we held the inaugural Planet Dog Ball, which raised more than $80,000 to help provide service dogs to U.S. veterans.

3 Photo credit: America s VetDogs/Rebecca Eden We believe in the quality of US manufacturing. That s why Planet Dog toys are designed, tested and manufactured in the USA. By keeping production close to home, we can create more jobs and ensure complete quality control of our products. It s why we can guarantee them 100%. THE PLANET DOG FOUNDATION Supporting service dogs since The Planet Dog Foundation is proud to support the life saving work of service dogs. Through annual events and the proceeds from our Glow For Good Ball, the Planet Dog Foundation is able to fund programs that train, place and support these incredible animals including seeing eye dogs, therapy dogs, search and rescue dogs, and police dogs. We ve given more than $1.6 million to date. And in 2017, we held the inaugural Planet Dog Ball, which raised more than $80,000 to help provide service dogs to U.S. veterans. 100% of the proceeds from our Glow for Good Ball go to the Planet Dog Foundation. ABSOLUTELY, ENTIRELY, 100% GUARANTEED We put all our energy toward making every Planet Dog product as durable, effective and fun as possible. Anything less we don t accept! That s why everything we make is backed by our 100% guarantee. Visit planetdog.com/guarantee for details. All our toys are made in the USA and 100% guaranteed 3

INTERACTIVE TOYS A healthy mind is just as important to a dog s well-being as a healthy body.

senses, and deliver delicious rewards providing the valuable mental exercise they need.

anxiety. Dogs have fun playing with them (and you ll have fun watching them).

4 INTERACTIVE TOYS A healthy mind is just as important to a dog s well-being as a healthy body. We developed our innovative line of interactive toys to present new challenges, stimulate the senses, and deliver delicious rewards providing the valuable mental exercise they need. By encouraging self-play and instilling feelings of achievement, these toys can help decrease anxiety. Dogs have fun playing with them (and you ll have fun watching them). Our NEW Planet Dog Treats fit perfectly in our interactive toys. See page To shop our entire line visit

5 EASY STEPS TO BECOME A GURU! STEP 1 Gently squeeze GuRu to open treat pockets. ORBEE-TUFF GURU A rugged new challenge. Feelings of accomplishment never tasted so good. With so many ways to get to their favorite treats, our brand-new, ultra-durable GuRu puzzle toy keeps dogs engaged like never before. STEP 2 Insert your pup s favorite treats. NEW! GURU GURU Size: 4" Color: BLUE, PURPLE STEP 3 Add a bully stick through the GuRu treat hole. Fits All Their Favorites. Planet Dog Treats. Bully Sticks. Apples. Carrots. Cheese. Peanut Butter. Bananas. You name it, the GuRu can hold it. Try including a variety of different treats at one time so pups have even more reasons to solve the puzzle. STEP 4 Release your dog on GuRu! All our toys are made in the USA and 100% guaranteed 5

variety of shapes, always keeping playtime

LINK 4-PIECE SET 6949 - LINK 4-PIECE SET Size:

Intended for Chewing LINK 8-PIECE SET 6949 -

ROYAL/ORANGE/CLEAR Not Intended for Chewing HOW

create a variety of different treat-dispensing

Here are a few of our favorite shapes: 1: The

6 ORBEE-TUFF LINK So many ways to play. Our award-winning Link transforms into a variety of shapes, always keeping playtime fresh. Its sleek, translucent design includes strategically placed treat holes that make it a great slow feeder. And our 4-piece set is perfect for smaller dogs. LINK 4-PIECE SET LINK 4-PIECE SET Size: 5.5"W Color: ROYAL/CLEAR, ORANGE/CLEAR Not Intended for Chewing LINK 8-PIECE SET LINK 8-PIECE SET Size: 9"W Color: ROYAL/ORANGE/CLEAR Not Intended for Chewing HOW IT WORKS Link is easily rearranged so you can create a variety of different treat-dispensing challenges. Here are a few of our favorite shapes: 1: The Cube Treat holes act as reward dispenser for your furry little genius. 2: The Necklace AWARD WINNING Link received top honors from Pet Product News, Pet Business magazine and Toys, Tots, Pets and More in INDUSTRY RECOGNITION AWARD 6 To shop our entire line visit 3: The Recliner

