2017 Waggin Trail. JUNE 11 Festival for the Animals

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1 Hill s Pet Nutrition presents 2017 Waggin Trail Festival for the Animals Kentucky Humane Society Waggin Trail JUNE 11 Festival for the Animals Louisville Water Tower Sunday, June 11, 2 6 p.m. Walk, games, pet booths, food, music, contests! The more money you raise, the more needy pets we save! Go to support.kyhumane.org/wtrail to start a team, raise money and earn prizes! proceeds benefit cats & dogs at the Lifelong Friends 2017 Official Fundraising Kit

2 Thank you! Thank you for joining the Kentucky Humane Society for the 23rd annual Waggin Trail Festival for the Animals as a team captain. Your leadership is integral to the success of the event. Enclosed in this Fundraising Kit are invaluable tips and tricks to having a successful team for this year s Waggin Trail. This year, we hope to raise more than $100,00 for the dogs and cats helped by the Kentucky Humane Society. In this packet, we ll share with you stories that will serve as reminders why Waggin Trail is so important to the Kentucky Humane Society and why your role is so vital. If at any point you have any questions, need any help or just need some motivation, remember, we re always just a phone call or away and always happy to assist. The best way to reach us is or On behalf of the thousands of lives saved by your generosity of time, talent and treasure, thank you! Trucker is a kitten who lost his leg after being hurled from a car on the highway. Named after the truck driver who rescued him, Trucker went through intense treatment before healing. None of which would have been possible without donations from the community. Trucker now lives happily with his adopted family. Getting the Pack Together in 7 Easy Steps Step 1 - Get Started! Register yourself and create a team. Step 2 - Recruit Your Teammates Share information about the Kentucky Humane Society and Waggin Trail with potential team members. Review what a team member s goals and responsibilities are. Emphasize the impact your support saves lives. Let us help! Schedule a personalized presentation with the KHS Staff we can meet and motivate your team! Step 3 - Set a Goal Discuss and agree upon a team fundraising goal. Set a personal fundraising goal. Step 4 - Encourage and Inspire Send team updates and offer encouragement. Set up a friendly competition between team members. Recognize each team member for their success. Step 5 - Finish Strong Make frequent contact with your team in the final weeks. Fine-tune the details (team colors, team shirts, etc.) Coordinate your day-of-event plan (meeting point, time, etc.) Step 6 - Your Victory Lap - Event Day! Have fun! Celebrate your accomplishment! Win team prizes! Step 7 - Properly Thank Your Team Members Confirm them for next year! Team enjoying the fun at Waggin Trail

3 Fundraising Tips Create Your Own Fundraising Page Personalize your page. Add your own photo and modify the text on the page to make it your own. your friends and family with a link to your personal fundraising page and ask everyone to support your team. Make It Personal Personalize your fundraising page. Promote your fundraising on social media. Let people know why you re raising money for KHS. Tell your story. Your donors care about your story. Make a Plan! Make a list of the people you want to ask for donations and set a schedule. Dividing your goal into smaller goals makes it feel much more attainable. Plan to contact friends and acquaintances with a personal or phone call. It is the best way to convince a person to donate. Pledge Make a personal donation and ask all your family and friends to match your gift. Just Ask Do you know the #1 reason people don t give? Because they re not asked! FOLLOW-UP Plan on sending 3-5 personal follow-ups via , or reach out and call. Don t be afraid to follow-up. If someone is going to donate, they appreciate the reminders. Send periodic updates to your donors to let them know how the campaign is going. They donated, so they care! Go Social! Spend time on Facebook, Twitter, Instagram, Tumblr and other social media sites? Send your fundraising page to all your contacts and challenge them to give. Use videos and photos to make the posts more appealing. Go Offline Use a paper donation form for anyone you wouldn t normally . We can still enter than information on your fundraising site! Go for the Double! Many companies will match gifts some will even double them! Be sure to see if your company and your donors companies have matching gift programs. Think Big! The top fundraiser will have his/her pet(s) professionally photographed and featured on the 2018 Waggin Trail poster. That s the ultimate bragging rights! Let Us Help You. We want to help you reach your goals. Call us at or at to schedule a personalized KHS presentation. Thank You! Those two simple words go a long way. Have Fun! Life s too short to not have fun. Keep your team energized. Create your own challenges and incentives. Enjoy the fundraising as much as the walk and festival. More Money Raised = More Lives Saved! $50 - Provides one day s worth of food and water to 25 pets in our care. $100 Provides supplies for 10 surgeries in our high-quality, donor-supported S.N.I.P. Clinic. $250 - Provides a medical exam, vaccinations, spay/neuter surgery and microchip for one needy pet. $500 - Pays for one heartworm-positive dog to receive medication. $1,000 - Pays the bills to rehabilitate an abused or neglected pet. Howie came to our shelter with a severely broken leg. He needed plenty of care and medical attention. After healing, he found his forever home.

