Get a Jump on the Year Ahead

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Chad Butler
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1 Get a Jump on the Year Ahead ASPCApro 2016 Planning Calendar ASPCApro.org

2 January ASPCApro.org/January New Year s National Answer Your Cat s Question Martin Luther King Help a Horse Webinar, 3 p.m. ET National Pet Travel Safety 1 Social Media Fun: Ask followers their resolutions! 15 Social Media Fun: Ask followers what question their cats would ask them (and what the answer would be)! 26 Learn how to join the Help a Horse celebration and grant contest. Tune up protocols & processes Calculate your humane capacity S/N Awareness Month, February Super Bowl Sunday, 2/1 Valentine s, 2/14 31 Download January & get the tools you need: ASPCApro.org/January

February 2016 1 2 3 4 5 6 7 8 9 10 11 12 13 Super Bowl Sunday

27 World Spay All Month S/N Awareness Month A great time to

org/February 7 Quarterback your shelter team to adoption

14 Get that lovin feelin with kissing booths, pets as gifts

15 Consider free adoptions for veterans & active duty

23 Social Media Fun: Get the word out about spay/neuter

3 February Super Bowl Sunday Valentine s Presidents World Spay All Month S/N Awareness Month A great time to promote your program. ASPCApro.org/February 7 Quarterback your shelter team to adoption success with touchdown promotions. 14 Get that lovin feelin with kissing booths, pets as gifts and more. 15 Consider free adoptions for veterans & active duty military families! 23 Social Media Fun: Get the word out about spay/neuter services (and offer a special for the day) Download February & get the tools you need: ASPCApro.org/February Sharpen your vaccination IQ Kitten Season Foster Recruitment St. Patrick s, 3/17 ACO & Volunteer Appreciation Weeks

25 26 Week of March 20 National Poison Prevention Week 27 28 29

wins. 3 Social Media Fun: Ask what followers pets would do if

4 March 2016 All Month Sign up for Help a Horse! Week of March 20 National Poison Prevention Week Easter Sunday Download March & get the tools you need: ASPCApro.org/March Read Across America What if Dogs and Cats Had Opposable Thumbs St. Patrick s ASPCApro.org/March 2 When kids read to shelter pets, everyone wins. 3 Social Media Fun: Ask what followers pets would do if they had thumbs like ours! 17 Craft a mean, green St. Patrick s adoption promotion Toxins for pets lurk in unexpected places. Share safety info with adopters and social media followers. Hiring for summer & training volunteers Help a Horse, April ACO & Volunteer Appreciation Kitten Season Foster Recruitment

ASPCA s 150th Anniversary Week of April 10-16 ACO

Week 17 18 19 20 21 22 23 Hairball Awareness Help a Horse

Conference, Nashua, NH 23-25: Texas Unites in Austin 1 No

10-16 Give your ACOs some love with these great ideas.

pets. 25 Social Media Fun: Make a silly meme to announce

5 April ASPCApro.org/April April Fool s ASPCA s 150th Anniversary Week of April ACO Appreciation Week Week of April National Volunteer Week Hairball Awareness Help a Horse Earth : New England Fed Conference, Nashua, NH 23-25: Texas Unites in Austin 1 No kidding, we ve got great April Fool s promotions Give your ACOs some love with these great ideas Let volunteers know they re valued with meaningful thank-yous. 22 Help save the planet and make life sweeter for shelter pets. 25 Social Media Fun: Make a silly meme to announce this day to followers. 26 Engage the community in your work with equines. The kittens are coming! Cinco de Mayo, 5/5 Mother s, 5/8 Download April & get the tools you need: ASPCApro.org/April

May 2016 1 2 3 4 5 6 7 Mother s Lost Sock Self-care Webinar Star Wars Cinco de Mayo 8 9 10 11 12 13 14 HSUS Animal Care Expo - Las Vegas, NV 15 16 17 18 19 20 21 22 23 24 25 26

4 Social Media Fun: Create a themed meme and write, May the 4th be with you! 5 See our muy caliente Cinco de Mayo adoption tools.

6 May Mother s Lost Sock Self-care Webinar Star Wars Cinco de Mayo HSUS Animal Care Expo - Las Vegas, NV ASPCA Equine Workshop - Baltimore, MD ASPCApro.org/May 3 Information geared to equine rescue workers. 4 Social Media Fun: Create a themed meme and write, May the 4th be with you! 5 See our muy caliente Cinco de Mayo adoption tools. 8 Try pets as gifts and other Mother s promotion ideas. 9 Social Media Fun: Get the word out about spay/neuter services (and offer a special for the day) Memorial Kittens keep on coming! Adopt a Shelter Cat Month, June Father s, 6/19 Download May & get the tools you need: ASPCApro.org/May

June 2016 Father s Prairie States Animal Welfare Conference Bloomington, IL 1 2 3 4 5 6

25 26 27 28 29 30 Take Your Dog To Work Hug Your Cat All Month Adopt A Shelter Cat Month!

org/June 4 Social Media Fun: Ask your fans if they ve hugged their cat today, and invite