WHISTLE BALL 1085 - WHISTLE BALL Size: 2.

up! This durable interactive ball starts blinking when you bounce it, turning your

Once the ball is thrown and hits a firm surface, a multi-colored LED light

The LED light is tightly and safely enclosed in a non-toxic sleeve that is embedded in

squeaker in our award-winning Squeak Ball).

non-toxic. The Strobe s light has a life of 200 hours that s over 36,000 throws!

7 Image shows Strobe when illuminated. ORBEE-TUFF STROBE The harder you throw, the louder I WHISTLE! WHISTLE BALL WHISTLE BALL Size: 2.5" Color: GLOW/BLUE Not Intended for Chewing It s not just their eyes that will light up! This durable interactive ball starts blinking when you bounce it, turning your typical game of fetch into an exciting, multi-sensory experience. Once the ball is thrown and hits a firm surface, a multi-colored LED light automatically starts blinking. The LED light is tightly and safely enclosed in a non-toxic sleeve that is embedded in the ball during the molding process (the same impenetrable design used with the squeaker in our award-winning Squeak Ball). This patent-pending technology requires no glues or adhesives, making it 100% non-toxic. The Strobe s light has a life of 200 hours that s over 36,000 throws! And during times of non-lighted activity, the ball is still a playtime favorite with a fun texture and pliable chew. Strobe battery is non replaceable; battery comes with 2 year warranty. NEW! STROBE STROBE Size: 3" Color: GLOW, BLUE Even when it isn t flashing, our Glow Strobe glows in the dark. All our toys are made in the USA and 100% guaranteed 7

ORBEE-TUFF ZOOM FLYER ZOOM FLYER 1054 - ZOOM FLYER Size: 9.

5" Color: ORANGE/BLUE, GLOW/ORANGE Not Intended for

SQUEAK 6376 - SQUEAK Size: 3" Color: BLUE, ORANGE

Our Orbee-Tuff Squeak is the first toy of its kind to

Your dog can t get to it (no matter how much fun they have

8 ORBEE-TUFF ZOOM FLYER ZOOM FLYER ZOOM FLYER Size: 9.5" Color: BLUE/ORANGE, GLOW/BLUE Size: 6.5" Color: ORANGE/BLUE, GLOW/ORANGE Not Intended for Chewing I S Q U E A K! SQUEAK SQUEAK Size: 3" Color: BLUE, ORANGE ORBEE-TUFF SQUEAK The toughest squeak toy on earth. Our Orbee-Tuff Squeak is the first toy of its kind to embed the squeaker in the ball using no glue or adhesives. Your dog can t get to it (no matter how much fun they have trying). 8 To shop our entire line visit AWARD WINNING Named the most durable dog ball on the market by Whole Dog Journal.

GAMES AND TOYS THEY LL NEVER GET TIRED OF Whether your dog is

pain-free tug-of-warring (for both of you).

1087 - FETCH BALL W/ROPE Size: 3" Color: GREEN, PINK TUG 6932 - TUG

9 GAMES AND TOYS THEY LL NEVER GET TIRED OF Whether your dog is fetching, tugging or just playing around, these Orbee-Tuff toys are up to the task. ORBEE-TUFF TUG Tug, tug, as hard as they can dogs won t be able to break this remarkably stretchy toy. Designed in a mouthwatering bone shape, with comfortable handles for pain-free tug-of-warring (for both of you). WOOF BALL WOOF BALL Size: 3" Color: GREEN, PINK FETCH BALL FETCH BALL W/ROPE Size: 3" Color: GREEN, PINK TUG TUG Size: 10.25"L Color: ROYAL BLUE Not Intended for Chewing Did you know our Orbee Balls now come with rope for tugging and fetching fun? See page 13 All our toys are made in the USA and 100% guaranteed 9

SNOOP SCOOP The Snoop adapts to fit any dog s preference for

5" ball or a Nook in the center and even fill the Nook with

ORBEE-TUFF SNOOP & NOOK Many of our interactive toys are

STEP 1 STEP 2 Pull out neck and fill Snoop with treats or

5" ball inside the Snoop. Snoop is our best selling toy!