4 Sample s Call your friends, grab your leash and join me at the 23rd annual Waggin Trail Walk for the Animals benefiting the Kentucky Humane Society on Sunday June 11 from 2 p.m. to 6 p.m. at the Louisville Water Tower. This year, we hope to raise more than $100,000 for the dogs and cats helped by KHS. In place of the walk, there will be food trucks, pet and kid friendly activities, booths, games, and pet portraits. The Top Fundraiser this year will receive the ultimate bragging rights by having his/her pet(s) professionally photographed and featured on the 2018 Waggin Trail poster! I definitely want to make sure <INSERT PET S NAME HERE> is a contender for this honor, so I have pledged to raise $<INSERT AMOUNT> in his/her honor. All funds raised at Waggin Trail benefit the Kentucky Humane Society and their life-saving mission. My team <INSERT NAME> is participating in the 23rd annual Waggin Trail Walk for the Animals on Sunday June 11, Proceeds from Waggin Trail benefit the lifesaving mission of the Kentucky Humane Society (KHS). Without events like the Waggin Trail, KHS would not be able to serve the thousands of homeless pets they do each year. In 2016, KHS found homes for nearly 6,000 pets, educated more than 5,000 children about responsible pet ownership, and performed more than 10,000 spay/neuter surgeries on owned pets. I am ready to make a difference and hope you will join me! I have committed to raising $<INSERT AMOUNT>, and I need your help. To make a donation or join my team, visit my fundraising page at <INSERT LINK>. Donations to the Kentucky Humane Society are tax deductible. On behalf of the thousands of animals saved by the Kentucky Humane Society each year, thank you. We can t do it without you! These photos show what love and proper care can do. Sable came in to the Kentucky Humane Society with severe demodectic mange. Time, medicine and the help of a loving foster healed her mange and her spirit. She s since been adopted by her foster family, who loved her too much to leave her at the shelter. Sable came to KHS with demodectic mange. Sable after treatment and love healed her.

5 WAGGIN TRAIL WALK FOR THE ANIMALS PLEDGE WORKSHEET Sunday, June 11, :00 6:00 pm Louisville Water Tower Use this form to track all non web-based donations. You may turn in your pledge sheet and all monies on the day of the event. Participant s Name Team Name Address City, State, Zip Preferred Phone My Fundraising Goal $ Donors, please complete all information below: DONOR S NAME ADDRESS, CITY STATE, ZIP PHONE AMOUNT RECEIVED IN HONOR OF Cash, checks, and money orders are accepted. Make checks payable to the Kentucky Humane Society (KHS) For more information call or Charitable gifts are tax deductible to the full extent of the law. RAISE: HOW THE FUNDS CAN HELP $50 Provides one day s worth of food and water to 25 pets in our care. $100 Provides supplies for 10 surgeries at our S.N.I.P. Clinic. $250 Funds an exam, vaccinations, spay/neuter and microchipping for one cat or dog. $500 Pays for one heartworm-positive dog to receive medication. $1,000 Pays the bills to rehabilitate an abused or neglected cat or dog.