7 June 2016 Father s Prairie States Animal Welfare Conference Bloomington, IL SAWA Management Conference, Detroit Take Your Dog To Work Hug Your Cat All Month Adopt A Shelter Cat Month! We ve got a treasure trove of adoption promotions available. ASPCApro.org/June 4 Social Media Fun: Ask your fans if they ve hugged their cat today, and invite them to post a pic. 19 Try pets as gifts and other Father s promotion ideas. 24 Share great workplacefriendly tips. Tidy up your cleaning protocols National Black Cat Appreciation, 8/17 Hot weather Get your free parvo protocol Download June & get the tools you need: ASPCApro.org/June

8 July 2016 Independence BFAC Best Friends Animal Conference, Salt Lake City National Craft for Your Shelter All Month Adopt a Rescued Rabbit Month ASPCApro.org/July 4 Help shelter pets celebrate their freedom with special 4th of July adoption promotions. 22 Get your crafty volunteers involved in making fun and useful items for your shelter. Keep your shelter pets cool Parvo protocol time Empty the shelter National Black Cat Appreciation, 8/17 31 Download July & get the tools you need: ASPCApro.org/July

9 August ASPCApro.org/August National Black Cat Appreciation Bust the myths and celebrate the beauty of ebony felines. Budget planning Parvo protocol time Disaster preparedness Begin planning holiday promotions Download August & get the tools you need: ASPCApro.org/August

September 2016 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Talk Like a Pirate 25 26 27 28 29 30 ASPCApro.

service projects at your shelter or in your area.

specials to adopters who say Arrr! or Hey, Matey!

Adopt a Shelter Dog Month, October National Feral

10/11-17 National Pit Bull Awareness, 10/24

10 September National of Service Labor Talk Like a Pirate ASPCApro.org/September 11 Social Media Fun: Promote ideas for service projects at your shelter or in your area. 19 Social Media Fun: Get silly and creative offer specials to adopters who say Arrr! or Hey, Matey! You get the drift. Are you prepared for disasters? Adopt a Shelter Dog Month, October National Feral Cat, 10/16 National Veterinary Technicians Week, 10/11-17 National Pit Bull Awareness, 10/24 Halloween, 10/31 Download September & get the tools you need: ASPCApro.org/September

October 2016 2 3 4 5 6 7 8 9 10 11 12 13 14 15 National Veterinary

26 27 28 29 30 31 National Pit Bull Awareness Halloween Download

org/October 1 All Month Adopt a Shelter Dog Month A wealth of

org/October 9-15 We ve got resources designed especially for vet

24 Grab some pitty great adoption promotion ideas.

11 October National Veterinary Technician Week National Feral Cat National Pit Bull Awareness Halloween Download October & get the tools you need: ASPCApro.org/October 1 All Month Adopt a Shelter Dog Month A wealth of adoption promotions await. ASPCApro.org/October 9-15 We ve got resources designed especially for vet techs. 16 From TNR to S/N, we ve got your feral cat resources. 24 Grab some pitty great adoption promotion ideas. 31 It s almost scary how much you can do with this holiday. Ferals in winter Adopt a Senior Pet Month, November Thanksgiving, 11/24 Black Friday, 11/25 Giving Tuesday, 11/29

November 2016 All Month Adopt a Senior Pet Month 1 2 3

Veterans 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

org/November 24 Social Media Fun: Ask supporters to

25 Social Media Fun: Let puns loose with promos for

29 Social Media Fun: Get specific with donation

12 November 2016 All Month Adopt a Senior Pet Month Tout the richness that senior pets bring to our lives and rev up those adoptions Election Giving Tuesday Thanksgiving Veterans Black Friday ASPCApro.org/November 24 Social Media Fun: Ask supporters to name an animal they re thankful for. 25 Social Media Fun: Let puns loose with promos for kennel-busting adoptions. 29 Social Media Fun: Get specific with donation requests. Ex: $10 to feed one cat. Year-end fundraising December holidays Pets as Gifts New Year s events Download November & get the tools you need: ASPCApro.org/November

December 2016 Week of December 25: Holiday week 1 2 3 4

25 26 27 28 29 30 31 New Year s Eve All Month Food,

Keep holiday pet safety top of mind by sharing

org/December The research is clear: Pets given as gifts

Find out how to make third-party adoptions a powerful

31 Social Media Fun: Ask fans what their pets New Year

13 December 2016 Week of December 25: Holiday week New Year s Eve All Month Food, fun, visitors and dangers abound! Keep holiday pet safety top of mind by sharing resources with your community. ASPCApro.org/December The research is clear: Pets given as gifts are just as valued as ones people choose themselves. Find out how to make third-party adoptions a powerful part of your program. 31 Social Media Fun: Ask fans what their pets New Year s resolutions would (or should!) be. Get your house in order Make resolutions Download December & get the tools you need: ASPCApro.org/December

Saving Lives 365 ASPCApro 2018 Planning Calendar. ASPCApro.org

Saving Lives 365 ASPCApro 2018 Planning Calendar ASPCApro.org January 2018 Timely Promotions 1: Ask fans for their pets New Year s resolutions. 2: Review your animal transport policy. 14: Pets who don