10 SNOOP SCOOP The Snoop adapts to fit any dog s preference for play: you can stuff it with treats, add a 2.5" ball or a Nook in the center and even fill the Nook with soft foods, like peanut butter, for hours of fun. ORBEE-TUFF SNOOP & NOOK Many of our interactive toys are great slow feeders. STEP 1 STEP 2 Pull out neck and fill Snoop with treats or kibble. For an additional challenge, place a Nook or any 2.5" ball inside the Snoop. Snoop is our best selling toy! 10 To shop our entire line visit SNOOP SNOOP Size: 5" Color: BLUE, ORANGE Not Intended for Chewing STEP 3 Let the games begin!

11 NOOKS NOOKS Size: 2.5" Color: GREEN SHAMROCK, GREEN PEACE, YELLOW HAPPINESS, RED LOVE, GREEN PAW ORBEE-TUFF MAZEE How it works: Our Mazee toys are fantastic slow feeders. Just fill them with treats and they ll be on full display in this translucent globe dogs aren t able to resist the challenge! RECIPES The best way to ensure your dog is getting nothing but the good stuff? Make their food yourself. It s easier than you think. Visit youtube.com/user/planetdoginc for some of our favorite homemade treat ideas. You can fill your Nooks with all their favorite store-bought treats or make your own at home! MAZEE MAZEE Size: 5" Color: GREEN, RASPBERRY Not Intended for Chewing All our toys are made in the USA and 100% guaranteed 11

BALLS AND BONES There are few things more comforting than the rhythm of

And when that toy is made from Orbee-Tuff the most durable, eco-friendly

Our assortment of Orbee-Tuff balls and bones includes something for every

We have a variety of novelty balls perfect for gifting throughout the

12 BALLS AND BONES There are few things more comforting than the rhythm of throwing a toy and having your best friend bring it back. And when that toy is made from Orbee-Tuff the most durable, eco-friendly dog toy material in the world these moments are even more meaningful. Our assortment of Orbee-Tuff balls and bones includes something for every kind of dog and every kind of chewer. We have a variety of novelty balls perfect for gifting throughout the year! HAPPY BIRTHDAY BALLS HAPPY BIRTHDAY BALLS Size: 3" Color: CORAL, BLUE 12 To shop our entire line visit

ORBEE-TUFF ORBEE BALL The classic just keeps rolling. And rolling. And rolling. All Orbee-Tuff toys are dishwasher safe. Place on the top rack on a normal wash for regular cleaning.

Toys made with non-toxic and recyclable Orbee- Tuff can be chewed, tugged, tossed in water and loved, all while being 100% healthy for your dog and 100% respectful of our planet.

13 ORBEE-TUFF ORBEE BALL The classic just keeps rolling. And rolling. And rolling. All Orbee-Tuff toys are dishwasher safe. Place on the top rack on a normal wash for regular cleaning. THE ORIGINAL ORBEE-TUFF The material Planet Dog was founded on. Toys made with non-toxic and recyclable Orbee- Tuff can be chewed, tugged, tossed in water and loved, all while being 100% healthy for your dog and 100% respectful of our planet. Invented by a team of forward-thinking chemists commissioned by Planet Dog 21 years ago, it remains the most innovative, eco-friendly dog toy in the world. ORBEE BALL ORBEE BALL Size: SMALL 2.25", MEDIUM 3", LARGE 4" Color: BLUE/GREEN, GLOW/ORANGE ORBEE BALL WITH ROPE ORBEE BALL W/ROPE Size: MEDIUM 3", LARGE 4" Color: BLUE/GREEN THE HEALTHIEST MATERIAL Orbee-Tuff is non-toxic and made from 100% recyclable, medical-grade materials. THE TOUGHEST MATERIAL Orbee-Tuff never cracks. It s tougher, more elastic and longer lasting than rubber. All our toys are made in the USA & 100% guaranteed 13