6 Kentucky Humane Society Waggin Trail JUNE 11 Festival for the Animals Donation Form Yes! I want to make a donation to the 23rd annual Waggin Trail. Donor Information Name: Address: City: State: Zip: Phone: This gift is in honor of the following participant and/or team: Payment Information Please mark the appropriate gift amount: $25 $50 $100 $250 Other $ Payment Options: Enclosed is a check made payable to the Kentucky Humane Society. Please charge my credit card for the amount listed above. VISA MasterCard Discover Name on account Account Number: Expiration Date: Please complete and mail to: Kentucky Humane Society Attn: Development Office 1000 Lyndon Lane Louisville, KY Prefer to give online? Visit the Waggin Trail website at kyhumane.org/wtrail-2016 Or via phone at

7 Questions? Is there a fee to participate? The registration fee for Waggin Trail is $35 ($25 for children 12 and under), which helps the Kentucky Humane Society save more lives. If you register the day of the event, the fee is $50. Is there a deadline to register? No, you can register the day of the event. Registration opens at 2 p.m. Note that the registration fee increases to $50 for day of registration. Do I have to make my donations online? No, you can print a donation form from this packet and mail it to the KHS Development Office. If you d prefer to make a donation via telephone, call Can I bring my donations with me to the walk? If you d like your donations to count toward your fundraising total for competition purposes, they must be given to the Kentucky Humane Society Development Office at 1000 Lyndon Lane on or before Friday, June 9 at noon. However, you can still turn in donations at the walk. What is this year s top fundraising prize? This year, the top fundraiser will receive the ultimate bragging rights by having his or her dog(s) professionally photographed and featured on the 2018 Waggin Trail poster. Is this a walk? This year, we are focusing on making Waggin Trail a festival where folks will want to come and spend time and learn about pet-related services. While there is no formal walk, there are paths in and around the Water Tower property where you may stroll. What happens if it rains? Waggin Trail happens rain or shine. If there is an unforeseeable emergency, please tune to your local news media for cancellation notice. What if I have a question that s not addressed here? Please contact us we re always happy to help! We can be reached at or Is there a deadline to be eligible for a t-shirt? Yes. To be eligible to get a t-shirt, you must turn in your pledges by Friday May 19. You may still fundraise after May 19, but it may not guarantee you for a t-shirt.

8 Meet Ashby Ashby is one of the reasons the staff and volunteers at the Kentucky Humane Society (KHS) work so hard to save as many lives as possible. She has inspired so many here at KHS, and we hope she will inspire you, too! On a typical Saturday morning, with people waiting in line to surrender their pets, a man pushed his way through the door and the people in the lobby. The man told the staff that he didn t have time to wait, handed them a leash, turned and walked out. What the staff saw on the other end of the leash would shock and horrify them. There was a body of a skeleton but a face of an angel and most importantly, a tail wagging with hope. This dog having been deprived of life s most basic needs food and water was just days away from death. We weren t sure she would make it, but her tail continued to wag with hope and determination. As the staff worked with and watched this gentle soul, they noticed something that was not as obvious as her physical condition. She responded to touch and sight, but not sound or voices. A few tests confirmed that Ashby was deaf. We can only imagine how lonely she must have felt to not hear the world around her and to be ignored as if she didn t exist. Eventually, IV fluids were replaced with small amounts of food and water, short strolls were replaced with longer walks, and miraculously, she was ready to go to a loving foster home for recovery. After just a few days, the perfect foster family gave Ashby the tender loving care she needed for a full recovery. When she returned to the shelter to find her new forever home, we were all amazed. How could this be the same dog? Same beautiful eyes, a newly nourished body, but most important, a tail still wagging with love. One fateful morning Ashby accompanied a staff member to a meeting downtown where Ashby met Karen. They instantly fell in love. Karen took Ashby home to meet her other dogs, and they instantly bonded. The three dogs romped and played until they collapsed in a pile and slept together it was perfect. Finally, Ashby had a forever home a place where she will never feel the pain of an empty stomach or the longing of a lonely heart again. Animals like Ashby inspire staff and volunteers at KHS to do what we do every day. We ll never understand why Ashby was treated the way she was, but we re glad we were here to heal her body and spirit and to help her find her forever home. Keep your eyes open Ashby makes special appearances at Waggin Trail! Ashby motivates us to do everything we can for pets!

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