ORBEE-TUFF COSMOS Out of this world tough.

playing, our Cosmos toys deliver intergalactic

incredibly, deceptively durable and extra

and under NEW Royal Blue color Sol is a top

LUNA 1047 - LUNA Size: 4" Color: GLOW SOL 1048

14 ORBEE-TUFF COSMOS Out of this world tough. For dogs that like a little chewing with their playing, our Cosmos toys deliver intergalactic levels of joy. Don t be fooled by their pliable, chewing-gum-like construction they re incredibly, deceptively durable and extra bouncy for energetic dogs. RINGO RINGO Size: 3" Color: NEW! ROYAL BLUE NEW! LIL' DIPPER LIL DIPPER Size: 2.75" Color: YELLOW Designed for dogs 15 lbs. and under NEW Royal Blue color Sol is a top seller for big breeds like labs and retrievers. LUNA LUNA Size: 4" Color: GLOW SOL SOL Size: 5" Color: ORANGE ASTRO ASTRO Size: 2.75" Color: TWINKLE GRAY LUNEE LUNEE Size: 2.25" Color: TRANSLUCENT RED 14 To shop our entire line visit

ORBEE-TUFF DIAMOND PLATE Our toughest toys, built

toys to shreds, our Diamond Plate Collection is

3", 4" Color: ORANGE, STEEL DIAMOND PLATE

SMALL 3"H, MEDIUM 4"H, LARGE 5"H Color: ORANGE,

15 ORBEE-TUFF DIAMOND PLATE Our toughest toys, built for chewers Made for dogs who tear and pick other toys to shreds, our Diamond Plate Collection is cast from a single mold, resulting in the thickest, most rugged toy you can find. DIAMOND PLATE BALL DIAMOND PLATE BALL Size: 3", 4" Color: ORANGE, STEEL DIAMOND PLATE DOUBLE-TUFF DIAMOND PLATE DOUBLE-TUFF Size: SMALL 3"H, MEDIUM 4"H, LARGE 5"H Color: ORANGE, STEEL Diamond Plate is the perfect choice for aggressive chewers who pick at toys. TUFF STUFF Show how rugged our Diamond Plate Toys are by displaying them in a tool box. Display for inspiration only, see page 26 for more merchandising ideas. All our toys are made in the USA and 100% guaranteed 15

ORBEE-TUFF BONES Every dog s favorite shape.

A certain amount of excess material is inherent to the injection molding process.

eliminating any waste. ORBEE BONE 1060 - ORBEE BONE Size: EXTRA SMALL 3.25", SMALL 5", MEDIUM 6.

com RECYCLEBONE 1075 - RECYCLEBONE Size: 6.

16 ORBEE-TUFF BONES Every dog s favorite shape. ORBEE-TUFF RECYCLED LINE Reducing our Carbon paw print. A certain amount of excess material is inherent to the injection molding process. We developed our Orbee-Tuff RecycleTOY line to capture and re-use this material, virtually eliminating any waste. ORBEE BONE ORBEE BONE Size: EXTRA SMALL 3.25", SMALL 5", MEDIUM 6.5", LARGE 8" Color: PINK, BLUE, GREEN, GLOW 16 To shop our entire line visit RECYCLEBONE RECYCLEBONE Size: 6.5" Color: VARIES RECYCLEBALL RECYCLEBALL Size: 3" Color: VARIES RECYCLEBALL VALUE PACK RECYCLEBALL VALUE PACK Size: 2.5" (2) Color: VARIES AWARD WINNING Named the second most durable dog toy on the market (second only to our Squeak, pg 8) by Whole Dog Journal.

ORBEE-TUFF SPORT For your MVP (Most Valuable Pup).

BALL 1511 - SOCCER BALL Size: 5" Color: WHITE/BLACK BASKETBALL 6529 -

BASKETBALL FOOTBALL, SOCCER BALL HOCKEY PUCK Highlight the season s top

17 ORBEE-TUFF SPORT For your MVP (Most Valuable Pup). FOOTBALL FOOTBALL Size: 6" Color: BROWN/WHITE TENNIS BALL TENNIS BALL Size: 2.5" Color: YELLOW BASEBALL BASEBALL Size: 3" Color: WHITE/RED GOLF BALL GOLF BALL Size: 2.25" Color: WHITE HOCKEY PUCK HOCKEY PUCK Size: 3" Color: BLACK SOCCER BALL SOCCER BALL Size: 5" Color: WHITE/BLACK BASKETBALL BASKETBALL Size: 5" Color: ORANGE TENNIS BALL, BASEBALL, GOLF BALL, BASKETBALL FOOTBALL, SOCCER BALL HOCKEY PUCK Highlight the season s top sports to increase sales. PLAY BALL Grab an old cooler and give it new life as a championship-inspired display! Display for inspiration only, see page 26 for more merchandising ideas. All our toys are made in the USA and 100% guaranteed 17

ORBEE-TUFF PRODUCE Fetch fresh. RASPBERRY 1090 - RASPBERRY Size: 1.

1092 - ARTICHOKE Size: 4" Color: GREEN EGGPLANT 1093 - EGGPLANT Size: 5.

6321 - CHILI PEPPER Size: 3" Color: RED RASPBERRY STRAWBERRY, ARTICHOKE,

18 ORBEE-TUFF PRODUCE Fetch fresh. RASPBERRY RASPBERRY Size: 1.75" Color: PINK STRAWBERRY STRAWBERRY Size: 3" Color: RED ARTICHOKE ARTICHOKE Size: 4" Color: GREEN EGGPLANT EGGPLANT Size: 5.25" Color: PURPLE CARROT CARROT Size: 7" Color: ORANGE CHILI PEPPER CHILI PEPPER Size: 3" Color: RED RASPBERRY STRAWBERRY, ARTICHOKE, EGGPLANT, CARROT, CHILI PEPPER Small dogs dig the Raspberry. It s our number-one seller for small breeds. 18

Planet Dog treats are perfectly sized to fit into our

nutrients dogs need and the flavors they love.

Gobbler and sweet, refreshing Barkin Blueberry. NEW!

19 Planet Dog treats are perfectly sized to fit into our interactive toys. TREATS PLANET DOG TREATS are back! Now better than ever! Our new line of all-natural mini biscuits are full of the nutrients dogs need and the flavors they love. Sized to fit into our interactive toys, they re the perfect reward for a job well done. Available in two flavors: wholesome, grain-free Turkey Gobbler and sweet, refreshing Barkin Blueberry. NEW! TREATS TURKEY TREATS Size: 6 OZ. Flavor: TURKEY GOBBLER BLUEBERRY TREATS Size: 6 OZ. Flavor: BARKIN BLUEBERRY All our products are 100% guaranteed 19

ANTI-BACTERIAL, ULTRA DURABLE HEMP GEAR Soft fleece linings inside collars, harnesses

Every Planet Dog leash, collar and harness is made from all-natural hemp, which is 10

Hemp also resists mold, mildew, odors and UV rays.

20 ANTI-BACTERIAL, ULTRA DURABLE HEMP GEAR Soft fleece linings inside collars, harnesses and leashes provide comfort for humans and canines alike. Every Planet Dog leash, collar and harness is made from all-natural hemp, which is 10 times stronger than cotton, completely hypoallergenic and machine washable. Hemp also resists mold, mildew, odors and UV rays. Plus it s eco-friendly hemp farming uses very little water or fertilizer, and after it s grown, hemp is 100% biodegradable. 20 To shop our entire line visit

LEASHES & COLLARS Hemp fabric is perfect for dogs: durable, machine

COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING 3097 - COZY HEMP

LARGE 1"W X 18-28" NECK Color: GREEN, ORANGE, PURPLE, BLUE, PINK

W/FLEECE HANDLE Size: 1"W X 5'L Color: GREEN, ORANGE, PURPLE, BLUE,

Color: GREEN, ORANGE, PURPLE, BLUE, PINK LIL HEMP ADJUSTABLE COLLAR

21 LEASHES & COLLARS Hemp fabric is perfect for dogs: durable, machine washable and anti-bacterial. COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING COZY HEMP ADJUSTABLE COLLAR W/FLEECE LINING Size: MEDIUM 3/4"W X 12-19" NECK, LARGE 1"W X 18-28" NECK Color: GREEN, ORANGE, PURPLE, BLUE, PINK NATURAL HEMP LEASH W/FLEECE LINED HANDLE NATURAL HEMP LEASH W/FLEECE HANDLE Size: 1"W X 5'L Color: GREEN, ORANGE, PURPLE, BLUE, PINK NATURAL HEMP LEASH W/FLEECE HANDLE Size: 1/2"W X 5'L Color: GREEN, ORANGE, PURPLE, BLUE, PINK LIL HEMP ADJUSTABLE COLLAR LIL HEMP COLLAR Size: 1/2"W X 9-13" NECK Color: GREEN, ORANGE, PURPLE, BLUE, PINK All our products are 100% guaranteed 21

there but we also want them to feel free.

to make the most of their trips outdoors.

22 HARNESSES Where safety meets comfort. We all want our dogs to be protected out there but we also want them to feel free. Our fully adjustable, eco-friendly, naturally dyed hemp harnesses give them all the safety, and comfort, they need to make the most of their trips outdoors INDUSTRY RECOGNITION AWARD 4 EASY STEPS TO HARNESS SUCCESS COZY HEMP ADJUSTABLE HARNESS W/FLEECE LINING COZY HEMP ADJUSTABLE HARNESS W/FLEECE LINING Size: SMALL 16"-26" CHEST, MEDIUM 22"-34" CHEST, LARGE 24"-40" CHEST Color: GREEN, ORANGE, PURPLE, BLUE, PINK Place harness over dog s head. Loop harness over right paw. Bring harness under and around dog s chest. 22 To shop our entire line visit Clasp harness closed.

LITTLE DOG COLLECTION A B C E D F G At Planet Dog, little dogs

And as they become a larger percentage of the pet market, we

Our Little Dog Collection includes smaller toys and gear with

LITTLE DOG COLLECTION Create a stand out small dog display

A: SMALL DOUBLE TUFF - PG 15 B: RASPBERRY - PG 18 C: LIL

23 LITTLE DOG COLLECTION A B C E D F G At Planet Dog, little dogs are a BIG deal. Smaller dogs have different needs. And as they become a larger percentage of the pet market, we re here to help you meet this rising demand. Our Little Dog Collection includes smaller toys and gear with great big personalities. LITTLE DOG COLLECTION Create a stand out small dog display using different shapes, sizes and textures. A: SMALL DOUBLE TUFF - PG 15 B: RASPBERRY - PG 18 C: LIL DIPPER - PG 14 D: LIL HEMP ADJUSTABLE COLLAR - PG 21 E: SMALL ORBEE BALL - PG 13 F: XS ORBEE BONE - PG 16 G: LUNEE - PG 14 All our products are 100% guaranteed 23

24 EASY POINT OF SALE Contact your sales representative to talk about programs that involve free displays! Now you can buy Planet Dog toys in eaches to create your perfect product mix. Find more planograms at planetdog.com/ retailer-resources. Create a display to feature all of our interactive toys. I SPIN! 24 To shop our entire line visit A I S P I N! B

E A. COUNTER DISPLAY 7010 - COUNTER DISPLAY Size: 16"W X 24"H X 3"D Compact, spinning table display allows you to

Our counter, wall and floor displays make it easy to sell our toys thanks to eye-catching graphics and benefit-driven

FLOOR DISPLAY 7030 - FLOOR DISPLAY Size: 16"W X 64"H X 3"D Full-length display offers ample room for showcasing various

All header signs in our POS displays slip in and out for easy seasonal updates. D.

fixture allows you to adjust both width and height.

25 E A. COUNTER DISPLAY COUNTER DISPLAY Size: 16"W X 24"H X 3"D Compact, spinning table display allows you to beautifully showcase product while taking up minimal space. Our counter, wall and floor displays make it easy to sell our toys thanks to eye-catching graphics and benefit-driven messages. B. FLOOR DISPLAY FLOOR DISPLAY Size: 16"W X 64"H X 3"D Full-length display offers ample room for showcasing various Planet Dog product lines. Easily spins, allowing product to be displayed on both sides. All header signs in our POS displays slip in and out for easy seasonal updates. D. PEGBOARD WALL DISPLAY PEGBOARD WALL DISPLAY Adjustable size: 22-32"W X 72-93"H This unique, customizable wall fixture allows you to adjust both width and height. Easily connects to both peg and slat walls giving you the flexibility to merchandise in a way that works for your store. D. ORBEE BALL DISPLAY ORBEE BALL DISPLAY Size: 9"W X 16 1/4"H Ideal for even the smallest locations, this table display is a great space-saver. E S T Pegboard wall display expands horizontally and vertically! D Made in the USA, 100% Guaranteed S T C All our toys are made in the USA and 100% guaranteed 25

PLAYFUL MERCHANDISING IDEAS All of our Orbee-Tuff

Create a unique display using a fishbowl or

We love when retailers get creative with

com or tag us on your social media and we ll

too! HOLE IN ONE Our Golf Ball Toy looks even

26 PLAYFUL MERCHANDISING IDEAS All of our Orbee-Tuff toys float! Create a unique display using a fishbowl or plexiglass bowl that hangs from a pegboard. We love when retailers get creative with merchandising. us at: info@planetdog.com or tag us on your social media and we ll share our favorites on our Facebook or Instagram, too! HOLE IN ONE Our Golf Ball Toy looks even more realistic on a bed of Astroturf. LOOKING BULLY! Merchandise our products with bully sticks or other treats to show customers new and interesting ways for dogs to play. 26 To shop our entire line visit

Use our Planet Dog Point of Sale displays (pg 24) or let

When you take a creative approach to merchandising, it s

GET FRESH Head to your local craft store for commonly

Stack and arrange for an appetizing display. Tight on space?

Novelty Balls make great impulse purchases.

27 Use our Planet Dog Point of Sale displays (pg 24) or let your imagination run wild. When you take a creative approach to merchandising, it s tough to get our products to stay. GET FRESH Head to your local craft store for commonly stocked baskets, crates and chalk boards. Stack and arrange for an appetizing display. Tight on space? Add a rustic crate to a traditional pegboard display for a touch of farmer s market charm. SEASONAL CELEBRATIONS Our Happy Birthday Balls and Seasonal Novelty Balls make great impulse purchases. Merchandise with other treats and toys for a festive display. NOW you can buy all our products in eaches for greater variety in ordering. BORN IN THE USA All our toys are Made in the USA! Americana-themed baskets or containers help reinforce this message. All our toys are made in the USA and 100% guaranteed 27

28 what s new in 2018 REINTRODUCING PLANET DOG TREATS Our all-new treats make our interactive toys even more delicious. Page 19 CHECK OUT OUR NEW INTERACTIVE TOYS GuRu Page 5 Strobe Page 7 Our Stellar NEW Small Dog Toy Lil Dipper Page 14 LET S GET SOCIAL THE PLANET DOG COMMUNITY Contact us at or #planetdog

the planet dog advantage

the planet dog advantage BRINGING THE best TO YOU AND YOUR CUSTOMERS. You, our retailers, are our number one priority. We are in this together selling the best products to the best customers to enable